Minnesota Association of Secondary School Principals

What Minnesota Association of Secondary School Principals does

The Minnesota Association of Secondary School Principals (MASSP) is a 501(c)(6) nonprofit professional educational association founded in 1925 and headquartered at 2 Pine Tree Drive, Suite 380, Arden Hills, Minnesota. It serves over 1,300 active and retired secondary and middle school administrators across the state, organized into 8 geographic divisions (Capitol, Central, Hennepin, Northeast, Northern, Southeast, Southwest, Western). The organization functions as the recognized voice for middle level and high school principals in Minnesota and is affiliated with the National Association of Secondary School Principals (NASSP).

MASSP's product portfolio centers on professional membership and professional development. Membership tiers range from $25 (retired) to $615 (active licensed administrators), with intermediate tiers for working interns ($130), leave-of-absence ($130), associate ($70), and colleague ($60) members. Membership unlocks legal services, legislative representation, and continuing education pathways. Professional development is delivered through two flagship conferences (Summer Conference at Breezy Point Resort; Winter Conference at Minneapolis Marriott City Center), the Principal Pathways series (Aspiring Leaders $250, New Administrator Launching $650, Elevating Leadership $425), Empowering Excellence Series ($499 in partnership with MESPA), School Law Seminars, Student Discipline Workshops, Pre-Year Leadership Alignment Retreats, Principal Professional Learning Communities, and a Renewal Units program covering 125 clock hours toward five-year administrative license renewal. A Monthly AI Lab for School Leaders is delivered in partnership with Gruvy Education. The organization also administers multiple recognition programs — Minnesota Principals of the Year (high school and middle level), Division Principals of the Year, Assistant Principal of the Year, School Office Professional of the Year (with MASOP), and the Star of Innovation Award sponsored by Horace Mann.

Revenue is generated through annual membership dues and professional development event fees, with no public revenue disclosure. Operating geographies are restricted to Minnesota. The organization operates with 11-50 employees under Executive Director Robert Driver, with additional staff for office operations, finance and membership, student activities, and legal/legislative affairs.

Name

Minnesota Association of Secondary School Principals

Legal name

Minnesota Association of Secondary School Principals

Website

https://massp.org

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

11–50 employees

Short description

MASSP is a Minnesota nonprofit professional association serving 1,300+ secondary and middle school administrators through membership dues ($25-$615), conferences, legal/legislative advocacy, continuing education, and awards programs, affiliated with NASSP.

Ownership category

akta.pro rank

Product category

Professional Educational Association Services

NAICS

Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Executive Leadership & Cabinet Administration (EDADAKAA)

akta.pro secondary industries

School District Central Administration (Superintendent & Cabinet Offices) (EDADABAF), District Accountability, Performance & Improvement Offices (EDADABAI)

Keywords

• Secondary school leadership
• Professional development services
• Educational advocacy
• Membership association
• School administration training

Headquarters

HQ city

Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership dues from active members, working interns, retired members, and associate/colleague members provide the primary revenue stream for the association.
2. Professional Development Events: Conference fees, workshop registrations, and seminar attendance charges for Summer Conference, Winter Conference, School Law Seminars, Student Discipline Workshop, and other professional development events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Minnesota Association of Secondary School Principals (MASSP) is a professional educational association serving over 1,300 active and retired secondary and middle school administrators in Minnesota. The organization offers tiered annual memberships, professional development conferences and workshops, legal assistance with school law, legislative advocacy, recognition and awards programs, and continuing education units (CEUs) for administrative license renewal. It also oversees affiliated student leadership organizations (MASC and MAHS) and is affiliated with the National Association of Secondary School Principals (NASSP).

Product overview

The Minnesota Association of Secondary School Principals (MASSP) is a professional educational association serving over 1,300 active and retired secondary and middle school administrators in Minnesota. The organization provides a comprehensive suite of products and services centered on professional development, advocacy, and member support. Core offerings include membership with legal services and legislative representation, major conferences (Summer and Winter conferences), Principal Pathways programs for leadership development at various career stages (Aspiring Leaders, New Administrator Launching, and Elevating Leadership), professional learning communities (PLCs) for continuing education credits, School Law Seminars, Student Discipline Workshops, and an AI Lab for School Leaders in partnership with Gruvy Education. The organization also manages multiple award programs including Minnesota Principals of the Year (high school and middle level), Division Principals of the Year awards, Assistant Principal of the Year awards, Star of Innovation Award, and School Office Professional of the Year. Through its Division of Student Activities, MASSP oversees Minnesota Association of Student Councils (MASC) and Minnesota Association of Honor Societies (MAHS). The association is affiliated with the National Association of Secondary School Principals (NASSP), providing members access to national resources and advocacy.

Differentiator

Problem solved

Functional benefit

Products and services

• MASSP Membership
• MASSP Summer Conference
• MASSP Winter Conference
• Principal Pathways - Aspiring Leaders Program
• Principal Pathways - New Administrator Launching Program
• Principal Pathways - Elevating Leadership Program
• Empowering Excellence Series
• Pre-Year Leadership Alignment Retreat
• MASSP Student Discipline Workshop
• MASSP School Law Seminars
• Monthly AI Lab for School Leaders
• Principal Professional Learning Communities (PLCs)
• Renewal Units Program
• Legal Services
• Legislative Representation
• Marshall Memo
• Division of Student Activities (MASC and MAHS)

Quantifiable outcome

• 125 clock hours of continuing education available through MASSP events over five-year licensure period
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• National Association of Secondary School Principals (NASSP)coreStrategic or Co-development PartnerMASSP is an affiliate of NASSP, the preeminent organization for middle level and high school principals since 1916. NASSP provides members with professional research-based resources, practical tools, professional development opportunities, and national advocacy.
• Minnesota Association of School Office Professionals (MASOP)coreStrategic or Co-development PartnerMASOP is an affiliate of MASSP, providing in-service training, networking opportunities, professional development programs, and peer support for school office professionals.
• Minnesota Association of Student Councils (MASC) and Minnesota Association of Honor Societies (MAHS)coreStrategic or Co-development PartnerStudent organizations affiliated with MASSP that provide member high school and middle school students, and their advisors, opportunities to participate in leadership activities and events.
• Gruvy EducationcoreStrategic or Co-development PartnerPartner providing FREE Monthly AI Lab for School Leaders, offering hands-on training on real-world AI applications for school administrators across 300+ schools.
• Horace MannminorGTM or Marketing PartnerSponsor of the Star of Innovation Award, providing $250 awards to Gold Star winning schools. Horace Mann is an insurance and financial services company supporting educators.
• Teaching ChannelminorStrategic or Co-development PartnerPartner providing Administrative CEUs at a reduced rate for MASSP members through their professional development platform.
• Bethel UniversitycoreImplementation/ SI/ Consulting PartnerAnderson Center at Bethel University serves as venue for Principal Pathways programs, New Administrator Launching, School Discipline Workshop, School Law Seminars, and Empowering Excellence Series.
• BARR CenterminorStrategic or Co-development PartnerSponsor of MASSP events and programs supporting school administrators.
• XellominorStrategic or Co-development PartnerSponsor supporting Minnesota Personal Learning Plans through career readiness and education planning tools.
• JostensminorStrategic or Co-development PartnerSponsor providing graduation and achievement products and services to MASSP member schools.
• LifetouchminorStrategic or Co-development PartnerPhotography sponsor providing school photography services to MASSP member schools.
• KJ BrandingminorStrategic or Co-development PartnerSponsor supporting MASSP events and programs.
• Till360minorStrategic or Co-development PartnerSponsor supporting MASSP events and programs.
• HoffmanminorStrategic or Co-development PartnerSponsor supporting MASSP events and programs.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Learning Forward: Professional association focused on effective professional learning for educators; competes for principal PD dollars through conferences, certifications, and standards-based content.
• Minnesota Elementary School Principals Association (MESPA): State-level counterpart serving Minnesota elementary school principals. Co-produces the Empowering Excellence Series with MASSP and competes for the same K-12 administrator mindshare and PD budget across the state.

Broad incumbents

• AASA (The School Superintendents Association): National association representing school district superintendents and cabinet-level administrators. Adjacent K-12 leadership membership model with policy advocacy and PD focus.
• National Association of Secondary School Principals (NASSP): The national affiliate of MASSP and the preeminent US organization for middle level and high school principals since 1916. Overlaps in advocacy, research, and PD content but operates at national scale rather than state level.
• National Association of Elementary School Principals (NAESP): National professional association for pre-K through grade 3 principals. Comparable membership-association model with dues, awards, PD, and advocacy, serving an adjacent administrator segment.
• ASCD (Association for Supervision and Curriculum Development): International professional association for educators including principals, with PD, publications, and conferences overlapping MASSP's content and audience.

Emerging players

• PDK International (Phi Delta Kappa): International education association offering educator membership, PD resources, and research with overlapping reach into school leadership audiences.
• TeachPlus: Nonprofit supporting teacher and school leader effectiveness through fellowships and policy advocacy; partial overlap with MASSP's leadership development pipeline.

Regional players

• Association of California School Administrators (ACSA): Large California-based administrator association offering dues, legal services, PD, and advocacy — a scaled state-association analogue to MASSP's operating model.
• New York State Association of Secondary School Principals (NYSASP): Direct state-level principal association analogue in New York. Highly comparable membership, dues, conference, and advocacy model outside of Minnesota.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mnprincipals
• LinkedInlinkedin.com/company/minnesota-association-of-secondary-school-principals

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minnesota Association of Secondary School Principals