Planwisely
Planwisely (formerly Data Refinery Amsterdam) is an Amsterdam-based SaaS vendor that provides an AI-powered Advanced Planning & Scheduling (APS) platform with digital twin simulation and demand forecasting for medium-to-large manufacturing companies across horticulture, food, chemicals, and building materials, sold on a per-plant subscription.
- Company typePrivate
- Founded2021
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Planwisely does
Planwisely (formerly Data Refinery Amsterdam), a Dutch private limited company headquartered in Amsterdam, builds an AI-powered Advanced Planning & Scheduling (APS) SaaS platform aimed at medium-to-large manufacturing companies. The core product schedules materials, machines, and personnel simultaneously within seconds, integrates live with major ERP systems (Microsoft Dynamics, SAP, Oracle), and is complemented by a demand forecasting module that combines internal production data with external signals such as weather, search trends, and market events. A Digital Twin capability allows scenario simulation and robustness testing of optimized schedules.
The company sells on a per-plant monthly subscription (€1,400 per plant per month, unlimited users) plus fixed-price implementation services (2–3 month deployment) and optional custom ERP connection surcharges. Its go-to-market is consultative enterprise sales supported by content marketing, an Impact Scan self-assessment tool, webinars, and industry events. The company serves verticals including horticulture, food, chemicals, building materials, and utilities, with named customers such as Kekkilä-BVB, Bromelia Specialist, Meijer Potato, KP Holland, Liander, Stedin, and Westland municipality. Distribution is augmented by a Microsoft Azure Marketplace listing as an ISV Partner and a Flemish horticulture partnership with Hillenraad Partners.
Planwisely is an early-stage company with 6 explicitly listed team members and one open senior engineering role, no disclosed institutional funding, and no disclosed revenue. The 2024 rebrand from Data Refinery Amsterdam to Planwisely coincided with the Microsoft ISV partnership and an updated product launch, signaling a commercial expansion beyond the original horticulture-focused roots.
Planwisely firmographics
Firmographics- Name
- Planwisely
- Legal name
- Data Refinery Amsterdam
- Website
- https://planwisely.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Planwisely (formerly Data Refinery Amsterdam) is an Amsterdam-based SaaS vendor that provides an AI-powered Advanced Planning & Scheduling (APS) platform with digital twin simulation and demand forecasting for medium-to-large manufacturing companies across horticulture, food, chemicals, and building materials, sold on a per-plant subscription.
- Ownership category
- akta.pro rank
Planwisely industry classification
Industry- Product category
- Advanced Planning & Scheduling Software (APS)
- NAICS
- Software Publishers (513210), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Supply Chain Planning (SCP) & Advanced Planning Systems (APS) (HDAEAEAL)
- akta.pro secondary industries
- Demand Forecasting & Inventory Optimization (HDAAAHAA), Scenario Planning, Forecasting Platforms & Planning Intelligence (HDAAAHAL), Supply Chain Planning (S&OP/IBP, Demand & Inventory) (BPAHAHAD)
Keywords
Where Planwisely is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Planwisely business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Software License: Monthly license fee per plant. License is not per user, allowing unlimited user access within production environment without creating barriers to optimal use.
- Implementation Services: Fixed pre-agreed price implementation services including data analytics, system configuration, ERP integration, and end-user training.
- Hosting & Security: Cloud hosting services tailored to customer needs and requirements.
- Custom ERP Connection Surcharge: Additional charges for customized ERP integrations beyond standard connections.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Plant-based monthly license |
| One time/ perpetual license | Multi-year contract | Implementation |
| Subscription | Monthly | Hosting & Security |
| Other | One time/ perpetual license | Custom ERP Connection |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Planwisely product offering
Product offeringCore offering
Planwisely provides an AI-powered Advanced Planning & Scheduling (APS) platform for manufacturing and process-industry companies. The software combines demand forecasting, production scheduling, capacity and inventory optimization, and a digital twin of plant operations so planners can balance orders against constraints and adjust plans in real time. It is sold as a per-plant subscription to operations leaders at industrial customers.
Product overview
Planwisely (formerly Data Refinery Amsterdam) offers a unified Advanced Planning & Scheduling (APS) SaaS platform powered by AI for manufacturing companies. The core offering consists of the APS solution — which simultaneously schedules materials, machines, and personnel for optimal production planning — supplemented by a Demand Forecasting module that uses predictive analytics to anticipate market demand. Implementation Services and an Impact Scan assessment tool round out the portfolio. The APS system integrates with ERP platforms (Microsoft, SAP, Oracle) via live connections and is priced per plant per month at €1,400, with a 2–3 month implementation period.
Differentiator
Problem solved
Functional benefit
Products and services
- Planwisely APS Platform AI-powered Advanced Planning & Scheduling (APS) software that combines demand forecasting, production scheduling, capacity and inventory optimization, and a digital twin of plant operations, sold per-plant to manufacturing and process-industry customers.
Quantifiable outcome
- 20-50% time savings for production planners
- +5 more outcomes
Companies that use Planwisely
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles1 record
Planwisely technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature5 records
Planwisely partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Microsoft AzurecorePlanwisely's updated APS solution is available in Microsoft Azure Marketplace as an ISV (Independent Software Vendor) Partner. This enables customers to integrate the planning solution with existing ERP systems and Azure infrastructure. The partnership supports companies in their digital transformation by providing flexible, scalable cloud solutions.
- Hillenraad PartnerscoreHillenraad Partners partnered with Data Refinery Amsterdam (now Planwisely) to create Hillenraad Data Refinery, offering horticultural cluster companies the ability to turn their data into valuable information for production planning and demand forecasting.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Planwisely competitors and assessment
Company assessmentBroad incumbents
- SAP Integrated Business Planning (IBP): SAP IBP bundles demand sensing, inventory optimization, and response & supply planning; it is the dominant incumbent APS platform that Planwisely must displace or coexist with in enterprises running SAP ERP.
- Blue Yonder (formerly JDA Software): Blue Yonder offers a broad supply chain planning suite including demand planning, production scheduling, and inventory optimization for large enterprises — overlapping Planwisely's functionality but as part of a much wider end-to-end SCM portfolio.
- Aspen Technology (AspenTech): AspenTech's supply chain and production optimization suite serves process manufacturers in chemicals, energy, and food — overlapping with Planwisely's chemicals and food verticals with deeper but more expensive deployments.
- Dassault Systèmes DELMIA Quintiq: DELMIA Quintiq offers advanced planning, scheduling, and optimization for manufacturing, logistics, and workforce — a broad incumbent in the same APS space Planwisely targets with a narrower mid-market focus.
Direct peers
- AIMMS (Aimms Pro): AIMMS offers AI-driven supply chain and production planning software for manufacturers with advanced optimization, scenario analysis, and APS capabilities — directly comparable to Planwisely's APS + Digital Twin offering for mid-market and enterprise manufacturers.
- PlanetTogether: PlanetTogether provides advanced production planning and scheduling software for manufacturers across food & beverage, industrial, and consumer goods — directly comparable in scope, mid-market positioning, and ERP integration model.
- o9 Solutions: o9's AI-powered Integrated Business Planning platform covers demand forecasting, supply planning, and scenario planning; it targets the same mid-to-large manufacturers as Planwisely and represents a well-funded AI-native planning competitor.
- Siemens Opcenter (formerly Preactor): Opcenter APS (formerly Preactor) provides finite-capacity scheduling and production planning for discrete and process manufacturers, competing head-to-head with Planwisely in the APS category across food, chemicals, and building materials verticals.
Others
- Gurobi Optimization: Gurobi supplies the high-performance optimization solver that powers many APS and production scheduling engines, including those of competitors like AIMMS; it is an enabling/underlying technology peer rather than a direct competitor.
Emerging players
- Anaplan: Anaplan provides connected planning across supply chain, sales, and operations; while not a pure APS, its planning capabilities and AI roadmap increasingly overlap with Planwisely's forecasting and scenario planning functionality.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Planwisely social profiles
Digital presencePlanwisely financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planwisely leadership team
Management profileNumber of profiles
Planwisely funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planwisely M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planwisely
What does Planwisely do?
Planwisely provides an AI-powered Advanced Planning & Scheduling (APS) platform for manufacturing and process-industry companies. The software combines demand forecasting, production scheduling, capacity and inventory optimization, and a digital twin of plant operations so planners can balance orders against constraints and adjust plans in real time. It is sold as a per-plant subscription to operations leaders at industrial customers.
Is Planwisely a public or private company?
Planwisely is a private company. It is classified as unknown and is currently operating.
When was Planwisely founded?
Planwisely was founded in 2021. It employs 1 to 10 people.
Where is Planwisely based?
Planwisely is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Planwisely make money?
Four revenue lines are on record. Software License is the primary driver. The others are implementation Services, hosting & Security and custom ERP Connection Surcharge.
Who are Planwisely's main competitors?
Broad incumbents on record are SAP Integrated Business Planning (IBP), Blue Yonder (formerly JDA Software), Aspen Technology (AspenTech) and Dassault Systèmes DELMIA Quintiq. Direct peers are AIMMS (Aimms Pro), PlanetTogether, o9 Solutions and Siemens Opcenter (formerly Preactor). Gurobi Optimization is listed as an others. Anaplan is listed as an emerging player.
Does Planwisely have an API?
No public API is recorded for Planwisely.
What industry is Planwisely in?
Planwisely's product category is Advanced Planning & Scheduling Software (APS). Its primary akta.pro industry code is HDAEAEAL, Supply Chain Planning (SCP) & Advanced Planning Systems (APS), with a secondary code of HDAAAHAA, Demand Forecasting & Inventory Optimization. Its NAICS code is 513210 and its SIC code is 7372.