Selcansa

What Selcansa does

Selcansa S.A. is a regional sales delegation of Grupo Elektra, a privately held Spanish electrical material distribution group founded in 1978 and headquartered under Grupo Elektra XXI S.L. Operating from Santander in Cantabria, Spain, Selcansa distributes electrical equipment, automation components, cables, lighting, and installation materials to professional installers, industrial companies, and OEMs across the Cantabria region. Its operating address is Avd. Parayás, 24-C, 39011 Santander, and in June 2026 it relocated to new facilities in the Polígono de Guarnizo industrial area. Selcansa does not maintain its own proprietary technology platform; it operates on Grupo Elektra's shared digital infrastructure, including the clientes.grupoelektra.es customer portal that lists over 600,000 SKUs from brands such as Schneider Electric, Siemens, Legrand, Simon, Top-Cable, and LEDVANCE.

The company's offering spans industrial automation (PLCs, variable frequency drives, industrial communication), electrical panel components, conductors and cables, industrial safety and ATEX equipment, sensorics, digital industry, instrumentation, smart energy, building automation, lighting, installation materials, communication networks, medium voltage equipment, and sector-specific solutions for M.R.O., railway, naval, and oil & gas. Selcansa's go-to-market combines a physical sales point in Santander with the group's online customer portal, supported by technical advisory and project consultation; pricing is quote-based for many items while published reference prices on the portal range from roughly €90 to €810 for featured Schneider Electric components. Its primary differentiators are local presence in Cantabria backed by the parent group's nationwide purchasing power, distribution scale (16 sister companies, 63 sales points across Spain including the Canary and Balearic Islands), and supplier certifications such as the Schneider Electric IAD designation.

Revenue and pricing are not publicly disclosed for Selcansa on a standalone basis; the parent group reports over €80 million of electrical material stock but does not break out delegation-level P&L. The company is privately held with no external private equity or venture capital ownership indicated, and it competes with other regional electrical wholesalers and direct OEM channels in northern Spain.

Name

Selcansa

Legal name

Selcansa S.A.

Website

https://grupoelektra.es

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Selcansa S.A. is a Santander-based regional sales delegation of Grupo Elektra, distributing electrical material, automation components, and installation supplies to professional installers, industrial companies, and OEMs across the Cantabria region of Spain.

Ownership category

akta.pro rank

Headquarters

HQ city

Santander

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Distribution channels2 records

Marketing channels3 records

Core offering

Selcansa is a regional sales delegation of Spanish electrical material distributor Grupo Elektra, operating from Santander and serving the Cantabria region. The company distributes over 600,000 electrical material products for industrial, building, and energy/infrastructure applications, including industrial automation, electrical panel components, conductors, safety equipment, lighting, installation materials and smart energy solutions. Customers can purchase through a physical sales point or via the Grupo Elektra online customer portal.

Product overview

Selcansa is a delegation of Grupo Elektra, one of Spain's leading electrical material distributors with over 40 years of experience. Selcansa serves the Cantabria region from Santander, offering access to Grupo Elektra's portfolio of over 600,000 electrical material products across categories including industrial automation, electrical panels, conductors, safety equipment, ATEX products, sensorics, digital industry, instrumentation, smart energy, building automation, lighting, installation materials, communication networks, and medium voltage equipment. The company also serves specialized sectors including M.R.O., railway, naval, and oil & gas. Customers can purchase through physical sales points or the online customer portal which provides access to digital tools, configurators, and electronic invoicing.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Material Distribution (Santander Sales Point) Physical sales point in Santander (Avd. Parayá, 24-C, 39011 Santander) operated as a delegation of Grupo Elektra, distributing over 600,000 branded electrical material products to professional installers, industrial companies and OEMs across Cantabria, with local technical advisory and project consultation.
• Customer Web Portal (clientes.grupoelektra.es) Online self-serve platform for the Grupo Elektra network that lets customers browse 600,000+ electrical product references, check real-time stock, place orders, access configuration software and digital tools, and manage invoices with electronic invoicing capabilities.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, minor and standard.

• Schneider ElectriccoreTechnology or IntegrationGrupo Elektra holds IAD (Industrial Automation Distributor) certification from Schneider Electric. This partnership provides Selcansa customers access to Schneider Electric's automation, control, and electrical distribution products with technical support and training.
• SiemenscoreTechnology or IntegrationGrupo Elektra offers Siemens Service maintenance and technical support, providing customers with certified repair and support services for Siemens equipment and machinery.
• PilzminorStrategic or Co-development PartnerGrupo Elektra partners with Pilz to offer safety training courses in machines, taught by Pilz staff with practical examples and international TÜV certification.
• IDEE (International Distribution of Electrical Association Europe)coreStrategic or Co-development PartnerGrupo Elektra is a member of IDEE, a European association of electrical wholesalers. This membership provides access to international best practices, research, and standardization in the electrical distribution industry.
• Top-CablestandardChannel Partner/ Reseller/ DistributorTop-Cable is a key cable manufacturer brand distributed through Grupo Elektra, including Selcansa. Featured products include various cable types and configurations.
• LegrandstandardChannel Partner/ Reseller/ DistributorLegrand is a major brand partner offering wiring devices, cable management, and intelligent infrastructure solutions distributed through Grupo Elektra.
• SimonstandardChannel Partner/ Reseller/ DistributorSimon is a leading Spanish manufacturer of electrical mechanisms and smart building solutions, featured in Grupo Elektra promotional campaigns.

Scale indicators2 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Distrelec: Distrelec is a European distributor of industrial electronic and electrical components, automation, and maintenance products. It serves similar professional installer and industrial customer segments with comparable B2B catalog-driven distribution, overlapping with Selcansa's automation and instrumentation lines.
• Farnell / element14: Farnell (branded element14 in some regions) is a global high-service distributor of electronic and electrical components and industrial automation. It overlaps with Selcansa in distributing components for electrical panels, sensorics, and industrial automation to professional engineering customers.
• Rexel España: Rexel España is the Spanish subsidiary of global electrical distributor Rexel. It offers an overlapping catalog of electrical materials, automation products, and energy solutions to industrial and installer customers, competing directly with Selcansa's value proposition at national scale.
• Mouser Electronics: Mouser is a global authorized distributor of semiconductors and electronic components with a strong industrial and automation catalog. While more component-focused than Selcansa, it serves a comparable professional engineering and industrial customer base with a similar broad-line distribution model.
• RS (RS Components): RS Components is a major European distributor of industrial electrical, electronic, and automation products to engineers and installers. Its broad catalog and digital ordering platform closely mirror Selcansa's customer portal model and target buyer (professional installers, industrial MRO).
• Sonepar Iberica: Sonepar Iberica is the Spanish arm of Sonepar, the world's largest B2B electrical equipment distributor. It competes head-to-head with Selcansa in distributing industrial automation, cabling, and electrical installation materials to professional installers and industrial customers across Spain, including in Cantabria.
• Digi-Key Electronics: Digi-Key is a major global broad-line distributor of electronic components and industrial automation products. It competes with Selcansa for industrial and installer purchasing on automation, sensorics, and panel components via its high-SKU digital catalog model.

Broad incumbents

• Schneider Electric España: Schneider Electric is the dominant OEM supplier to Selcansa's automation, control, and electrical distribution portfolio (IAD partner) and also operates its own direct sales and digital commerce channels in Spain. It is a broader incumbent that overlaps with Selcansa on industrial automation and energy management offerings.
• Hilti España: Hilti is a broad-line supplier of tools, fastening, and electrical installation products to construction and industrial professionals. It overlaps with Selcansa on installation materials and some electrical product categories, serving the same professional installer base but with a wider product scope.
• Würth España: Würth is a broad-line industrial supplier with a substantial electrical materials and installation product range serving tradespeople and industrial customers across Spain. Its catalog overlaps with Selcansa's installation materials but extends well beyond into tools, fasteners, and MRO consumables.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/elektragroup
• YouTubeyoutube.com/user/elektragroup
• LinkedInlinkedin.com/company/elektragroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selcansa