Old Vienna

What Old Vienna does

Old Vienna is a Fenton, Missouri-based snack food manufacturer and brand operator that produces and sells a portfolio of spicy, St. Louis-style seasoned snacks under the Red Hot Riplets banner, including ridged potato chips, corn chips, pork rinds, popcorn, beef jerky, sauces, and finishing seasonings. The company's flagship product line is built around a proprietary ridged chip architecture that holds seasoning ridge-to-ridge, combined with a proprietary sweet-heat BBQ seasoning blend that it extends across adjacent snack formats and into a bottled sauce and a finishing-dust seasoning for home and restaurant cooking. The business sells through a direct-to-consumer e-commerce store (oldviennallc.com) shipping to the contiguous US except Alaska, California, and Hawaii, warehouse case pickup at its Fenton facility, regional St. Louis grocery chains (Dierbergs, Schnucks, Aldis, Save-A-Lot), regional gas station chains (Moto Mart, Phillips 66, U-gas, Circle K, 7-Eleven), and a Restaurant Ambassador Program of more than 12 local restaurants that feature Old Vienna products on their menus. Pricing is unit-based with case-quantity discounts, and the company also monetizes brand affinity through branded merchandise (apparel, koozies, flags, patches, a shower curtain, and a dog toy). The entity is a privately held Missouri LLC that traces the Old Vienna brand to 1936 and was re-established under new ownership in 1996 after the original Old Vienna Snack Food Company dissolved; no institutional investors, M&A activity, or public-listing signals are disclosed.

Name

Old Vienna

Legal name

Old Vienna LLC

Website

https://oldviennallc.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Old Vienna is a privately held, St. Louis-based snack food company that manufactures and sells spicy, sweet-heat seasoned ridged chips, sauces, popcorn, pork rinds, beef jerky, and seasonings under the Red Hot Riplets brand, serving regional grocery and gas station retail, a local restaurant ambassador network, and direct-to-consumer e-commerce nationwide.

Ownership category

akta.pro rank

Product category

Savory Snack Foods

NAICS

Other Snack Food Manufacturing (311919), Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)

akta.pro secondary industries

Tortilla & Corn Chips Manufacturing (AFAKAIAB), Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

Keywords

• Seasoned potato chips
• Spicy snack foods
• Pork rinds jerky
• BBQ sauces seasonings
• Snack food manufacturing

Headquarters

HQ city

Fenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Snack Food Product Sales: Direct sales of branded snack products including potato chips, corn chips, pork rinds, popcorn, beef jerky, seasonings, sauces, and BBQ products. Products sold in various sizes including single bags and case quantities. Revenue generated through e-commerce, retail stores, and warehouse direct sales.
2. Merchandise Sales: Sale of branded merchandise including t-shirts, hoodies, koozies, patches, flags, shower curtains, and dog toys featuring Red Hot Riplets branding.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Old Vienna manufactures and sells St. Louis-style sweet-heat seasoned snack products anchored by its flagship Red Hot Riplets brand of ridged potato chips. The product portfolio extends to seasoned corn chips, pork rinds, beef jerky, popcorn, hot cheese puffs, finishing dust seasoning, and bottled hot/BBQ sauces, complemented by branded merchandise such as apparel, accessories, and novelty items. Products are sold through direct e-commerce, warehouse pickup, regional grocery and convenience retail in the St. Louis metro, and a Restaurant Ambassador Program across local restaurants.

Product overview

Old Vienna is a St. Louis-based snack food company that produces a diversified portfolio of spicy snack products anchored by its flagship Red Hot Riplets brand. The core product line includes seasoned ridged potato chips, corn chips, pork rinds, beef jerky, and popcorn products—all featuring the signature St. Louis-style sweet-heat seasoning. The company also offers complementary condiments including hot sauce/BBQ sauce and finishing seasonings. Additionally, Old Vienna sells branded merchandise including apparel (t-shirts, hoodies), accessories (can koozies, iron-on patches), home goods (flags, shower curtains), and novelty items (dog toys). The products share a common flavor identity centered on the proprietary Red Hot Riplets seasoning blend, with most items available in multiple size formats for retail and wholesale distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Red Hot Riplets: The flagship product line of Old Vienna - spicy BBQ-seasoned ridged potato chips that have become a St. Louis tradition. Also includes Red Hot Riplets Seasoning, Sauce, Pork Rinds, and Beef Jerky variants.

Products and services

• Red Hot Riplets (Potato Chips) Flagship ridged potato chips seasoned with a proprietary blend of barbecue and spicy flavors, featuring advanced ridged technology for high seasoning saturation; available in multiple sizes from 1 oz to 5 oz bags.
• Red Hot Riplets Sauce A distilled hot sauce combining St. Louis-style sweet heat with BBQ flavors, designed as a versatile condiment for wings, burgers, and cocktails.
• Red Hot Riplets Seasoning A finishing dust seasoning in 3.45 oz bottles featuring a barbecue, smoky, and spicy blend suitable for chicken, burgers, fries, shrimp, and eggs.
• Red Hot Corn Chips Crispy corn chips heavily seasoned with Red Hot Riplets seasoning, featuring St. Louis-style hot sauce flavor and a solid crunch; sold in 18-count cases of 3.75 oz bags.
• Southern Style Sweet & Spicy BBQ Sauce Hickory smoked sweet BBQ sauce with a hint of spice, providing medium heat and a teeny dash of spice for BBQ applications; sold in 30-count cases of 2.5 oz bottles.
• BBQ Pork Rinds Fluffy, crispy pork rinds seasoned with smoky sweet BBQ seasonings featuring St. Louis-style BBQ sauce flavor; sold in 18-count cases of 2.375 oz bags.
• Original Beef Jerky Premium original beef jerky made in the United States, inspected by the Department of Agriculture, featuring gluten-free, hickory smoke flavor with no added sugars; 3 oz bag.
• Hot Cheese Flavored Popcorn Hot air popped popcorn puffed to perfection and coated with Red Hot Riplets Seasoning, featuring a balance of cheese, spice, and fluff; sold in 21-count cases of 2.5 oz bags.
• Red Hot Riplets Pork Rinds Hot BBQ-flavored pork rinds that are fluffy and crispy, seasoned with smoky hot BBQ seasonings featuring St. Louis-style BBQ sauce flavor.
• White Cheddar Cheese Popcorn Hot air popped popcorn featuring extra sharp white cheddar flavor, described as big fluffy popcorn with pronounced cheddar cheese taste.
• Red Hot Riplets Beef Jerky Premium beef jerky with Red Hot Riplets flavoring, made in the United States and inspected by the Department of Agriculture, featuring gluten-free and STL hot sauce flavor.
• Hot Diggety's (Hot Cheese Flavored Puffs) Spicy red, cheesy puffs that melt in the mouth with lingering Old Vienna heat.
• Cheesy Red Hot Riplets Cheesy, red hot, rippled potato chips combining cheese and BBQ hot flavors in one product, utilizing the Riplet ridge technology for high seasoning adhesion; 2.5 oz bags in 24-count cases.
• Cheese Flavored Popcorn Hot air popped popcorn with heavy cheese seasoning coverage from edge to edge, described as the cheesiest and biggest popped corn snack.
• Cheddar & Caramel Popcorn Gourmet cheese and caramel popcorn combination featuring old-fashioned recipe with sweet and cheesy flavor without heat; sold in 15-count cases of 3.35 oz bags.
• Red Hot Riplets Hoodie Independent Trading Company branded pullover hoodie featuring the Red Hot Riplets branding, with embroidered logo on the front and screen printed logo on the back; available in grey ($40) and blue colorways.
• Red Hot Riplets Tee (Royal Blue) Next Level Brand tri-blend t-shirt in royal blue with Red Hot Riplets branding, suitable for everyday wear; $20 per shirt.
• 420 Red Hot Riplets Tee Glow in the dark t-shirt featuring Red Hot Riplets branding, designed for snack enthusiasts.
• VINTAGE Old Vienna Tee Limited time vintage t-shirt featuring Old Vienna potato chips branding.
• Red Hot Riplets Can Koozies (2-pack) Set of two 12oz foam can koozies with Red Hot Riplets logo on front and back, includes bonus stickers; $5 for two koozies.
• Red Hot Riplets Flag (3' x 5') 3' by 5' polyester decorative flag with Red Hot Riplets logo, featuring two grommets for hanging; $10 per flag.
• Red Hot Riplets Iron-On Patch 2 inch by 3 inch high quality iron on patch with Red Hot Riplets logo.
• Red Hot Riplets Shower Curtain Unique cloth shower curtain with Red Hot Riplets logo, designed for diehard Old Vienna fans; $50 per shower curtain.
• Red Hot Riplets Dog Toy Chew toy for dogs featuring Red Hot Riplets branding, can also be used as an ornament; $15 per dog toy.

Quantifiable outcome

• Doubled growth since 1996 under current ownership

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core.

• Gioia's DelicoreChannel Partner/ Reseller/ DistributorLocal St. Louis deli on The Hill and Downtown featuring Old Vienna products alongside their sandwich menu. Represents authentic St. Louis food culture pairing.
• Crispy EdgecoreChannel Partner/ Reseller/ DistributorTower Grove South restaurant featuring STL Homerun Potstickers with Red Hot Riplet seasoned dough, Italian sausage, provel, provolone, green pepper filling with creamy marinara, garnished with Red Hot Riplets.
• Byrd & BarrelcoreChannel Partner/ Reseller/ DistributorLocal restaurant pairing Old Vienna products with menu items including Cherokee Tots with Red Hot Riplets Aioli sauce.
• Mac's Local EatscoreChannel Partner/ Reseller/ DistributorDogtown walk-up window inside Tamm Avenue Bar serving Rip Fries featuring Red Hot Riplets.
• TKO GrillcoreChannel Partner/ Reseller/ DistributorThe Rock Road restaurant featuring Uppercut Nachos with Red Hot Riplets toppings.
• Hot Shots Bar & GrillcoreChannel Partner/ Reseller/ DistributorGreater St. Louis restaurant chain featuring Nashville Hot Chicken topped with Red Hot Riplets, available at all Hot Shots locations.
• Dogs n' FryscoreChannel Partner/ Reseller/ DistributorFlorissant restaurant serving the Red Hot Riplets Dog featuring bacon wrapped hot dog with Riplets infused queso and crumbled Riplets on top.
• St. Louis Wing Co.coreChannel Partner/ Reseller/ DistributorRock Hill restaurant featuring Red Hot Riplet Wings seasoned to taste like Riplets straight from the bag.
• The GramophonecoreChannel Partner/ Reseller/ DistributorThe Grove neighborhood restaurant serving Red Hot Riplets alongside sandwiches described as among the best in the city.
• Hi-Pointe Drive-IncoreChannel Partner/ Reseller/ DistributorSt. Louis restaurant featuring Rye Times with Hot BBQ corn chips on burgers, plus Angrybird Chicken menu items with Old Vienna products.
• Start BarcoreChannel Partner/ Reseller/ DistributorDowntown St. Louis bar featuring Old Vienna snacks alongside arcade games and sandwiches.
• Angrybird ChickencoreChannel Partner/ Reseller/ DistributorLocal St. Louis restaurant featured at Hi-Pointe Drive-In location with Old Vienna products.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Frito-Lay (PepsiCo): Dominant national salty-snack incumbent (Lay's, Doritos, Ruffles) competing for the same shelf space and impulse occasions; relevant as the primary competitive constraint on regional chip brands.

Direct peers

• Zapp's Potato Chips: New Orleans-style kettle chip brand with bold regional flavors and a cult following; closely comparable to Old Vienna's spicy, regional-heritage, flavor-driven chip identity.
• Snyder's of Hanover: Heritage Pennsylvania snack brand with pretzels, chips, and popcorn sold nationally through grocery and convenience; comparable as a heritage, multi-format salty snack brand.
• Better Made Snack Foods: Family-owned Detroit snack maker (chips, popcorn, pretzels) selling primarily within a regional footprint; comparable as a multi-category regional snack manufacturer with similar size and channel mix.
• Kettle Brand: Premium kettle-cooked potato chip maker founded in the Pacific Northwest with a strong regional-heritage-to-national story; directly comparable as a small-to-mid CPG chip brand that scaled via differentiated cooking technology.
• Cape Cod Potato Chips: Regional-heritage kettle chip brand from Massachusetts that grew into national distribution; comparable as a heritage-flavored potato chip CPG with similar flavor-forward positioning.
• Route 11 Potato Chips: Small-batch kettle chip maker in the Mid-Atlantic with bold flavor profiles and regional distribution; closely comparable as a small, flavor-differentiated regional chip brand.

Emerging players

• Kinder's BBQ Sauces & Seasonings: Flavor-led BBQ sauce, seasoning, and rub brand with strong restaurant roots and growing CPG presence; comparable to Old Vienna's sauce and seasoning extension strategy.

Regional players

• Tim's Cascade Snacks: Pacific Northwest-based chip and snack brand; comparable as a privately held regional salty snack maker with similar product breadth and channel structure.
• Jay's Potato Chips: Chicago-area heritage kettle chip brand distributed primarily in the Midwest; comparable as a regional chip maker competing in adjacent Midwest geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OldViennaLLC
• Facebookfacebook.com/oldviennallc
• LinkedInlinkedin.com/company/old---vienna-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Vienna