I-Radio
I-Radio (iSWARA Network) is an Indonesian multi-city FM radio network broadcasting 100% Indonesian music across 8 cities, operated by MRA Media and funded primarily through advertising airtime sales to businesses targeting Indonesian listeners.
- Company typePrivate
- Founded2001
- HeadquartersCilandak, Indonesia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What I-Radio does
I-Radio (operated as iSWARA Network) is an Indonesian radio broadcasting company that operates as a subsidiary of MRA Media. Founded in 2001 and headquartered in Cilandak, Jakarta, the company runs a multi-city FM radio network licensed across eight Indonesian cities — Jakarta (101.4 FM), Bandung (105.1 FM), Yogyakarta (88.7 FM), Medan (98.3 FM), Makassar (96.0 FM), Banjarmasin (90.1 FM), Semarang, and Surabaya. Its defining content proposition is the exclusive play of 100% Indonesian music, distinguishing it from competitors that mix international content, and addressing listener demand for local music representation and cultural content.
The company's product surface extends beyond traditional FM into digital channels: live streaming via the iswaranetwork.com web player, on-demand podcasts across categories (comedy, religious, inspiration, health, financial, community, parenting), video content through IRadioTV, the Indonesia 20 music catalog, and informational segments (iFAKTA) covering entertainment news and lifestyle. Distribution leverages owned digital channels (website, Facebook, Twitter, Instagram, YouTube) in addition to FM transmission. The technology stack is conventional broadcast radio plus digital streaming — no proprietary AI, API, or integration capabilities are disclosed.
I-Radio's revenue model is advertising-driven, selling commercial airtime to businesses seeking to reach Indonesian audiences. Pricing is quote-based and not publicly disclosed. The company serves a B2C listener base (Indonesian radio listeners, particularly those seeking local music) and a B2B advertiser base. As a privately held subsidiary of the MRA Media conglomerate, I-Radio discloses no external funding rounds, executive team, or financial metrics.
I-Radio firmographics
Firmographics- Name
- I-Radio
- Legal name
- MRA Media
- Website
- https://iradiofm.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- I-Radio (iSWARA Network) is an Indonesian multi-city FM radio network broadcasting 100% Indonesian music across 8 cities, operated by MRA Media and funded primarily through advertising airtime sales to businesses targeting Indonesian listeners.
- Ownership category
- akta.pro rank
I-Radio industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
- akta.pro secondary industries
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)
Keywords
Where I-Radio is headquartered
LocationHeadquarters
- HQ city
- Cilandak
- HQ country
- Indonesia
- HQ region
- Asia
Offices8 records
Markets served
I-Radio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Advertising Revenue: The network generates revenue through selling advertising slots during radio broadcasts. The website includes an 'Iklan' (advertising) section indicating commercial airtime sales as a primary revenue stream.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
I-Radio product offering
Product offeringCore offering
I-Radio (iSWARA Network) operates a multi-city Indonesian FM radio network broadcasting exclusively 100% Indonesian music content across 8 cities (Jakarta 101.4 FM, Bandung 105.1 FM, Jogja 88.7 FM, Medan 98.3 FM, Makassar 96.0 FM, Banjarmasin 90.1 FM, Semarang, and Surabaya). The offering combines traditional FM radio broadcasting with digital live streaming, podcast content across categories (comedy, religious, inspiration, health, financial, community, parenting), video programming (IRadioTV), music chart features (Indonesia 20), and informational segments (iFAKTA).
Product overview
iSWARA Network is a multi-city Indonesian radio station platform playing exclusively Indonesian music, operating as a network of FM broadcast stations across Jakarta (101.4 FM), Bandung (105.1 FM), Jogja (88.7 FM), Medan (98.3 FM), Makassar (96.0 FM), and Banjarmasin (90.1 FM), complemented by live streaming, podcast content in categories such as comedy, religious, inspiration, health, financial and parenting topics, video content, music catalog, and informational segments. The offering functions as a unified entertainment platform combining traditional FM radio with digital streaming and on-demand content.
Differentiator
Problem solved
Functional benefit
Products and services
- iSWARA Network Multi-city Indonesian radio network broadcasting 100% Indonesian music content via FM frequencies across 8 cities, providing music entertainment, news, lifestyle content, podcasts, and interactive program segments to general Indonesian audiences.
- iSWARA Live Streaming Real-time digital audio streaming service enabling online listeners to access iSWARA radio broadcasts globally via web player, with city-specific streams available for Jakarta, Bandung, Yogyakarta, Medan, Makassar, and Banjarmasin.
- iSWARA Podcast On-demand podcast content spanning multiple categories including comedy (Komedi), religious (Religi), inspiration (Inspirasi), health (Kesehatan), financial (Finansial), community (Komunitas), and parenting (Pola Asuh).
- IRadioTV Video Content Video content platform featuring interviews, behind-the-scenes content, and music-related video productions distributed as part of the IRadioTV offering.
- Indonesia 20 Music Chart Featured music catalog showcasing contemporary Indonesian music tracks and artists including Naura Ayu, Kaleb J, Salma Salsabil, and Adrian Khalif, functioning as a curated music chart and discovery feature.
Companies that use I-Radio
Customer profileSegments1 record
Ideal customer profiles2 records
I-Radio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
I-Radio partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
I-Radio competitors and assessment
Company assessmentDirect peers
- Trax FM: Indonesian radio network specializing in Indonesian pop and dangdut, broadcasting across multiple cities. Closest format competitor to I-Radio's 100% Indonesian music positioning.
- Hard Rock FM Indonesia: Multi-city Indonesian FM station under the Hard Rock brand, focused on rock, lifestyle and entertainment content. Comparable multi-city broadcast model and advertiser base to I-Radio.
- Sonora Radio Network: Indonesian radio network broadcasting across major cities with news, talk and music programming. Similar multi-city footprint and ad-supported business model to I-Radio.
- Prambors Radio: Long-running Indonesian FM radio network (Jakarta, Bandung, Medan, etc.) playing a mix of current hits and English-language content. Direct competitor for ad budgets and listeners in the same major Indonesian metros served by I-Radio.
- Gen FM: Indonesian radio network targeting Gen Z and millennial listeners with pop, K-pop and lifestyle content across multiple cities. Competes for the same young, urban Indonesian audience and ad spend as I-Radio.
- Female Radio (MRA Media): Sibling Indonesian radio station also operated under MRA Media, targeting female listeners. Closest comparable because it shares the same parent infrastructure, sales force and digital platform as I-Radio.
Others
- RCTI (MRA Media group): Free-to-air television network under the same MRA Media umbrella. Adjacent media property that shares ownership with I-Radio and represents a potential cross-platform advertising partner and infrastructure sharing peer.
Broad incumbents
- iHeartMedia: Largest US radio operator and podcast publisher with thousands of stations and the iHeartRadio app. Broad incumbent reference point for radio-and-podcast ad-supported models that I-Radio is also pursuing.
Regional players
- JOOX: Music streaming service popular in Indonesia and other Southeast Asian markets. Competes for Indonesian audio-listening time and ad-supported music attention rather than FM broadcast spectrum.
Emerging players
- Spotify (Indonesia): Global audio streaming platform with a growing Indonesian user base. Represents the digital audio alternative pulling listeners away from FM radio and shaping advertiser expectations around targeting and measurement.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
I-Radio social profiles
Digital presenceI-Radio financial estimates
Financial estimateRevenue estimate
Valuation estimate
I-Radio leadership team
Management profileNumber of profiles
I-Radio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
I-Radio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about I-Radio
What does I-Radio do?
I-Radio (iSWARA Network) operates a multi-city Indonesian FM radio network broadcasting exclusively 100% Indonesian music content across 8 cities (Jakarta 101.4 FM, Bandung 105.1 FM, Jogja 88.7 FM, Medan 98.3 FM, Makassar 96.0 FM, Banjarmasin 90.1 FM, Semarang, and Surabaya). The offering combines traditional FM radio broadcasting with digital live streaming, podcast content across categories (comedy, religious, inspiration, health, financial, community, parenting), video programming (IRadioTV), music chart features (Indonesia 20), and informational segments (iFAKTA).
Is I-Radio a public or private company?
I-Radio is a private company. It is classified as corporate owned and is currently operating.
When was I-Radio founded?
I-Radio was founded in 2001. It employs 11 to 50 people.
Where is I-Radio based?
I-Radio is headquartered in Cilandak, Indonesia, in the Asia region.
How does I-Radio make money?
One revenue line is on record: advertising Revenue.
Who are I-Radio's main competitors?
Direct peers on record are Trax FM, Hard Rock FM Indonesia, Sonora Radio Network, Prambors Radio, Gen FM and Female Radio (MRA Media). RCTI (MRA Media group) is listed as an others. iHeartMedia is listed as a broad incumbent. JOOX is listed as a regional player. Spotify (Indonesia) is listed as an emerging player.
Does I-Radio have an API?
No public API is recorded for I-Radio.
What industry is I-Radio in?
I-Radio's product category is Radio Broadcasting. Its primary akta.pro industry code is MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains), with a secondary code of MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM). Its NAICS code is 51611 and its SIC code is 4832.