JOOX
JOOX is a freemium music streaming service operated by Tencent Music Entertainment Hong Kong Limited, delivering 40M+ songs to consumers across Hong Kong, Macau, Thailand, Malaysia, Indonesia, Myanmar, Nigeria, and South Africa.
- Company typePrivate
- Founded2011
- HeadquartersJakarta, Indonesia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What JOOX does
JOOX is a consumer-facing music streaming service operated by Tencent Music Entertainment Hong Kong Limited, a subsidiary of Tencent Holdings Ltd, headquartered at Three Pacific Place in Wanchai, Hong Kong, with a Thailand office in Bangkok. Founded in 2011, the platform serves individual music consumers across eight authorized markets: Hong Kong, Macau, Thailand, Malaysia, Indonesia, Myanmar, Nigeria, and South Africa. It delivers a catalog of more than 40 million songs through mobile apps (iOS/Android), desktop applications, a web platform at joox.com, Android TV, Google Nest, and OEM integrations with Xiaomi Mi Music Player and Geely Car Player.
The service is built on a cloud-based streaming architecture with digital rights management, supporting both online streaming and offline downloads, with country-restricted licensing enforced through location verification. The product extends beyond audio streaming into social entertainment features, including JOOX Karaoke (with duet capability), JOOX Live (artist broadcasting), JOOX Rooms (group audio/video chat), and Trending Videos. Identity, social sharing, and engagement are tightly integrated with the WeChat ecosystem, and the platform additionally supports Facebook login.
JOOX operates a freemium model with three revenue streams: VIP subscriptions (ad-free, offline, CD-quality, on-demand playback) billed through Apple App Store and Google Wallet; advertising on the free tier; and JOOX Coins, a virtual currency with 60-day expiry used for virtual gifting to broadcasters and paid content access. A JOOX Rewards Program in eligible countries enables users to redeem gift points for cash, and onboarding is driven by newbie tasks (such as following the JOOX WeChat ID) that unlock free VIP periods. Geographic availability is restricted by licensing, and the service is explicitly not offered in the United States, Europe, or most of Asia outside its listed markets.
JOOX firmographics
Firmographics- Name
- JOOX
- Legal name
- Tencent Music Entertainment Hong Kong Limited
- Website
- https://joox.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- JOOX is a freemium music streaming service operated by Tencent Music Entertainment Hong Kong Limited, delivering 40M+ songs to consumers across Hong Kong, Macau, Thailand, Malaysia, Indonesia, Myanmar, Nigeria, and South Africa.
- Ownership category
- akta.pro rank
JOOX industry classification
Industry- Product category
- Music Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- akta.pro primary industry
- On-Demand Music Streaming (Interactive) (MPAIACAA)
- akta.pro secondary industries
- Ad-Supported Music Streaming (Freemium Tiers) (MPAIACAO), On-Demand Music Streaming Platforms (MPAIADAA), Music & DJ Live Streaming Platforms (MPACACAE)
Keywords
Where JOOX is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
JOOX business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Infrastructure, Marketing or Sales, Personnel
Revenue model
- VIP Subscription: Paid membership service offering ad-free listening, unlimited skips, offline downloads, CD-quality streaming, and on-demand playback. Billed on forward prepaid basis (monthly or other membership periods) with automatic renewal. Includes limited free trial and promotional new user offers.
- Advertising: Free tier supported by advertisements displayed to users during music streaming sessions. Non-VIP users receive ad-supported experience.
- JOOX Coins: Virtual currency system for in-app purchases. Users buy JOOX Coins with real money to send virtual gifts to live broadcasters, access paid content channels, or use certain platform functions. Coins expire 60 days after purchase. Third-party payment processor handles transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Service with advertising support |
| Subscription | Monthly | VIP Membership with premium features |
| Unit Pricing | Pay-as-you-go | JOOX Coins virtual currency |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels5 records
JOOX product offering
Product offeringCore offering
JOOX is a free music streaming service offering access to over 40 million songs across mobile (iOS/Android), desktop, web, Android TV, and smart speaker platforms. It provides a freemium model with an ad-supported free tier and a paid VIP subscription that adds unlimited skips, ad-free listening, offline downloads, CD-quality streaming, and on-demand playback. The platform layers social entertainment features on top of streaming, including karaoke with artist duets, live artist broadcasts, group audio/video chat rooms, and trending short videos.
Product overview
JOOX is a music streaming platform developed by Tencent Music Entertainment Hong Kong Limited, offering a multi-platform ecosystem comprising mobile apps (iOS/Android), desktop applications, web access (joox.com), Android TV app, and Google Nest integration. The platform provides access to over 40 million songs globally with both free ad-supported and paid VIP subscription tiers. Core features include music streaming with personalized playlists, JOOX Live broadcasting for artist interactions, JOOX Rooms for group video chats, and JOOX Karaoke for singing and duets. The platform also offers trending short videos and virtual currency (JOOX Coins) for virtual gifting. A rewards program enables users to earn and redeem points for cash in supported regions.
Differentiator
Problem solved
Functional benefit
Products and services
- JOOX Mobile App Free music streaming app for iOS and Android offering access to over 40 million songs with social features (karaoke, live rooms, short videos). Target users are individual consumers in Hong Kong, Macau, Thailand, Malaysia, Indonesia, Myanmar, Nigeria, and South Africa.
- JOOX Web (joox.com) Web-based version of JOOX accessible through browsers at joox.com, allowing desktop and laptop users to stream the full music library.
- JOOX Desktop App Desktop application version of JOOX music player for Windows and Mac computers providing access to the full music library.
- JOOX for Android TV JOOX application for Android TV enabling music streaming on television screens.
- JOOX for Google Nest JOOX available on Google Nest smart speakers and displays for voice-controlled music playback.
- JOOX Coins Virtual currency purchased with real money (local currency) within JOOX, used for sending virtual gifts to live broadcasters, accessing paid content channels, and messaging features. Coins expire 60 days after purchase or upon use.
Companies that use JOOX
Customer profileSegments2 records
Ideal customer profiles2 records
JOOX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature7 records
JOOX partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- YouTubecoreJOOX Music incorporates YouTube API Services, enabling integration with YouTube functionality. Users who choose to use this feature are bound by YouTube's Terms of Service and Google Privacy Policy applies.
- WeChatcoreDeep integration with WeChat ecosystem. JOOX users can log in with WeChat accounts, share content to WeChat Moments, and send messages to WeChat contacts. The JOOX Message Function supports sharing to WeChat.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
JOOX competitors and assessment
Company assessmentBroad incumbents
- Apple Music: Subscription-based on-demand music streaming from Apple. Overlaps with JOOX on core streaming functionality and competes for premium listeners in Hong Kong, Indonesia, Malaysia, and Thailand, though it sits inside Apple's broader hardware/services ecosystem.
- Tencent Music Entertainment (QQ Music / Kugou / Kuwo): Parent-ecosystem streaming services operating in mainland China. Comparable as music streaming platforms under the same corporate parent, providing JOOX content and licensing leverage while serving a non-overlapping (China) geography.
- Pandora: US-focused freemium music streaming service owned by SiriusXM. Comparable on freemium streaming business model, though geographically concentrated in North America and not directly competing in JOOX's markets.
- YouTube Music: YouTube's music streaming service backed by Google's content and recommendation engine. Directly comparable as a freemium music streamer with deep catalog, and notably JOOX already integrates YouTube API Services, making Google both a partner and a competing platform.
Regional players
- Anghami: Leading Middle East and North Africa music and entertainment streaming platform. Comparable as a regional freemium streamer with a similar catalog breadth and ARPU constraints in emerging markets, though it focuses on MENA rather than JOOX's SEA/Africa footprint.
- LINE Music: Music streaming service from LINE Corporation operating primarily in Japan, Thailand, and Taiwan. Comparable as a freemium streamer with deep messaging-app integration analogous to JOOX's WeChat integration, and competes with JOOX in Thailand.
Direct peers
- Deezer: Global freemium music streaming service with a focus on international markets. Comparable on product and business model, and competes in several of JOOX's SEA and African geographies.
- SoundCloud: On-demand music and audio streaming platform with a creator/UGC emphasis. Comparable on streaming functionality and on community/creator features analogous to JOOX Karaoke, JOOX Live, and Trending Videos.
- Boomplay: Africa-focused freemium music streaming platform with the largest catalog on the continent. Directly competes with JOOX in Nigeria and South Africa on product, freemium model, and regional catalog depth.
- Spotify: Global on-demand music streaming service with a freemium tier. Directly comparable to JOOX on product (on-demand streaming, playlist, social features) and freemium business model, and competes with JOOX in several Southeast Asian markets where JOOX is licensed.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
JOOX social profiles
Digital presenceJOOX financial estimates
Financial estimateRevenue estimate
Valuation estimate
JOOX leadership team
Management profileNumber of profiles
JOOX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JOOX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JOOX
What does JOOX do?
JOOX is a free music streaming service offering access to over 40 million songs across mobile (iOS/Android), desktop, web, Android TV, and smart speaker platforms. It provides a freemium model with an ad-supported free tier and a paid VIP subscription that adds unlimited skips, ad-free listening, offline downloads, CD-quality streaming, and on-demand playback. The platform layers social entertainment features on top of streaming, including karaoke with artist duets, live artist broadcasts, group audio/video chat rooms, and trending short videos.
Is JOOX a public or private company?
JOOX is a private company. It is classified as corporate owned and is currently operating.
When was JOOX founded?
JOOX was founded in 2011. It employs 11 to 50 people.
Where is JOOX based?
JOOX is headquartered in Jakarta, Indonesia, in the Asia region.
How does JOOX make money?
Three revenue lines are on record. VIP Subscription is the primary driver. The others are advertising and JOOX Coins.
Who are JOOX's main competitors?
Broad incumbents on record are Apple Music, Tencent Music Entertainment (QQ Music / Kugou / Kuwo), Pandora and YouTube Music. Regional players are Anghami and LINE Music. Direct peers are Deezer, SoundCloud, Boomplay and Spotify.
Does JOOX have an API?
No public API is recorded for JOOX.
What industry is JOOX in?
JOOX's product category is Music Streaming. Its primary akta.pro industry code is MPAIACAA, On-Demand Music Streaming (Interactive), with a secondary code of MPAIACAO, Ad-Supported Music Streaming (Freemium Tiers). Its NAICS code is 516210.