I-Radio

Radio Broadcastingiradiofm.com

I-Radio (iSWARA Network) is an Indonesian multi-city FM radio network broadcasting 100% Indonesian music across 8 cities, operated by MRA Media and funded primarily through advertising airtime sales to businesses targeting Indonesian listeners.

Company typePrivate
Founded2001
HeadquartersCilandak, Indonesia
Headcount11–50
GTM typeB2C
OfferingServices

What I-Radio does

I-Radio (operated as iSWARA Network) is an Indonesian radio broadcasting company that operates as a subsidiary of MRA Media. Founded in 2001 and headquartered in Cilandak, Jakarta, the company runs a multi-city FM radio network licensed across eight Indonesian cities — Jakarta (101.4 FM), Bandung (105.1 FM), Yogyakarta (88.7 FM), Medan (98.3 FM), Makassar (96.0 FM), Banjarmasin (90.1 FM), Semarang, and Surabaya. Its defining content proposition is the exclusive play of 100% Indonesian music, distinguishing it from competitors that mix international content, and addressing listener demand for local music representation and cultural content.

The company's product surface extends beyond traditional FM into digital channels: live streaming via the iswaranetwork.com web player, on-demand podcasts across categories (comedy, religious, inspiration, health, financial, community, parenting), video content through IRadioTV, the Indonesia 20 music catalog, and informational segments (iFAKTA) covering entertainment news and lifestyle. Distribution leverages owned digital channels (website, Facebook, Twitter, Instagram, YouTube) in addition to FM transmission. The technology stack is conventional broadcast radio plus digital streaming — no proprietary AI, API, or integration capabilities are disclosed.

I-Radio's revenue model is advertising-driven, selling commercial airtime to businesses seeking to reach Indonesian audiences. Pricing is quote-based and not publicly disclosed. The company serves a B2C listener base (Indonesian radio listeners, particularly those seeking local music) and a B2B advertiser base. As a privately held subsidiary of the MRA Media conglomerate, I-Radio discloses no external funding rounds, executive team, or financial metrics.

I-Radio firmographics

Firmographics

Name: I-Radio
Legal name: MRA Media
Website: https://iradiofm.com
Company type: Private
Founded year: 2001
Operating status: Operating
Headcount range: 11–50 employees
Short description: I-Radio (iSWARA Network) is an Indonesian multi-city FM radio network broadcasting 100% Indonesian music across 8 cities, operated by MRA Media and funded primarily through advertising airtime sales to businesses targeting Indonesian listeners.
Ownership category
akta.pro rank

I-Radio industry classification

Industry

Product category: Radio Broadcasting
NAICS: Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)
SIC: Radio Broadcasting Stations (4832)
akta.pro primary industry: Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
akta.pro secondary industries: Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

FM radio broadcasting
Indonesian music radio
Live audio streaming
Digital radio network
Podcast content

Where I-Radio is headquartered

Location

Headquarters

HQ city: Cilandak
HQ country: Indonesia
HQ region: Asia

Offices8 records

Markets served

I-Radio business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

Advertising Revenue: The network generates revenue through selling advertising slots during radio broadcasts. The website includes an 'Iklan' (advertising) section indicating commercial airtime sales as a primary revenue stream.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

I-Radio product offering

Product offering

Core offering

I-Radio (iSWARA Network) operates a multi-city Indonesian FM radio network broadcasting exclusively 100% Indonesian music content across 8 cities (Jakarta 101.4 FM, Bandung 105.1 FM, Jogja 88.7 FM, Medan 98.3 FM, Makassar 96.0 FM, Banjarmasin 90.1 FM, Semarang, and Surabaya). The offering combines traditional FM radio broadcasting with digital live streaming, podcast content across categories (comedy, religious, inspiration, health, financial, community, parenting), video programming (IRadioTV), music chart features (Indonesia 20), and informational segments (iFAKTA).

Product overview

iSWARA Network is a multi-city Indonesian radio station platform playing exclusively Indonesian music, operating as a network of FM broadcast stations across Jakarta (101.4 FM), Bandung (105.1 FM), Jogja (88.7 FM), Medan (98.3 FM), Makassar (96.0 FM), and Banjarmasin (90.1 FM), complemented by live streaming, podcast content in categories such as comedy, religious, inspiration, health, financial and parenting topics, video content, music catalog, and informational segments. The offering functions as a unified entertainment platform combining traditional FM radio with digital streaming and on-demand content.

Differentiator

Problem solved

Functional benefit

Products and services

iSWARA Network Multi-city Indonesian radio network broadcasting 100% Indonesian music content via FM frequencies across 8 cities, providing music entertainment, news, lifestyle content, podcasts, and interactive program segments to general Indonesian audiences.
iSWARA Live Streaming Real-time digital audio streaming service enabling online listeners to access iSWARA radio broadcasts globally via web player, with city-specific streams available for Jakarta, Bandung, Yogyakarta, Medan, Makassar, and Banjarmasin.
iSWARA Podcast On-demand podcast content spanning multiple categories including comedy (Komedi), religious (Religi), inspiration (Inspirasi), health (Kesehatan), financial (Finansial), community (Komunitas), and parenting (Pola Asuh).
IRadioTV Video Content Video content platform featuring interviews, behind-the-scenes content, and music-related video productions distributed as part of the IRadioTV offering.
Indonesia 20 Music Chart Featured music catalog showcasing contemporary Indonesian music tracks and artists including Naura Ayu, Kaleb J, Salma Salsabil, and Adrian Khalif, functioning as a curated music chart and discovery feature.

Companies that use I-Radio

Customer profile

Segments1 record

Ideal customer profiles2 records

I-Radio technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

I-Radio partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

I-Radio competitors and assessment

Company assessment

Direct peers

Trax FM: Indonesian radio network specializing in Indonesian pop and dangdut, broadcasting across multiple cities. Closest format competitor to I-Radio's 100% Indonesian music positioning.
Hard Rock FM Indonesia: Multi-city Indonesian FM station under the Hard Rock brand, focused on rock, lifestyle and entertainment content. Comparable multi-city broadcast model and advertiser base to I-Radio.
Sonora Radio Network: Indonesian radio network broadcasting across major cities with news, talk and music programming. Similar multi-city footprint and ad-supported business model to I-Radio.
Prambors Radio: Long-running Indonesian FM radio network (Jakarta, Bandung, Medan, etc.) playing a mix of current hits and English-language content. Direct competitor for ad budgets and listeners in the same major Indonesian metros served by I-Radio.
Gen FM: Indonesian radio network targeting Gen Z and millennial listeners with pop, K-pop and lifestyle content across multiple cities. Competes for the same young, urban Indonesian audience and ad spend as I-Radio.
Female Radio (MRA Media): Sibling Indonesian radio station also operated under MRA Media, targeting female listeners. Closest comparable because it shares the same parent infrastructure, sales force and digital platform as I-Radio.

Others

RCTI (MRA Media group): Free-to-air television network under the same MRA Media umbrella. Adjacent media property that shares ownership with I-Radio and represents a potential cross-platform advertising partner and infrastructure sharing peer.

Broad incumbents

iHeartMedia: Largest US radio operator and podcast publisher with thousands of stations and the iHeartRadio app. Broad incumbent reference point for radio-and-podcast ad-supported models that I-Radio is also pursuing.

Regional players

JOOX: Music streaming service popular in Indonesia and other Southeast Asian markets. Competes for Indonesian audio-listening time and ad-supported music attention rather than FM broadcast spectrum.

Emerging players

Spotify (Indonesia): Global audio streaming platform with a growing Indonesian user base. Represents the digital audio alternative pulling listeners away from FM radio and shaping advertiser expectations around targeting and measurement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

I-Radio financial estimates

Financial estimate

Revenue estimate

Valuation estimate

I-Radio leadership team

Management profile

Number of profiles

I-Radio funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

I-Radio M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I-Radio

What does I-Radio do?

Is I-Radio a public or private company?

I-Radio is a private company. It is classified as corporate owned and is currently operating.

When was I-Radio founded?

I-Radio was founded in 2001. It employs 11 to 50 people.

Where is I-Radio based?

I-Radio is headquartered in Cilandak, Indonesia, in the Asia region.

How does I-Radio make money?

One revenue line is on record: advertising Revenue.

Who are I-Radio's main competitors?

Direct peers on record are Trax FM, Hard Rock FM Indonesia, Sonora Radio Network, Prambors Radio, Gen FM and Female Radio (MRA Media). RCTI (MRA Media group) is listed as an others. iHeartMedia is listed as a broad incumbent. JOOX is listed as a regional player. Spotify (Indonesia) is listed as an emerging player.

Does I-Radio have an API?

No public API is recorded for I-Radio.

What industry is I-Radio in?

I-Radio's product category is Radio Broadcasting. Its primary akta.pro industry code is MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains), with a secondary code of MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM). Its NAICS code is 51611 and its SIC code is 4832.