Clonable

What Clonable does

Clonable BV is a Netherlands-based SaaS company, founded in 2021 and headquartered in Gemert, that operates an AI-powered website translation and cloning platform. The core product creates translated clones of customer websites and continuously synchronizes them with the source site, so that content edits on the original are automatically reflected in all language versions without manual re-translation. Beyond the core platform, Clonable offers a free WordPress plugin in the official plugin directory, a WooCommerce-specific integration with regional product management and conversion tracking, and integrations with Magento, Shopware, and Logic4 to support multilingual webshop operations. The platform supports 40+ language versions and provides URL translation, language-specific SEO tuning, customizable language switchers, and visitor interaction handling routed back to the source site's admin interface.

The company sells primarily through a product-led growth motion: a self-serve signup with a free tier up to 20 pages requiring no payment details, paired with a quote-based enterprise tier and a demo request path. Vertical-specific solution pages target ecommerce webshops (the primary segment), governments and municipalities, tourism operators, startups, and export companies, with a partner/reseller program (e.g., OMA) supplementing direct acquisition. The customer logo set spans Dutch SMBs (HockeyGear, Plotter Shop, Swimmingpool.shop, NFCW.nl), mid-market and enterprise accounts (PSV Eindhoven, EUclaim, Jaarbeurs, Lightswing, Istec, Neele-Vat), and public-sector organizations (Municipality of Gemert-Bakel, Visit Brabant).

Distribution is geographically broad, with 30+ country-specific localized domains covering Western and Eastern Europe, North America, Latin America, Asia, the Middle East, and Africa, indicating a programmatic organic-acquisition strategy rather than a centralized sales motion. Clonable is privately held with no disclosed external funding, no parent company, no subsidiaries, and a headcount of 1-10 employees, positioning it as a small, bootstrapped micro-SaaS rather than a venture-backed scale-up.

Name

Clonable

Legal name

Clonable BV

Website

https://clonable.net

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Clonable is a Netherlands-based SaaS platform that clones websites and automatically translates and synchronizes them across 40+ languages, serving ecommerce, government, tourism, startup, and export customers via a freemium self-serve model.

Ownership category

akta.pro rank

Product category

Website Localization Software

NAICS

Software Publishers (5132), Translation and Interpretation Services (54193)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Content Localization, Translation & Transcreation (BPAFAIAH)

akta.pro secondary industry

Multilingual Copywriting & Content Adaptation (MPAAANAC)

Keywords

• Website translation software
• Multilingual website platform
• Automated content translation
• Ecommerce localization tools
• International SEO solutions

Headquarters

HQ city

Gemert

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Subscription-based SaaS model with tiered pricing based on pages/usage. Free tier available up to 20 pages for testing or small websites.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Clonable is a SaaS platform that clones websites and automatically translates all content into 40+ languages, keeping translated clones continuously synchronized with the source website. It provides a simple editor for customization, URL translation for international SEO, and integrations with WordPress, WooCommerce, Magento, Shopware, and Logic4 to support multilingual ecommerce, government, tourism, startup, and export websites.

Product overview

Clonable is a website translation and internationalization platform that enables businesses to create multilingual versions of their websites. The core Clonable platform clones websites and automatically translates all content, keeping translated versions synchronized with the original. Specialized plugins extend functionality for WordPress (free plugin with SEO and subfolder features) and WooCommerce (regional product management, order tracking, regional pricing). Industry-specific solutions serve ecommerce, governments, tourism, startups, and export companies, while the platform integrates with WooCommerce, Magento, Shopware, and Logic4 for webshop functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Clonable Core Platform Website cloning and automatic translation platform that creates translated clones of websites, automatically syncing changes from original sites and maintaining translations continuously without manual intervention.
• WordPress Translation Plugin

Quantifiable outcome

• Save weeks to months of work when converting webshops to another language
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• WooCommercecoreTechnology or IntegrationDeep integration with WooCommerce ecommerce platform. Offers product exclusions by region, WooCommerce tracking for conversion measurements, and support for domains, subdomains, and subfolders.
• WordPresscoreTechnology or IntegrationOfficial Clonable WordPress plugin available in WordPress plugin directory. Provides subfolder clones, automatic language tags for SEO, and customizable language switcher functionality.
• MagentocoreTechnology or IntegrationIntegration with Magento ecommerce platform for multilingual website capabilities.
• ShopwarecoreTechnology or IntegrationIntegration with Shopware ecommerce platform enabling multilingual webshop functionality.
• OMAminorGTM or Marketing PartnerMarketing partner featured in case study 'OMA and Clonable - More reach, more revenue, less effort'.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bablic: Bablic provides website localization via a proxy/cloning layer, supporting SEO-friendly translated subdomains/subfolders and CMS integrations — directly comparable in technology and target customer to Clonable.
• Weglot: Weglot is the leading direct competitor to Clonable, offering a website translation SaaS with one-click translation, multilingual SEO, and integrations with WordPress, WooCommerce, Shopify, and other CMS/ecommerce platforms — overlapping almost entirely on target customer and use case.
• GTranslate: GTranslate is a website translation widget and Pro SaaS offering automatic and human-translated multilingual sites, with WordPress, WooCommerce, and Shopify apps — competing in the same SMB/proxy-translation niche as Clonable.
• ConveyThis: ConveyThis is a plug-and-play website translation service targeting SMB ecommerce, with WordPress, Shopify, and WooCommerce plugins — competing head-on with Clonable's automatic clone-and-sync approach for SMB and mid-market merchants.

Broad incumbents

• Phrase: Phrase (formerly PhraseApp) is an end-to-end localization platform with CAT tools, TMS, and developer-friendly integrations, serving enterprises and software-product teams. It overlaps with Clonable at the website/multilingual content layer but covers a much broader scope.
• Smartling: Smartling is an enterprise translation management system with website translation, in-context review, and automated content capture. It targets larger enterprises than Clonable but competes for many of the same multilingual-website use cases.
• Lokalise: Lokalise is a broader localization management platform for software, apps, and websites, with TMS-style workflows, in-context editing, and developer SDKs. It overlaps with Clonable in website translation but serves a wider, more enterprise customer base.
• Crowdin: Crowdin is a cloud localization platform for software, apps, websites, and game content, with strong integration with CMS and developer tools. It competes for multilingual website content alongside Clonable but is more developer- and project-management oriented.
• Transifex: Transifex is a localization platform focused on continuous localization for digital products, including websites and apps. It overlaps with Clonable's automatic-synchronization narrative but serves a more enterprise/developer audience.

Others

• Shopify Markets: Shopify Markets is Shopify's native cross-border selling and translation feature for Shopify merchants. It is an adjacent/disintermediation threat rather than a direct competitor; if widely adopted, it reduces SMB demand for Clonable-style plugins among Shopify stores.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@clonable
• LinkedInlinkedin.com/company/clonable

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clonable