Metalfire
Metalfire is a Belgian manufacturer of high-end, hand-crafted architectural fireplaces (gas, wood, and bioethanol), selling bespoke and standard models through 100+ specialized resellers across 40+ countries to architects, interior designers, and luxury residential customers.
- Company typePrivate
- Founded2003
- HeadquartersEvergem, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Metalfire does
Metalfire is a Belgian manufacturer, founded in 2003 and headquartered in Evergem, that designs and produces high-end architectural fireplaces. Its product portfolio spans closed and open gas fireplaces (Avenue, Avenue Plus, Urban, Fire Grid Gas), wood-burning fireplaces (Optimum, Ultime D, Universal), and bioethanol fireplaces (Urban BEV Ethanol, integrating Planika's BEV burner technology), supplemented by outdoor fire pits and accessories. Core technology centers on handmade Belgian craftsmanship, signature 10mm finishing frames, advanced combustion systems with external air supply, and a patented European collective flue system (European Patent No. 3933265, also Technigas-approved) that allows up to 12 closed gas fireplaces to share a single central chimney in buildings up to 12 floors. Metalfire also offers extensive bespoke configurability across a catalog of 100+ models.
The company monetizes through one-time sales of manufactured fireplaces (both standard and fully bespoke) via a quote-based pricing model — pricing is not publicly disclosed and customers are routed to authorized resellers. Distribution is exclusively indirect through 100+ specialized resellers and distributors in 40+ countries across Europe, Asia, the Middle East and North Africa, and Oceania. The primary end customers are high-net-worth residential homeowners and the architects and interior designers who specify Metalfire products into architectural projects; reseller partners serve as the consultative and installation layer.
Metalfire competes on aesthetics, customization, craftsmanship, and compliance (CE, Ecodesign, EN 613, DEFRA, EU energy labels), targeting luxury residential and design-led projects. The operating model is asset-light in sales (channel-based) but vertically integrated in production (in-house design and manufacturing in Belgium), with no disclosed external investors, M&A activity, or public-market signals in the input data.
Metalfire firmographics
Firmographics- Name
- Metalfire
- Legal name
- Metalfire+ bv
- Website
- https://metalfire.eu
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Metalfire is a Belgian manufacturer of high-end, hand-crafted architectural fireplaces (gas, wood, and bioethanol), selling bespoke and standard models through 100+ specialized resellers across 40+ countries to architects, interior designers, and luxury residential customers.
- Ownership category
- akta.pro rank
Metalfire industry classification
Industry- Product category
- Architectural Fireplaces
- NAICS
- Ornamental and Architectural Metal Products Manufacturing (33232)
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Fire Pits & Outdoor Fireplaces (HSAIACAG)
- akta.pro secondary industry
- Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)
Keywords
Where Metalfire is headquartered
LocationHeadquarters
- HQ city
- Evergem
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Metalfire business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Fireplace Product Sales: Metalfire generates revenue through the sale of manufactured fireplaces including gas, wood, and bioethanol models. Both standard inbouw (built-in) models and fully bespoke custom-designed fireplaces are sold through their reseller network.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Metalfire product offering
Product offeringCore offering
Metalfire designs, manufactures, and sells high-end architectural fireplaces (gas, wood-burning, and bioethanol) along with outdoor fire pits and accessories. The Belgian-made products include over 100 models with extensive customization options, sold exclusively through a global network of specialized resellers and distributors across 40+ countries.
Product overview
Metalfire is a Belgian manufacturer of high-end, architectural fireplaces producing both standardized inbouw (built-in) models and fully bespoke fireplace concepts. The product portfolio spans three main fuel types: gas fireplaces (Avenue, Avenue Plus, Urban, Fire Grid Gas — available as closed or open/bespoke), wood-burning fireplaces (Optimum, Ultime D, Universal — available as closed or open/bespoke, with a BBQ variant), and bioethanol fireplaces (Urban BEV® Ethanol, integrating Planika's BEV® burners). A complementary outdoor collection includes fire pits (Anemone in gas, bioethanol, and wood variants) and accessories (Fire Poker, Fire Grid). An innovative collective flue system enables multiple closed gas fireplaces to share a single central chimney in multi-story residential buildings. All products are designed and manufactured in-house in Belgium, with customization through bespoke finishing frames (10 mm thick), a wide palette of exclusive finishes (Maple Gold, Terracotta, Black), and cast iron interior rib options (Original, Triangle, Round).
Differentiator
Problem solved
Functional benefit
Products and services
- Avenue Closed gas fireplace with glass door, offering one-touch ignition, sleek design, and seamless integration into interiors. Available in standard and bespoke configurations, designed for architects, interior designers, and high-end residential projects.
- Avenue Plus Enhanced closed gas fireplace variant within the Avenue collection, offering additional size or feature options compared to the standard Avenue model.
- Urban Bespoke open or closed gas fireplace available in standard and custom configurations, with extensive customization options including frame options, extensions, and integrated concepts for architects and designers.
- Fire Grid Gas Bespoke open gas fireplace with a minimalist fire grid design, tailored to architectural specifications.
- Optimum High-efficiency closed wood-burning fireplace with controlled combustion, glass door, and external air supply, designed to meet Ecodesign standards for low emissions and energy efficiency.
- Ultime D Closed wood-burning fireplace with a liftable door, offering high efficiency, low emissions, and an optional firescreen. Designed and crafted in Belgium, compliant with Ecodesign standards and DEFRA smoke control area certified for UK use.
- Universal Fully bespoke open or closed wood-burning fireplace designed in collaboration with the architect or interior designer. Available in standard sizes and as a BBQ variant, fully customized in dimensions, proportions, and finishes.
- Urban BEV® Ethanol Bespoke bioethanol fireplace integrating Planika's BEV® (Burning Ethanol Vapor) burners with Metalfire's architectural aesthetics. Offers various finishes and an optional firescreen for safety.
- Anemone Outdoor fire pit available in gas, bioethanol, and wood-burning variants, bringing warmth and atmosphere to exterior spaces.
- Fire Poker Fireplace tool accessory included in the fire pits and accessories collection.
- Fire Grid Fire pit accessory within the fire pits and accessories collection.
- Collective Flue System Patented collective flue system enabling multiple closed gas fireplaces to be connected to a single central chimney flue in residential apartment buildings up to 12 floors, with a maximum of 12 connected units. First and only Technigas-approved system of its kind on the market.
Quantifiable outcome
- Up to 12 closed gas fireplaces can be connected to a single central flue system in buildings up to 12 floors high
- +2 more outcomes
Companies that use Metalfire
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Metalfire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Metalfire partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- OpsinoxcoreMetalfire partnered with Opsinox, a specialist in quality solutions for combustion gas extraction, to develop the patented collective flue system. This innovation allows multiple closed gas fireplaces to connect to a single central chimney system, revolutionizing fireplace installation in multi-story residential buildings. The system received European patent n° 3933265 and is the first and only Technigas-approved system of its kind.
- PlanikacoreMetalfire integrates Planika's BEV (burning ethanol vapor) technology into their Urban BEV ethanol fireplace line. This partnership combines Planika's proprietary ethanol burner technology with Metalfire's aesthetic design and craftsmanship, creating a premium bioethanol fireplace product.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Metalfire competitors and assessment
Company assessmentDirect peers
- Focus: French designer fireplace manufacturer (founded 1967) with an architectural, premium positioning that closely mirrors Metalfire's — designer-led, gas/wood/bioethanol portfolio, and global showroom network.
- Bodart & Gonay: Belgian luxury fireplace manufacturer with a comparable in-house design-and-build philosophy and architectural integration focus targeting European premium residential projects.
- Rais: Danish premium wood stove and fireplace maker with Scandinavian design heritage, overlapping high-end residential target market and similar Ecodesign/regulatory compliance positioning.
- Ortal: Israeli luxury fireplace manufacturer with strong presence in North America and Europe, offering comparable designer gas fireplaces aimed at architects and high-end residential projects.
- M-Design: Belgian fireplace manufacturer specializing in contemporary, design-forward gas and wood fireplaces for architects — a direct competitor in the Belgian premium segment.
- Stûv: Belgian premium fireplace maker with overlapping high-end gas and wood-burning product lines, similar Belgian craftsmanship heritage, and comparable European distribution footprint.
- Spartherm: German premium fireplace manufacturer with broad product range and large European distribution — comparable high-end positioning with broader scale than Metalfire.
- Barbas Bellfires: Dutch fireplace manufacturer (Barbas + Bellfires brands) offering premium gas, wood, and built-in fireplaces for residential projects — overlapping product mix and European distribution footprint.
- Kal-Fire: Dutch designer fireplace brand with comparable focus on modern, architect-specified gas and wood fireplaces — overlapping customer base and similar premium pricing tier.
Emerging players
- Axis Fireplaces: UK-based designer fireplace brand with comparable contemporary, architect-focused positioning — a younger, more niche peer that targets a similar high-end specification channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Metalfire social profiles
Digital presenceMetalfire compliance and trust
Trust signalCompliance6 records
Metalfire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metalfire leadership team
Management profileNumber of profiles
Profiles1 record
Metalfire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metalfire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metalfire
What does Metalfire do?
Metalfire designs, manufactures, and sells high-end architectural fireplaces (gas, wood-burning, and bioethanol) along with outdoor fire pits and accessories. The Belgian-made products include over 100 models with extensive customization options, sold exclusively through a global network of specialized resellers and distributors across 40+ countries.
Is Metalfire a public or private company?
Metalfire is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Metalfire founded?
Metalfire was founded in 2003. It employs 11 to 50 people.
Where is Metalfire based?
Metalfire is headquartered in Evergem, Belgium, in the Europe region.
How does Metalfire make money?
One revenue line is on record: fireplace Product Sales.
Who are Metalfire's main competitors?
Direct peers on record are Focus, Bodart & Gonay, Rais, Ortal, M-Design, Stûv, Spartherm, Barbas Bellfires and Kal-Fire. Axis Fireplaces is listed as an emerging player.
Does Metalfire have an API?
No public API is recorded for Metalfire.
What industry is Metalfire in?
Metalfire's product category is Architectural Fireplaces. Its primary akta.pro industry code is HSAIACAG, Fire Pits & Outdoor Fireplaces, with a secondary code of CRAIAIAI, Outdoor Heating, Fire Pits & Fireplaces Retail. Its NAICS code is 33232 and its SIC code is 3430.