Metro Community Federal Credit Union

What Metro Community Federal Credit Union does

Metro Community Federal Credit Union is a federally chartered, member-owned, not-for-profit credit union founded in 1953 and headquartered in Huntington, West Virginia. It serves individuals and families across seven counties in West Virginia (Cabell, Putnam, Wayne), Ohio (Lawrence), and Kentucky (Carter, Lawrence, Greenup), with a stated focus on blue-collar workers, union members, healthcare workers, teachers, first responders, skilled trades, and public service employees. The institution operates two physical branches (Huntington and Lavalette) and reaches members through a Fiserv-powered online and mobile banking platform covering iOS and Android, plus an extensive surcharge-free ATM network of over 4,500 terminals via CO-OP Network and Alliance One.

The product portfolio is full-service: deposit products (Share Savings, Share Draft Checking, Share Certificates, Traditional and Roth IRAs, Coverdell ESA, Christmas and Vacation Club accounts); lending products (mortgage, auto, personal, home equity, RV/boat/motorcycle, share-secured, and a VISA credit card up to $10,000); and ancillary services (TruStage insurance, Money Concepts investment services via Whitney Stricklin CFP, Zelle P2P, Bill Pay, Message Pay text-based loan payments, direct deposit, free notary, and a Pearson VUE testing center hosted at the Huntington branch). The credit union is NCUA-insured to at least $250,000 and operates within a federally defined field of membership.

The business model is classic credit union economics: net interest income from lending (auto loans at 5.89% APR and up, VISA at 12.80% APR, share-secured at 3 points over dividend rate) is the primary revenue stream, supplemented by fee-free deposit accounts and ancillary commission revenue from TruStage insurance, Money Concepts investment referrals, and a $4.95 Message Pay transaction fee. The credit union emphasizes local underwriting decisions, no monthly fees, no minimum balances, and member-owned value redistribution rather than shareholder returns. The October 2023 merger with WAYCOSE expanded the member base and branch network, and the institution continues to invest in digital channels (Fiserv platform, mobile apps) and community-led GTM (employer payroll deductions, sponsorships of Cabell County Fair, school district partnerships, donations to Huntington City Mission and Little Victories).

Name

Metro Community Federal Credit Union

Legal name

Metro Community Federal Credit Union

Website

https://metrocommunityfcu.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1–10 employees

Short description

Metro Community Federal Credit Union is a federally chartered, member-owned credit union founded in 1953 that serves blue-collar workers, union members, and families across seven counties in West Virginia, Ohio, and Kentucky, offering deposit, lending, insurance, and investment products through two branches and a Fiserv-powered digital platform.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (522130), Credit Unions (52213)

SIC

National Commercial Banks (6021), Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

Keywords

• Consumer banking services
• Credit union lending
• Retail deposit accounts
• Mortgage and auto loans
• Community financial services

Headquarters

HQ city

Huntington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income on Loans: The primary revenue stream comes from interest charged on various loan products including auto loans, mortgages, personal loans, home equity loans, RV/boat/motorcycle loans, VISA credit cards, and share secured loans. Rates vary by product type and creditworthiness.
2. Deposit Account Fees: Revenue generated from various banking services. The credit union emphasizes fee-free banking with no monthly fees, no minimum balance requirements (after opening), and free services including VISA debit cards, online banking, and bill pay.
3. Insurance Products (TruStage): Partnership with TruStage for AD&D, life insurance, auto insurance, home insurance, and renters insurance. Products are offered through the credit union but underwritten by third-party insurance companies.
4. Investment Services: Securities and financial planning services offered through partnership with Financial Resources & Consulting (Whitney Stricklin, CFP) and Money Concepts Capital Corp. Products include stocks, bonds, ETFs, mutual funds, variable annuities, and wealth management.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Metro Community Federal Credit Union is a member-owned, not-for-profit federal credit union serving blue-collar workers and working families across Cabell, Putnam, and Wayne Counties in West Virginia; Lawrence County, Ohio; and Carter, Lawrence, and Greenup Counties in Kentucky. It provides core deposit products (share savings, checking, certificates, IRAs, club accounts), consumer lending (mortgages, auto, personal, home equity, RV/boat/motorcycle, share-secured, VISA credit card), digital banking (online, mobile, Zelle, bill pay), and member services including insurance and investment products delivered through partner relationships.

Product overview

Metro Community Federal Credit Union is a full-service financial institution offering a comprehensive suite of banking, lending, and financial services for members in West Virginia, Ohio, and Kentucky. The product portfolio centers on core banking products including Share Savings, Share Draft Checking, and Share Certificates/IRAs, complemented by digital banking through online and mobile platforms. Lending offerings span mortgage loans, auto loans, personal loans, home equity, RV/boat/motorcycle loans, saved secured loans, and VISA credit cards. Additional services include peer-to-peer payments via Zelle, online bill pay, Message Pay text-based payments, TruStage insurance products, auto benefits (Route 66 warranty, GAP insurance, Enterprise car sales), investment services through Money Concepts Capital Corp., financial education through Money Mastery, financial calculators, direct deposit, free notary services, and a Pearson VUE testing center. The 2023 WAYCOSE merger expanded the credit union's branch network and member base.

Differentiator

Problem solved

Functional benefit

Products and services

• Share Savings Account Primary member savings account opened with as little as $5, offering no monthly fees, NCUA insurance up to $250,000, dividends on balances, and online/mobile banking access. Designed for credit union members saving in a federally insured deposit account.
• Share Certificates Fixed-term deposit accounts with guaranteed dividend rates higher than standard savings, NCUA-insured up to $250,000, with terms ranging from 12 to 60 months and minimum $5,000 balance. For members seeking term-deposit savings.
• Traditional IRA Tax-deferred retirement savings account with daily dividend calculation and monthly payouts, potentially tax-deductible contributions, penalty-free withdrawals at age 59½, and required minimum distributions at age 73. For individual retirement savers.
• Roth IRA After-tax retirement contribution account offering tax-free qualified withdrawals in retirement, no age limit on contributions, and no required minimum distributions during the owner's lifetime. For individual retirement savers.
• Coverdell Education Savings Account (ESA) Education savings account allowing up to $2,000 annual contribution per child for K-12 and college expenses, with tax-free withdrawals for qualified education expenses. For parents/guardians saving for a child's education.
• Christmas Club Account Seasonal savings account with automatic transfers accumulating funds for holiday expenses; balance is deposited to checking on November 1st with no fees or minimum balance. For members saving for year-end holiday spending.
• Vacation Club Account Goal-based savings account with automatic monthly transfers for vacation funding; balance is deposited to checking on June 1st at no cost. For members saving for vacation expenses.
• Share Draft Checking Free checking account offering unlimited check writing, no minimum balance, free VISA debit card, overdraft protection, surcharge-free ATM access, and free bill pay. For everyday transactional banking by members.
• VISA Debit Card Debit card accepted at VISA merchants worldwide with free access to CO-OP Network ATMs, contactless payments, and free Verified by VISA security. For members making point-of-sale and ATM transactions.
• Online Bill Pay Electronic bill payment service allowing one-time or recurring payments to any business or person with a mailing address, with payment history and scheduling. For members managing recurring bill payments.
• Zelle Person-to-Person Payments Fast, safe P2P payment service integrated within mobile banking for sending money to friends and family using email or U.S. mobile number, typically within minutes with no fees. For members transferring money between individuals.
• Mortgage Loans Home purchase and refinance loans with local underwriting decisions, competitive fixed and adjustable rates, and first-time buyer-friendly products. For members purchasing or refinancing a home.
• Auto Loans New and used vehicle financing with competitive rates (as low as 5.89% APR for new and 6.39% APR for used) and flexible terms up to 72 months, including refinancing options. For members financing personal vehicles.
• Personal Loans Unsecured signature loans from $300 to $10,000 with terms up to 60 months for emergencies, repairs, or debt consolidation with fast local decisions. For members seeking unsecured consumer credit.
• Home Equity Loans / Lines of Credit Second mortgage products allowing borrowing against home value minus outstanding mortgages, with potentially lower interest than personal loans and tax-deductible interest. For homeowners tapping home equity.
• RV, Boat, Motorcycle Loans Recreational vehicle financing for new and used motorcycles, boats, RVs, and ATVs with competitive rates and flexible terms up to 60 months. For members financing recreational vehicles.
• Share Secured Loans Share-secured loans using the member's own savings as collateral, offering very low interest rates and serving as a tool to build or repair credit. For members building credit history or seeking low-cost secured borrowing.
• VISA Credit Card (Metro Platinum Visa) Credit card with a low non-variable rate, no annual fee, no balance transfer fees, credit limits up to $10,000, 25-day grace period, and auto rental insurance. For members seeking revolving consumer credit.
• Message Pay Text message-based loan payment service allowing payments from external accounts via text, website, or online/mobile banking with encrypted information and a $4.95 per-transaction fee. For members making loan payments from non-Metro accounts.
• Online & Mobile Banking Fiserv-powered digital banking platform providing 24/7 access to accounts, balance viewing, bill payment, fund transfers, secure messaging, and mobile check deposit. For members managing accounts remotely.
• TruStage Insurance Products Group insurance products including auto, home, life, accidental death & dismemberment (AD&D), renters, and health insurance offered at group rates through the credit union in partnership with TruStage and Partners Insurance. For members seeking personal insurance coverage.
• Investment Services Financial planning and securities services offered through partnership with Money Concepts Capital Corp. and Certified Financial Planner Whitney Stricklin, covering retirement planning, investment management, estate planning, and business continuation planning. Products include stocks, bonds, ETFs, mutual funds, and variable annuities. For members seeking wealth management.
• Direct Deposit Automatic deposit service for paychecks, Social Security, Supplemental Security Income, VA Compensation, and other federal benefit payments with no holds placed on deposited funds. For members receiving recurring income or government benefits.

Quantifiable outcome

• Rates as low as 5.89% APR on new auto loans
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• WAYCOSEcoreStrategic or Co-development Partner · 1 October 2023WAYCOSE merged into Metro Community FCU on October 1, 2023. This strategic merger expanded Metro Community's reach and services, adding WAYCOSE members to the MCFCU family. WAYCOSE members received new Metro Community debit cards, checking account holders received complimentary check boxes, and all accounts were migrated to Metro Community systems.
• TruStage (CMFG Life Insurance Company)coreGTM or Marketing PartnerPartnership offering TruStage-branded insurance products including Accidental Death & Dismemberment (AD&D) insurance, life insurance, auto insurance, home insurance, and renters insurance. CMFG Life Insurance Company rated 'A' (Excellent) by A.M. Best.
• Partners Insurance & Financial ServicesminorGTM or Marketing PartnerInsurance partner offering health (dental, hospital, accident, critical illness, cancer, vision), business, and renters insurance products through the credit union.
• Zelle (Early Warning Services)coreTechnology or IntegrationPartnership with Zelle to provide fast, safe, free person-to-person money transfers available within online and mobile banking. Transfers typically occur in minutes when recipient is enrolled.
• FiservcoreTechnology or IntegrationTechnology provider powering the credit union's online banking platform, mobile apps, and origination systems for account opening and loan applications.
• CO-OP NetworkcoreTechnology or IntegrationATM network partnership providing free access to over 4,500 surcharge-free ATMs nationwide for credit union members.
• Alliance OnecoreTechnology or IntegrationNationwide cooperative of credit unions, community banks, and thrifts providing surcharge-free ATM access. Members can access Alliance One ATMs without paying ATM fees throughout the United States.
• Money Concepts Capital Corp.coreImplementation/ SI/ Consulting PartnerSecurities broker-dealer through which investment products (stocks, bonds, ETFs, mutual funds, variable annuities, wealth management) are offered. Member FINRA/SIPC.
• Financial Resources & Consulting (Whitney Stricklin, CFP)coreImplementation/ SI/ Consulting PartnerFinancial planning partnership with Certified Financial Planner Whitney Stricklin offering comprehensive financial planning, investment management, retirement planning, insurance solutions, estate planning, and business continuation planning services.
• Enterprise Car SalesminorChannel Partner/ Reseller/ DistributorPartnership offering used vehicle sales with MCFCU member discounts. Vehicles backed by 12-month/12,000 mile limited powertrain warranty, 12-month roadside assistance, and 7-day buyback guarantee.
• Route 66 WarrantyminorChannel Partner/ Reseller/ DistributorExtended warranty (Mechanical Breakdown Protection) provider for new and pre-owned vehicles. Plans include rental car allowance, zero deductible, nationwide coverage, 24/7 roadside assistance, and 30-day money back guarantee.
• Pearson VUEminorOthersTesting center partnership located at 215 18th Street, Huntington, WV, providing professional certification and licensing exams through Pearson VUE's worldwide network.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Connexus Credit Union: A digitally-oriented credit union offering competitive savings rates and online banking nationally. Comparable as a credit union competitor for member deposits and lending, but with broader geographic reach and stronger digital-rate positioning than MCFCU.
• Discover Financial Services: A direct-to-consumer credit card and deposit institution. Comparable as a competitor in the consumer credit card market where MCFCU offers its VISA Platinum, with overlap in competing for working-family consumer credit balances.

Direct peers

• Ohio University Credit Union: An Ohio-based community credit union serving university employees and broader community. Comparable as a small, locally-focused cooperative serving a defined member base with standard depository and lending products in a neighboring state.
• WVU Federal Credit Union: A West Virginia-based community credit union serving Morgantown and surrounding areas. Directly comparable as a state-chartered CU competing for similar blue-collar and public-sector employee members in WV with overlapping geographic proximity to MCFCU's service area.
• Kentucky Employees Credit Union: A Kentucky-based community credit union serving public-sector employees and families. Directly comparable in terms of member-owned cooperative structure, geographic community focus, and serving working-class/public-employee segments in a tri-state region overlapping MCFCU's.

Broad incumbents

• SchoolsFirst Federal Credit Union: A large California-based community credit union serving school employees and families. Comparable as a member-owned cooperative offering fee-free banking and full lending products to a defined employee/working-family segment, but at much larger scale than MCFCU.
• Navy Federal Credit Union: The largest credit union in the US serving military members and their families. Comparable as a member-owned cooperative offering full banking services, but at vastly larger scale and operating nationally rather than in MCFCU's defined community footprint.
• Chase Bank: A large national bank with broad retail banking services and a national branch/ATM network. Comparable as a competitor offering checking, savings, lending, and credit cards to working families, but at much greater scale and with a different ownership/governance model than MCFCU.

Regional players

• City National Bank of WV: A regional bank headquartered in Charleston, WV with branches across southern West Virginia, including the Huntington area. Comparable as a community-focused depository/lending competitor operating in MCFCU's footprint, but operating under bank rather than credit union regulations.
• Peoples Bank (Peoples Bancorp): A regional community bank with branches across WV, OH, and KY — overlapping MCFCU's tri-state service area. Comparable as a community-oriented depository/lending institution competing for similar consumer and small business deposits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/metro-community-federal-credit-union

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metro Community Federal Credit Union