Belroc Group

What Belroc Group does

Belroc Group is a privately held Canadian supplier of interior products headquartered in Kingston, Ontario. According to the firmographic record, the company was founded in 2004 and operates with a workforce in the 11–50 employee range, consistent with a small-to-mid-sized regional distribution or specialty retail business. The short description classifies Belroc as an interior products supplier, indicating its role sits between manufacturers and end customers (likely contractors, builders, interior designers, and retail consumers in Eastern Ontario).

The company's specific product mix, supplier relationships, customer segments, pricing model, and go-to-market channels are not documented in the available input data. The company website (belroc.com) returned only a verification/loading page ("One moment, please... Please wait while your request is being verified..."), and no product catalog, value proposition, certifications, partnerships, or technology stack information was retrievable. Consequently, no technical components, proprietary features, or platform architecture can be described.

Revenue mechanics are similarly undocumented: no revenue figure, pricing model, customer counts, or distribution-channel breakdown is available. With 11–50 employees and 20+ years of operating history in a regional Canadian market, the business is most plausibly a stable, modestly scaled specialty distribution or supply operation, but the absence of primary-source content materially limits the analytical depth that can be supported.

Name

Belroc Group

Website

https://belroc.com

Company type

Private

Founded year

2004

Headcount range

11–50 employees

Short description

Belroc Group is a privately held Canadian supplier of interior products headquartered in Kingston, Ontario. Founded in 2004, the company operates with 11–50 employees serving regional customers in the building and interior products market.

Ownership category

akta.pro rank

Product category

Interior Products Supply

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Wholesale-Misc Durable Goods (5090)

akta.pro industry

PRIMARYCRAIAJAD

Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans)

Consumer Products & Retail/Home & Furniture Retail/Home Organization & Storage Retail (Closets, Shelving, Containers)

SECONDARYHSAFABAC

Closet Storage Products Selection & Sourcing (Hangers, Bins, Dividers)

Home & Personal Services/Home Organization & Decluttering/Closet & Wardrobe Organization

Keywords

• Interior products supply
• Building materials
• Architectural products
• Interior finishes
• Construction supplies

Headquarters

HQ city

Kingston

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel

Core offering

Belroc Group is a supplier of interior products. Based on the limited firmographic data available, the company distributes interior products to customers; specific product categories, brand partnerships, and detailed service offerings are not evidenced in the source data because the company website was inaccessible (verification/loading page).

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Products Generic interior products supplied by Belroc Group; specific SKU-level product details, categories, and supplier brands are not evidenced in the source data.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Bradley Corporation: Manufacturer of commercial washroom fixtures, accessories, and partitions. Comparable to Belroc as a branded interior products supplier whose products flow through distributor channels serving contractors and facilities.
• Bobrick Washroom Equipment: A leading manufacturer of washroom accessories and partitions sold through distribution. Belroc operates in the same product/buyer ecosystem, often stocking Bobrick or competing lines for Canadian commercial customers.
• ASI Group: A North American manufacturer and distributor of washroom accessories, partitions, and lockers — directly comparable to Belroc as a supplier of commercial interior products to the same B2B customer base.
• Frost Products: Canadian-based manufacturer and supplier of washroom accessories, lockers, and related interior products. Direct comparability with Belroc given the Canadian footprint and overlapping product categories.
• Royal Sovereign: Canadian supplier of commercial interior products including washroom accessories and partitions. Same geography and customer profile as Belroc, operating in the same distribution model.

Broad incumbents

• Georgia-Pacific (Koch Industries): Large building products manufacturer with adjacent interior product lines (washroom, paper, dispensers). Overlaps with Belroc in serving commercial facilities customers but at far greater scale and breadth.
• Cintas: Large B2B services and supplies provider for commercial facilities. Sells into the same building maintenance/facilities management customer base that Belroc serves with interior products, though as a much larger, service-led business.
• American Specialties (ASI): Established North American manufacturer with a broad washroom accessories and partitions portfolio. Larger, more diversified player operating in Belroc's category but with wider geographic and product reach.
• Sloan: Major commercial restroom fixtures brand (valves, faucets, hand dryers) that shares the same commercial facilities end-customer as Belroc, but with a much broader product portfolio and global scale.

Emerging players

• Lockers Manufacturing (e.g., List Industries): Specialty manufacturer of lockers and storage products for commercial and institutional markets — a narrower portfolio overlap with Belroc's likely product mix, useful as a category-specific comp for the locker/storage subsegment.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

• Xx.com/belroc_group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belroc Group