Groupe ASSU 2000

What Groupe ASSU 2000 does

Groupe ASSU 2000, now operating under the unified brand VILAVI, is a French independent insurance and credit brokerage (courtier expert) serving individual customers (particuliers). Founded approximately in the 1970s, the company has accumulated over 50 years of experience advising retail clients on personal insurance and credit solutions, from needs analysis through project completion. The group operates as a multi-brand 'mosaic of activities' encompassing the core VILAVI brand, the digital pure-player AcommeAssure (integrated in 2025), and the brokerage subsidiary Maxance.

The business model is transaction-fee based: as an independent broker, VILAVI earns commissions from insurance providers for placing client policies, with no captive insurance underwriting on its own balance sheet. The go-to-market motion is sales-led and advisory-driven, combining direct expert advisory services with digital-first channels enabled by the AcommeAssure acquisition. Distribution spans both online self-service and offline advisor-led channels across France and Morocco, with active recruitment in both markets as of 2025.

The company is privately held with no disclosed external investors, no public funding rounds, and no disclosed revenue figures. Proprietary technology is not publicly disclosed, and there are no documented AI/ML capabilities, patents, or proprietary technology platforms. The competitive positioning rests on independence from any single insurer, the breadth of provider relationships, multi-channel distribution, and the brand equity accrued over five decades of retail brokerage activity.

Name

Groupe ASSU 2000

Legal name

Groupe ASSU 2000

Website

https://groupeassu2000.fr

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Groupe ASSU 2000, now branded as VILAVI, is a French independent insurance and credit brokerage serving individual customers across France and Morocco via its multi-brand portfolio including VILAVI, AcommeAssure, and Maxance.

Ownership category

akta.pro rank

Headquarters

HQ city

Noisy-le-sec

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commissions: The company acts as an insurance broker (courtier), earning commissions from insurance providers for placing client policies. The brokerage model is characterized by independence and objective advice to customers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Groupe ASSU 2000 / VILAVI is an independent insurance and credit broker (courtier expert) that advises and accompanies individual customers in France from needs analysis through project completion. The group earns commissions from multiple insurance providers by placing client policies, leveraging a multi-brand portfolio (VILAVI, AcommeAssure, Maxance) spanning traditional advisory and digital-first distribution.

Product overview

VILAVI is a unified platform and brand portfolio offering insurance and credit brokerage services for individuals. The group operates as a mosaic of brands including the core VILAVI brand, the digital-first acquired brand AcommeAssure (integrated in 2025), and the subsidiary Maxance. Together these entities provide independent advisory services covering insurance and credit needs analysis through to project completion.

Differentiator

Problem solved

Functional benefit

Brands

• AcommeAssure: Online insurance broker integrated into the VILAVI group in 2025.
• Maxance

Products and services

• VILAVI (Brokerage Brand) Core independent insurance and credit brokerage advisory offering for individual customers in France, providing expert guidance from needs analysis through project completion.
• AcommeAssure (Digital Brokerage) Digital-first (pure player) insurance brokerage offering enabling online distribution of insurance products to individual customers within the VILAVI group portfolio.
• Maxance (Insurance Brokerage Subsidiary) Insurance brokerage subsidiary operating within the VILAVI group, active in professional brokerage events and channels.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Meilleurtaux: Meilleurtaux is a French independent insurance and credit broker serving individuals, closely matching VILAVI's core brokerage model for personal insurance and consumer credit products.
• LeLynx: LeLynx is a French insurance comparison and brokerage platform serving individuals, comparable in distribution model and target customer to VILAVI.
• Selectra: Selectra is a French multi-vertical broker (energy, telecom, insurance, credit) targeting individual consumers, sharing VILAVI's horizontal, multi-product distribution approach.
• Hyperassur: Hyperassur is a French online insurance broker operating as a pure player, directly comparable to the AcommeAssure business VILAVI recently integrated.
• Assurland: Assurland is a French insurance comparator and broker that aggregates and distributes personal insurance products from multiple carriers — a near-direct competitor to VILAVI's brokerage model.
• Magnolia.fr: Magnolia.fr is a French online insurance broker (pure player) offering multi-carrier insurance distribution to individuals, directly comparable to VILAVI's AcommeAssure digital channel.

Broad incumbents

• AXA France: AXA France is the dominant French insurance carrier with its own tied distribution and digital channels, representing the incumbent scale that VILAVI's independent broker model is differentiated against.
• SwissLife France: SwissLife France is a large multi-line insurance carrier distributing life, health, and P&C products to individuals, an incumbent against which VILAVI brokers competing carriers.
• CNP Assurances: CNP Assurances is a major French life and personal insurance carrier; its scale and direct distribution shape the commission and competitive dynamics that VILAVI operates within.

Emerging players

• Luko: Luko is a French insurtech/neoinsurer offering direct-to-consumer home insurance; it represents an emerging digital-first model competing for the same individual insurance customers VILAVI serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/81004116
• Instagraminstagram.com/groupevilavi

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe ASSU 2000