Villa Tayrona

What Villa Tayrona does

Villa Tayrona is a privately held, family-owned luxury vacation rental property in Bucerías, Nayarit, Mexico, operating a single 9-bungalow compound (14 beds, 11 bathrooms, max 24 overnight guests; up to 75 event attendees) that wraps around a saltwater pool in a Modern Mexico / Bali-style tropical aesthetic with handwoven palapa roofs and indoor-outdoor showers. The property was built from scratch in 2018-2020 by founders Elly Rohrer (Swiss-American community tourism background, in Bucerías since 2011) and her husband Andrés (civil engineer) and opened February 15, 2020. Standard amenities include a professional Ginger Kitchen, Sonos surround sound, smart thermostats, and a privacy-safe noise monitoring system; an Antorcha Room provides wheelchair accessibility.

The business runs a direct-to-consumer model with whole-villa rental as the core product at $1,100-$1,450 USD per night (varying by season, lower in Aug-Sept, peaking Dec-Mar, with weekly, cash, and direct-booking discounts), supplemented by Airbnb listings for last-minute single-bungalow availability. Ancillary revenue streams include all-inclusive wedding packages from $2,720 MXN per person, optional private chef services (Chef Fernando), bartender/concierge service by Alex (40 hrs/week), day-pass and extra-guest fees, and Superhog-based damage protection. Primary customer segments are celebration groups, retreat organizers (yoga, wellness, corporate), destination wedding couples, and extended family/friend groups, all acquired through the website, Instagram (@villa.tayrona), Facebook, and WhatsApp-driven direct sales by host Elly.

Name

Villa Tayrona

Legal name

Villa Tayrona

Website

https://villatayrona.mx

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Villa Tayrona is a family-owned luxury vacation villa in Bucerías, Nayarit, Mexico, renting 9 private bungalows for groups of up to 24 guests, plus destination weddings, retreats, and celebrations with in-house staff and private chef services.

Ownership category

akta.pro rank

NAICS

Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Ultra-Luxury Villas & Estates (THAMAEAA)

akta.pro secondary industry

Large Group & Event-Friendly Homes (THAMAAAM)

Keywords

• Vacation rental property
• Wedding event venue
• Group retreat hosting
• Boutique villa hospitality
• Private accommodation services

Headquarters

HQ city

Bucerías

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Villa Rental (Whole Property): Private villa rental for groups of up to 24 guests. Nightly rates vary by season: $1100-1450 USD. Includes exclusive access to all 9 bungalows, common areas (pool, lobby, terrace, bar, professional kitchen, garage, gardens), and 5-person House Staff.
2. Individual Room Rentals: When last-minute availability exists between group bookings, individual bungalows are rented via Airbnb. These are secondary revenue opportunities.
3. Wedding Packages: All-inclusive wedding packages starting at $2,720 MXN per person. Includes furniture rental, decoration, gourmet dining options, bar service, and on-site coordination.
4. Private Chef Services: Optional add-on service provided by Chef Fernando and team. Charged per person per meal. Not included in base rental rate.
5. Day Pass / Visitor Fees: $400 MXN per person per day for external visitors enjoying common spaces. $5,000 MXN per night for additional overnight guests beyond 24.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Villa Tayrona is a luxury tropical villa rental property in Bucerías, Mexico, consisting of 9 private bungalows that can be rented individually or as a complete property for groups up to 24 guests. The property offers full-villa rental with exclusive access to common areas (pool, professional kitchen, bar, terrace, gardens), a 5-person House Staff, and add-on services including private chef, wedding packages, and group retreat planning for celebrations, weddings, and retreats.

Product overview

Villa Tayrona is a luxury tropical vacation rental property consisting of 9 private bungalows (Plumeria King Suite, Monstera Room, Colomo Queen Suite, Licuala Queen Suite, Areca Room, Saman King Suite, Antorcha Room, Agave Apartment, and Zamia Suite) that can be rented individually or as a complete property for groups up to 24 guests. The core product is full villa rental with private access to common areas including saltwater pool, palapa-shaded lobby, dining terrace, outdoor bar, professional Ginger Kitchen, gardens, and garage. Add-on services include Private Chef Services (by Chef Fernando), professional bartending and concierge services (by Alex), and wedding packages. Individual bungalows feature unique designs with indoor-outdoor showers, private gardens, and varying bed configurations. The property opened February 15, 2020, after two years of construction following land purchase in 2018.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Up to 24 overnight guests accommodated in private bungalows
• +2 more outcomes

Named customers3 records

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Vallarta RootsminorChannel Partner/ Reseller/ DistributorRecommended airport transportation provider for groups. Offers round-trip Mercedes Sprinter transportation for up to 17 passengers at approximately $142 USD. Partners with Villa Tayrona to provide seamless airport transfers for arriving guests.
• Chef FernandocoreOthersIndependent private chef service available for hire. Provides customizable meal preparation for retreat groups and events. Charges per person per meal. Works with Villa Tayrona to offer optional culinary services not included in base rental rate.
• Eventos PalmeirasminorOthersRecommended event garden venue near Villa Tayrona for wedding ceremonies and receptions. Used by guests who want to host ceremonies at the villa but larger celebrations elsewhere.
• Las CaletasminorOthersRecommended all-inclusive wedding experience venue. Located in the Puerto Vallarta/Sayulita area. Adventure Weddings MX property offering complete wedding packages.
• Martoca Beach GardenminorOthersPremium beach wedding venue recommended for destination weddings. Located a short drive from Villa Tayrona with on-site wedding coordinators and vendors.
• Karen's Place RestaurantminorOthersBeachfront restaurant near Villa Tayrona, occasionally used for wedding events. Located near the villa property.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Others

• VRBO: Vacation rental marketplace operated by Expedia Group. Provides a distribution channel for whole-home vacation rentals globally and competes indirectly for Villa Tayrona's group travel demand.

Direct peers

• Villa Experience: Mexico-focused luxury villa rental agency offering private villas in destinations including Punta Mita, Puerto Vallarta and Riviera Maya. Direct regional peer overlapping both geography and whole-villa group-rental model.
• Villas of Distinction: Specialist luxury villa rental company focused on whole-property bookings for groups, weddings and celebrations — a near-identical offering model to Villa Tayrona, just at greater scale.
• Inspirato: Members-only luxury vacation rental and villa club offering exclusive whole-property and villa-style accommodations globally. Directly comparable to Villa Tayrona in targeting affluent groups seeking private luxury stays with concierge service.
• Airbnb Luxe: Airbnb's luxury tier offering vetted high-end villas and estates with trip-designers, competing directly in the private-villa-for-groups space. Villa Tayrona also lists individual rooms on Airbnb, making them simultaneously partner and competitor.

Broad incumbents

• Hotel Mousai: Five-star adults-only resort in Puerto Vallarta offering luxury suites and penthouse-style accommodations. Overlaps in geography (Puerto Vallarta corridor) and high-end experiential positioning, though operating as a traditional hotel rather than private villa.
• Garza Blanca Preserve Resort & Spa: Luxury resort in Puerto Vallarta offering multi-bedroom suites and penthouses. Competes in the same Riviera Nayarit corridor for luxury group and family travel demand.
• Casa Malca: Boutique luxury hotel in Tulum blending art, design and tropical jungle setting with private villas and suites. Comparable in design-led, low-density, nature-immersed luxury positioning, though larger in scale.
• Villas Xcaret: All-inclusive luxury villa resort in Riviera Maya offering private multi-bedroom villas with bundled food, beverage and adventure park access. Comparable guest profile but at significantly larger scale with all-inclusive economics.
• Habitas Tulum: Boutique nature-immersed resort in Tulum offering cabanas and villas with wellness and community focus. Comparable in experiential, sustainability-led positioning targeting retreats and conscious travelers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/villa.tayrona
• Instagraminstagram.com/villa.tayrona

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Villa Tayrona