What Equipa Group does

Equipa Group is a privately held Brazilian B Corporation headquartered in São Roque, São Paulo, that delivers end-to-end retail environment solutions for global consumer brands. The company operates across four integrated pillars — Retail Architecture & Ecodesign, Digital Activation & Omnichannel Experience, Engineering & Production, and Integrated Operations & Logistics Engineering — covering concept creation, structural display design, digital displays, interactive kiosks, industrial manufacturing, installation, maintenance, and reverse logistics. Equipa is certified B Corp with an audited score of 90.6 and operates Instituto Transforma, a 10,000 m² innovation hub in São Roque that combines AI, materials engineering, and education to advance circular economy solutions, reporting 76.6% of waste returned to the production chain and 147 tons of CO2 avoided in 2025.

The underlying technology stack includes a proprietary blockchain traceability platform that enables full material journey tracking and ESG data transparency across global projects, integrated reverse logistics systems for certified final disposal and circularity, and multimodal interactive retail hardware combining LED panels, touchscreens, QR codes, and Lift & Learn displays. Equipa serves enterprise clients across luxury and beauty (LVMH, L'Oréal, CHANEL, Estée Lauder, Lancôme, Giorgio Armani, Swarovski), food and beverage (Coca-Cola, WINE with 16 stores across Brazil, Chandon, PepsiCo, Diageo, FEMSA), retail (Pernambucanas, Pão de Açúcar/GPA, Avolta), automotive (AUDI), technology (Samsung, Intelbras), and entertainment (Disney).

The business model is quote-based professional services plus project-based hardware production and managed services (installation, preventive maintenance, structural leasing), sold through direct enterprise field sales to brand decision-makers. Pricing is not publicly disclosed and each engagement is scoped to client requirements, with go-to-market focused on multi-country rollouts requiring global traceability and ESG reporting. The company is independently owned with no disclosed venture or private equity backing.

Name

Equipa Group

Legal name

Equipa Group

Website

https://equipagroup.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Equipa Group is a Brazilian B Corporation that designs, engineers, produces, and installs sustainable retail environments — including displays, kiosks, digital activations, and stores — for global enterprise brands across luxury, beauty, F&B, retail, and tech.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Retail Design & Architecture Services: Full-service retail design including concept development, structural display design, graphic identity, digital design, and brand books. Projects range from individual kiosks to multi-store rollouts.
2. Engineering & Production: Industrial execution of high-performance furniture, displays, and POS elements using advanced materials engineering and manufacturing capabilities.
3. Digital Activation & Technology Integration: Digital displays, interactive technology, touchscreens, LED panels, Lift & Learn displays, and indoor media solutions integrated into retail environments.
4. Integrated Operations & Logistics: Comprehensive operational solutions including import/export, storage, distribution, technical installation, preventive maintenance, and structural leasing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Equipa Group is a Brazilian B Corporation that delivers end-to-end retail solutions for global brands, spanning concept creation, structural display design, engineering, industrial production, digital activation, and integrated logistics for points of sale. The company combines circular economy operations with a proprietary blockchain traceability platform, operating a 10,000m² innovation hub (Instituto Transforma) in São Roque that reinserts 76.6% of waste back into the production chain.

Product overview

Equipa Group is a Brazilian retail solutions company offering end-to-end services for transforming points of sale into sustainable ecosystems. The company operates through four complementary pillars: Retail Architecture & Ecodesign (concept and structural design), Digital Activation & Omnichannel Experience (interactive displays and digital signage), Engineering & Production (industrial manufacturing of displays and furniture), and Integrated Operations & Logistics Engineering (installation and maintenance). The company also operates Instituto Transforma, a 10,000m2 innovation hub focused on circular economy and upcycling solutions using AI. Key product categories include custom kiosks and pop-ups, point-of-sale displays (standard and digital/interactive), and complete store ambient design. The company leverages a proprietary Blockchain platform for full traceability across global projects.

Differentiator

Problem solved

Functional benefit

Brands

• Instituto Transforma: Innovation hub of Equipa Group focused on circular economy, AI, materials engineering, and partner education. Located in São Roque with 10,000m² facility.

Quantifiable outcome

• 76.6% of waste redirected to recycling through circular economy operations
• +5 more outcomes

Named customers32 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

One partnership is on record.

• AdhespackcoreStrategic or Co-development PartnerPartnership for Scent Ticket samples combining printed communication and QR Code with fragrance essence. Developed for O.U.I fragrance brand totem by Grupo Boticário, combining Adhespack's sample technology with Equipa's concept creation and interactive technology capabilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CallisonRTKL: RTKL (now CallisonRTKL under Arcadis) is a global architecture practice with deep retail and brand-environment work for multinationals. Comparable in delivering integrated retail-experience design and rollout, though as a much larger AEC incumbent.
• Gensler: Global architecture and design firm with a substantial retail-experience practice serving luxury, beauty, and consumer brands. Comparable in delivering flagship retail environments and brand experiences for enterprise clients, though far broader in scale and capability set.
• Landor & Fitch: WPP-owned global brand and retail-experience design consultancy delivering concept, environment, and signage work for multinational brands. Comparable to Equipa because both serve global brand owners across the full retail-experience lifecycle, but Landor & Fitch operates at much broader scale and as a portfolio agency.
• Siegel+Gale: Global brand strategy and design firm with a strong retail-experience and environmental-design practice serving Fortune 500 and luxury clients. Comparable in serving premium global brand accounts and integrating design with execution, though broader in scope than Equipa's POS focus.

Direct peers

• Sheridan&Co: Specialist retail design and brand-experience agency delivering concept, structural design, and production for global retail and beauty brands. Highly comparable to Equipa in customer base (beauty/luxury multinationals), service scope, and category (POS, kiosks, pop-ups).
• Chute Gerdeman: Retail experience design agency with a strong CPG, grocery, and beauty book of business delivering concept through production. Comparable to Equipa in the integrated concept-to-installation model and in serving food/beverage and beauty end markets.
• HMKM: UK-headquartered retail and brand-environment design agency designing flagship stores, pop-ups, and POS for global brands. Closely comparable to Equipa in service mix (concept + production + install) and customer type (multinational brand owners), making it the most direct international analogue.
• Shikatani Lacroix Design: Canadian retail and brand-environment design firm delivering concept, digital integration, and POS for global CPG, beauty, and QSR brands. Comparable to Equipa in integrated design + digital + production service mix and in multinational client roster.
• FRCH Design Worldwide: Retail and hospitality design consultancy executing concept, architecture, and rollout for global brand owners. Comparable in target customer (multinational retail brands) and in offering end-to-end design-to-execution services.
• JGA: US-based retail and brand-environment design firm focused on concept, prototype, and rollout for global retail brands. Directly comparable in deliverable type (stores, kiosks, displays) and client profile (multinational retailers and CPG/beauty).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/equipagroup
• LinkedInlinkedin.com/company/equipa-group
• Instagraminstagram.com/equipagroup
• Facebookfacebook.com/EquipaGroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equipa Group