Wendland

What Wendland does

Wendland is a UK-based manufacturer and supplier of conservatory, orangery, and home-extension roofing systems, founded in 1995 and operating as a brand under Ultraframe (UK) Limited. The company is headquartered in Clitheroe, Lancashire, with 11-50 employees, and serves the England and Wales residential home-improvement market. Its core product portfolio spans glass roofs, the Livinroof solid roof (31 kg/m², U-Value 0.15), the Ultraroof tiled roof (38 kg/m², U-Value 0.15), the Wendland Lantern (aluminium and PVCu), flat skylights, and flat roofs, complemented by Garden Rooms (The Pavilion and The Studio), add-on modules such as Roof Vents, Conservaflash, Beam Reinforcements, Box Gutters, Internal Pelmets, and High Performance Glass.

Underlying technology includes proprietary features such as the RidgeLOCK pre-assembled lantern system, the Thermal Rider Rail and Thermal Clips for condensation and thermal performance, chambered top caps, Conservaflash pre-formed uPVC flashing, and the Structural Design Guide (SDG) software that analyses deflection, compression, and tension while selecting the lowest-cost roof configuration engineered to specific postcode snow and wind loads. The product range is pre-approved for Building Regulations through JHAI and LABC partnerships.

Wendland operates a B2B distribution model, selling manufactured roofing components through a network of fabricators, trade intermediaries, and retail installers who then supply and fit systems to homeowners. Revenue is generated through one-time product sales to the trade network, with quote-based pricing rather than publicly disclosed list prices. Marketing is trade-focused, supported by downloadable brochures, case studies, digital samples, an image database, and an online Marketing Support Centre that enables trade partners to design bespoke brochures and access marketing campaigns. End-consumer engagement is limited to website contact forms and a Find Local Installer function that routes homeowner inquiries to local trade partners.

Name

Wendland

Legal name

Ultraframe (UK) Limited

Website

https://wendland.uk.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Wendland is a UK manufacturer of conservatory, orangery, and home-extension roofing systems, supplying glass roofs, solid roofs, lanterns, skylights, and garden rooms through a trade network of fabricators and installers across England and Wales.

Ownership category

akta.pro rank

Product category

Conservatory and Home Extension Roofing Systems

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212), Furniture and Related Product Manufacturing (337)

SIC

Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Roofing Materials Retail (Shingles, Underlayment, Flashing) (CRAIAEAC)

akta.pro secondary industries

Structural & Framing Components Retail (Trusses, Joists, Beams, Engineered Wood) (CRAIAEAJ), Doors, Windows & Millwork Retail (Interior/Exterior Doors, Windows, Moulding) (CRAIAEAI)

Keywords

• Conservatory roofing systems
• Home extension roofs
• Roof lanterns
• Solid roof manufacturing
• Orangery roofing

Headquarters

HQ city

Clitheroe

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Roofing Systems Manufacturing and Supply: Wendland designs, manufactures and supplies a wide range of roofing products for the conservatory and home extension market. Products are sold to homeowners via a network of fabricators, trade intermediaries, and retail installers. Revenue is generated through product sales to the trade network.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Wendland designs, manufactures and supplies roofing systems for conservatories, orangeries and home extensions. Its product range covers glass roofs, solid roofs (Ultraroof, Livinroof), roof lanterns, flat skylights, flat roofs and garden rooms, sold through a UK trade network of fabricators, trade intermediaries and retail installers. The company also provides proprietary engineering software, structural design tools and marketing support to its trade partners.

Product overview

Wendland is a manufacturer and supplier of roofing systems for conservatories, orangeries, and home extensions, established in 1995. The product portfolio centers on three core roof types: Glass Roof (traditional glazed conservatory roofing), Ultraroof (lightweight tiled solid roof), and Livinroof (hybrid solid roof with plastered ceiling). The offering is complemented by the Wendland Lantern (roof lantern for flat roof extensions), Flat Skylight, and Flat Roof products. Garden Rooms are available in two styles: The Studio (contemporary reverse lean-to) and The Pavilion (traditional Georgian/Orangery style). Add-on modules include Roof Vents, Conservaflash (uPVC flashing), Beam Reinforcements, Box Gutters, Internal Pelmets, and Gutter Covers. High Performance Glass options provide energy-efficient glazing specifications. The products are distributed through a network of fabricators and trade installers, with Ultraroof (UK) Limited as the parent company.

Differentiator

Problem solved

Functional benefit

Brands

• Wendland Lantern: Slimline roof lantern with 20° pitch, available in aluminium or PVCu, designed for flat roof extensions and orangeries.
• Ultraroof
• Livinroof
• Ultraroof Metrotile
• The Pavilion
• The Studio

Products and services

• Wendland Glass Roof Conservatory roofing system that maximises natural daylight, available in various shapes and sizes, with performance glass panels that reflect heat in summer and retain warmth in winter. Sold through fabricators and trade installers for residential conservatories.
• Ultraroof Lightweight tiled roof system weighing 38 kg/m2 with a U-Value of 0.15, designed for conservatory roof replacements and new home extensions, featuring a vaulted ceiling and full Building Regulations compliance. Sold through trade fabricators and installers.
• Livinroof Hybrid solid roof system combining the external appearance of a modern conservatory roof with an internally plastered ceiling, weighing 31 kg/m2 and offering a U-Value of 0.15. Mixes insulated solid panels with glazed areas. Sold through trade fabricators and installers.
• Wendland Lantern Slimline roof lantern with a 20-degree pitch for maximum daylight, available in aluminium or PVCu, designed for flat roof extensions and orangeries. Features thermal elements (Thermal Rider Rail, RidgeLOCK, Thermal Clips) to prevent condensation. Sold through trade fabricators and installers.
• Flat Skylight Flat skylight product that brings natural light into living spaces through flat roof installations. Sold through trade fabricators and installers.
• Flat Roof Flat roof system designed for home extensions and modifications requiring a flat roof solution. Sold through trade fabricators and installers.
• Garden Rooms - The Pavilion Traditional-style garden room with a Georgian roof, double hipped at a 25-degree pitch, and four optional rooflights. Premium version includes inline columns for enhanced thermal performance. Sold through trade fabricators and installers.
• Garden Rooms - The Studio Contemporary garden room with a reverse lean-to roof, available in standard (2500mm) and tall (2900mm) heights, designed for compact gardens without requiring planning permission. Sold through trade fabricators and installers.

Quantifiable outcome

• Up to 40% lower heating costs with internal pelmet
• +4 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Ultraframe (UK) LimitedcoreOthersUltraframe (UK) Limited is the parent company that designs and manufactures bespoke glazed and solid roofing systems and other building products. Ultraframe publishes the Modern Slavery Act Transparency Statement on behalf of Wendland, indicating a parent-subsidiary relationship.
• New Conservatory RoofscoreChannel Partner/ Reseller/ DistributorFabricator partner providing Wendland roofing systems to installers. Described as providing excellent and speedy service before, during and after installation.
• TCR DerbycoreChannel Partner/ Reseller/ DistributorFabricator recommended to installers for Wendland products. Highly recommended by their trade customers for quality and service.
• The Bespoke Orangery LtdminorChannel Partner/ Reseller/ DistributorInstallation company that purchases and installs Wendland products. Recommended by fabricator TCR Derby and serves as an installer of Wendland roofing systems for homeowners.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sunsquare: Sunsquare is a UK manufacturer of roof lanterns and skylights, designing and producing aluminium roof systems for residential extensions. It directly competes with Wendland's Lantern and Flat Skylight products in the same trade channel.
• Roof Maker: Roof Maker is a UK manufacturer of premium aluminium roof lanterns, skylights, and flat rooflights. It is directly comparable to Wendland's lantern and flat skylight lines, targeting the same fabricator and installer network with similar premium specifications.
• K2 Conservatories: K2 Conservatories supplies full conservatory roof replacement systems and components to UK trade customers. It directly competes with Wendland's Ultraroof and Livinroof solid roof replacement products in the same installer network.

Broad incumbents

• Eurocell: Eurocell is a UK manufacturer of PVC-U building products including roofline, windows, doors, and conservatory components. It serves an overlapping installer network and competes in adjacent categories that intersect with Wendland's PVCu-based roof and lantern offerings.
• VELUX: VELUX is a global leader in roof windows and skylights, with a significant UK presence. While oriented toward pitched roof windows, it overlaps with Wendland in the flat skylight and roof-light segment and competes for installer mindshare in the home improvement channel.
• Ultraframe: Ultraframe is Wendland's parent company and the largest UK manufacturer of conservatory and extension roofing systems. It is directly comparable because it sells the same categories of glass, solid, and tiled roof products through an overlapping UK trade network, often competing with the Wendland brand itself.
• Pilkington: Pilkington is a major global glass manufacturer supplying high-performance glazing products to the UK conservatory and extension market. It overlaps with Wendland's High Performance Glass range and serves many of the same fabricator and OEM customers.
• Brett Martin: Brett Martin is a UK-based manufacturer of rooflights, skylights, and polycarbonate/glazing systems for residential and commercial buildings. It is broadly comparable to Wendland's lantern and skylight product lines and serves overlapping installer and merchant customers.

Regional players

• Fakro: Fakro is a European manufacturer of roof windows, skylights, and loft ladders with a UK distribution presence. While its core is pitched roof windows, its flat roof and skylight products overlap with Wendland's flat skylight and flat roof lines for residential extensions.

Emerging players

• Lantern & Light: Lantern & Light is a UK specialist supplier of premium aluminium roof lanterns and rooflights for extensions. It is an emerging competitor in the same segment as Wendland's Lantern, targeting installers and homeowners with comparable premium specifications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Wendlandroof
• LinkedInlinkedin.com/company/wendland-roof-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wendland