Sprout Asia
Sprout Asia is a Singapore-based corporate services provider offering incorporation, corporate secretarial, accounting, tax, and work pass services to local and foreign entrepreneurs and SMEs via a proprietary digital onboarding portal. It rebranded to Grof in 2025, adding a zero-fee business account.
- Company typePrivate
- Founded2019
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sprout Asia does
Sprout Asia, operating through the legal entity Sprout Corporate Services Pte Ltd (also known as Go Biz Link Pte Ltd), is a Singapore-based corporate services provider founded in 2019 with 11-50 employees and a headquarters at 32 Pekin Street, Singapore. The company delivers company incorporation, corporate secretarial, accounting and bookkeeping, tax/GST, and work pass application services to Singapore citizens, permanent residents, foreign entrepreneurs, and SMEs. It differentiates through a proprietary online onboarding portal supporting fully digital engagement via Singpass verification for locals and video verification for foreigners, with WhatsApp and phone support as adjuncts. The technology stack integrates Xero for cloud accounting and Dext for receipt management, and is being extended via the 2025 Grof rebrand and a new Grof Business Account (a zero-fee business account with expense tracking and bill payments) powered by NIUM.
The business model combines one-time incorporation fees (S$600-S$2,688 depending on residency and package) with recurring subscription-style corporate secretarial, accounting, and tax services, plus add-ons such as registered address and nominee director. Go-to-market is self-serve digital: SEO, content marketing (blog, incorporation/GST/work-pass checklists), organic social (Facebook, Instagram, LinkedIn), and email marketing drive top-of-funnel leads into a direct online sales funnel. Customer base is long-tail SMB and individual entrepreneurs with no enterprise anchors. Operations are licensed through three sector credentials: ACRA-Registered Filing Agent, MOM Employment Agency License, and ISCA membership, which collectively authorise Sprout to deliver regulated incorporation, employment, and chartered-accountant services in Singapore.
Sprout Asia firmographics
Firmographics- Name
- Sprout Asia
- Legal name
- Sprout Corporate Services Pte Ltd
- Website
- https://sproutasia.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sprout Asia is a Singapore-based corporate services provider offering incorporation, corporate secretarial, accounting, tax, and work pass services to local and foreign entrepreneurs and SMEs via a proprietary digital onboarding portal. It rebranded to Grof in 2025, adding a zero-fee business account.
- Ownership category
- akta.pro rank
Sprout Asia industry classification
Industry- Product category
- Corporate Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Tax Operations Support (Indirect Tax, Withholding, Compliance Admin) (BPAAAGAI)
Keywords
Where Sprout Asia is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Sprout Asia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Incorporation Services: Company incorporation services including registration, constitution preparation, and ACRA filing for Singapore companies
- Corporate Secretarial Services: Ongoing company secretarial services including AGM filing, annual returns, compliance monitoring, and document management
- Accounting and Bookkeeping Services: Bookkeeping, financial statement preparation, and accounting services delivered via cloud software
- Tax Filing Services: Corporate tax filing services including Form C-S/ C preparation and ECI filing
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Kick Start - S$600 for Singaporeans/PRs |
| One time/ perpetual license | Multi-year contract | Jump Start - S$1,100 for Singaporeans/PRs |
| One time/ perpetual license | Multi-year contract | Launch - S$2,588 for foreigners |
| One time/ perpetual license | Multi-year contract | Onshore - S$2,688 for foreigners |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Sprout Asia product offering
Product offeringCore offering
Sprout Asia provides Singapore company incorporation, ongoing corporate secretarial services, and outsourced accounting/bookkeeping and tax filing for entrepreneurs and SMEs. Services are delivered through a proprietary online portal and supported by cloud accounting integrations (Xero and Dext). The firm is an ACRA-registered filing agent and licensed employment agency offering end-to-end company administration.
Product overview
Sprout Asia (now rebranded to Grof) is a Singapore-based corporate service provider offering a suite of company administration services through a proprietary online portal. The product portfolio centers on three core service lines: Incorporation Services (company registration for Singapore), Corporate Secretarial (compliance and governance support), and Accounting & Bookkeeping (cloud-based financial management). These are complemented by Work Pass Application services and GST filing. The company delivers services digitally through its online portal, leveraging cloud accounting software (Xero and Dext) for finance operations. The 2025 rebrand to 'Grof' positions the offering as an all-in-one business solution, with the Grof Business Account ($0 fee account with expense tracking) representing the flagship product for streamlined business finance management.
Differentiator
Problem solved
Functional benefit
Companies that use Sprout Asia
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Sprout Asia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Sprout Asia partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- XerocoreXero is a cloud accounting software integrated with Sprout Asia's bookkeeping services. Clients are subscribed to Xero accounts for recording and tracking revenue and expenses, generating P&L statements and balance sheets.
- DextcoreDext is a receipt management software integrated with Xero. Sprout Asia provides clients with a unique Dext email address to forward bills and receipts for automatic expense tracking.
- ACRA (Accounting and Corporate Regulatory Authority)coreSprout Asia is an ACRA-registered filing agent, enabling them to file documents and submissions on behalf of clients directly with the regulatory authority.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Sprout Asia competitors and assessment
Company assessmentDirect peers
- Acclime: Acclime provides corporate services (incorporation, secretarial, accounting, tax) across APAC, often serving SMEs and foreign-invested entities - directly comparable to Sprout Asia's offering and regional expansion ambitions.
- Boardroom Limited: Boardroom is one of Singapore's largest corporate secretarial and incorporation services firms, serving both SMEs and listed companies - directly comparable to Sprout Asia on core secretarial, incorporation, and compliance offerings, though at a more traditional, larger scale.
- Sleek: Sleek is a Singapore-headquartered digital-first corporate services platform offering company incorporation, accounting, tax, and banking services to entrepreneurs - a near-direct competitor to Sprout Asia/Grof in both product scope and target customer (local and foreign SMEs).
- Tricor: Tricor is an established APAC-wide corporate services and business advisory firm offering incorporation, secretarial, accounting, and tax - a direct incumbent peer to Sprout Asia with broader geographic reach and enterprise client focus.
- Multiplier: Multiplier focuses on global employment, payroll, and company incorporation for distributed teams and foreign founders - overlapping with Sprout Asia's foreign entrepreneur segment and offering similar all-in-one digital onboarding.
- Osome: Osome is a Singapore-founded digital corporate services provider operating across APAC and the UK, offering incorporation, accounting, tax, and compliance via an online platform - directly comparable to Sprout Asia's all-in-one digital proposition for entrepreneurs and SMEs.
Broad incumbents
- Vistra: Vistra is a global corporate services and fund administration firm offering incorporation, secretarial, accounting, and tax services worldwide - comparable to Sprout Asia in service mix but operating as a much larger, multi-jurisdiction incumbent.
- Hawksford: Hawksford is a global corporate services provider with strong APAC presence, offering incorporation, fiduciary, and accounting services - comparable to Sprout Asia's service portfolio but operating at broader, incumbent scale across multiple jurisdictions.
- TMF Group: TMF Group is a global leader in corporate secretarial, accounting, tax, and HR/payroll services across 80+ jurisdictions - a broad incumbent peer to Sprout Asia offering overlapping capabilities as part of a much larger multi-service portfolio.
Others
- Aspire: Aspire is a Singapore-based fintech offering business accounts, corporate cards, expense management, and payables for SMEs - an adjacent/ecosystem peer to Sprout Asia's Grof Business Account, and listed as a featured partner on Sprout's site.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Sprout Asia social profiles
Digital presenceSprout Asia compliance and trust
Trust signalCompliance3 records
Sprout Asia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sprout Asia leadership team
Management profileNumber of profiles
Profiles4 records
Sprout Asia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sprout Asia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sprout Asia
What does Sprout Asia do?
Sprout Asia provides Singapore company incorporation, ongoing corporate secretarial services, and outsourced accounting/bookkeeping and tax filing for entrepreneurs and SMEs. Services are delivered through a proprietary online portal and supported by cloud accounting integrations (Xero and Dext). The firm is an ACRA-registered filing agent and licensed employment agency offering end-to-end company administration.
Is Sprout Asia a public or private company?
Sprout Asia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sprout Asia founded?
Sprout Asia was founded in 2019. It employs 11 to 50 people.
Where is Sprout Asia based?
Sprout Asia is headquartered in Singapore, Singapore, in the Asia region.
How does Sprout Asia make money?
Four revenue lines are on record. Incorporation Services are the primary driver. The others are corporate Secretarial Services, accounting and Bookkeeping Services and tax Filing Services.
Who are Sprout Asia's main competitors?
Direct peers on record are Acclime, Boardroom Limited, Sleek, Tricor, Multiplier and Osome. Broad incumbents are Vistra, Hawksford and TMF Group. Aspire is listed as an others.
Does Sprout Asia have an API?
No public API is recorded for Sprout Asia.
What industry is Sprout Asia in?
Sprout Asia's product category is Corporate Services. Its primary akta.pro industry code is BPAAAGAI, Tax Operations Support (Indirect Tax, Withholding, Compliance Admin). Its NAICS code is 5182 and its SIC code is 7374.