Primas CONSULTING

What Primas CONSULTING does

Primas Consulting GmbH is an Austrian project management consulting and training firm headquartered in Vienna, founded in 1992 by Dr. Günter Rattay. The firm delivers four integrated service lines: management consulting (technical PM, IT/digitalisation, AI, organisational development, agile transformation, innovation/product development), interim management (deployed senior project leaders), training/certification (IPMA/PMI preparation, seminars, workshops, e-learning), and a content business anchored by the Patzak/Rattay 'Projektmanagement' textbook, which is a bestseller across German-speaking markets. Underpinning the services is a portfolio of proprietary methodologies: the i-volution maturity model, the Primas Agile Maturity Model, the Primas Integrated Learning Support (PIL) framework, and the Primas Meetingqualität methodology for meeting effectiveness.

The company operates a small core team of 11-50 staff organised around three managing directors (Günter Rattay, Anton Lorenz, Michael Rattay), supported by a network of 30+ freelance consultants, trainers, and project managers, each with multi-industry backgrounds and senior certifications (IPMA, SAFe, Scrum.org). Delivery is sales-led and direct: enterprise and mid-market clients in Austria, Germany, and Switzerland are served through bespoke consulting engagements, interim placements, in-house corporate training, and public seminars. Auxiliary revenue is generated through a WooCommerce online shop selling books, downloadable PM and agile templates, e-learning courses, competence assessments, and whitepapers. Branded sub-entities — Primas Academy and three Competence Centers (AI in Project Management, New Way of Work, IT & Digitalization) — segment expertise and act as anchor offerings.

Primas is privately held, bootstrapped with no disclosed funding rounds, and founder-influenced. Its 2025 strategic agenda is centred on productising AI advisory, scaling the digital content channel, and converting established consulting know-how into branded, separately marketed sub-offerings. The firm has held a Top-3 ranking in 'Österreichs beste Berater' (Industriemagazin) for three consecutive years and maintains a ~20-year continuous engagement with an international automobile manufacturer, evidencing durable enterprise relationships.

Name

Primas CONSULTING

Legal name

Primas Consulting GmbH

Website

https://primas.at

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Primas Consulting is a Vienna-based project management consulting firm serving DACH enterprises and mid-market clients with bespoke PM consulting, interim management, IPMA/PMI-aligned training, and proprietary methodologies. The firm supplements services with bestselling textbooks, e-learning, and downloadable PM templates sold via its online shop.

Ownership category

akta.pro rank

Product category

Project Management Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Program & Project Management (PMO) Consulting (BPAHACAL)

akta.pro secondary industry

Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Project management consulting
• Interim management services
• Agile transformation consulting
• PMO training certification
• Organizational development services

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Project management consulting engagements including organizational development, IT/digitalization projects, agile transformations, and innovation/product development projects. Delivered by experienced consultants with industry backgrounds.
2. Interim Management: Provision of experienced project managers as technical and/or commercial project leaders for complex projects and programs on a temporary basis.
3. Training & Certification Preparation: Innovative seminars, workshops, moderation, and certification preparation (IPMA, PMI standards). Includes transfer support and follow-up coaching.
4. Books & Publications: Sale of project management books including the German bestseller 'Projektmanagement' by Patzak/Rattay (€62), English edition (€84), 'Führung von Projektorganisationen' (€45), 'Leben in Projekten' (€39)
5. Digital Products: E-learning courses, project management templates, agile templates, competency assessments, and whitepapers available for download

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Primas Consulting GmbH provides project management consulting, interim management, and professional training services for enterprises. The firm delivers advisory engagements covering classical, agile, and hybrid project management; places experienced interim project leaders; and offers IPMA/PMI certification preparation, seminars, and workshops. It supplements its services with proprietary maturity assessment models, downloadable PM templates, and bestselling PM books authored by its principals.

Product overview

Primas CONSULTING is a project management consulting firm offering a portfolio of professional services organized into four main categories: Beratung (consulting), Management auf Zeit (interim management), Ausbildung (training), and Zertifizierungsvorbereitung (certification preparation). The consulting services encompass technical project management, IT and digitalization projects, AI projects, organizational development, agile transformation, and innovation management. Their training offerings include seminars, workshops, and e-learning courses. Add-on modules include specialized competency centers for AI in project management and hybrid organizations, downloadable project management and agile templates, books (including the bestselling German-language 'Projektmanagement' book), competence assessments, and whitepapers. The company operates a WooCommerce-powered online shop for selling books and templates.

Differentiator

Problem solved

Functional benefit

Brands

• Primas Academy: Training and certification preparation division offering seminars, workshops, and certification preparation for project management
• Competence Center KI im Projektmanagement
• Competence Center New Way of Work
• Primas Meetingqualität
• Primas Integrated Learning Support (PIL)
• i-volution

Products and services

• Beratung (Consulting) Professional project management consulting for enterprises across industries. Combines classical, agile and hybrid project management approaches with the proprietary i-volution Maturity Model to address technical, IT/digitalization, AI, organizational development, agile transformation, and innovation/product development projects. Targets large and mid-sized organizations seeking standardized PM processes and higher project delivery efficiency.
• Management auf Zeit (Interim Management) Provision of experienced project managers as technical and/or commercial project leaders for complex projects and programs on a temporary basis. Enables efficient project organization, clear decision processes, and effective information flow. Targets enterprises that need senior PM leadership without permanent headcount.
• Ausbildung (Training) Innovative seminars, workshops and moderation sessions for project managers and project teams. Services include assessment of expectations and qualifications, development of customized programs, didactic design, complete documentation, and follow-up support including transfer coaching. For corporate clients and individual professionals seeking skills development.
• Zertifizierungsvorbereitung (Certification Preparation) Preparation courses for international project management certifications including IPMA and PMI standards. Helps project managers achieve certification through structured preparation aligned with international certification frameworks.
• Hybride Organisation (Hybrid Organization) Consulting and training services for optimally combining classical and agile organizational approaches. Targets organizations in transition that need to integrate both traditional plan-driven and agile delivery models in a coherent operating model.
• Competence Center KI im Projektmanagement (AI in Project Management) Specialized competence center focused on artificial intelligence applications in project management. Provides consulting, training and project support for AI-enabled project delivery. Led by Managing Director Michael Rattay and serves organizations exploring AI in PM operations.
• Primas Meetingqualität Specialized consulting focus area providing a methodology for assessing and improving the quality and effectiveness of meetings within project environments. Targets project teams and PMOs seeking better communication and decision-making.
• Bücher (Project Management Books) Published project management books including 'Projektmanagement' (German bestseller, €62), the English edition 'Project Management' (€84), 'Führung von Projektorganisationen' (€45) and 'Leben in Projekten' (€39). Published by Linde Verlag. Serve as standard reference and certification preparation literature for project managers and training participants.
• E-Learning Kurse (E-Learning Courses) Online learning courses covering project management and related topics. Sold via the firm's WooCommerce online shop to individual professionals and corporate learners seeking self-paced training.
• Projektmanagement Formulare (Project Management Templates) Downloadable project management template package including stakeholder analysis, risk checklist, risk analysis, project definition charter, progress reports, project close-down report, meeting minutes and meeting agenda. Sold via the firm's online shop to project managers and teams.
• Agile Templates Downloadable agile template package including burn down chart, daily stand-up, KALM retrospective, definition of done, product backlog, product vision, task kanban board, user story mapping and user story examples. For agile teams and Scrum Masters.
• Kompetenzerhebung (Competence Assessment) Tools and services for assessing and measuring project management competencies. Supports organizations and individuals in evaluating PM skill levels for development planning and certification readiness.

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Roland Berger: German-headquartered global strategy consultancy with deep DACH roots, frequently competing for transformation and organizational design mandates. Much larger scale and broader scope than Primas but overlaps in program management and operating-model advisory.
• BearingPoint: European management and technology consultancy with a strong DACH presence offering transformation, regulatory and technology consulting. PMO/program management is one capability within a much broader portfolio, competing with Primas on enterprise transformation mandates.
• Horváth & Partners: European management consultancy specializing in performance management, transformation and digitalization, with strong DACH footprint. Overlaps with Primas in transformation program delivery and PMO setup for industrial clients.
• PwC Austria: Austrian arm of Big Four PwC with a dedicated PMO and transformation advisory practice. Competes with Primas for large Austrian enterprise transformation and PMO engagements but at materially larger scale and broader service scope.

Others

• GPM Deutsche Gesellschaft für Projektmanagement: Germany's national IPMA member association, providing PM certification, standards and training. Ecosystem counterpart to Primas's certification prep business rather than a direct competitor; both operate in the German-speaking PM certification ecosystem.

Direct peers

• Campana & Schott: Frankfurt-headquartered project management consultancy offering PMO consulting, agile transformation and program management across DACH. Directly comparable to Primas in service mix, regional focus and customer base of large European enterprises.
• TPG The Project Group: Austrian/German PM and PPM (project portfolio management) consultancy delivering Microsoft Project-based consulting, training and tools. Comparable to Primas in DACH focus, PM advisory offering and IPMA/PMI-aligned training, with stronger PPM tooling emphasis.
• Project Performance International (PPI): Australia-based PM consultancy and training provider delivering engineering-project management services and IPMA/PMI-aligned certification preparation. Comparable to Primas in training/certification focus but with international reach rather than DACH concentration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/primas-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primas CONSULTING