Al Muqarram Hygienic Products

What Al Muqarram Hygienic Products does

Al Muqarram Hygienic Products Industry LLC is a UAE-based manufacturer and supplier of hygienic paper products and related consumables, founded in 2013 in Ajman as part of the Al Muqarram Group, a diversified conglomerate with a 30-year operational legacy. The company produces facial tissues, toilet rolls, maxi rolls, industrial/jumbo rolls, folded and rolled hand towels, clinical bed rolls, garbage bags, aluminum foil, and aluminum containers, totaling 100+ SKUs across 20+ eco-friendly product lines. Manufacturing is anchored on advanced glue lamination machinery and CE-certified European equipment, with FSC-certified material sourcing and ISO 9001 quality management supporting compliance for enterprise buyers.

The company operates a dual go-to-market combining its own consumer and professional brands — SoftCare, SoftCare Professional, and Petals — with a full-service private label manufacturing offering that includes customized packaging and brand-identity design for global distributors, hospitality chains, and procurement teams. Its distribution footprint spans direct B2B sales into healthcare, hospitality, corporate, airport, and educational channels, alongside retail placement in supermarkets and hypermarkets, and wholesale export trading across the GCC, Africa, the Indian subcontinent, and North America. Production is supported by 150+ employees across facilities in Ajman and Umm Al Quwain (UAE) and a regional office in Muscat, Oman.

Revenue is generated through three streams: private label manufacturing contracts, branded product sales through retail and direct channels, and export/wholesale trading. Pricing is quote-based, calibrated to product type, volume, customization complexity, and packaging requirements, typically structured as multi-year contracts. The company serves 500+ business clients and reports 100% customer satisfaction and on-time delivery, though no audited financial figures are publicly disclosed and no external funding, M&A, or leadership changes are recorded in the source data.

Name

Al Muqarram Hygienic Products

Legal name

Al Muqarram Hygienic Products Industry LLC

Website

https://softcareworld.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Hygienic Paper Products Manufacturing

NAICS

Sanitary Paper Product Manufacturing (322291)

SIC

Papers & Allied Products (2600), Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Professional Laundry & Hygiene Paper Systems (Rolls, Refills, Managed Programs) (IMAMAGAL)

akta.pro secondary industries

Medical & Healthcare Hygiene Disposables (Patient Wipes, Underpads) (IMAMAGAF), Paper Towels & Napkins (Disposable Wipes) (CRAJAGAH), Paper Handkerchiefs & Pocket Tissues (CRAJAFAG), Household Paper Multipacks & Value Packs (CRAJAFAI)

Keywords

• Hygienic paper products
• Private label manufacturing
• Tissue paper products
• Aluminum packaging products
• Commercial hygiene supplies

Headquarters

HQ city

Al Ajman

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Private Label Manufacturing: Custom manufacturing services for businesses seeking branded hygiene products. Company handles production, quality assurance, and distribution for private label clients.
2. Branded Product Sales: Sale of company's own brands (SoftCare, SoftCare Professional, Petals) through distribution channels including supermarkets, hypermarkets, and direct B2B sales.
3. Export and Wholesale Trading: International distribution and wholesale operations across GCC, Africa, Indian subcontinent, and North America markets.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

Al Muqarram Hygienic Products manufactures and distributes hygienic paper products including facial tissues, maxi rolls, toilet rolls, industrial/jumbo rolls, folded and rolled hand towels, and clinical bed rolls, as well as aluminum foil, aluminum containers, and garbage bags. The company sells under its own consumer brands SoftCare, SoftCare Professional, and Petals, while also offering full-service private label manufacturing with professional design and customized packaging for distributors, hospitality chains, and procurement teams.

Product overview

Al Muqarram Hygienic Products Industry LLC is a UAE-based manufacturer offering a portfolio of over 20 eco-friendly hygiene products under the SoftCare, SoftCare Professional, and Petals brands. The product range includes facial tissues, toilet rolls, maxi rolls, industrial/jumbo rolls, aluminum foil, aluminum containers, garbage bags, folded hand towels, rolled hand towels, and clinical bed rolls. The company operates as both a branded product manufacturer and a private label solutions provider, enabling businesses to customize products with their own brand identity. Products are manufactured using FSC-certified materials and distributed across GCC markets, Africa, the Indian subcontinent, and North America.

Differentiator

Problem solved

Functional benefit

Brands

• SoftCare: Primary consumer hygiene brand offering facial tissues, toilet rolls, and folded hand towels for daily use.
• SoftCare Professional
• Petals

Products and services

• Facial Tissue Soft disposable facial tissues sold under the SoftCare and Petals consumer brands for everyday personal hygiene use.
• Maxi Rolls Large-format tissue rolls designed for high-capacity dispensers in commercial and public restroom facilities.
• Toilet Rolls Standard toilet paper rolls for residential and commercial washroom use.
• Industrial Rolls Large-capacity jumbo rolls for industrial and high-traffic commercial applications.
• Aluminum Foil Aluminum foil sheets for food packaging and preservation applications in commercial and residential settings.
• Aluminum Container Aluminum food containers for food service and packaging needs.
• Garbage Bags Waste disposal bags for residential and commercial use.
• Folded Hand Towels Interfolded or multi-fold hand towels for hygienic drying in restrooms and commercial settings.
• Rolled Hand Towels Center-feed rolled hand towels for automated dispensers in commercial facilities.
• Clinical Bed Rolls Protective bed rolls for healthcare and clinical environments.
• Private Label Manufacturing Custom private label manufacturing service enabling distributors, hospitality chains, and procurement teams to source branded hygiene products with professional design and packaging tailored to their brand identity. The company handles production, quality assurance, and distribution for private label clients.

Quantifiable outcome

• 100% Customer Satisfaction Rate
• +1 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sofidel: Italian-headquartered global tissue paper manufacturer serving consumer and private label (AfH) markets across Europe and internationally. Directly comparable as a tissue converter with private label manufacturing capabilities and multi-region distribution similar to Al Muqarram's model.
• WEPA Industrie: European family-owned tissue manufacturer with strong private label and AfH (away-from-home) businesses across Europe. Closely comparable in business model — family-controlled, private label focused, multi-country manufacturing — and in product mix (toilet tissue, hand towels, industrial rolls).

Broad incumbents

• Georgia-Pacific (Koch): US-based major tissue and paper products manufacturer (Brawny, Angel Soft, Quilted Northern). Overlaps with Al Muqarram in commercial tissue, maxi/jumbo rolls, and hand towels but operates at vastly greater scale and primarily in North America.
• Kimberly-Clark: Global tissue and hygiene products major (Kleenex, Scott, Cottonelle) operating at massive scale. Comparable to Al Muqarram in core product categories (facial tissue, toilet paper, professional wipes) but operates as a global incumbent brand owner rather than a regional converter.

Regional players

• Crown Paper Mill (Crown Paper): GCC-based tissue and hygiene paper manufacturer serving regional and export markets. Comparable regional competitor with similar B2B distribution and product portfolio across household and AfH tissue segments.
• Abu Dhabi National Paper Mill: UAE-based tissue and paper products manufacturer. Direct regional competitor in the Gulf market with overlapping product categories (tissue, towel, napkin) and the same private label / B2B go-to-market motion as Al Muqarram.
• King Paper Industries: MENA-based tissue paper manufacturer serving regional distributors and private label customers. Comparable as a regional converter competing for the same GCC and African distribution accounts as Al Muqarram.
• Emirates Tissue (Emirates Converting Industries): UAE-based manufacturer of hygiene paper products. Operates in the same domestic and regional GCC market with overlapping product range and B2B channel orientation, making it one of Al Muqarram's closest regional competitors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/softcare14
• Facebookfacebook.com/softcareuae
• LinkedInlinkedin.com/company/al-muqarram-hygienic-products-industry-llc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al Muqarram Hygienic Products