What Laica does

Laica is a woman-owned pet health technology startup founded by veterinarian and serial entrepreneur Elisa Reyna Santos, developing an AI-powered Smart Monitoring IoT device for dogs weighing over 4 kg. The wearable device uses onboard sensors and machine learning to detect 11 key canine behaviors — including activity levels, sleep patterns, and coughing — providing continuous behavioral and biometric insight to dog owners, with veterinarians positioned as a secondary stakeholder group.

The product debuted at a pet trade show in Bologna, Italy in March 2026 and has moved into initial commercial deployment in Spain. The business model is direct-to-consumer hardware sales, though pricing, subscription mechanics, and unit volumes have not been disclosed. The company is pre-revenue at scale, with no funding rounds, headcount, or financial metrics reported.

Laica has announced plans for international expansion beyond Spain and a future product line extending the same AI behavior-detection platform to cats, signalling an intent to broaden both geographic reach and addressable species market within the companion pet-tech category.

Name

Laica

Website

https://laica.it

Company type

Private

Founded year

1974

Operating status

Operating

Short description

Laica is a woman-owned pet health technology startup founded by veterinarian Elisa Reyna Santos, building an AI-powered IoT wearable that detects 11 canine behaviors for dog owners, with initial commercial deployment in Spain.

Ownership category

akta.pro rank

Product category

Pet Health Wearables

NAICS

Veterinary Services (54194), Pet Care (except Veterinary) Services (81291), Veterinary Services (541940)

SIC

Surgical & Medical Instruments & Apparatus (3841), In Vitro & In Vivo Diagnostic Substances (2835)

akta.pro primary industry

Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL)

akta.pro secondary industries

Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers) (HSAPAQAL), Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM), Veterinary Telemedicine & Virtual Care Platforms (HLAMAMAC), Tele-veterinary & Virtual Care Platforms (Video/Chat, Remote Triage) (HLAMAGAB)

Keywords

• Pet health monitoring
• IoT wearable devices
• Animal biometric tracking
• Veterinary preventive care
• Wearable health sensors

Headquarters

HQ city

Barbarano Vicentino

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. IoT Hardware Device Sales: Sale of AI-powered Smart Monitoring IoT devices for pet health monitoring. The hardware serves as the primary product platform.
2. Continuous Monitoring Services: Potential recurring services through real-time monitoring capabilities that alert pet owners and veterinarians, likely delivered as a subscription or software-as-a-service component.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Laica develops and sells an AI-powered Smart Monitoring IoT device that attaches to dogs over 4 kg and uses integrated sensors and pattern recognition to continuously track biometric and behavioral data—including activity levels, sleep quality, and respiratory sounds such as coughing. The device detects 11 key behavioral indicators and alerts pet owners and veterinarians to subtle health deviations in real time, enabling preventive veterinary care before visible symptoms appear. The company is currently in commercial deployment in Spain with plans for international expansion.

Product overview

Laica offers a single core product — the AI-Powered Smart Monitoring IoT Device — which is an AI-driven wearable designed for preventive pet health monitoring. The device tracks biometric and behavioral data in dogs over 4 kg using sensors and pattern recognition to detect 11 key behaviors, including activity levels, sleep quality, and coughing sounds. The technology aims to shift veterinary care from reactive to preventive by alerting pet owners and veterinarians to subtle health deviations in real-time. The product is currently in commercial deployment across Spain with plans for international expansion and future support for cats.

Differentiator

Problem solved

Functional benefit

Products and services

• AI-Powered Smart Monitoring IoT Device Wearable IoT device for dogs over 4 kg that uses AI-powered sensors and pattern recognition to continuously track biometric and behavioral data—activity levels, sleep quality, and respiratory sounds such as coughing—and detect early signs of illness before visible symptoms appear, alerting pet owners and veterinarians in real time.
• Continuous Monitoring Service

Quantifiable outcome

• Early detection of illness before symptoms become visible through continuous monitoring of 11 key behavioral indicators

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• PetPace: Smart collar focused on continuous biometric health monitoring (temperature, pulse, respiration, activity) for dogs and cats. Closest direct technical peer given its veterinary-grade health analytics positioning.
• Tractive: Austrian-founded direct competitor offering GPS and activity tracking for dogs and cats via subscription-based wearables. Comparable business model combining hardware with recurring services.
• Fi: Direct competitor in the smart dog collar/wearable segment with GPS tracking and activity/health monitoring. Targets the same premium pet owner segment with subscription-supported hardware.
• Whistle (Mars Petcare): Direct competitor offering GPS and health-tracking wearables for dogs. Whistle is the most established pet health wearable brand, owned by Mars Petcare, and competes directly on continuous health monitoring.

Broad incumbents

• Sure Petcare (part of Merck Animal Health): Connected pet products (microchip feeders, cat flaps, health monitors) backed by Merck Animal Health. Competes in connected pet care with broader product portfolio rather than a single wearable.
• Vetrax: Livestock (cattle) health monitoring platform with comparable AI-driven biometric analytics. Demonstrates the broader category and adjacency into production-animal monitoring.

Emerging players

• Felcana: UK-based pet health technology startup offering connected wearables and health insights. Similar early-stage positioning with comparable preventive care thesis.
• PitPat: UK-based pet activity and health tracker with subscription model. Comparable consumer wearable with focus on activity monitoring rather than clinical biometrics.
• Wagz: Smart dog collar with activity, GPS, and health monitoring features. Comparable product architecture but with less veterinary-channel positioning.
• Animo (by SureFlap, now Sure Petcare): Dog activity and behavior monitor with sleep and barking tracking. Now part of Sure Petcare / Merck Animal Health, illustrating a likely consolidation path in this category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/laica

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laica