Andi Publisher

What Andi Publisher does

Andi Publisher is an Indonesian book publishing and direct-to-consumer e-commerce company headquartered in Sleman, Yogyakarta, operating since 1980 with 501-1000 employees. The company runs andipublisher.com, an online bookstore offering 11,162+ products across 40+ categories spanning agriculture, business and economics, computer science, engineering, education and teaching, crafts and hobbies, parenting and family, medical, reference and dictionaries, religious texts (Islamic and Christian), and curriculum-aligned textbooks for SD, SMP, SMA, and SMK levels under the Indonesian Kurikulum Merdeka. Beyond publishing, the company distributes SNI-certified educational teaching aids (Alat Peraga), computer accessories, and lighting electronics under the same storefront, and has expanded into digital utility top-ups including PLN electricity tokens, PDAM water bill payments, Pulsa mobile credit, and Paket Data packages.

The core technology stack is a category-browsed e-commerce platform with account registration, integrated with the Midtrans payment gateway supporting bank transfers, credit cards, and e-wallets, paired with a multi-courier fulfillment network spanning JNE, TIKI, J&T, POS Indonesia, and Wahana. A parallel digital reading product, the Bahanaflix Android application on Google Play Store, delivers purchased e-books keyed to the customer's Gmail account. Distribution is enabled by 19 warehouse locations across Indonesia covering Sumatra, Java, Bali, Nusa Tenggara, Kalimantan, and Sulawesi, supporting both same-day express and economy delivery tiers.

Revenue is generated primarily through one-time sales of physical books at unit prices ranging from Rp 3,000 (posters) to Rp 285,000+ (premium titles), with routine promotional discounting of 10-40%. Secondary revenue streams include one-time digital book purchases through Bahanaflix and transaction-fee-based digital utility top-ups. The customer base is broad-based B2C, segmented into Indonesian K-12 students and teachers as the primary vertical, general horizontal readers, PAUD/early childhood educators, and the Indonesian Christian community. Customer acquisition relies on the proprietary e-commerce site, social media presence on Facebook and Instagram, blog content, WhatsApp-based inquiry handling, and recurring promotional campaigns.

Name

Andi Publisher

Legal name

Andi Publisher

Website

https://andipublisher.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Andi Publisher is an Indonesian book publisher and e-commerce operator headquartered in Yogyakarta, selling 11,162+ physical and digital products across 40+ categories to students, teachers, and general readers nationwide, supported by 19 warehouse locations and multi-courier delivery.

Ownership category

akta.pro rank

Product category

Book Publishing and Retail

NAICS

Book Publishers (513130), Book Retailers and News Dealers (4592), Hobby, Toy, and Game Retailers (45912)

SIC

Books: Publishing Or Publishing & Printing (2731), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

E-book Retail & Reading Platforms (Stores, Apps, Devices) (MPAJAMAA)

akta.pro secondary industries

eBook & Digital Reading Platforms (BPAMAJAK), Business, Economics, Accounting & Management (EDAGABAC), Children’s Activity & Workbook Publishing (MPAJAFAG)

Keywords

• Book publishing
• Educational books
• E-commerce bookstore
• Teaching aids
• Digital products

Headquarters

HQ city

Sleman

HQ country

Indonesia

HQ region

Asia

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physical Book Sales: One-time sale of physical books across 40+ categories including educational materials, fiction, religious texts, technical books, and children's books. Products are sold at various price points ranging from Rp 3,000 to Rp 285,000+.
2. E-book Sales: Digital books sold in electronic format, readable through the Bahanaflix application available on Google Play Store. Customers link their Gmail account to access purchased e-books.
3. Digital Services: Digital products including PLN electricity tokens, PDAM water bills, mobile phone credit (Pulsa), and data packages sold through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Andi Publisher is an Indonesian book publisher and retailer that publishes and sells physical books across 40+ categories (including education, business, computer, religion, and children's books) and digital e-books via the Bahanaflix app. The company operates a direct-to-consumer e-commerce storefront with 11,162+ product listings and nationwide delivery through 19 warehouse locations across Indonesia. It also offers digital top-up services (mobile credit, data packages, electricity tokens, and water bills) and SNI-certified educational teaching aids for early childhood education.

Product overview

Andi Publisher is an Indonesian book publisher and e-commerce platform offering a diverse portfolio of over 11,000 products. The core product is the Andi Publisher Website, an online bookstore featuring physical books across 50+ categories (education, business, technology, religion, crafts, electronics, and educational aids) and digital products. Digital offerings include the Bahanaflix e-book platform and utility top-up services (Pulsa, Paket Data, PLN, PDAM). Product categories include Buku Sekolah Kurikulum Indonesia (Indonesian curriculum textbooks for SD/SMP/SMA/SMK), Alat Peraga (educational teaching aids including puzzles, blocks, and manipulatives), Komputer dan Jaringan (computer and networking books), Perlengkapan Komputer (computer accessories like projectors), Elektronik (lighting products), and Bisnis & Ekonomi (business and economics publications). The company operates warehouses across 16+ Indonesian cities for nationwide distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Andi Publisher E-commerce Bookstore (andipublisher.com) Online bookstore where Indonesian consumers can browse and purchase physical books across more than 40 categories, including education, business, computer and networking, religion, crafts, electronics, and children's books, with nationwide delivery.
• Bahanaflix E-book Platform Android-based digital reading application that allows customers who have purchased e-books on andipublisher.com to read their digital library of purchased titles.
• Digital Products (Pulsa, Paket Data, PLN, PDAM) Utility and telecommunication top-up services enabling customers to purchase prepaid mobile credit, mobile data packages, prepaid electricity tokens, and pay water bills through the Andi Publisher platform.
• Buku Sekolah Kurikulum Indonesia (Indonesian Curriculum School Books) Curriculum-aligned textbooks and learning materials for Indonesian K-12 students and teachers across all school levels, designed for classroom learning and exam preparation.
• Alat Peraga (Educational Teaching Aids) SNI-certified educational toys and teaching aids for PAUD (Pendidikan Anak Usia Dini) and early childhood education, including puzzles, building blocks, toy vehicles, religious miniature buildings, and learning manipulatives.
• Komputer dan Jaringan (Computer and Networking Books) Technical books covering computer science, software applications, databases, graphics and design, hardware, networking, operating systems, and programming for students and IT professionals.
• Perlengkapan Komputer (Computer Accessories) Hardware accessories including projectors, laptop bags, and related computer peripherals sold alongside technical books.
• Elektronik (Electronics) Consumer lighting products including LED bulbs, TL fluorescent lamps, spotlights, spiral lamps, neon flex strips, LED strips, and compatible power supplies.
• Bisnis & Ekonomi (Business & Economics Books) Business and economics publications covering accounting, business management, economics, finance, human resources, investment, leadership, marketing, and public relations for professionals and students.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• BahanaflixcoreTechnology or IntegrationE-book delivery partnership through Bahanaflix application. Customers can purchase digital books and read them via the Bahanaflix app available on Google Play Store. Access is tied to customer's Gmail account used during purchase.
• MidtranscoreTechnology or IntegrationPayment gateway integration for processing customer payments including bank transfers (BCA, Mandiri, Permata), credit cards, and e-wallets. Enables virtual account payments and automatic confirmation for various banks.
• JNE ExpresscoreChannel Partner/ Reseller/ DistributorLogistics partnership for delivery services across Indonesia. Part of the delivery network that includes YES (express next day) and other service options.
• TIKIcoreChannel Partner/ Reseller/ DistributorLogistics partnership providing Economy Service option for budget-conscious customers. TIKI handles delivery services as part of the multi-courier delivery network.
• J&T ExpresscoreChannel Partner/ Reseller/ DistributorLogistics partnership for package delivery services across Indonesia.
• POS IndonesiaminorChannel Partner/ Reseller/ DistributorNational postal service partnership for delivery to remote areas in Indonesia.
• WahanaminorChannel Partner/ Reseller/ DistributorLogistics partner for delivery services across Indonesia.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Periplus: Indonesia and Southeast Asia bookstore chain with deep English-language and Indonesian catalog — competes for the same general-reader segment through physical and online channels.
• Gramedia: Indonesia's largest bookstore and publisher chain operating physical superstores and an e-commerce platform with similar breadth across educational, children's, and general titles — the closest direct competitor to Andi Publisher's full-stack publishing and retail model.
• Elex Media Komputindo: Major Indonesian general-interest publisher under the Kompas Gramedia group, particularly strong in computer/technology and business titles — directly overlaps Andi Publisher's Komputer dan Jaringan and Bisnis & Ekonomi lines.
• Bhuana Ilmu Populer: Indonesian publisher covering popular science, business, children's, and educational titles — comparable catalog breadth and similar mid-market positioning to Andi Publisher.
• Mizan (Mizan Pustaka): Established Indonesian publisher with strong religious, children's, and educational lines plus online retail — overlaps with Andi Publisher's Islamic, children's, and reference categories across print and digital.
• Penerbit Erlangga: Leading Indonesian school textbook publisher with deep Kurikulum Merdeka-aligned SD/SMP/SMA content — directly competes with Andi Publisher in the curriculum textbook category that anchors both businesses.

Broad incumbents

• Bukalapak: Indonesian e-commerce marketplace including third-party book and educational merchandise sellers — a broad marketplace competitor rather than a vertical specialist.
• Shopee Indonesia: Mass-market e-commerce platform with strong book and educational-toy seller base in Indonesia — competes on price, discovery, and delivery promises.
• Tokopedia: Indonesia's largest e-commerce marketplace with an active Books category — competes for Andi Publisher's transactional traffic without specializing in publishing.

Emerging players

• Google Play Books: Global e-book retail and reading platform accessible in Indonesia — competes directly with Andi Publisher's Bahanaflix e-book offering and pressures digital margins.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/andipublishercom
• Instagraminstagram.com/andipublishercom
• Xx.com/andipublisher

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Andi Publisher