What Entaniya does

Entaniya Co., Ltd. (株式会社インタニヤ) is a privately held Tokyo-based company founded in June 1988, operating three structurally distinct business lines from facilities in Shinjuku (Waseda) and Kawasaki. The first and original business is a commercial photography and video production studio offering product photography, high-resolution capture (Fujifilm GFX100S, up to 102MP and 400MP stitched), VFX composite imagery, 360-degree object VR, food and apparel photography, large-object and drone/aerial shoots, short promotional and tutorial videos, product CG rendering, image retouching, and a remote online shooting service that streams live via video conference for clients outside Tokyo. Pricing is custom quote-based per project, with a studio photo shooting pack for batch multi-angle needs.

The second business is industrial/IoT optical and hardware products sold under the 'e-products' sub-brand through the entaniya.shop-pro.jp e-commerce storefront. The portfolio centers on ultra-wide-angle fisheye lenses (HAL 220 series, up to 230 degrees field of view), a comprehensive M12/P0.5 S-mount lens line covering fisheye through telephoto for sensor sizes from 1/4" to 1/1.7", lens-interchangeable camera modules for Raspberry Pi (VR220 with bundled RP-L220 fisheye) and Sony SPRESENSE, M12 mount adapters for the Raspberry Pi HQ Camera, all-weather IP67 dome housings and waterproof cube cases, vent filters, cooling systems, mounting hardware (DIN rail, wall, pole, magnet), waterproof cables, screws and spacers, and a Cube Speaker Kit rated to 50m water depth. Core technology is lens-exchange camera systems with M12/P0.5 mounts, O-ring-based IP67 sealing, and ultra-wide-angle fisheye optics. Strategic technical cooperation with Sony Semiconductor Solutions (SPRESENSE platform, ISX012 sensors) and co-development with Reck Design Co., Ltd. anchor the IoT/embedded roadmap. Customers are IoT/embedded developers, surveillance/robotics builders, and AI researchers requiring configurable camera and enclosure solutions.

The third business is custom-branded Original Design Squeeze Bottles in HDPE (BPA-free, FDA-approved) in 17+ color combinations across S/M/L sizes, sold primarily to sports teams, cycling events, tourism boards, and corporate customers. Named customers include JTEKT, JR East Chiba Branch (B.B.BASE merchandise), Hakuba Village, Hokkaido Tokachi Cycle Tourism Route Council, Shikoku Tours, Yumi Yummy Channel, and Challenge Hillclimb Iwaki-san. Go-to-market is direct-to-consumer via website contact forms, phone (03-5272-5617), and the e-commerce shop, with no third-party resellers, no app presence, no public API, and no disclosed revenue or external funding. Leadership comprises representative director and founder Masami Okumura; ownership appears wholly founder/management-controlled with no parent, subsidiary, or institutional investor involvement indicated.

Name

Entaniya

Legal name

株式会社インタニヤ

Website

https://entaniya.co.jp

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Entaniya Co., Ltd. is a Tokyo-founded (1988) operator of three businesses: a commercial photography and video studio, M12-mount fisheye/wide-angle lenses plus IP67 camera accessories for Raspberry Pi and SPRESENSE IoT systems, and custom-branded squeeze bottles for sports teams and tourism clients.

Ownership category

akta.pro rank

Product category

Camera Lenses & Photography Equipment

NAICS

Commercial Photography (541922), Motion Picture and Video Production (512110), Photographic Services (54192), Audio and Video Equipment Manufacturing (33431)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812), Photographic Equipment & Supplies (3861), Optical Instruments & Lenses (3827)

akta.pro primary industry

Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)

akta.pro secondary industries

Video Camera & Production Gear Retail (Camcorders, Cinema Cameras, Rigs) (CRACAHAB), Production Equipment & Technical Services (Camera/Lighting/Grip, Virtual Production) (MPAAAMAH)

Keywords

• Commercial photography services
• Fisheye lens manufacturing
• Raspberry pi camera modules
• Waterproof camera housings
• Custom squeeze bottles

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Photography and Video Services: Photo and video shooting services for commercial purposes including product photography, food photography, apparel photography, VFX/virtual background photography, object VR, and short promotional videos. Revenue based on project complexity, number of shots, and equipment used.
2. Industrial/IoT Hardware Products: Sale of Raspberry Pi-related products, SBC camera modules, waterproof cases, M12 lenses, and accessories. E-commerce sales through dedicated shop.
3. Custom Squeeze Bottle Manufacturing: Custom-designed squeeze bottles (cycle bottles) for sports teams, events, and corporate merchandise with silk-screen printing. Minimum production quantities accommodated.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Entaniya Co., Ltd. operates a Tokyo-based commercial photography and video production studio in Shinjuku, providing still photography, video shooting, VFX compositing, object VR/360-degree capture, online remote shooting, retouching, and product CG services to commercial clients. The company also designs, manufactures, and sells fisheye/M12 S-mount lenses, lens-interchangeable camera modules for Raspberry Pi and Sony SPRESENSE, IP67 waterproof camera housings and cube cases, a waterproof Cube Speaker Kit, and custom original-design squeeze bottles for sports teams and event organizers through its own e-commerce storefront.

Product overview

Entaniya Co., Ltd. is a Tokyo-based company operating across three distinct business divisions: (1) Commercial photography and video production studio services located in Shinjuku, Tokyo offering still photography, video production, VFX compositing, 360-degree object VR, online remote shooting, image retouching, and CG video/image creation; (2) Ultra-wide-angle fisheye lenses and M12/P0.5 S-mount lens series for industrial and Raspberry Pi applications; and (3) Raspberry Pi and SPRESENSE single-board computer accessories including lens-interchangeable camera modules (VR220), M12 lens adapters for HQ cameras, waterproof cases and housings, Cube Speaker waterproof DIY kits, and original design squeeze bottles for sports teams. The portfolio is completed with industrial mounting hardware including hex spacers, inch fasteners, vent filters, waterproof connectors, cooling systems, and mounting brackets.

Differentiator

Problem solved

Functional benefit

Brands

• e-products: Industrial and Raspberry Pi related products division offering waterproof cases, camera modules, M12 lenses, and industrial components
• Cube Speaker Kit
• Original Squeeze Bottle Service

Products and services

• HAL 220 Series Fisheye Lens Ultra-wide-angle fisheye lens series with 220-degree field of view, designed for VR photography and industrial/Raspberry Pi applications.
• M12/P0.5 S-Mount Lens Series Comprehensive lineup of M12/P0.5 S-mount lenses including fisheye (up to 230 degrees), wide-angle, standard, and telephoto lenses covering sensor sizes from 1/4 inch to 1/1.7 inch.
• VR220 Camera Module Lens-interchangeable camera module for Raspberry Pi and Sony SPRESENSE with M12/P0.5 lens mount, ships with a 220-degree fisheye lens (RP-L220), allowing users to swap lenses for different field-of-view requirements.
• Raspberry Pi HQ Camera M12 Lens Mount Adapter Adapter kit and pre-assembled module enabling M12/P0.5 (S-mount) lenses to be used with Raspberry Pi HQ Camera, providing access to a variety of lightweight M-mount lenses.
• Waterproof Cube Case (68mm) IP67-rated waterproof cube-shaped case (68mm) for housing Raspberry Pi and camera modules with panel-exchange capability for industrial applications.
• All-Weather Camera Housing (WC-01) Dome-type all-weather camera case providing IP67 waterproof and dustproof protection for Raspberry Pi and SPRESENSE camera modules for long-term outdoor deployment.
• Raspberry Pi Camera Waterproof Housing Set IP67-rated waterproof camera housing set for Raspberry Pi cameras, available in 80mm and 100mm sizes with dome or flat window options, including cable extension modules for HDMI or Ethernet connectivity.
• Cube Speaker Kit DIY waterproof speaker kit rated for 50m water depth, with high-rigidity aluminum die-cast frame, thick acrylic housing, precision O-rings, and passive radiator tuning capability. Available in 100mm, 125mm, and 150mm sizes.
• Original Design Squeeze Bottle (Custom Manufacturing) Custom-printed squeeze (cycle) bottles for sports teams and events, available in S (450ml), M (620ml), and L (1100ml) sizes with 17+ color options for bottle, cap, and nozzle, made from BPA-free FDA-approved HDPE with silk-screen printing.
• Commercial Photography Studio Services Professional product photography services including high-resolution shooting (Fujifilm GFX100S up to 102MP), VFX composite photography, object VR/360-degree rotation, food photography, apparel photography, and large object photography. Located in Shinjuku, Tokyo.
• Commercial Video Production Services Product introduction video, promotional video, manual/tutorial video, drone aerial photography, and short-form social media video production using high-end cinema cameras.
• Product CG Video and Image Services CG animation and product imagery creation services including assembly manual videos, promotional videos, and product package CG images rendered from design data.
• Photo Retouching and Image Processing Services Professional image editing services including photo compositing, background replacement, color variation creation from single product shots, path creation for clipping, defect removal, and design-to-package image creation.
• Online Photography Shooting Service Remote photography shooting service allowing clients to participate in live photo sessions via video conference (Zoom/Skype), directing camera angles and viewing results in real time from outside Tokyo or internationally.
• High-Resolution Artwork and Poster Digitization High-resolution digital capture service for paintings, posters, and large artworks using Fujifilm GFX100S, with multi-panel stitching option for ultra-high resolution up to 400MP.
• Mounting Hardware and Brackets Installation equipment including DIN rail brackets (metal, aluminum, plastic), wall/pole mount brackets, triangle brackets, cube case brackets, and magnet mounting products for industrial camera deployment.
• Vent Filters (Gore brand) Gore-brand vent filters and adhesive vent filter seals allowing air exchange while blocking water and dust, rated IP67/IP68 for waterproof case condensation prevention.

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Reck Design Co., Ltd. (レックデザイン株式会社)coreStrategic or Co-development Partner · 1 January 2023Reck Design handles planning and design for SPRESENSE VR220 camera products. This is a key co-development partnership for Sony SPRESENSE-based lens exchange camera modules.
• Sony Semiconductor Solutions CorporationcoreTechnology or Integration · 1 January 2023Technical cooperation partner for SPRESENSE camera board (CXD5602PWBCAM1). Uses Sony image sensors (ISX012) in VR220 camera products. Cooperation in developing lens-exchange camera solutions for SPRESENSE platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• SmartShoot: On-demand commercial photography marketplace connecting brands with vetted photographers; comparable GTM motion to Entaniya's direct enterprise/inquiry-based studio sales.
• Waveshare: Wide-catalog Raspberry Pi accessories vendor including camera modules, housings, and display hardware. Comparable to Entaniya's e-products SBC and industrial accessory lineup.
• Squareshot: On-demand product photography studio serving e-commerce brands with managed remote shoots; comparable commercial photography services model to Entaniya's studio and online shooting offerings.
• SunFounder: Sells Raspberry Pi camera modules, robot platforms, and accessory kits. Overlaps with Entaniya's SBC + camera product strategy and serves similar developer and education customers.
• ArduCam: Designs and sells interchangeable-lens camera modules and lens mount adapters for Raspberry Pi and other SBC platforms, directly overlapping with Entaniya's VR220 module and HQ M12 adapter products.
• Soona: Virtual product photo and video shoot service for e-commerce brands, providing a managed-services counterpart to Entaniya's enterprise product imagery and online remote shooting services.
• Ortery: Manufactures 360°/Object VR product photography hardware and software; directly comparable to Entaniya's Object VR (360° rotation) commercial photography offering.
• SB Components: SBC ecosystem hardware maker producing Raspberry Pi camera modules and accessories targeting industrial use cases, directly competitive with Entaniya's M12/VR220 line.

Broad incumbents

• Computar (CBC Group): Established Japanese manufacturer of M12/S-mount machine vision and industrial lenses across a much broader catalog. Directly comparable optical products to Entaniya's M12/P0.5 lens series, but with far greater scale and industrial distribution.
• Tamron: Global Japanese optics manufacturer producing industrial, photographic, and machine vision lenses. Adjacent to Entaniya's M12 lens line with significantly broader product breadth and commercial reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Entaniya_jp
• Facebookfacebook.com/EntaniyaSBC

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entaniya