soona
- Company typePrivate
- Founded2019
- HeadquartersDenver, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
soona firmographics
Firmographics- Name
- soona
- Legal name
- soona co.
- Website
- https://soona.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
soona industry classification
Industry- Product category
- E-commerce Creative Content Platform
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Short-Form Video Shopping & Shoppable Video Platforms (MPACAHAI)
- akta.pro secondary industries
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB), Data Analytics Integration & Insight Platforms (Research Ops, Dashboards, Insight Repositories) (MPAAALAO)
Keywords
Where soona is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
soona business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Services: Monthly and annual subscription plans providing access to AI content creation tools, editing services, and digital asset management. Includes free standard editing with premium edits available at additional cost.
- Per-Asset Pricing: Pay-per-asset model for individual photo and video purchases. Photos at $39 each with editing, video clips at $93 each. Provides flexible consumption without subscription commitment.
- Studio Pass Bookings: Virtual studio booking service at $149 per session for brands wanting hands-on content creation support
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Plan - Subscription with free editing |
| Unit Pricing | Pay-as-you-go | Photo Asset - Per-asset pricing |
| Unit Pricing | Pay-as-you-go | Video Asset - Per-clip pricing |
| Transaction based/ take rate | Pay-as-you-go | Studio Pass - Virtual studio booking |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
soona product offering
Product offeringCore offering
soona is an all-in-one creative platform for e-commerce brands that combines a virtual photo and video studio service with AI-powered content generation, digital asset management, and listing analytics. Brands can book live, remote photo and video shoots with professional models and stylists, then receive edited assets in 24–72 hours through subscription plans, per-asset pricing, or pre-priced packs. The platform also offers AI-driven tools for background generation, listing optimization, and competitive analysis, with native integrations into Shopify, Amazon, Canva, Google Drive, Dropbox, and Contentful.
Product overview
soona is an all-in-one creative platform for ecommerce brands that provides unified photo and video content creation. The platform operates through the core soona Platform which serves as the central hub, combined with Studio services for photoshoots (including Photos, Videos, UGC, Packs, and Models & Stylists) and Post Production editing services. Additional modules include AI Studio for AI-powered content generation, Listing Insights for visual analytics, DAM for asset management, and Competitive Analysis for market monitoring. The platform also acquired Mokker (Zerolens GmbH) in March 2024 to enhance AI-powered product photography capabilities including background removal, scene generation, and prop integration. Trend by soona provides a creator marketplace for UGC campaigns. The platform integrates natively with Shopify, Amazon, Canva, Google Drive, Dropbox, and Contentful.
Differentiator
Problem solved
Functional benefit
Brands
- Mokker.ai: AI-powered photo editing and background removal technology acquired by Soona in March 2024.
- Trend by soona
Products and services
- soona Platform All-in-one creative platform for e-commerce brands to make, manage, and optimize photo and video content, including studio booking, AI tools, digital asset management, listing insights, and channel optimization.
- Studio (Photos) Virtual photo studio service allowing e-commerce brands to book professional photo shoots with models, stylists, and studios, attended remotely in real time with live collaboration.
- Videos Video production solutions for e-commerce brands, with clips delivered as MP4s ranging from 5 seconds to 2 minutes at one camera angle, including AI-assisted editing for color correction, exposure, slow motion, voice overs, graphics, and text overlays.
- UGC (User-Generated Content) User-generated content from vetted creators that connects e-commerce brands with a network of UGC creators through the marketplace to produce authentic content ready fast.
- Mokker AI-powered product photography tool that generates scenes, props, and backgrounds for e-commerce content creation, including background removal, templates, and prop integration.
- Trend by soona Creator marketplace platform within soona that manages UGC content creation campaigns by connecting brands with creators, managing shipping, reviewing content, and handling creator payments.
- AI Studio AI-powered creative tools within the soona platform for generating on-brand content at scale, including AI scenes and props generation, background manipulation, and asset management features.
- Listing Insights Visual analytics tool for Shopify and Amazon stores that audits listings, finds and fixes issues, and provides actionable recommendations to improve listing performance.
- DAM (Digital Asset Manager) Digital asset management system built for e-commerce to store, organize, and distribute creative content, with native integrations to Google Drive, Dropbox, and Contentful.
Quantifiable outcome
- Reduces content production time from weeks to days
- +2 more outcomes
Companies that use soona
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles2 records
soona technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature5 records
soona partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- ShopifycoreNative integration with Shopify platform, allowing brands to access soona's content creation tools directly within their Shopify store management workflow. Available in Shopify App Store.
- AmazoncoreIntegration with Amazon seller platform enabling brands to optimize product listings and imagery directly for Amazon's marketplace requirements.
- CanvacoreDirect integration with Canva design platform, enabling seamless handoff of soona-generated content into Canva's design workflows for further customization.
- Zerolens GmbHflagshipAcquired Mokker.ai technology from German AI startup Zerolens GmbH in March 2024. This acquisition brought proprietary AI product photography technology into soona's platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
soona competitors and assessment
Company assessmentDirect peers
- Booth AI: AI product photography platform enabling brands to generate lifestyle and product shots without physical shoots. Competes head-on with soona's automated visual content generation capabilities.
- Pebblely: AI-native product photography tool that generates professional product images from a single upload. Direct competitor to soona's AI Studio / Mokker offering for e-commerce imagery at the low end.
- Flair AI: AI tool for generating branded product photoshoots by combining product images with AI-generated scenes. Direct overlap with soona's Mokker-powered AI scenes and props workflow.
- Pixelz: E-commerce image editing and product photo retouching service at scale. Comparable to soona's Post Production and Studio offerings for online retailers needing high-volume image finishing.
- Snappr: On-demand photography marketplace and visual content platform with AI-powered tools. Closely mirrors soona's hybrid model of booked shoots plus self-serve creation.
- Creative Force: Workflow and production management platform specifically built for e-commerce content studios. Targets the same large e-commerce photo/video studio buyers as soona's enterprise tier.
Broad incumbents
- Canva: Mass-market design platform with growing AI image generation (Magic Studio) and Canva integration partner status. Competes with soona for downstream visual content creation, particularly via its embedded design tooling.
- Adobe Express: Adobe's consumer/ SMB creative suite bundled with Firefly generative AI. Represents the most significant incumbent threat to soona's AI-powered content creation for e-commerce brands.
Emerging players
- Recraft: Generative AI design platform for creating brand-consistent visual assets. Partial overlap with soona's AI Studio for e-commerce imagery and marketing creative.
- Placeit by Envato: Template-based mockup and product imagery platform popular with SMB e-commerce sellers. Adjacent competitor targeting the same budget-conscious brand segment as soona's Standard plan.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
soona social profiles
Digital presencesoona financial estimates
Financial estimateRevenue estimate
Valuation estimate
soona leadership team
Management profileNumber of profiles
Profiles6 records
soona subsidiaries and ownership
Company hierarchySubsidiaries2 records
soona funding detail
Funding detailFunding overview
Funding rounds6 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
soona M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about soona
What does soona do?
soona is an all-in-one creative platform for e-commerce brands that combines a virtual photo and video studio service with AI-powered content generation, digital asset management, and listing analytics. Brands can book live, remote photo and video shoots with professional models and stylists, then receive edited assets in 24–72 hours through subscription plans, per-asset pricing, or pre-priced packs. The platform also offers AI-driven tools for background generation, listing optimization, and competitive analysis, with native integrations into Shopify, Amazon, Canva, Google Drive, Dropbox, and Contentful.
Is soona a public or private company?
soona is a private company. It is classified as venture growth investor backed and is currently operating.
When was soona founded?
soona was founded in 2019. It employs 101 to 250 people.
Where is soona based?
soona is headquartered in Denver, United States, in the North America region.
How does soona make money?
Three revenue lines are on record. Subscription Services are the primary driver. The others are per-Asset Pricing and studio Pass Bookings.
Who are soona's main competitors?
Direct peers on record are Booth AI, Pebblely, Flair AI, Pixelz, Snappr and Creative Force. Broad incumbents are Canva and Adobe Express. Emerging players are Recraft and Placeit by Envato.
Does soona have an API?
No public API is recorded for soona.
What industry is soona in?
soona's product category is E-commerce Creative Content Platform. Its primary akta.pro industry code is MPACAHAI, Short-Form Video Shopping & Shoppable Video Platforms, with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 513210 and its SIC code is 7372.