O Setor Elétrico

What O Setor Elétrico does

O Setor Elétrico is a Brazilian vertical B2B media company operating under the legal entity Atitude Editorial Publicações Técnicas LTDA, headquartered at Rua Piracuama 280 in São Paulo. Founded in 2006, the company publishes Revista O Setor Elétrico — a monthly technical magazine available in print and digital formats (iOS/Android apps and web portal at osetoreletrico.com.br) — covering the Brazilian electrical sector from generation through transmission, distribution, renewables, lighting, electrical installations, protection, and efficiency. The company serves professional electrical engineers, technicians, energy utilities and distribution companies, and electrical equipment manufacturers with daily news, in-depth technical articles, serialized fascicles (Fascículos), e-books, webinars, and market research guides (Guias Setoriais).

The company monetizes through a diversified B2B media mix: recurring magazine subscriptions (annual billing), portal advertising, one-time e-book and fascicle sales, and event-based revenue from CINASE — the largest itinerant event circuit in the Brazilian electrical sector — plus registrations, exhibition space, and sponsorships. An affiliated research institute, INSTITUTO OSE, and the FMASE environmental forum extend the company's reach into research and sustainability programming. The GTM motion is sales-led, leveraging content marketing, the magazine subscription base, and the CINASE event circuit as primary audience acquisition and engagement channels.

The technology stack is a standard digital content platform with mobile applications; no proprietary AI/ML capabilities, APIs, or third-party platform integrations are disclosed. The company maintains LGPD, Marco Civil da Internet, and GDPR privacy compliance certifications and is privately held with no disclosed external funding rounds, M&A activity, or parent company — operating as a founder/owner-led niche media business with 11-50 employees.

Name

O Setor Elétrico

Legal name

Atitude Editorial Publicações Técnicas LTDA

Website

https://osetoreletrico.com.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

O Setor Elétrico is a Brazilian vertical B2B media company that publishes a technical magazine, web portal, mobile apps, e-books, and the CINASE itinerant event circuit, serving electrical engineers, technicians, utilities, and equipment manufacturers across Brazil.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Magazine Subscriptions: Print and digital magazine subscriptions for electrical sector professionals. Subscribers receive monthly editions and access to archived content.
2. Advertising: Advertising revenue from companies targeting electrical sector professionals through the portal and magazine.
3. E-books and Fascicles: Sale of technical e-books and fascicle collections covering specialized electrical engineering topics.
4. CINASE Events: Revenue from the CINASE circuit events including registration fees, exhibition space, and sponsor partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

O Setor Elétrico is a Brazilian B2B technical publishing company for the electrical sector. It publishes a monthly print and digital magazine (Revista O Setor Elétrico), maintains an online portal with daily technical news and articles, sells e-books and serialized technical fascicles, hosts webinars, and organizes the CINASE circuit — the largest itinerant event in the Brazilian electrical sector — targeting electrical engineers, utilities, and equipment manufacturers.

Product overview

O Setor Elétrico is a Brazilian technical publication portal and magazine for electrical sector professionals. The company operates as a platform-plus-content architecture offering multiple products: the core Revista O Setor Elétrico magazine (print and digital), E-books, serialized Technical Fascicles (Fascículos), Webinars, Sector Guides (Guias Setoriais), CINASE events, and the INSTITUTO OSE research institute. The portal provides daily updated news, technical articles by sector experts, and comprehensive content organized by themes including generation, transmission, distribution, renewables, lighting, technology, electrical installations, protection, and efficiency.

Differentiator

Problem solved

Functional benefit

Brands

• CINASE: Circuito Nacional do Setor Elétrico - the largest itinerant event in the Brazilian electrical sector, organized/promoted by the company.
• FMASE

Products and services

• Revista O Setor Elétrico Monthly technical magazine covering the Brazilian electrical sector, available in print and digital formats for tablets and smartphones (iOS/Android) since August 2012. Targeted at electrical sector professionals.
• E-books Digital books available on the portal covering specialized technical electrical sector topics for professionals.
• Fascículos (Technical Fascicles) Collectible serialized technical chapters forming comprehensive courses on topics such as switchgear and control assemblies, electrical inspections, transformer maintenance, and generator protection.
• Webinars Online seminars and presentations covering technical topics in the electrical sector, including biogas integration, transmission structures, and safety standards.
• Guias Setoriais (Sector Guides) Market research guides and sector directories covering equipment for distribution and transmission networks, distributors and resellers of electrical materials, and engineering and consulting companies.
• CINASE (Circuito Nacional do Setor Elétrico) The largest itinerant event in the Brazilian electrical sector, organized by O Setor Elétrico and held in multiple cities including Salvador, Goiânia, Cuiabá, and Florianópolis. Generates revenue via registration fees, exhibition space, and sponsorships.
• Instituto OSE Affiliated institute focused on research and development in the electrical sector, linked to the O Setor Elétrico group.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Instituto OSEcoreStrategic or Co-development PartnerRelated educational institute focused on the electrical sector, linked to the O Setor Elétrico group. Operates at institutosetoreletrico.com.br.
• CINASEcoreStrategic or Co-development PartnerLargest itinerant event in the Brazilian electrical sector, organized by O Setor Elétrico. Held in multiple cities including Salvador, Goiânia, Cuiabá, and Florianópolis. The 55th edition was planned for Goiânia in August.
• ClamperminorGTM or Marketing PartnerFeatured as 'Espaço Clamper' section on the portal, representing a sponsored content partnership with Clamper electrical equipment manufacturer.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• O Empreiteiro: Brazilian construction and engineering trade publication covering infrastructure, including electrical installations. Partial overlap with O Setor Elétrico in the electrical-installation audience, but with a broader construction-industry focus.

Broad incumbents

• PennWell (Clarion Events) — Power/Energy Events Portfolio: Large international B2B media and events group (now part of Clarion Events) operating major power-industry events (e.g., DistribuTECH, POWER-GEN) and trade publications. Broad incumbent in electrical/utility B2B media globally, comparable in combining trade publishing with large-scale industry events, though at much larger scale and geographic scope than O Setor Elétrico.

Regional players

• Transmission & Distribution World: Global (US-headquartered) trade publication covering electric-utility transmission and distribution. Comparable in covering the same T&D value chain as O Setor Elétrico but serving a primarily North American utility audience.
• EC&M (Electrical Construction & Maintenance): Long-established US trade magazine and digital platform serving electrical contractors and engineers. Comparable B2B media product and audience (electrical engineers, contractors, utilities) but operating primarily in North America rather than Brazil.
• Electrical Review: UK-based electrical-industry trade magazine covering power generation, distribution, and installations. Comparable B2B media model and engineering audience but serving primarily UK/European readers.

Direct peers

• MegaWhat: Brazilian electrical-sector portal publishing daily news, technical articles, and analysis for industry professionals. Closely overlaps with O Setor Elétrico's audience of engineers, utilities, and equipment manufacturers.
• CanalEnergia: Brazilian energy-sector news and analysis portal covering generation, transmission, distribution, regulation, and markets. Directly comparable as a B2B media outlet serving the same Brazilian electrical-industry professionals with news, articles, and market intelligence.
• EPBR (Agência EPBR): Brazilian online publication focused on energy policy, regulation, and the electricity and oil & gas sectors. Comparable as a digital-first B2B media outlet serving Brazilian energy professionals with deep-dive editorial.
• Energia Hoje: Brazilian energy-news portal covering the electrical sector, renewables, and policy. Comparable B2B media model targeting the same professional readers in Brazil with daily editorial and sector coverage.

Others

• FIEE Smart Energy: Major Brazilian trade fair for the electrical and electronics industry, organized by Informa Markets. Comparable as an industry event/conference adjacent to CINASE, serving overlapping exhibitor and attendee segments in the Brazilian electrical sector.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/OSetorEletrico
• YouTubeyoutube.com/user/osetoreletrico
• Facebookfacebook.com/OSetorEletrico
• LinkedInlinkedin.com/company/revista-o-setor-eletrico
• Instagraminstagram.com/osetoreletrico/?hl=pt

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about O Setor Elétrico