Instituto O Setor Elétrico

What Instituto O Setor Elétrico does

Instituto O Setor Elétrico (I.OSE) is the educational and events division of Grupo O Setor Elétrico, a Brazilian media group with roots going back to the 2006 launch of Revista O Setor Elétrico. The company operates under the legal entity Atitude Editorial Publicações Técnicas LTDA (CNPJ 14.434.162/0001-42) and is headquartered in São Paulo, Brazil. Its core function is delivering fee-based technical training programs and professional congresses for the Brazilian electrical sector, with a portfolio of over 20 specialized courses and three flagship annual events. Course topics span medium and high voltage engineering — substations design and equipment, HVDC transmission, BESS (battery energy storage), protection and selectivity, IEC 61850 digital substations, electromagnetic transients, lightning performance, and smart grids — with prices ranging from R$998 to R$2,200 per course and delivery primarily via live Zoom sessions.

The business model rests on three revenue streams: (1) D2C online course enrollment via a self-serve e-commerce platform accepting credit card installments, Pix, and boleto; (2) B2B in-company corporate training sold via personalized proposals to utilities and large industrial clients; and (3) conference/event ticketing with sponsor packages for CDEC (Data Centers and Energy Critical), CIDE (Innovation in Energy Distribution, co-organized with Instituto ABRADEE), and T&D Subestações. GTM combines digital content marketing (website, blog, podcast, LinkedIn/Instagram/Facebook), WhatsApp and email newsletters, and event-driven customer acquisition through participation in and organization of major industry events. The company is an asset-light content-curation business with only 6 employees and relies on a network of renowned industry practitioners (e.g., João Mamede Filho, Cláudio Sérgio Mardegan) and academic partners (Universidade de São Paulo via FDTE) as instructors.

Customer segments include electrical engineers and technicians in the power sector (primary), electric distribution/transmission utilities (primary, with named logos such as Grupo Energisa, Cemig, Copel, Enel, CPFL, Neoenergia, Itaipu Binacional), data center operators (secondary, addressed via CDEC), and academia/research institutions (secondary). Notable corporate training clients also span large industrials and OEMs (Vale, Suzano, Usiminas, Siemens, Elecnor, Pfiffner, BMTE, State Grid, Cepel, RaymondJames), reflecting a diversified but Brazilian-concentrated enterprise base.

Name

Instituto O Setor Elétrico

Legal name

Atitude Editorial Publicações Técnicas LTDA

Website

https://institutosetoreletrico.com.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Instituto O Setor Elétrico (I.OSE) is the educational and events arm of Grupo O Setor Elétrico, delivering fee-based technical training courses and annual congresses (CDEC, CIDE, T&D Subestações) for electrical engineers, electric utilities, and data center operators across Brazil.

Ownership category

akta.pro rank

Product category

Professional Technical Training and Industry Events

NAICS

Professional and Management Development Training (611430), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Education & Training Providers (EDABALAI)

akta.pro secondary industry

Industry-Specific Technical & Certification Prep (e.g., Construction, Manufacturing, Energy) (EDAGANAN)

Keywords

• Technical training services
• Electrical engineering education
• Professional development courses
• Power systems training
• Industry conferences events

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Online and in-person training programs: The company generates revenue primarily from fee-based technical training courses delivered online (live via Zoom) or in-person. Courses range from 18 to 30 hours, with prices between R$ 998 and R$ 2,200, typically offered in 6x or 12x installments without interest. Some courses offer installment plans via credit card or boleto/Pix.
2. Conference and event tickets: The company organizes and sells tickets to industry conferences and events such as CDEC (Congresso de Data Centers e Energia Crítica), CIDE (Congresso de Inovação na Distribuição de Energia), and T&D Subestações. These events generate revenue through participant registration fees and sponsor/exhibitor packages.
3. In-company corporate training: The company offers bespoke in-company training programs for enterprise clients in the electrical sector, sold directly to companies via corporate sales channels. This is a B2B revenue stream targeting electrical utilities and industrial companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Instituto O Setor Elétrico sells fee-based technical training programs (live online via Zoom and in-person) of 18–30 hours each on specialized Brazilian electrical sector topics, priced between R$ 998 and R$ 2,200 per course. It also organizes and sells tickets to three annual industry congresses — CDEC (Data Centers and Critical Energy), CIDE (Innovation in Energy Distribution), and T&D Subestações — that aggregate electrical engineers, utilities, regulators, and equipment vendors. In-company customized training is sold directly to enterprise clients via personalized corporate proposals.

Product overview

Instituto O Setor Elétrico is the educational arm of Revista O Setor Elétrico, offering a portfolio of technical training courses and professional events for the Brazilian electrical sector. The product portfolio includes live online training courses covering specialized electrical engineering topics (such as BESS systems, substation design, HVDC transmission, and protection systems), as well as annual conferences including CDEC (Data Centers and Energy Critical), CIDE (Innovation in Energy Distribution), and T&D Subestações. The company operates on a course-and-event model, with training delivered via Zoom platform and in-person events for professional development in medium and high voltage electrical engineering.

Differentiator

Problem solved

Functional benefit

Brands

• CDEC – Congresso sobre Data Centers e Energia Crítica: Annual congress organized by Instituto O Setor Elétrico addressing technical, regulatory, and operational challenges of data centers and critical energy infrastructure.
• CIDE – Congresso de Inovação na Distribuição de Energia
• T&D Subestações – Congresso e Exposição
• CINASE – Circuito Nacional do Setor Elétrico

Products and services

• Fundamentos e aplicações de Sistemas de Armazenamento de Energia (BESS) Comprehensive online training course on battery energy storage systems fundamentals, technologies, regulatory aspects, and practical project implementation for electrical sector professionals.
• Projeto de subestações de média e alta tensão Technical course on planning and design of medium and high voltage electrical substations, covering busbar configuration, electromechanical design, electrical specifications, and technical reports. Now in its 12th edition with over 600 professionals trained.
• Transitórios em Sistemas Elétricos de Potência – Aplicações práticas utilizando o PSCAD Advanced course on electromagnetic transients in power systems using PSCAD simulation software, offered in partnership with USP. Covers short circuits, switching events, transformer energization, and lightning analysis. Enrolled students receive USP enrollment, email, and a university-issued certificate.
• Proteção e Seletividade em Cabines de Média Tensão Technical training on protection and selectivity in medium voltage switchgear, covering short-circuit calculations, protection relays, current transformers, and coordination studies.
• Equipamentos elétricos para subestações de média e alta tensão Course covering electrical equipment for medium and high voltage substations, focusing on integration between components, operational condition evaluation, and reliability improvement.
• Desempenho de linhas de transmissão frente a descargas atmosféricas Course on transmission line performance against lightning strikes, covering shielding failures, backflashover mechanisms, insulation coordination, and computational simulation tools.
• Transmissão de Energia em HVDC Specialized course on High Voltage Direct Current transmission technology, covering converters, system configuration, and operational aspects of HVDC systems.
• CDEC - Congresso sobre Data Centers e Energia Crítica Annual congress addressing technical, regulatory, and operational challenges of data centers and critical energy infrastructure, featuring panels, keynote speakers, and business networking opportunities.
• CIDE - Congresso de Inovação na Distribuição de Energia Elétrica Congress on innovation in energy distribution, organized in partnership with Instituto ABRADEE, featuring national authorities, international keynotes, technical presentations, and startup arena.
• T&D Subestações - Congresso e Exposição Annual congress and exhibition focused on electrical substations, medium and high voltage networks, and electrical infrastructure modernization, featuring over 50 speakers and business networking sessions.
• In-company corporate training programs Customized in-company training programs sold directly to enterprise clients in the electrical sector (utilities and industrial companies) via personalized corporate proposals, covering substations, protection, HVDC, BESS, smart grids, and other specialized topics.

Quantifiable outcome

• 600+ professionals trained in substations design courses alone
• +3 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and major.

• Universidade de São Paulo (USP)coreStrategic or Co-development PartnerThe Instituto O Setor Elétrico partnered with USP via FDTE (Fundação para o Desenvolvimento Tecnológico da Engenharia) to develop exclusive technical courses. The first joint project is the 'Transitórios em Sistemas Elétricos de Potência' course (PSCAD applications), taught by Prof. Carlos Frederico Meschini Almeida. Enrolled students receive USP enrollment, email address, and a certificate issued by the university. Additional joint initiatives on electrical power systems training are planned.
• SENDI – Seminário Nacional de Distribuição de Energia Elétrica (Instituto ABRADEE)majorStrategic or Co-development PartnerThe Instituto OSE partnered with the XXV SENDI (organized by Instituto ABRADEE and hosted by Cemig) to deliver 8 technical courses to event participants in May 2025 at Expominas, Belo Horizonte. Courses covered topics such as grounding, protection, smart grids, IEC 61850, microgrids, and lightning performance.
• Instituto ABRADEEmajorStrategic or Co-development PartnerInstituto ABRADEE (Associação Brasileira das Distribuidoras de Energia Elétrica) and Grupo O Setor Elétrico co-organize the CIDE (Congresso de Inovação na Distribuição de Energia Elétrica). The partnership brings together distribution utilities, regulators, startups, and industry experts for a major annual innovation conference.
• Grupo O Setor Elétrico (parent group)coreOthersThe Instituto O Setor Elétrico is the educational division of Grupo O Setor Elétrico, which also publishes Revista O Setor Elétrico and organizes CINASE. The group provides brand equity, editorial infrastructure, and event organization expertise to the Instituto.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IEEE Power & Energy Society (PES): IEEE PES is the global leading society for electrical power engineering, providing technical training, continuing education, and major conferences that directly overlap with Instituto OSE's training and event offerings. While international, PES sets the standard for high-voltage technical education and competes for the same technical audience.
• CEBEL - Centro Brasileiro de Energia Elétrica: CEBEL is a Brazilian research and training center focused on the electrical sector, offering specialized courses and technical studies for utilities and industrial clients. It is the closest Brazilian direct peer to Instituto OSE, with comparable focus on medium and high voltage topics and a similar professional training audience.
• Quest International (Power Systems Training): Quest International provides utility and power systems training services, including protection, substation, and grid operations courses. Comparable to Instituto OSE in serving utility engineering teams with instructor-led technical programs.
• CIGRÉ (International Council on Large Electric Systems): CIGRÉ organizes technical conferences, working groups, and educational programs on power systems including substations, HVDC, and protection — topics heavily covered by Instituto OSE. Its Brazilian chapter and global events are comparable peers in the high-voltage training ecosystem.
• ABRADEE (Instituto ABRADEE / SENDI): ABRADEE is the Brazilian association of electricity distribution utilities that organizes SENDI (the largest Brazilian distribution sector event) and conducts technical training. Although Instituto OSE partners with ABRADEE for CIDE, ABRADEE also runs parallel training initiatives targeting the same corporate utility customers.
• EUCI (Energy University Courses International): EUCI is a US-based provider of specialized energy and utility training programs with a similar professional development model. Comparable in offering multi-day technical courses on power systems topics to a corporate engineering audience.

Broad incumbents

• Schneider Electric Energy University: Schneider Electric offers an extensive free Energy University catalog covering power systems, electrical distribution, and energy management. Represents a much broader incumbent alternative with overlapping content reach, though product-agnostic training like Instituto OSE's remains differentiated.
• OMICRON Energy Training: OMICRON provides protection testing equipment and related training, including courses on protection, substation automation, and IEC 61850. Its educational offerings are a direct adjacent to Instituto OSE's protection and digital substation courses.
• Siemens Energy Academy: Siemens Energy operates a global training academy for power generation, transmission, and grid technologies. While product-tied, it competes for the same utility workforce training budget that Instituto OSE's in-company programs target.
• DistribuTECH Conference & Exhibition: DistribuTECH is North America's leading utility-industry T&D event, comparable to Instituto OSE's CIDE and T&D Subestações congresses. While geographically distinct, it anchors the same conference-based training and exhibition business model for the power sector.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/institutosetoreletrico
• LinkedInlinkedin.com/company/institutosetoreletrico
• Instagraminstagram.com/institutosetoreletrico

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto O Setor Elétrico