Carshalton Athletic FC
- Company typePrivate
- Founded1906
- HeadquartersCarshalton, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Carshalton Athletic FC firmographics
Firmographics- Name
- Carshalton Athletic FC
- Legal name
- Carshalton Athletic Football Club
- Website
- https://carshaltonathletic.co.uk
- Company type
- Private
- Founded year
- 1906
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Carshalton Athletic FC industry classification
Industry- Product category
- Non-League Football Club
- NAICS
- Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
- akta.pro secondary industry
- Recreational & Intramural Sports Programs (MPAKACAG)
Keywords
Where Carshalton Athletic FC is headquartered
LocationHeadquarters
- HQ city
- Carshalton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Carshalton Athletic FC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Matchday Ticket Sales: Revenue from gate receipts at men's first team home fixtures. Adults pay on gate £14/advance £13, concessions £10/£9, children £7/£6. RobinsTogether members receive free entry for women/girls to league fixtures.
- RobinsTogether Family Membership: Annual subscription membership offering family-wide benefits including free matchday entry for female members, discounts on soccer school/camp, merchandise, clubhouse, and Tony's Kitchen. £16 first year, £24 per annum thereafter.
- Soccer School and Holiday Camps: Weekly Saturday soccer school sessions at £7-9 per session, plus school holiday soccer camps at £30/day (early bird £27). Lunch available for £6/day when pre-booked.
- Venue Hire: Rental revenue from Robins Nest function room (up to 150 guests), The Roost function room, and pitch hire. Includes catering services. Payment via online form with room hire, pitch hire, and general invoice options.
- Food and Beverage Sales: Matchday food sales including gourmet steak burgers, chips, pies from matchday kitchens. Fully stocked free-house bar serving real ales, craft beers, spirits. Bean-to-cup coffee available.
- Season Tickets: Season tickets available in digital or plastic card format. Digital-only version saves £5. Season ticket holders receive free entry to home matches.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Saturday Soccer School Sessions |
| Unit Pricing | Pay-as-you-go | Holiday Soccer Camp |
| Unit Pricing | Pay-as-you-go | Matchday Tickets |
| Subscription | Annual | RobinsTogether Family Membership |
| Other | Multi-year contract | Robins Nest Function Room |
| Subscription | Annual | Season Tickets |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Carshalton Athletic FC product offering
Product offeringCore offering
Carshalton Athletic FC is a community non-league football club operating men's and women's senior teams, a U7–U16 youth and junior pathway, Saturday and holiday soccer schools for children aged 4–14, and a post-16 Football Academy. The club sells matchday tickets and season tickets, the RobinsTogether recurring family membership, venue and pitch hire at Colston Avenue (including the Robins Nest function room for up to 150 guests), matchday food and beverage, and on-site merchandise. All operations run from the War Memorial Sports Ground in Carshalton, Surrey, with online booking and payment via Stripe.
Product overview
Carshalton Athletic FC operates a multi-layered football and community sports offering built around a semi-professional men's team competing in the Isthmian League Premier Division. The club provides pathway development through youth and junior teams (U7-U16), a dedicated Women's 1st Team, and a Football Academy for post-16 students. The Soccer School programme offers Saturday sessions and holiday camps for children aged 4-14 on the club's FIFA 3G pitch. Revenue-generating venues include the Robins Nest function room (up to 150 guests) for events and hospitality. RobinsTogether is the club's family membership programme launched in 2026, providing digital season tickets with mobile wallet integration and benefits including free matchday entry for female members. The club's digital presence includes Robins TV for match content and a digital matchday programme accessed via QR codes.
Differentiator
Problem solved
Functional benefit
Brands
- RobinsTogether: Family membership program offering benefits including free matchday admission for female members, discounts on soccer school and merchandise.
Products and services
- Saturday Soccer School Weekly Saturday football coaching sessions for children aged 4–14, run on the club's 3G pitch at sessions priced at £9 (09:00 and 10:30) and £7 for the girls-only 12:00 session. Pay-as-you-go booking via 123FormBuilder; aimed at local parents seeking qualified FA-licensed coaching for their children.
- Holiday Soccer Camp Full-day football camps during school holidays and half-terms, running 09:00–15:30 with optional lunch at £6/day. Standard price £30 per day, £27 early-bird, with multi-day discounts (5 days pays for 4, 10 for 7, 15 for 11) and free early drop-off from 08:30.
- Robins Nest Function Room (Venue Hire) Function room at Colston Avenue accommodating up to 150 guests for events, celebrations and corporate functions, with fully stocked bar, free Wi-Fi, catering options, 75-inch LED screens, private covered outdoor patio, disabled access and free on-site parking. Booked via enquiry form with Stripe-based invoice payment.
- RobinsTogether Family Membership Annual family subscription membership costing £16 first year and £24 per annum thereafter, covering up to 5 family members. Benefits include free matchday entry for female members to league fixtures, discounts on soccer school and holiday camps, merchandise discounts and priority access to club events.
- Season Tickets Annual season tickets for home matches at Colston Avenue, available in plastic card or digital-only format with Apple Wallet and Google Wallet compatibility for turnstile entry. Digital-only option saves £5 versus the plastic card version.
- Matchday Tickets and Hospitality Matchday admission sold at the Colston Avenue turnstiles for Isthmian League Premier Division fixtures, with tiered pricing (adults £14 on gate / £13 advance; concessions £10 / £9; children £7 / £6, U5 free). Includes in-stadium hospitality food and beverage (gourmet steak burgers, fresh chips, pies, bean-to-cup coffee, fully stocked free-house bar) and access to viewing rooms with 75-inch screens showing Sky Sports and TNT Sports.
- Football Academy (Post-16) Post-16 Football Academy programme combining academic study with competitive football training, operated in partnership with educational institutions and supported by a dedicated safeguarding framework. Open to students seeking an education-linked football development pathway.
Companies that use Carshalton Athletic FC
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Carshalton Athletic FC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Carshalton Athletic FC partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Dyno-RodminorDrainage services partner sponsoring the club. Logo appears on programme and matchday materials.
- Sky SportscoreBroadcast partnership displaying Sky Sports content on 75-inch LED screens in two viewing rooms with Dolby sound and fully stocked bars. Part of the Football on TV matchday experience offering.
- TNT SportscoreBroadcast partnership for showing live sports content. Complementary to Sky Sports partnership, providing extensive matchday viewing options for fans in hospitality areas.
- Scotts the ButchersminorLocal sustainable supplier providing fresh, never-frozen steak for gourmet burgers served at matchday kitchens. Supports quality food offering.
- Sutton Common RoverscoreGroundshare tenant partner at Colston Avenue since summer 2024. SCR, a Step 5 side founded 1978, shares the War Memorial Sports Ground, returning the club to its home borough of Sutton. Strengthens community football ecosystem.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Carshalton Athletic FC competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Carshalton Athletic FC social profiles
Digital presenceCarshalton Athletic FC compliance and trust
Trust signalCompliance1 record
Carshalton Athletic FC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carshalton Athletic FC leadership team
Management profileNumber of profiles
Profiles15 records
Carshalton Athletic FC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carshalton Athletic FC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carshalton Athletic FC
What does Carshalton Athletic FC do?
Carshalton Athletic FC is a community non-league football club operating men's and women's senior teams, a U7–U16 youth and junior pathway, Saturday and holiday soccer schools for children aged 4–14, and a post-16 Football Academy. The club sells matchday tickets and season tickets, the RobinsTogether recurring family membership, venue and pitch hire at Colston Avenue (including the Robins Nest function room for up to 150 guests), matchday food and beverage, and on-site merchandise. All operations run from the War Memorial Sports Ground in Carshalton, Surrey, with online booking and payment via Stripe.
Is Carshalton Athletic FC a public or private company?
Carshalton Athletic FC is a private company. It is classified as family owned and is currently operating.
When was Carshalton Athletic FC founded?
Carshalton Athletic FC was founded in 1906. It employs 11 to 50 people.
Where is Carshalton Athletic FC based?
Carshalton Athletic FC is headquartered in Carshalton, United Kingdom, in the Europe region.
How does Carshalton Athletic FC make money?
Six revenue lines are on record. Matchday Ticket Sales are the primary driver. The others are robinsTogether Family Membership, soccer School and Holiday Camps, venue Hire, food and Beverage Sales and season Tickets.
Does Carshalton Athletic FC have an API?
No public API is recorded for Carshalton Athletic FC.
What industry is Carshalton Athletic FC in?
Carshalton Athletic FC's product category is Non-League Football Club. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations, with a secondary code of MPAKACAG, Recreational & Intramural Sports Programs. Its NAICS code is 711211 and its SIC code is 7997.