My Brother's Keeper

What My Brother's Keeper does

My Brother's Keeper Inc. is a Wisconsin-incorporated 501(c)(3) non-profit organization founded in 2003 by former NFL player Harry Sydney III in Green Bay, Wisconsin. The organization provides one-on-one and group mentoring services exclusively to males ages 8-65 in Brown County and surrounding Wisconsin areas, addressing academic failure, anger management, low self-esteem, depression/anxiety, substance abuse, gang violence, and domestic abuse through its proprietary 'IRS Code' philosophy (Integrity, Respect, Standards). Core programs include 45-60 minute individual mentoring sessions, AODA (Alcohol/Other Drug Abuse) assessments, an Employment Assistance Program partnering with regional manufacturers and employment agencies, and group forum sessions delivered at partner institutions including the Brown County Juvenile Detention Center, Green Bay Correctional Institution, and local school districts.

Revenue is derived from five streams: grants (46%), donations (30%), client fees (18%), a Brown County government contract (5%), and AODA assessments (1%). Mentoring sessions list at $50 but clients pay approximately 30% on average ($15), with the remainder subsidized through donations and sponsorships under a no-refusal policy. The organization publishes Form 990 filings, holds a current Wisconsin operating license (2025-2026), and reports an expense ratio of 66% to programs and 34% to management/general operations. In 2025, the organization delivered 2,412 one-on-one mentoring sessions and reports having served more than 10,000 boys and men cumulatively since inception.

The go-to-market motion is community-led, driven by referrals from schools, courts, and parents, and amplified by Harry Sydney's personal brand as a 3-time Super Bowl champion (San Francisco 49ers 1988, 1989; Green Bay Packers coach 1996). The organization is governed by an approximately 20-member volunteer board and maintains corporate sponsorship relationships with the Green Bay Packers, NFL Alumni, Ariens Company, Festival Foods, Associated Bank, Schneider National, Walmart, and the Green Bay Packers Foundation. Supplementary revenue products include the published book 'Win From Within' ($25.15-$35.15) and the tiered 360 VIP Membership program ($120-$1,000 annually).

Name

My Brother's Keeper

Legal name

My Brother's Keeper Inc.

Website

https://mybrotherskeeperinc.net

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

My Brother's Keeper is a Wisconsin-based 501(c)(3) non-profit founded in 2003 by former NFL player Harry Sydney, providing one-on-one mentoring, AODA assessments, and employment assistance exclusively to at-risk boys and men ages 8-65 in Brown County and surrounding Wisconsin areas.

Ownership category

akta.pro rank

Product category

Community-Based Youth Mentoring Services

NAICS

Child and Youth Services (62411), Child and Youth Services (624110), Educational Support Services (611710), Vocational Rehabilitation Services (6243)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Student Mentoring & Peer Support Programs (EDAJALAL)

akta.pro secondary industries

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD), Peer Support, Mentoring & Student Leadership (SEL) (EDAKAMAO), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Youth mentoring services
• Substance abuse assessment
• Employment assistance program
• Community based support
• Nonprofit male mentoring

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Grants: Grants represent the largest single revenue stream at 46% of total revenue, supporting the organization's core mentoring programs for at-risk boys and men in Brown County and surrounding areas.
2. Donations: Individual donations and community sponsorships represent 30% of revenue, coming from direct contributions, corporate sponsorships, and community donor programs.
3. Client Fees: Client fees account for 18% of revenue. The full fee for each mentoring session is $50, though clients pay approximately 30% on average ($15), with the remainder subsidized by donations.
4. Brown County Contract: A government contract with Brown County provides 5% of revenue for serving residents in the county and surrounding areas.
5. AODA Assessments: Alcohol and Other Drug Abuse assessments, which may be court-ordered or voluntary, generate 1% of revenue.
6. Sponsorship Programs: The Sponsor a Client program costs $25/month, allowing community members to sponsor individual clients who cannot afford services. The 360 VIP Membership program offers tiered annual memberships at $120, $365, or $1,000.
7. Book Sales: Sale of Harry Sydney's book 'Win From Within' at $25.15 (book only), $30.15 (autographed), or $35.15 (personally autographed), including postage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

My Brother's Keeper provides one-on-one and group mentoring for at-risk boys and men (ages 8–65), guided by founder Harry Sydney's "IRS Code" framework (Integrity, Respect, Standards). Core paid offerings include 45–60 minute One-on-One Mentoring sessions ($50 full fee, typically subsidized to ~$15 paid by client), AODA (Alcohol/Other Drug Abuse) Assessments, and an Employment Assistance Program that connects participants with manufacturers and employment agencies for job placement.

Product overview

My Brother's Keeper is a non-profit male mentoring organization offering a portfolio of services centered on 'Straight Talk - Sound Direction' guidance. The core offerings include One-on-One Mentoring sessions, AODA (Alcohol/Other Drug Abuse) Assessments, and an Employment Assistance Program, all delivered through individual 45-60 minute sessions. The organization also publishes the book 'Win From Within' by founder Harry Sydney and offers a 360 VIP Membership program as a supplementary tier for ongoing supporters. These programs collectively serve boys and men ages 8-65 in Brown County and surrounding Wisconsin areas, helping them develop life skills through the IRS Code philosophy (Integrity, Respect, and Standards).

Differentiator

Problem solved

Functional benefit

Products and services

• One-on-One Mentoring Individual mentoring sessions lasting 45–60 minutes where clients work with mentors to identify core issues, set realistic goals, and develop a joint game plan for change based on the IRS Code philosophy (Integrity, Respect, Standards). Full fee $50 per session; clients typically pay ~30% with remainder subsidized through donations.
• AODA Assessments Alcohol or Other Drug Abuse assessments, typically court-ordered but available to anyone, providing private and confidential substance use evaluation followed by individual mentoring to review progress.
• Employment Assistance Program Program partnering with manufacturers and employment agencies to connect participants with immediate job interviews and placement, including resume and interview skills training, with ongoing weekly or biweekly mentoring to monitor employment progress.
• Group Forum Sessions Group mentoring and presentation sessions conducted at partner locations (schools, juvenile detention centers, correctional facilities) covering respect, integrity, responsibility, and goal setting.
• Win From Within (Book) Published book by Harry Sydney III documenting his journey from an abusive home to NFL success and founding of My Brother's Keeper, with practical wisdom for personal transformation. Available in three formats: $25.15 (book only), $30.15 (autographed), $35.15 (personally autographed), postage included.
• 360 VIP Membership Program Annual membership program offering benefits including a My Brother's Keeper t-shirt, member certificate, thank you letter from Harry Sydney, exclusive newsletters, advance notice of fundraisers, and reduced pricing on event tickets. Membership tiers at $120, $365, and $1,000 per year with monthly payment options.
• Sponsor a Client Program Community members can sponsor a client for $25/month to cover mentoring session costs for individuals who cannot pay.

Quantifiable outcome

• 2,412 one-on-one individual mentoring sessions in 2025
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and major.

• Manufacturers and Employment AgenciescoreStrategic or Co-development PartnerMy Brother's Keeper has partnered with a group of manufacturers and employment agencies to connect program participants with immediate job interviews and placement. The Vision for participants is to connect with employers for employment opportunities, with participants receiving resume and interview skills training.
• Brown County Juvenile Detention CentercoreStrategic or Co-development PartnerHarry Sydney works directly with juveniles who have a history of making 'bad' decisions, teaching them about respect, integrity, responsibility, and goal setting. The program encourages youth to participate in community service projects and teaches the effects of their decisions with tools to make better choices.
• Green Bay Correctional InstitutioncoreStrategic or Co-development PartnerPartnership to work with paroled convicts to help them make better decisions and become productive members of the community.
• Various School DistrictscoreStrategic or Co-development PartnerHarry Sydney provides group sessions and mentoring at various school districts in the area, working with students identified as at-risk. Presentations focus on respect, integrity, and responsibility—qualities schools are trying to instill in students' daily lives.
• Green Bay PackersmajorGTM or Marketing PartnerThe Green Bay Packers organization supports My Brother's Keeper through corporate sponsorship and community engagement. Harry Sydney maintains ties to his former NFL team, which helps with visibility and credibility.
• NFL AlumnimajorGTM or Marketing PartnerNFL Alumni association supports the organization, leveraging connections with former NFL players for fundraising events and community outreach.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Police Athletic League (PAL): Youth mentoring and athletic programs delivered through law enforcement partnerships, serving at-risk youth in cities. Closely comparable referral-driven, athletic-anchored mentoring model for at-risk boys, with national scope rather than regional.
• Big Brothers Big Sisters of America: The largest U.S. youth mentoring nonprofit, matching at-risk young people with adult volunteer mentors. Directly comparable one-on-one mentoring model for at-risk youth, though it serves both genders and operates nationally rather than regionally.
• Becoming a Man (BAM) — Youth Guidance: School-based group mentoring program for at-risk boys that uses structured curriculum and group sessions — closely aligned with MBK's Group Forum Sessions delivered inside schools and the IRS Code-style framework.
• National Fatherhood Initiative: National nonprofit focused on father involvement and responsible fatherhood, including mentoring programs for at-risk men and boys. Comparable male-focused mentoring and life-skills curriculum, though it leans more on fatherhood-specific content.
• 100 Black Men of America: National mentoring organization focused on African American males using successful role models, mirroring MBK's reliance on Harry Sydney as a high-profile mentor. Directly comparable in male-only mentoring, mentoring-as-leadership-development framing, and chapter-based local delivery.

Broad incumbents

• MENTOR (National Mentoring Partnership): National umbrella and advocacy organization for youth mentoring, working to expand quality mentoring through funding and policy. Less a direct service competitor than a peer within the same sector with overlapping funder relationships.
• Boys & Girls Clubs of America: National youth development nonprofit offering mentoring, education, and recreation programming in physical club locations. Broader and more diversified than MBK, but competes for the same school-referred and community-referred at-risk youth population.

Emerging players

• iMentor: Technology-enabled youth mentoring organization pairing college students with high schoolers. Comparable mentoring mission with a tech-enabled delivery model that highlights MBK's absence of any digital channel.

Regional players

• Big Shoulders Fund: Chicago-area nonprofit supporting inner-city education and youth development through donor and corporate funding. Comparable nonprofit funding structure (corporate + foundation + individual) and youth-focused mission, but education-scholarship oriented rather than mentoring.
• Brown County United Way: Local Brown County funder and convener of health and human services, including youth mentoring programs. Operates in MBK's exact service area and is a likely funding partner or peer for community-anchored social services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mbkinc
• Facebookfacebook.com/MyBrothersKeeperInc
• LinkedInlinkedin.com/company/my-brothas-keeper-inc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Brother's Keeper