Brown County United Way
- Company typePrivate
- Founded1925
- HeadquartersGreen Bay, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Brown County United Way firmographics
Firmographics- Name
- Brown County United Way
- Legal name
- Brown County United Way
- Website
- https://browncountyunitedway.org
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Brown County United Way industry classification
Industry- Product category
- Community Human Services
- NAICS
- Other Individual and Family Services (624190), Civic and Social Organizations (8134), Social Advocacy Organizations (8133)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Community Centers & Neighborhood Support Services (BPAGAEAL)
- akta.pro secondary industries
- Disability Services & Independent Living Support (BPAGAEAG), Housing Assistance & Homeless Services (BPAGAEAB)
Keywords
Where Brown County United Way is headquartered
LocationHeadquarters
- HQ city
- Green Bay
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Brown County United Way business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Annual Campaign Fundraising: Annual workplace and community fundraising campaigns. In 2021, raised $4,153,049 (increased from $3,567,376 in 2020). First campaign in 1925 raised $17,582.
- Corporate and Foundation Grants: Grant funding from government sources (e.g., $999,737 Wisconsin Equitable Recovery Grant in 2021) and private foundations for specific initiatives.
- Community Investment Returns: Returns from investments made in local nonprofit programs through System of Care Grants, Neighborhood Partnership Grants, and other community investment vehicles. In 2021, invested $1,169,325 across four pillars.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Brown County United Way product offering
Product offeringCore offering
Brown County United Way is a 501(c)(3) nonprofit that mobilizes workplace giving campaigns, corporate and foundation grants, and community volunteers to fund and deliver human services in Brown County, Wisconsin. It operates the 211 Wisconsin helpline (call, text, chat, search), the HubCAP Mobile Resource Connector (three mobile vehicles bringing services into neighborhoods), community schools programs, digital access initiatives (Techquity Wisconsin), and direct grant programs to local nonprofits across health, education, financial wellbeing, and community connection pillars.
Product overview
Brown County United Way operates as a nonprofit community services organization rather than a technology product company. Its portfolio consists of human services programs including the 211 Hotline (24/7 information and referral), ALICE research initiative, Community Schools Initiative, HubCAP mobile resource program, Techquity Wisconsin device access program, and various grant programs (System of Care, Neighborhood Partnership, Non-Profit Leadership Grants). Additional offerings include the Community Champions volunteer program and 211 Wisconsin Data Dashboard. These programs work together to address community needs in health, education, financial wellbeing, and housing across Brown County, Wisconsin.
Differentiator
Problem solved
Functional benefit
Brands
- ALICE: Asset Limited, Income Constrained, Employed - a research methodology and advocacy framework identifying households above the poverty level but below the basic cost of living
- HubCAP
- Community Champions
- City East Center
Products and services
- 211 Wisconsin Helpline 24/7 information and referral helpline (call, text, chat, online search) connecting Brown County residents with community health and human services.
- HubCAP Mobile Resource Connector Mobile service delivery program bringing health, early childhood, education, economic support, and housing services directly to underserved neighborhoods via three mobile vehicles staffed by community navigators.
- Community Schools Initiative
- Techquity Wisconsin Device Access Program Statewide device access and navigation program providing long-term loaned laptops or tablets and one-on-one digital support to help eligible residents succeed in work, school, and healthcare.
- System of Care Grants Grant funding for local nonprofit programs that provide direct services to individuals and families in need across Brown County, supporting health, education, financial wellbeing, and community connection.
- Neighborhood Partnership Grants Grant funding for local improvements to physical spaces in neighborhoods, supporting community development and neighborhood revitalization.
- Non-Profit Leadership Grants Grants supporting leaders across Brown County nonprofit organizations to strengthen organizational capacity and community impact.
- Community Champions Volunteer Program Volunteer affinity group of community-minded individuals united by commitment to strengthen Brown County through advocacy, education, and action on local challenges.
- 211 Wisconsin Social Determinants of Health Dashboard Public dashboard providing access to six years of filterable 211 Wisconsin data about the public health landscape and how community members are affected.
- ALICE Research and Advocacy Initiative Research and advocacy initiative raising awareness about households who are employed but struggle to afford basic necessities, providing data and resources to address financial hardship.
- Workplace Giving Campaigns Annual workplace and community fundraising campaigns that engage local businesses and employees in supporting Brown County United Way's community programs.
Quantifiable outcome
- 38,000+ households (35%) served below ALICE Threshold
- +3 more outcomes
Companies that use Brown County United Way
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Brown County United Way technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Brown County United Way partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and flagship.
- AARP Foundation Tax-AidecorePartners to provide free, IRS-certified tax preparation services at City East Center. Expands access to critical financial support for households across Brown County. Open to taxpayers of all ages and income levels.
- Green Bay PackersflagshipCommunity partner recognized with Community Impact Award for combined COVID-19 relief efforts with Greater Green Bay Community Foundation. Host venue for Centennial Gala at Lambeau Field Atrium.
- City of Green BaycoreKey partner in Mobile Resource Connector Initiative. The initiative brings essential human services to where people live and work using three mobile vehicles. The City collaborates with BCUW and 20+ agencies to deliver health, early childhood, education, economic support, and housing services.
- YWCA Greater Green BaycorePartner in Mobile Resource Connector Initiative and HubCAP programs. Provides Women's Empowerment Center services including career readiness, digital literacy, and Career Closet. Partners on family nights, professional development workshops, and mental health tools for students.
- Boys and Girls Club of Greater Green BaycorePartner in Mobile Resource Connector Initiative. Co-hosts Career Ties program at City East Center for youth ages 12-18 focusing on workforce readiness, career exploration, and financial literacy.
- Greater Green Bay Labor CouncilcoreCo-sponsors annual diaper drive with BCUW. The 14th annual drive collected nearly 119,000 diapers, pullups, and wipes for Brown County families. Partnership combines labor and community resources for family support.
- Northeast Wisconsin Technical College (NWTC)corePartners on Pathways to Learning program at City East Center. NWTC advising and recruitment staff provide on-site educational opportunity information. Collaborates on digital literacy class offerings.
- Green Bay Area Public School DistrictcoreAnchor partner in Community Schools Initiative. BCUW reinvested $150,000 for 2025-26 school year (third year of investment). Supports community schools that serve families through integrated services.
- Achieve Brown CountycorePartner in Mobile Resource Connector Initiative working to advance community solutions that strengthen every person and community in Brown County.
- Encompass Early Education & CarecorePartner in Mobile Resource Connector Initiative. Originally known as Green Bay Day Nursery, Encompass is one of the original partner agencies from the 1925 Green Bay Community Chest founding.
- The Salvation ArmycorePartner in Mobile Resource Connector Initiative. Original partner agency from the 1925 Green Bay Community Chest founding. Continues as key human services partner.
- Catholic Charities of the Diocese of Green BaycorePartner in Mobile Resource Connector Initiative providing social services and community support as part of the multi-agency collaboration.
- United Way Wisconsin NetworkcoreStatewide network partner for Techquity Wisconsin program. BCUW is proud to partner with United Way Wisconsin network to bring statewide device access and navigation program to Brown County residents.
- Kimberly-ClarkflagshipFlagship donor for 14th Annual Brown County Diaper Drive. Major corporate partner supporting families with young children in Brown County through essential product donations.
- Covering WisconsincorePartners on HubCAP events to connect community members with health insurance and other programs that support health. Provides enrollment assistance and resource connection.
- Bergstrom AutomotiveflagshipMajor corporate supporter and George F. Kress Award recipient. Donated 2021 Subaru Crosstrek for United Way Car Sweepstakes. Long-standing community partner.
- HumanaflagshipR.C. Nelson Award recipient at 2021 Annual Celebration. Adam Jackson accepted the award representing Humana's workplace campaign support.
- Associated BankflagshipW. Heraly MacDonald Award recipient Laurie Riedy Timmerman is retired from Associated Bank. Represents bank's long-term campaign support.
- Greater Green Bay Community FoundationflagshipCommunity Impact Award recipient with Green Bay Packers for combined COVID-19 relief efforts. Key community foundation partner for regional impact.
- Imperial SuppliescorePartner on 5th Annual Summer Sendoff Book Drive at Howe Elementary Community School. Corporate partner supporting education initiatives and emerging leaders programs.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Brown County United Way competitors and assessment
Company assessmentDirect peers
- United Way of Dane County: United Way chapter serving Dane County, Wisconsin—operates the same model of annual workplace campaigns, 211 referral services, and community grantmaking. Highly comparable in mission, funding mechanism, and program portfolio.
- United Way of Greater Milwaukee & Waukesha: Larger Wisconsin United Way chapter operating annual campaigns, 211 helpline, ALICE research, and community investment grantmaking. Closely comparable operating model with a denser urban service area.
- United Way Fox Cities: Adjacent Wisconsin United Way chapter serving the Fox Cities region. Operates the same annual campaign, ALICE research, and community investment programs, making it one of the closest geographic and operational analogs.
- Greater Green Bay Community Foundation: Local community foundation serving the same Brown County geography. Co-recipient with the Green Bay Packers of BCUW's Community Impact Award for COVID-19 relief efforts. Comparable as a regional grantmaking and community investment intermediary.
- United Way of Marathon County: Wisconsin United Way chapter with similar annual campaign and community investment model. BCUW even refers Door/Kewaunee nonprofit partners to its 211 helpline, evidencing close operational familiarity.
Broad incumbents
- United Way Worldwide: National umbrella organization for the United Way network—BCUW operates as an affiliate. Comparable as the broader parent brand/movement but with national rather than regional scope and significantly larger scale.
- Community Foundation for the Fox Valley Region: Regional community foundation operating grantmaking and donor services in NE Wisconsin. Comparable as a community investment vehicle but with broader geographic scope and different funding mechanics (endowment-based vs. annual campaign).
Others
- Feeding America Eastern Wisconsin: Regional food bank serving the same 211 referral network and community partner ecosystem. Operates as a direct partner agency in BCUW's Mobile Resource Connector Initiative and shares the same ALICE-targeted population.
- YMCA of Greater Green Bay: Community services organization operating in the same Brown County geography. Functions as part of BCUW's referral ecosystem and shares overlapping community wellness, youth, and family programming mandates.
- Boys & Girls Club of Greater Green Bay: Direct Mobile Resource Connector Initiative partner agency. Co-hosts Career Ties program at BCUW's City East Center and serves the same youth and family populations targeted by BCUW's education and financial wellbeing pillars.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Brown County United Way social profiles
Digital presenceBrown County United Way compliance and trust
Trust signalCompliance1 record
Brown County United Way financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brown County United Way leadership team
Management profileNumber of profiles
Profiles12 records
Brown County United Way funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brown County United Way M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brown County United Way
What does Brown County United Way do?
Brown County United Way is a 501(c)(3) nonprofit that mobilizes workplace giving campaigns, corporate and foundation grants, and community volunteers to fund and deliver human services in Brown County, Wisconsin. It operates the 211 Wisconsin helpline (call, text, chat, search), the HubCAP Mobile Resource Connector (three mobile vehicles bringing services into neighborhoods), community schools programs, digital access initiatives (Techquity Wisconsin), and direct grant programs to local nonprofits across health, education, financial wellbeing, and community connection pillars.
Is Brown County United Way a public or private company?
Brown County United Way is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Brown County United Way founded?
Brown County United Way was founded in 1925. It employs 11 to 50 people.
Where is Brown County United Way based?
Brown County United Way is headquartered in Green Bay, United States, in the North America region.
How does Brown County United Way make money?
Three revenue lines are on record. Annual Campaign Fundraising is the primary driver. The others are corporate and Foundation Grants and community Investment Returns.
Who are Brown County United Way's main competitors?
Direct peers on record are United Way of Dane County, United Way of Greater Milwaukee & Waukesha, United Way Fox Cities, Greater Green Bay Community Foundation and United Way of Marathon County. Broad incumbents are United Way Worldwide and Community Foundation for the Fox Valley Region. Others are Feeding America Eastern Wisconsin, YMCA of Greater Green Bay and Boys & Girls Club of Greater Green Bay.
Does Brown County United Way have an API?
No public API is recorded for Brown County United Way.
What industry is Brown County United Way in?
Brown County United Way's product category is Community Human Services. Its primary akta.pro industry code is BPAGAEAL, Community Centers & Neighborhood Support Services, with a secondary code of BPAGAEAG, Disability Services & Independent Living Support. Its NAICS code is 624190 and its SIC code is 8300.