Site Specific
Site Specific Inc. is a small US digital agency offering web design, UX design, photography, and app development to small and medium-sized businesses via a $125/month subscription model built on WordPress.
- Company typePrivate
- Founded1997
- HeadquartersBoulevard, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Site Specific does
Site Specific Inc. is a privately held US digital services firm headquartered in California, founded in 1997, operating with a four-person named team (CEO, CTO, Lead Developer, Marketing) and 1-10 total employees. The company offers four core service lines: web design, UX design, photography, and application development, delivered to small and medium-sized businesses seeking a single-vendor provider for their digital presence. Underlying delivery is built on a WordPress-based platform using the Neve commercial theme, with no proprietary technology, SDK, API, or mobile application disclosed.
The business model is productized as a flat-rate subscription. The publicly listed Starter Plan is priced at $125 per month and bundles 800GB of online storage, a 20-file-per-day upload limit, 2TB of monthly bandwidth, secure platform access, and 24/7 customer support. Distribution is direct-to-customer via the company website, which also serves as a self-serve lead generation channel through a contact form and a blog. There is no evidence of partnerships, channel resellers, or third-party integrations extending the distribution surface.
The firmographic and content signals raise material concerns about the operating maturity of the business. The website's About Us section contains placeholder lorem ipsum text, the company tagline references "compliance" (which does not align with the listed service offerings), the Starter pricing tier is triplicated on the pricing page, and the listed address ("42 Boulevard, California, number 23") does not appear to be a real physical location. Self-reported scale metrics (12,458+ projects, 1,796+ clients, 1,000+ positive feedbacks, 1,500+ freebies) are unverified and inconsistent with a 1-10 employee count. No revenue, funding, headcount history, certifications, patents, or named enterprise customers are disclosed. The single named testimonial is from Melina Albrecht, founder of TingTong, indicating a minimal customer footprint.
Site Specific firmographics
Firmographics- Name
- Site Specific
- Legal name
- Site Specific Inc.
- Website
- https://sitespecific.net
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Site Specific Inc. is a small US digital agency offering web design, UX design, photography, and app development to small and medium-sized businesses via a $125/month subscription model built on WordPress.
- Ownership category
- akta.pro rank
Site Specific industry classification
Industry- Product category
- Web Design and Digital Agency Services
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Site Specific is headquartered
LocationHeadquarters
- HQ city
- Boulevard
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Site Specific business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Subscription Services: Monthly subscription model offering web services including storage, bandwidth, and customer support. Customers pay $125/month for access to online storage (800GB), file management (20 files per day), and bandwidth (2TB monthly).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan - $125/month |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Site Specific product offering
Product offeringCore offering
Site Specific Inc. is a digital agency that sells bundled web design, UX design, professional photography, and app development services to small and medium businesses. Customers contract these creative and technical services through a recurring monthly subscription (Starter Plan at $125/month) that also includes 800GB of online cloud storage, a 20-file-per-day upload allowance, and 2TB of monthly bandwidth with 24/7 customer support.
Product overview
Site Specific Inc. is a digital agency providing a suite of creative and technical services. The company offers Web Design, UX Design, Photography, and App Development as its core service offerings. An optional Starter Plan subscription tier provides cloud storage and bandwidth capabilities as an add-on module to support clients' digital needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Design Services Professional web design services providing analytics-driven, interactive design for websites and digital platforms, targeted at small and medium businesses.
- UX Design Services User experience design services focused on creating intuitive interfaces and seamless interactions for digital products, targeted at SMB clients needing professional digital experiences.
- Photography Services Professional photography services for web and marketing materials, supporting SMB clients' digital presence.
- App Development Services Mobile and web application development services, including Android platform development, for SMB and individual customers needing custom digital applications.
Companies that use Site Specific
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Site Specific technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Site Specific partnerships and signals
Strategic signalScale indicators4 records
Recent moves1 record
Expansion highlights1 record
Site Specific competitors and assessment
Company assessmentDirect peers
- Squarespace: Squarespace is a leading do-it-yourself website builder and design platform targeting SMBs and individuals — the same customer segment Site Specific addresses with its web design, photography, and subscription hosting offering. It represents the most direct platform-based substitute for Site Specific's core service.
- Webflow: Webflow is a professional-grade visual website builder used by designers and agencies to build and host responsive websites. It overlaps with Site Specific's web design and UX services and serves a similar design-conscious SMB and freelance buyer base.
- Blue Fountain Media: Blue Fountain Media is a full-service digital agency offering web design, UX, branding, and app development for SMB and mid-market clients. It is comparable to Site Specific in service scope and SMB orientation, though at larger scale.
- GoDaddy: GoDaddy bundles domain, hosting, and website-building services for small businesses, closely mirroring Site Specific's Starter Plan value proposition of bundled storage, bandwidth, and web support. It competes head-to-head for budget-conscious SMB customers.
- Lounge Lizard: Lounge Lizard is a boutique digital agency providing website design, branding, UX, and app development services. Its service mix and SMB/mid-market positioning are closely aligned with Site Specific's full-service creative agency model.
- Wix: Wix provides self-serve website building, design templates, and integrated hosting for SMBs and creators. It competes directly for the same DIY-leaning customers that Site Specific's Starter subscription targets, making it a direct peer on price and use case.
Broad incumbents
- Upwork: Upwork is a large freelance services marketplace covering web design, development, and creative work for SMB and enterprise buyers. It is comparable as a competing procurement channel for the same design and app development spend Site Specific targets.
- Fiverr: Fiverr is a global freelance marketplace offering on-demand web design, UX, photography, and app development services. It competes with Site Specific for SMB buyers seeking creative services but operates a fundamentally different, marketplace-based delivery model.
- Toptal: Toptal is a curated freelance network providing designers, developers, and UX talent to SMB and enterprise clients. It competes for the same outsourced creative-services budget but delivers through independent talent rather than an in-house agency team.
- 99designs: 99designs operates a design-focused marketplace offering web design, UX, and branding services through contest and project models. It targets the same SMB creative-services buyer and is a partial substitute for Site Specific's design offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Site Specific social profiles
Digital presenceSite Specific financial estimates
Financial estimateRevenue estimate
Valuation estimate
Site Specific leadership team
Management profileNumber of profiles
Profiles4 records
Site Specific funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Site Specific M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Site Specific
What does Site Specific do?
Site Specific Inc. is a digital agency that sells bundled web design, UX design, professional photography, and app development services to small and medium businesses. Customers contract these creative and technical services through a recurring monthly subscription (Starter Plan at $125/month) that also includes 800GB of online cloud storage, a 20-file-per-day upload allowance, and 2TB of monthly bandwidth with 24/7 customer support.
Is Site Specific a public or private company?
Site Specific is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Site Specific founded?
Site Specific was founded in 1997. It employs 1 to 10 people.
Where is Site Specific based?
Site Specific is headquartered in Boulevard, United States, in the North America region.
How does Site Specific make money?
One revenue line is on record: subscription Services.
Who are Site Specific's main competitors?
Direct peers on record are Squarespace, Webflow, Blue Fountain Media, GoDaddy, Lounge Lizard and Wix. Broad incumbents are Upwork, Fiverr, Toptal and 99designs.
Does Site Specific have an API?
No public API is recorded for Site Specific.
What industry is Site Specific in?
Site Specific's product category is Web Design and Digital Agency Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541511 and its SIC code is 7370.