Oral & Maxillofacial Surgery Associates

What Oral & Maxillofacial Surgery Associates does

Oral & Maxillofacial Surgery Associates of Western Michigan (OMSA) is a private, physician-owned oral and maxillofacial surgery practice headquartered in Grand Rapids, Michigan. Founded approximately in 1990 and operating for more than thirty years, the practice employs 11-50 staff across five oral and maxillofacial surgeons (J. Mark Domin, DDS; P. Jeffrey Brooks, DDS, MD; Brant A. Erbentraut, DDS; Bradley M. Robinson, DDS, MD; and J. J. Ooi, DMD, MD) and four office locations serving Grand Rapids, Cascade, Kentwood, and Plainwell. It serves individual patients from across Western Michigan — including Grand Rapids, Kalamazoo, Holland, Greenville, Muskegon, Big Rapids, and Lansing — with a primary go-to-market motion built on referrals from general dentists and orthodontists, supplemented by self-referrals through the practice website. Secondary relationships include hospital emergency-room coverage at Mercy Health St. Mary's for facial injuries.

The practice delivers a comprehensive scope of oral surgical services: dental implants (including implant-supported overdentures), bone grafting (autogenous, allogenic, xenogenic) with sinus lifts and ridge augmentation, wisdom teeth extraction, corrective jaw surgery, facial trauma repair, surgical tooth extractions, oral pathology diagnosis, exposure of impacted teeth, pre-prosthetic surgery, temporary orthodontic anchorage devices, and platelet rich plasma. Technical infrastructure centers on a CS 9300 cone beam CT scanner for 3D treatment planning, single-stage implant placement techniques that reduce surgical visits, and full office-based anesthesia capability (local anesthetic, nitrous oxide, IV sedation, and general anesthesia) administered under Michigan Society of Oral & Maxillofacial Surgeons credentialing standards. Patient-facing digital tooling includes MySecurePractice for registration and referring-doctor online submissions, and BCPay Online for bill payment.

The practice operates on a fee-for-service revenue model with payment collected at time of service and insurance assignment accepted as a courtesy. Procedure fees vary by complexity (simple versus surgical extraction, number of implants, anesthesia type, impaction severity). Care Credit is offered as a third-party financing option to reduce patient affordability friction. Strategic partnerships include minor technical/integration ties with implant manufacturers Straumann and Zimmer Biomet Dental (referenced as resources for referring doctors), and a core financing partnership with Care Credit. The ownership structure is entirely physician-led; no private equity, MSO, venture capital, or parent-company involvement is identified in the source material.

Name

Oral & Maxillofacial Surgery Associates

Legal name

Oral & Maxillofacial Surgery Associates of Western Michigan

Website

https://omsaofwm.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Oral & Maxillofacial Surgery Associates of Western Michigan is a private, physician-owned oral surgery practice operating four Grand Rapids-area locations with five surgeons delivering dental implants, bone grafting, wisdom teeth removal, jaw surgery, facial trauma repair, and IV sedation to patients referred by regional dentists and orthodontists.

Ownership category

akta.pro rank

Product category

Oral and Maxillofacial Surgery Services

NAICS

Offices of Dentists (62121), Offices of Dentists (6212)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Oral & Maxillofacial Surgery Group Practices (HLABAKAE)

akta.pro secondary industries

Anesthesia & Sedation Services for OMS (Office-Based/Outpatient) (HLABAEAI), Dental Implant Placement (Surgical Implantology) (HLABACAE), Implant Prosthodontics (Implant-Supported Restorations) (HLABAFAC)

Keywords

• Oral surgery services
• Dental implant procedures
• Wisdom teeth extraction
• Maxillofacial surgery
• Bone grafting services

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Surgical Procedures (Patient/Insurance): Fee-for-service surgical procedures including dental implant placement, wisdom tooth extraction, bone grafting, corrective jaw surgery, facial trauma repair, and other oral surgical services. Payment is collected at time of service, with insurance assignment accepted as a service to patients. Payment due at time of service unless other arrangements are made in advance.
2. Dental Financing (Care Credit): The practice offers Care Credit as an alternative financing option for patients who need payment plans for surgical procedures, providing a financing revenue stream through patient financing referral.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

OMSA of Western Michigan is a private oral and maxillofacial surgery practice that performs dental implant placement, bone grafting, wisdom teeth extraction, corrective jaw surgery, facial trauma repair, tooth extractions, oral pathology diagnosis, and exposure of impacted teeth. The practice provides in-office anesthesia including IV sedation and general anesthesia, and utilizes CS 9300 cone beam CT 3D imaging for diagnosis and treatment planning.

Product overview

Oral & Maxillofacial Surgery Associates of Western Michigan is a single-practice oral surgery clinic offering a comprehensive scope of oral and maxillofacial surgical services. The practice operates as a unified service offering rather than a platform-with-modules architecture. Core surgical services include dental implants (with sub-services for bone grafting, sinus lifts, and implant-supported overdentures), wisdom teeth extraction, tooth extractions, facial trauma treatment, pre-prosthetic surgery, oral pathology, and exposure of impacted teeth. Supporting services include 3D imaging (Cone Beam CT), anesthesia administration (local, nitrous oxide, IV sedation, and general anesthesia), temporary orthodontic anchorage, and patient education videos. The practice has four office locations in the Grand Rapids area and serves as a referral-based surgical practice for general dentists and other referring providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Implants

Quantifiable outcome

• Dental implant success rates for patients missing all teeth: 80–90% over 30+ years
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sonrava Health: Multi-brand DSO (including Western Dental and Brident) offering general, specialty, and orthodontic services. Has been an active acquirer of specialty and oral surgery groups, making it a direct strategic comparable for OMSA at exit.
• Aspen Dental: Large DSO with 1,000+ affiliated practices offering general dentistry, oral surgery, and implants. Operates a similar referral-into-implants model and competes with OMSA for patients seeking surgical specialty services in the Midwest.
• Dental Care Alliance: DSO supporting 400+ affiliated practices across multiple states, including specialty service lines. Comparable to OMSA in providing practice management infrastructure and offering specialty referral pathways that compete with independent OMS groups.
• Smile Brands: DSO supporting 700+ offices across multiple brands. Its affiliated specialty services and implant offerings overlap with OMSA's service portfolio and could represent both a competitive threat and a strategic acquirer.
• Pacific Dental Services: DSO supporting 900+ practices with a strong specialty and implant focus. Operates in similar space to OMSA through partnerships with specialty providers and could be an acquirer or competing referral destination for Michigan dentists.
• Heartland Dental: Largest US dental support organization supporting 1,700+ offices. Provides back-office infrastructure to affiliated dentists and has expanded into specialty services including oral surgery, creating potential partner or competitor dynamics for OMSA.

Regional players

• Great Expressions Dental Centers: DSO with hundreds of offices concentrated in the Midwest and Eastern US. Directly relevant to OMSA's geographic footprint (Michigan presence) and offers overlapping specialty services including oral surgery and implants.

Direct peers

• ClearChoice Dental Implant Centers: National chain of dental implant centers offering full-arch and single-tooth implant solutions. Comparable to OMSA's implant placement, bone grafting, and implant-supported restoration services, with similar reliance on in-office surgical workflows and 3D imaging.
• Affordable Dentures & Implants: Dental service organization with 400+ locations focused on dentures and dental implants. Comparable to OMSA's implant-supported overdenture and extraction services, with similar in-office surgical model and digital treatment planning.
• Nuvia Dental Implant Center: Specialty implant provider focused on full-mouth dental implants with a fixed-teeth-in-24-hours value proposition. Directly competes for OMSA's full-arch and complex implant cases in the broader Michigan / Midwest patient catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oral & Maxillofacial Surgery Associates