Inspirations Assisted Living & Memory Care

What Inspirations Assisted Living & Memory Care does

Inspirations Assisted Living & Memory Care is a privately held senior living operator founded in 2015 by Kacey Troyer and Ben Slabaugh, both of whom previously served as consultants to hundreds of senior living providers across the US and Puerto Rico. The company operates four purpose-built communities in Maryland — Linthicum, Lutherville, Westminster, and Middle River (Inspirations Bayside, opened 2023) — providing Assisted Living and specialized Memory Care services for seniors with Alzheimer's disease and other forms of dementia, as well as for seniors requiring assistance with activities of daily living. Its go-to-market relies on direct family outreach, community tours, multi-channel content marketing (educational blog, Facebook, TikTok, YouTube), and family referrals, with each location staffed by a dedicated Executive Director and Community Relations Director.

The company differentiates through a "small-model" operating philosophy emphasizing superior staff-to-resident ratios, Certified Dementia Practitioner (CDP) training across staff, and a therapeutic "community ecosystem" featuring on-site goats, alpacas, chickens, aviaries, and aquariums at every location, supplemented by structured wellness programming (music therapy, drum circles, aromatherapy, and animal therapy with documented outcomes reducing aggressive behaviors and sundowning). There is no proprietary technology platform; core delivery is human-care services. Revenue is generated through an all-inclusive private-pay monthly subscription covering 24/7 care, meals, housekeeping, activities, utilities, and tiered care levels (Levels 1-3 included; Extended Care+ for Level 4); the company does not accept Medicare or Medicaid.

Inspirations is owned and actively operated by its two co-founders, with no institutional investors or parent company, and currently serves approximately 150 residents across its four communities with capacity still ramping at the newest Bayside location. The firm is a member of the small group of independent, founder-led private-pay memory care operators in Maryland and competes primarily on care quality, brand reputation (top-rated recognition from Assisted Living Magazine), and the differentiated animal-therapy and small-ratio model rather than on scale or technology.

Name

Inspirations Assisted Living & Memory Care

Legal name

Inspirations Assisted Living & Memory Care

Website

https://inspired-joy.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Inspirations Assisted Living & Memory Care is a privately held, founder-led senior living operator running four Maryland communities that provide private-pay Assisted Living and specialized dementia Memory Care services to roughly 150 residents, differentiated by purpose-built design, small staff-to-resident ratios, Certified Dementia Practitioner training, and on-site animal therapy programs.

Ownership category

akta.pro rank

Product category

Senior Living & Memory Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industries

Standalone Memory Care Communities (Purpose-Built) (HLADACAA), Luxury / High-End Assisted Living Communities (HLADABAD)

Keywords

• Memory care services
• Assisted living services
• Senior living communities
• Dementia care support
• Residential care facilities

Headquarters

HQ city

Westminster

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. All-Inclusive Monthly Memory Care Fees: Private pay monthly subscription covering 24/7 care and supervision, medication management, assistance with activities of daily living, meals and snacks, housekeeping and laundry, social and enrichment programs, cable and Wi-Fi. Care levels 1-3 included with Extended Care+ available for Level 4.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Inspirations provides residential Assisted Living and specialized Memory Care services for seniors across four purpose-built communities in Maryland. Residents pay an all-inclusive monthly fee covering 24/7 dementia-trained care and supervision, medication management, assistance with activities of daily living, meals and snacks, housekeeping and laundry, social and enrichment programs, and utilities. Care is delivered in secured environments with tiered care levels, supplemented by unique on-site amenities such as aviaries, aquariums, and therapy animals.

Product overview

Inspirations Assisted Living & Memory Care operates as a unified senior living platform offering both Assisted Living and Memory Care services across four distinct communities in Maryland: Linthicum, Lutherville, Westminster, and Bayside (Middle River). The core offerings consist of Inspirations Assisted Living for seniors needing help with daily activities while maintaining independence, and Inspirations Memory Care for individuals with Alzheimer's and other forms of dementia. Each location features private suites, comprehensive care services including bathing, dressing, mobility assistance, medication management, housekeeping, meals, and engaging activities. The communities incorporate unique amenities such as animal therapy programs with goats, alpacas, chickens, aquariums, and aviaries. All-Inclusive pricing covers care levels up to Level 3, with Extended Care+ available for Level 4. The company's care philosophy emphasizes Purpose, Joy, and Laughter, integrating research-based approaches to dementia care.

Differentiator

Problem solved

Functional benefit

Products and services

• Inspirations Assisted Living Assisted living services providing personalized support for seniors who need help with daily activities such as bathing, dressing, mobility, continence, dining assistance, and medication management while maintaining independence, nutrition, social engagement, and lifestyle routines.
• Inspirations Memory Care Specialized memory care for individuals living with Alzheimer's disease and other forms of dementia, delivered in secured environments with 24/7 dementia-trained staff, structured daily routines, customized care plans, and meaningful cognitive engagement activities such as animal therapy, music therapy, drum circles, and aromatherapy.
• Inspirations Linthicum Community Assisted Living & Memory Care community located near BWI Airport in Linthicum, MD (804 S. Camp Meade Road), featuring an aviary, aquarium, on-site goats, engaging activities, and superior staff-to-resident ratios.
• Inspirations Lutherville Community

Quantifiable outcome

• Residents adjust to memory care within a few weeks with proper support and family involvement
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Alzheimer's AssociationcoreOthersAnnual partnership including $5,000 yearly donation to support research. Team members participate in Alzheimer's Association memory walks. Collaboration supports the company's mission to end Alzheimer's and other types of dementia while providing community engagement opportunities for staff.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Belmont Village Senior Living: Private, founder-influenced senior living operator known for premium assisted living and dedicated memory care neighborhoods with research-backed programming. Closely comparable to Inspirations' purpose-built, programming-rich, higher-acuity private-pay model.
• Brightview Senior Living: Mid-Atlantic-focused assisted living and memory care operator with multiple Maryland communities. Directly comparable to Inspirations in geography, scale (~30 communities), private-pay model, and dedicated dementia programming.
• Charter Senior Living: Private-pay assisted living and memory care operator with a portfolio of purpose-built communities across the Mid-Atlantic and Midwest. Comparable to Inspirations in scale (tens of communities), private-pay mix, and dedicated dementia programming.
• Arden Courts: ProMedica-affiliated standalone memory care communities, several of which are in Maryland/Pennsylvania. Directly comparable to Inspirations in purpose-built memory care design, secured environments, and dementia-trained staff.

Broad incumbents

• Discovery Senior Living: Large private senior living management and development company with assisted living and memory care communities nationwide. Comparable to Inspirations as an operator of private-pay assisted living and memory care communities, though at much greater scale.
• Atria Senior Living: National assisted living and memory care operator with strong urban/suburban footprint, including the Mid-Atlantic. Comparable to Inspirations in offering private-pay assisted living and memory care, but at much larger scale and with broader geographic reach.
• Five Star Senior Living: National senior living and memory care operator with significant Mid-Atlantic presence. Comparable as an assisted living/memory care peer with overlapping Maryland communities, though larger and more diversified than Inspirations.
• Brookdale Senior Living: Largest U.S. senior living operator with hundreds of assisted living and memory care communities. Comparable to Inspirations as a national-scale assisted living/memory care provider, though Inspirations is a small private-pay regional specialist within the same category.
• Sunrise Senior Living: Established premium assisted living and memory care provider with communities across the U.S. Highly comparable to Inspirations in targeting higher-acuity dementia residents with structured programming, but Sunrise operates at substantially larger scale and broader geography.

Regional players

• Sonata Senior Living: Regional assisted living and memory care provider concentrated in the Southeast. Comparable as a small-portfolio, programming-driven private-pay operator, though geographically distinct from Inspirations' Maryland footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@InspirationsMemoryCare
• Facebookfacebook.com/InspirationsMemoryCare.Linthicum
• TikToktiktok.com/@inspirationsmemorycare
• LinkedInlinkedin.com/company/inspirations-assisted-living-memory-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inspirations Assisted Living & Memory Care