Cerveja Musa

What Cerveja Musa does

Cerveja Musa (legal entity Cerveja Independente Musa, Lda) is an independent Portuguese craft brewery founded in 2016 and headquartered in Lisbon. It produces a portfolio of year-round "headliner" beers (Blondie Ale, Born in the IPA, Frank APA, Psycho Pilsner, Red Zeppelin, Saison O'Connor, Twist & Stout) alongside seasonal and limited-edition releases, brewery collaborations, a craft cider (Peste & Sidra), and a non-alcoholic Blonde Ale (Wannabe). Its stated production philosophy rejects pasteurisation and filtration and emphasises noble malts, fresh hops, and rigorous process control under head brewer Nick Rosich.

The company monetises through a vertically integrated direct-to-consumer model: four owned taprooms in Lisbon (Marvila, Bica), Porto (Virtudes), and Sintra (Praia Das Maçãs); a Shopify-powered online store shipping across mainland Portugal via Nacex; and the Ale My Friends monthly subscription club priced at €34.20 per month (minimum three-month commitment) that bundles Musa's own beers with curated selections from other Portuguese craft producers. Revenue is complemented by branded merchandise (including a 10th-anniversary t-shirt line) and supported by free-entry cultural programming across all four venues.

Musa is founder/team-owned with no disclosed external institutional investment, has 11–50 employees, and operates only within Portugal despite international collaborations (Frontaal, Supléxio, Nat'Cool). Its primary customers are craft beer enthusiasts, non-alcoholic beer consumers, hospitality and retail trade buyers, and nightlife/event-seeking adults, with the Beer Club and taproom programming serving as the principal retention mechanisms.

Name

Cerveja Musa

Legal name

Cerveja Independente Musa, Lda

Website

https://cervejamusa.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Cerveja Musa is an independent Lisbon-based craft brewery founded in 2016 that produces a diverse portfolio of unpasteurised craft beers, cider, and non-alcoholic options, and sells them through four owned taprooms in Lisbon, Porto, and Sintra, a Portugal-wide e-commerce store, and a monthly beer subscription club.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (72241), Breweries (312120)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

akta.pro secondary industries

Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC), Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ), Beer, Brewery & Craft Beverage Tastings (THAJAGAE), Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH)

Keywords

• Craft brewery
• Craft beer production
• Beer subscription club
• Taproom operations
• Independent brewing

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Direct beer sales — e-commerce: Online store selling individual beers, 12-bottle packs, and bundle packs (Headliners Pack, anniversary packs) delivered across Portugal. Customers can also pick up orders at the Marvila taproom. Revenue is one-time per transaction, with repeat purchase potential.
2. Beer Club subscription: Monthly subscription delivering 12 beers (minimum 8 from other producers, 4+ from Musa). Includes 10% discount, free shipping, and a welcome pack (t-shirt, glass, tasting guide). Minimum 3-month commitment. Generates predictable recurring revenue.
3. Taproom / on-premise sales: Four taprooms in Lisbon, Porto, and Sintra sell beer by the glass/bottle alongside food. These outlets also host events that drive additional beverage and food revenue.
4. Merchandise sales: Sale of branded merchandise including t-shirts, apparel, and promotional items (e.g., commemorative 10th anniversary t-shirts). Merchandise is bundled with beer packs as promotional incentives.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Cerveja Musa is an independent Portuguese craft brewery that brews and sells a wide range of beer styles (IPAs, APAs, Pilsners, Porters, Stouts, Saisons, Sours, cider, and non-alcoholic beer) using noble malts and fresh hops without pasteurisation or filtration. Products are sold via its own online store, four owned taprooms across Lisbon, Porto, and Sintra, and a monthly subscription club (Ale My Friends Clube) that delivers curated packs of 12 beers.

Product overview

Cerveja Musa is a Portuguese craft brewery founded in 2016 with a portfolio of year-round core beers (Headliners: Blondie Ale, Born in the IPA, Frank APA, Psycho Pilsner, Red Zeppelin, Saison O'Connor, Twist & Stout), seasonal special releases, collaborations with other breweries, craft cider, and non-alcoholic beer. The company operates four taprooms in Lisbon (Marvila and Bica), Porto (Virtudes), and Sintra (Praia), plus an online store with subscription club (Ale My Friends Clube) delivering curated monthly beer selections from Portuguese craft producers. Core beers are sold in 12-pack bottles, with special and collaboration beers released as limited editions. The brewery emphasizes independent craft production with quality ingredients, creative label art collaborations with Portuguese artists, and a vibrant bar/event culture featuring live music, DJ sets, and food.

Differentiator

Problem solved

Functional benefit

Brands

• Ale My Friends: A beer subscription club delivering curated packs of 12 beers monthly, featuring 8 beers from other producers and 4+ Musa beers, with a welcome pack including T-shirt, glass, and tasting guide.
• Peste & Sidra

Products and services

• Ale My Friends Clube Monthly curated beer subscription club delivering 12 beers per month (minimum 8 from other Portuguese craft producers and 4+ from Musa), with a subscriber card giving 10% discount at bars and the online store, a welcome pack (T-shirt, glass, tasting guide), and free shipping. Minimum 3-month commitment at €34.20/month.
• Musa de Marvila (taproom) Taproom bar in Lisbon's Marvila neighbourhood combining a working brewery with on-tap beer, live music, and a kitchen. 15 taps, food menu, and events. Pick-up point for online orders.
• Musa da Bica (taproom) Taproom bar in Lisbon's Bica neighbourhood featuring 15 beer taps, a full kitchen, and curated music programming.
• Musa das Virtudes (taproom) Taproom in Porto located on Passeio das Virtudes, featuring 15 beer taps, city views, and a food menu.
• Musa da Praia / Aldeia da Praia (taproom) Beachside taproom at Praia das Maçãs (Sintra) in the former CP holiday colony water tower, offering 10 beers on tap plus natural juices, craft soda, and natural wine.
• Blondie Ale Core year-round Blonde Ale (4.5% ABV, IBU 19) with Warrior and Cascade hops; light, round, and balanced with malt, floral, and citrus hop notes. Sold in 12-pack format.
• Born in the IPA Core year-round India Pale Ale (6.5% ABV, IBU 70), orange and slightly hazy, with grapefruit, mango, and melon notes from Citra, Mosaic, Warrior, and Summit hops. Sold in 12-pack format.
• Frank APA Core year-round American Pale Ale (5.0% ABV, IBU 35) with a smooth body and citrus/tropical fruit aromas from Mosaic and Citra hops. Sold in 12-pack format.
• Psycho Pilsner Core year-round German Pilsner (4.5% ABV, IBU 39) with crisp cereal notes and herbal/floral hop aroma from Perle and Spalter Select hops. Sold in 12-pack format.
• Red Zeppelin Core year-round Red Session IPA (5.0% ABV, IBU 35), reddish with medium body and assertive pine, peach, and orange aromas from Citra, Summit, Simcoe, and Centennial hops. Sold in 12-pack format.
• Saison O'Connor Core year-round Saison (5.8% ABV, IBU 31) with fruity and peppery aroma, slightly cloudy, medium-low malt character, moderate bitterness, and dry refreshing finish. Uses Tettnanger and Tradition hops. Sold in 12-pack format.
• Twist & Stout Core year-round Oat Stout (6.0% ABV, IBU 30) with velvety medium body, creamy ivory foam, roasted malt, caramel, coffee, oat, and chocolate flavours. Uses Challenger and Fuggle hops. Sold in 12-pack format.
• Peste & Sidra Craft cider (4.0% ABV) made from organic apples with no added sugars or colorants; fruity flavour with dry, slightly acidic finish. Sold in 12-pack format.
• Wannabe (non-alcoholic Blonde Ale) Non-alcoholic Blonde Ale (0.3% ABV, IBU 22) with Magnum and Spalter Select hops, orange peel, and coriander seeds. Bright yellow, fresh, and refreshing, with citrus aroma and cereal notes. Sold in 12-pack format.
• I Wanna Be Your Lager Hoppy Lager collaboration with Frontaal (Netherlands), 4.5% ABV, IBU 25. Golden and clear with intense white grape, currant, peach, and citrus notes from Hallertau Blanc and Nelson Sauvin hops. Sold in 12-pack format.
• Eu Não Vou ChorIPA IPA collaboration with Supléxio (Azores) at 4.8% ABV, IBU 40. Tropical and citrus-forward with mango, passion fruit, lime, grapefruit, and a vinous touch from Nelson Sauvin hops. Available in 12-pack format and on tap.
• Nat King Cool 2025 Pilsner collaboration with Nat'Cool, 2025 vintage brewed with more corn for easy drinkability. Designed as a refreshing harvest-season beer. Sold in 12-pack format.
• Un'Altra Pils Seasonal Italian Pilsner (IBU 40) released as a summer special. Golden with dense foam, malty bread and honey notes balanced with herbal German hops. Pack includes three different labels and postcards.
• Baile In9vidable Double Dry Hop IPA (7.0% ABV) created to celebrate Musa's 9th anniversary. Red fruit, citrus, pineapple, passion fruit, and tropical aromas with a soft body and gentle bitterness from Superdelic, Nectaron, and Citra hops.
• P(APA) Loves Mambo American Pale Ale (5.4% ABV, IBU 50) with pronounced tropical fruit and citrus, light body, and moderate bitterness from Simcoe, Idaho 7, and YCH 303 Trial Blend hops.
• Here Comes Santa Stout Imperial Stout (10.2% ABV, IBU 45) brewed with cacao, orange peel, and cardamom. Black with creamy brown foam and complex flavours of chocolate, roasted coffee, raisins, orange peel, and cardamom.
• Celebr8ion! American Wheat (5.7% ABV, IBU 32) released to celebrate Musa's 8th anniversary. Golden with persistent foam, light and refreshing, with citrus hops and wheat structure. Sold as a 12-pack with 8 different labels and stickers by Madalena Matoso.
• Vanilla Stout Vanilla Imperial Stout (9.6% ABV, IBU 75) with chocolate notes layered with vanilla and coconut; velvety, creamy, and indulgent. Brewed with Warrior hops.
• Hey Ho Saison Summer Saison (4.5% ABV) that is a hybrid between classic Saison and New England IPA. Light and easy drinking with subtle phenolic and ester notes, dry-hopped with Citra, Centennial, and Sabro hops.
• IPAtti Smith Cold IPA (6.7% ABV, IBU 60), crisp and clean with exuberant pine notes and aromas of pineapple and bitter orange. Uses Simcoe, Mosaic, Amarillo, Sultana, Idaho 7, and Citra hops.
• Get on APA American Pale Ale with medium-low body, resinous and herbaceous aroma with citrus notes, very moderate bitterness, and a slightly sweet finish. Uses Centennial, Idaho 7, Citra, and Mosaic hops.
• Quad Night Fever Belgian Quadrupel (9.0% ABV). Golden with caramel, molasses, plum, and raisin notes. Uses Perle and Spalter Select hops.
• Bock the Xmas Doppelbock (7.9% ABV), a strong and highly malted German lager with Hallertau MFR hops. Released as a Christmas special.
• Shiny Hoppy People Double IPA (7.8% ABV, IBU 72), special 5th anniversary edition with 3 different labels. Balanced malt-hop ratio with citrus and stone fruit freshness. Uses Eureka, Simcoe, and Mosaic hops.
• Pack Headliners Sampler pack of 8 bottles featuring Musa's eight core year-round beers: Blondie, Born in the IPA, Frank APA, Psycho Pilsner, Red Zeppelin, Saison O'Connor, Twist & Stout, and Peste & Sidra. Sold at €20.00 (30% discount from €22.80).
• Pack + T-Shirt 10 Em 10 10th anniversary bundle of 10 beers plus a free commemorative T-shirt, including over 10 beer styles and the special anniversary '10 em 10' West Coast IPA. Promotion valid until May 31.
• T-Shirt 10 Em 10 100% organic cotton, 155g T-shirt celebrating Musa's 10th anniversary, with design by Graficalismo. Available in children and adult sizes at €21.90.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Frontaal (Netherlands)coreStrategic or Co-development Partner · 1 May 2026Collaboration with Dutch brewery Frontaal to produce 'I Wanna Be Your Lager' (ABV 4.5%, Hoppy Lager). The beer was born from meeting at a festival and produced as a joint effort. Available in Musa taprooms and online store. The collaboration included a 30% discount promotion for the launch.
• Supléxio (Açores)coreStrategic or Co-development Partner · 1 March 2026Collaboration with açoriano brewery Supléxio to create 'Eu Não Vou ChorIPA', a 4.8% IPA inspired by the classic Sandro G song from Rabo de Peixe, São Miguel. Light, fresh, tropical, and citrus-forward with mango, passion fruit, lime, grapefruit, and a vinous touch from Nelson Sauvin hops. Represents the spirit and resilience of Rabo de Peixe.
• Nat'CoolcoreStrategic or Co-development Partner · 1 August 2025Collaboration on 'Nat King Cool', a Pilsner designed for the grape harvest season — refreshing for workers in the vineyards. Brewed with more corn for easy drinkability. Available at Musa taprooms. Includes branded merchandise (cap/bone) promotion with pack purchases.
• Dois Corvos (Portugal)minorStrategic or Co-development PartnerFeatured in Beer Club packs, supplying multiple beers to the subscription service. Examples include Octane Brain (American Wheat, 5%), Sofa So Good (Dry Hopped Lager, 4.5%), and More Than a Feeling (DDH NEIPA, 6.5%).
• Barona (Portugal)minorStrategic or Co-development PartnerFeatured in Beer Club packs with beers such as Kolsha (Kolsch Pepino, 5%), Monda (Portuguese Rice Lager, 6.2%), and Entruda (Hoppy Sour, 3.9%).
• RIMA (Portugal)minorStrategic or Co-development PartnerFeatured in Beer Club packs with Salty River (Pastry Gose with Apricot and Mango, 7.6%).
• Pace (Portugal)minorStrategic or Co-development PartnerFeatured in Beer Club packs with Lager S/ Álcool (non-alcoholic lager, 0.3%), providing variety to non-alcoholic beer consumers in the subscription offering.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sagres (Heineken Portugal): Mass-market Portuguese lager brand owned by Heineken. Broad incumbent representing the industrial lager category that Musa's craft positioning is explicitly differentiated against.
• BrewDog: Scotland-based global craft brewery operating a large network of owned taprooms with multiple SKUs, subscriptions (BrewDog Beer Club), and DTC e-commerce. Comparable business model at significantly larger scale.
• Super Bock Group: Portugal's largest domestic brewer, producer of Super Bock lager and several international brands. Broad incumbent dominating the Portuguese mainstream beer market that Musa positions against as an independent alternative.

Direct peers

• Barona: Portuguese craft brewery producing a diverse range including Kolsch, Rice Lager, and Hoppy Sours. Direct peer: also supplies Musa's Beer Club and competes for the same advanced craft drinker segment in Portugal.
• Letra Craft Beer: Portuguese craft brewery producing a range of IPAs and pilsners with an independent, design-forward brand. Direct peer: competes for the same Portuguese craft beer consumer with similar DTC and taproom distribution.
• Pace Cervejeira: Portuguese craft brewery with a strong non-alcoholic lager product. Direct peer: featured in Musa's Beer Club and competes directly in both the standard and NA craft beer segments.
• Dois Corvos: Portuguese craft brewery operating its own taproom and brewery in Lisbon, producing IPAs, lagers, and hop-forward styles. Direct peer: featured in Musa's own Beer Club and competes for the same Lisbon craft consumer.
• RIMA Craft Beer: Portuguese craft brewery known for pastry-style sours and hop-forward styles. Direct peer: featured in Musa's subscription offering, indicating similar positioning in the experimental/artisan craft segment.

Regional players

• Supléxio Cervejeira: Craft brewery based in the Azores (São Miguel), collaborated with Musa on 'Eu Não Vou ChorIPA'. Comparable at the production/distribution craft brewery level but with a strong regional/insular identity.

Emerging players

• Frontaal Brewing Company: Dutch craft brewery producing hoppy lagers and IPAs. Recent collaboration partner ('I Wanna Be Your Lager'), operating at a similar craft scale in a different European market — comparable as a peer brewery by capability and ethos.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cervejamusa
• LinkedInlinkedin.com/company/cerveja-musa
• Instagraminstagram.com/cervejamusa
• Pinterestpinterest.pt/cervejamusa_craftbeer
• TikToktiktok.com/@cervejamusa_craftbeer

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cerveja Musa