Affirma Consultancy

What Affirma Consultancy does

Affirma Consultancy is a Portland, Oregon-based human resources and leadership development advisory firm founded in 2019. The company serves enterprise and mid-market organizations, with notable clients including Nike, JORDAN Brand, 24 Hour Fitness, American Heart Association, Portland State University, and Girls Inc of the Pacific NW. Its core methodology combines two proprietary frameworks: the 4Ps framework (analyzing Policies, Programs, Processes, and Practices across the employee lifecycle to embed equity) and the BICEPS framework (an equity-centered model addressing six neurological core needs — Belonging, Improvement, Choice, Equity, Predictability, and Status).

The firm operates a dual-service portfolio. Executive Partnerships is the primary offering, delivered as commitment-based consulting, coaching, and workshops across the employee lifecycle, covering change management, employee engagement, leadership development, organizational development, succession planning, and talent acquisition. Embracing Leaderhood Retreats, launched in 2025, is a two-day intensive retreat series segmented for Emerging, Experienced, and Executive leaders, delivered in cohorts of up to 15 participants. Pricing is quote-based and not publicly disclosed; engagements typically span multiple years.

The go-to-market motion is consultative and direct: prospective clients complete an intake form, participate in a discovery call, and receive a proposal within one week, with scheduling handled via Calendly. The firm is founder-led by Tia B. Coachman (Founder & CEO) and Tracy Ross (COO), supported by a roster of named consultants. Distribution is primarily regional with a stated intent to serve clients worldwide. Affirma operates without institutional funding, has 1-10 employees per firmographic data, and reports no AI/technology platform — its value proposition rests entirely on human-delivered advisory expertise and codified frameworks.

Name

Affirma Consultancy

Legal name

Affirma

Website

https://affirmaconsultancy.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Affirma Consultancy is a Portland-based leadership development and HR advisory firm serving enterprise and mid-market clients with bespoke consulting, coaching, workshops, and leadership retreats, using proprietary 4Ps and BICEPS frameworks to drive equity-centered people practices.

Ownership category

akta.pro rank

Product category

HR Consulting and Leadership Development

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

DEI, Equity & Inclusion Advisory (BPACAJAJ)

akta.pro secondary industries

DEI, Inclusive Leadership & Cultural Intelligence Coaching (EDABANAJ), Executive Presence & Communication Coaching (EDABANAE)

Keywords

• Leadership development consulting
• HR advisory services
• Executive coaching
• Organizational development consulting
• People operations advisory

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Executive Partnerships: Commitment-based consulting, coaching, and workshop services offered to leaders across the employee lifecycle. Individual and group coaching for personal and professional growth. Engagements span consulting (systems and strategy clarity), coaching (personalized support for challenges and growth), and workshops (team-specific training).
2. Leadership Retreats: Two-day immersive retreat experiences tailored to leadership stage (Emerging, Experienced, Executive). Cohort-based format limited to 15 leaders. Includes registration fees for the Embracing Leaderhood retreat series.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Affirma Consultancy is a human-centric HR advisory firm that delivers leadership development, consulting, coaching, and workshops to organizations and people leaders across the employee lifecycle. Its two named offerings are Executive Partnerships (commitment-based consulting, individual/group coaching, and team workshops spanning change management, employee engagement, employee relations, organizational development, people operations, succession planning, and talent acquisition) and Embracing Leaderhood Retreats (two-day cohort-based intensive retreats segmented by leadership stage: Emerging, Experienced, and Executive).

Product overview

Affirma Consultancy offers a dual-service portfolio centered on human-centric HR advisory and leadership development. The two core offerings are Executive Partnerships (consulting, coaching, and workshops delivered across the employee lifecycle) and Embracing Leaderhood Retreats (two-day intensives segmented for Emerging, Experienced, and Executive leaders). These offerings are designed to work together, with retreats providing immersive peer-based learning while executive partnerships deliver ongoing, commitment-based advisory support for organizational transformation.

Differentiator

Problem solved

Functional benefit

Brands

• Embracing Leaderhood Retreats: A retreat series for leaders who want to deepen their leadership practice, offered as two-day intensives tailored to different stages of the leadership journey: Emerging, Experienced, and Executive.

Products and services

• Executive Partnerships Tailored HR advisory and leadership support services for organizations and people leaders, delivered as consulting (strategy and systems clarity), coaching (individual and group), and workshops (team-specific training) across the employee lifecycle. Designed for emerging, experienced, and executive leaders seeking equity-centered, retention-driven outcomes.
• Embracing Leaderhood Retreats Two-day intensive leadership retreat series offered in three tiers by leadership stage (Emerging, Experienced, and Executive Leaders), providing cohort-based immersive learning, expert-led discussions, collaborative problem-solving, and actionable strategies to deepen leadership practice.

Quantifiable outcome

• Leaders report improved empathy, compassion, and awareness of team core needs after coaching and training

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor.

• Umbrella InkminorOthersCreative/design partner listed under 'Our Partners' on About page. Website: umbrellainktattoo.com
• Little Fish AccountingminorOthersAccounting partner listed under 'Our Partners' on About page. Website: littlefishaccounting.com
• Elsy CreativeminorOthersCreative/marketing partner listed under 'Our Partners' on About page. Website: elsycreative.com
• Jade Witney DesignsminorOthersDesign partner listed under 'Our Partners' on About page. Website: jadewhitneydesigns.com
• Arba DigitalminorOthersDigital services partner listed under 'Our Partners' on About page. Website: arbadigital.com

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/affirma-consultancy

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affirma Consultancy