Arba Digital

What Arba Digital does

Arba Digital is a privately held, family-founded performance marketing agency headquartered in Detroit, Michigan, established in 2020. The firm builds and operates integrated performance marketing ecosystems for growth-stage e-commerce brands, with a stated service architecture organized around four connected pillars: Data & Infrastructure (tracking, attribution, dashboards, KPI alignment), Acquisition Channels (paid social, Google Ads, remarketing, email and SMS), Conversion Journeys (landing pages, lead routing, nurture sequences, funnel refinement), and Creative & Messaging (messaging strategy, campaign creative, design direction, cross-channel consistency). The agency positions itself as an extension of the client's team, with the same senior practitioners responsible for strategy and execution, eliminating handoffs between planning and delivery.

The business operates through three engagement models: a Full System subscription where Arba builds and runs the entire performance marketing ecosystem end-to-end; Targeted Pillars, a flexible retainer model in which Arba embeds senior expertise alongside an existing in-house team in defined areas; and On-Demand/Project-Based execution for clients with clear plans. Pricing on the ongoing tiers follows a subscription structure with multi-year contracts, while project-based work is billed per deliverable. The Ecosystem Audit, a four-step diagnostic process (Assess, Align, Activate, Optimize), serves as the standardized entry point for new engagements. Named case study clients include Extract Consultants (flavors and terpenes supplier, reported 82% stronger ROAS), Here Here Market (gourmet foods and gift baskets, reported 17% AOV boost), and The Essential Oil Company (reported 37% revenue increase).

The firm employs a cross-functional team of 7 spanning strategy, creative, web, and operations, with the founding family including Peter Nouhan (Founder, Digital Marketing Director & Lead Ads Strategist), Amanda Nouhan (Creative Director & Organic Marketing Strategist), Christopher Nouhan (Strategic Advisor), and Harry Nouhan. Distribution is direct and consultative, with no disclosed intermediaries, no external investment, and no parent company. The agency maintains an active content marketing presence (blog, case studies, social profiles on Facebook, LinkedIn, and Instagram) and supports platforms including Shopify and WooCommerce.

Name

Arba Digital

Legal name

Arba Digital

Website

https://arbadigital.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Arba Digital is a Detroit-based, family-founded performance marketing agency founded in 2020 that builds and operates integrated marketing ecosystems for growth-stage e-commerce brands across data, channels, journeys, and creative.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Full System Engagement: Ongoing partnership where Arba builds and runs the whole performance marketing ecosystem as an extension of the client's team. Senior-led execution across all four pillars with end-to-end strategy, data infrastructure, and continuous optimization.
2. Targeted Pillars Engagement: Flexible retainer model where Arba embeds alongside existing in-house teams to provide senior expertise in specific pillars (data, channels, journeys, creative). Clients retain strategy ownership while Arba provides depth in defined areas.
3. On-Demand/Project-Based: Project-based execution for clients with clear plans. Arba executes specific deliverables such as campaign build-out, landing page production, creative production, or tracking setup on a per-project basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Arba Digital is a performance marketing agency that builds and operates a unified Performance Marketing Ecosystem for clients, aligning data and infrastructure, acquisition channels, conversion journeys, and creative and messaging behind one growth strategy. Services are delivered via three engagement models — Full System (end-to-end partnership), Targeted Pillars (embedded senior expertise), and On-Demand (project-based execution) — beginning with an Ecosystem Audit diagnostic.

Product overview

Arba Digital is a performance marketing agency offering a unified service-based approach centered around its Performance Marketing Ecosystem. Rather than selling standalone software products, Arba provides strategic and executional marketing services across four connected pillars: Data & Infrastructure (tracking, attribution, dashboards), Acquisition Channels (paid social, Google Ads, remarketing, email, SMS), Conversion Journeys (landing pages, funnels, follow-up systems), and Creative & Messaging (campaign creative, design direction). Their service tiers include Full System (end-to-end ecosystem management), Targeted Pillars (embedded expertise), and On-Demand (project-based execution). The company specializes in serving growth-stage e-commerce brands and works with platforms such as Shopify and WooCommerce to implement these marketing strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Full System Engagement Ongoing subscription-style partnership in which Arba Digital builds and runs the client's entire performance marketing ecosystem — data and infrastructure, acquisition channels, conversion journeys, and creative and messaging — as an extension of the client's team. Designed for founder-led brands ready to scale beyond the founder and standardize growth.
• Targeted Pillars Engagement Flexible retainer engagement in which Arba Digital embeds senior expertise alongside the client's existing in-house marketing team to deliver depth in one or more specific pillars (data, channels, journeys, creative). The client retains ownership of strategy while Arba fills defined capability gaps.
• On-Demand / Project-Based Engagement Project-based execution engagement for clients with clear plans that need senior-quality delivery. Covers specific deliverables such as campaign build-out, landing page production, creative production, and tracking setup, billed on a per-project basis.
• Ecosystem Audit Diagnostic service that reviews a client's current performance marketing system, identifies disconnects across data, channels, journeys, and creative, and surfaces the highest-leverage gaps. It is the prescribed entry point before any Full System, Targeted Pillars, or On-Demand engagement.

Quantifiable outcome

• 82% stronger ROAS achieved for Extract Consultants through value-focused ad optimization
• +6 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• SmartSites: SmartSites is a full-service digital marketing agency offering paid search, paid social, SEO, and web development for SMB and mid-market clients. Closely aligned with Arba in channel mix and customer profile.
• TheeDigital: TheeDigital is a digital marketing agency specializing in web design, SEO, and paid media for SMB and mid-market. Smaller boutique agency with comparable service scope to Arba.
• OuterBox Design: OuterBox Design is a digital agency offering SEO, paid media, and e-commerce web design, primarily for e-commerce brands. Comparable boutique agency profile and e-commerce focus.
• Disruptive Advertising: Disruptive Advertising is a performance marketing agency focused on paid media management, conversion optimization, and lifecycle marketing for e-commerce brands. Directly comparable service offering and customer segment.
• Power Digital Marketing: Power Digital Marketing is a performance-focused digital agency combining paid media, SEO, content, and CRO for growth-stage and enterprise brands. Comparable integrated, data-led approach to Arba's Ecosystem model.
• Schaefer Marketing Solutions: Schaefer Marketing Solutions is a performance marketing agency emphasizing data-driven paid acquisition, analytics, and conversion optimization. Comparable agency structure and service scope.
• KlientBoost: KlientBoost is a performance marketing agency specializing in PPC, paid media, and conversion rate optimization for SaaS and e-commerce brands. Directly comparable to Arba in its focus on data-driven, multi-channel paid acquisition and conversion journey work.

Broad incumbents

• WebFX: WebFX is a large, established digital marketing agency offering SEO, paid media, web design, and CRO for SMB and mid-market. Overlaps significantly with Arba but at much greater scale and broader service breadth.
• NP Digital: NP Digital is a performance marketing agency offering paid media, SEO, content, and CRO globally. Operates in the same category as Arba with broader capabilities and larger client base.
• Tinuiti: Tinuiti is a large independent performance marketing agency covering paid search, paid social, SEO, Amazon, and CRM for enterprise brands. Competes in the same performance marketing category as Arba but at enterprise scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/arbadigi
• LinkedInlinkedin.com/company/arba-digital
• Instagraminstagram.com/arbadigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arba Digital