DRK-Landesverband Schleswig-Holstein

What DRK-Landesverband Schleswig-Holstein does

DRK-Landesverband Schleswig-Holstein e.V. is the registered state chapter (Landesverband) of the German Red Cross (Deutsches Rotes Kreuz) serving the German federal state of Schleswig-Holstein. Headquartered at Klaus-Groth-Platz 1 in Kiel, the non-profit association operates as a charitable eingetragener Verein under the umbrella of the DRK-Bundesverband. It delivers humanitarian, healthcare, and social services across the state through 14 district associations (Kreisverbände), approximately 372 local chapters (Ortsvereine), and a portfolio of wholly-owned operating subsidiaries including DRK-Krankenhaus Mölln-Ratzeburg, the DRK-Nordsee-Reha-Klinik in St. Peter-Ording, multiple senior care and housing facilities (e.g., Senioren- und Pflegezentrum im Park Lübeck, Seniorenwohnanlagen Dahme and Flensburg-Mürwik), the DRK-Norddeutsches Epilepsiezentrum für Kinder und Jugendliche, the DRK-Schul- und Therapiezentrum Raisdorf, and child/youth welfare operations. It also administers the DRK Stiftung MitMensch Schleswig-Holstein foundation and runs the state-recognized nursing school DRK Akademie SH across five locations.

The organization's revenue is generated through a hybrid model combining approximately 70,000 paying membership dues (recurring subscription revenue), public-sector commissioned services (Rettungsdienst, nursing care, refugee assistance, civil protection — B2G/managed-services contracts), charitable donations and campaign fundraising (notably the Wunschstern-Aktion and Ukraine aid appeals), and fee-based vocational and continuing education delivered through DRK Akademie SH and the Ehrenamtscampus online learning portal (campus.drk-sh.de). Digital infrastructure is limited in scope: the Ehrenamtscampus LMS, a Hintbox whistleblower system deployed under the German Supply Chain Due Diligence Act, and a recently launched WhatsApp news channel support internal training, compliance, and external communications — no AI/ML capabilities are evident. Customer segments are diverse and diffuse: the general public (emergency/disaster response), elderly and care-dependent individuals (residential, ambulatory, day care), children/youth/families (Kitas, youth work), people with disabilities and chronic illness (rehabilitation, self-help), migrants and refugees (counseling, integration), and members/donors (~70,000 paying members plus ~12,000 active volunteers). GTM is primarily community-led via the local chapter network, supplemented by direct-to-consumer engagement through membership drives and event-driven volunteer recruitment.

Name

DRK-Landesverband Schleswig-Holstein

Legal name

DRK-Landesverband Schleswig-Holstein e.V.

Website

https://drk-sh.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

DRK-Landesverband Schleswig-Holstein e.V. is the non-profit German Red Cross state chapter for Schleswig-Holstein, delivering healthcare, social services, rescue operations, civil protection, and humanitarian aid through 14 district associations, ~372 local chapters, ~70,000 members, ~12,000 volunteers, and owned hospitals, nursing facilities, rehabilitation, and training academies.

Ownership category

akta.pro rank

Product category

Humanitarian and Social Services

NAICS

Emergency and Other Relief Services (62423), Individual and Family Services (6241), Ambulance Services (621910)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Disaster Preparedness, Risk Reduction & Early Warning (DRR) (BPAGAAAB)

akta.pro secondary industry

Emergency Medical Care & Field Hospitals (BPADADAC)

Keywords

• Humanitarian services
• Emergency medical services
• Elderly and nursing care
• Disaster relief operations
• Blood donation services

Headquarters

HQ city

Preetz

HQ country

Germany

HQ region

Europe

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Approximately 70,000 members pay annual dues, providing a stable and predictable revenue stream that funds humanitarian work and enables planning security for local projects.
2. Donations and Charitable Contributions: The organization raises funds through public donations (Spenden), special campaign donations such as the Wunschstern-Aktion (Christmas wish fulfillment for children), and targeted fundraising for Ukraine aid and other crisis response.
3. Public Contracts and Social Services Funding: DRK receives public funding and contracted payments for essential services including rescue services (Rettungsdienst), nursing care, elderly care facilities, child welfare services, refugee assistance, and disaster response — services that are commissioned by government and social insurance bodies.
4. Course and Training Fees: Revenue generated from fee-based educational courses offered through the DRK Akademie SH and the Ehrenamtscampus, including first aid training, yoga, gymnastics, dance, and specialized health programs. Members often receive discounted rates.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

DRK-Landesverband Schleswig-Holstein is the state chapter of the German Red Cross in Schleswig-Holstein, operating as a multi-service humanitarian organization. It delivers emergency response (rescue services, disaster relief, civil protection), healthcare (hospitals, rehabilitation clinics, nursing homes, ambulatory care), social services (refugee assistance, child welfare, family support), education (first aid training, nursing/healthcare vocational education), blood donation drives, and water rescue services through 14 district associations and approximately 372 local chapters.

Product overview

DRK-Landesverband Schleswig-Holstein operates as a multi-service humanitarian organization offering a diverse portfolio of healthcare, social services, and emergency response capabilities. The organization functions as a platform-based model with distinct operational divisions including the DRK Akademie SH (educational institution for nursing and healthcare training), the Ehrenamtscampus (digital learning platform for volunteer education), and comprehensive service offerings spanning first aid training, blood donation, disaster relief, water rescue, elderly care, child welfare, and integration services. The portfolio includes specialized offerings like the Hintbox whistleblower system, career portal, and various volunteer programs. The DRK Akademie SH provides accredited healthcare education across five locations, while the Ehrenamtscampus delivers online and in-person training for approximately 10,000 active volunteers. Core operational services include emergency response (Bevölkerungsschutz/Katastrophenschutz), nursing and care facilities, youth and family services, and migration support programs.

Differentiator

Problem solved

Functional benefit

Brands

• DRK Akademie SH: State-recognised nursing school offering education and training programs for nursing professionals
• DRK Stiftung MitMensch Schleswig-Holstein
• Ehrenamtscampus

Products and services

• DRK Akademie SH State-recognised nursing school offering initial training, continuing education, and advanced professional development in healthcare, delivered across five locations with both in-person and e-learning formats.
• Ehrenamtscampus Online learning portal providing comprehensive educational offerings for volunteers in DRK communities, including first aid, disaster response, gymnastics, yoga, dancing, and social welfare courses.
• Rotkreuzkurs Erste Hilfe First aid training courses teaching life-saving skills including wound care, fracture management, burns treatment, and cardiopulmonary resuscitation, with modules for traffic accidents and cardiovascular emergencies.
• Blutspende (Blood Donation) Blood donation services with appointments available throughout Schleswig-Holstein via mobile units and partner facilities (Blutspendedienst Nordost).
• Pflege (Nursing and Elderly Care) Nursing and elderly care services including ambulatory care, stationary care facilities, day care, and home emergency call systems (Hausnotruf).
• Bevölkerungsschutz / Katastrophenschutz Disaster preparedness and civil protection services including emergency response teams, rescue services, and disaster relief operations across Schleswig-Holstein, with a citizen-focused disaster preparedness kit program.
• Wasserwacht (Water Rescue) Water rescue and lifesaving services providing beach safety, swimmer training, and rescue swimmer education at swimming pools, rivers, lakes, and coastal areas in Schleswig-Holstein.
• Suchdienst (Family Tracing) Family tracing and missing persons service helping reconnect families separated by war, disaster, or migration.
• Selbsthilfe - Leben mit Krebs

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Nortex Modehaus / IV. Logistikschule der Bundeswehr PlönminorGTM or Marketing Partner · 1 October 2025Nortex modehaus (fashion house) and the IV. Logistikschule (Bundeswehr logistics school) in Plön co-organize the annual charity event 'Die Marine kocht' (The Navy Cooks), serving traditional Labskaus and pea soup. The event has raised funds for DRK Wasserwacht (Water Guard) — €8,888 raised in 2025 (the 5th edition of the event). The Bundeswehr provides cooking facilities and personnel; Nortex provides the venue.
• Color-LineminorGTM or Marketing Partner · 20 September 2025Color-Line cruise company partners with DRK Schleswig-Holstein to offer discounted ferry trips to Oslo for active volunteers and full-time employees of DRK. This is a membership benefit program (DRK-Vorteil) designed to recognize and reward volunteer and staff commitment. The program operates seasonally with specific booking windows.
• Kieler Netzwerk gegen Kinderarmut / KIEL FÜR NIXcoreStrategic or Co-development PartnerThe DRK local chapter in Kiel is a key participant in the 'Kiel against Child Poverty' network, which catalogs free information, counseling, and support services for children, youth, and families in Kiel. The DRK Ortsverein Kiel is a major contributor to the KIEL FÜR NIX portal (kiel4nix.de) which lists hundreds of free offerings in the city since 2009.
• Preetzer TafelcoreStrategic or Co-development PartnerThe DRK Ortsverein Raisdorf e.V. partners with the Preetzer Tafel (food bank) to assist with food distribution in Schwentinental every Wednesday. DRK volunteers help unload and distribute food parcels to people in need, complementing the Tafel volunteers.
• Landfein Hofladen (Boren)minorGTM or Marketing PartnerThe DRK-Kinderhilfsfonds (Children's Aid Fund) partnered with the farm shop 'Landfein' to purchase school backpacks at discounted prices for underprivileged children in the Schleswig-Flensburg district. Landfein provided high-quality backpacks (worth over €200 new) at favorable prices and the DRK distributed them through its daycare centers to avoid stigmatizing children.
• Ministerpräsident Daniel Günther (Landesregierung Schleswig-Holstein)coreStrategic or Co-development PartnerThe Minister President of Schleswig-Holstein hosted a reception at the state guesthouse to honor active water rescue volunteers from DRK Wasserwacht and DLRG. This recognition event underscores the state's reliance on DRK volunteers for beach and water safety along Schleswig-Holstein's coastlines and lakes.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Diakonie Deutschland: The Protestant welfare federation providing social services, healthcare, youth welfare, and elderly care throughout Germany. Competes head-to-head with DRK in Schleswig-Holstein for government contracts, members, and donations.
• Arbeiterwohlfahrt (AWO): Major German welfare association operating childcare, elderly care, youth services, and social counseling with state-level chapters including in Schleswig-Holstein. Directly comparable service portfolio and funding model as a Spitzenverband der Freien Wohlfahrtspflege.
• Johanniter-Unfall-Hilfe: German humanitarian organization within the Protestant tradition, providing rescue services, first aid training, civil protection, youth work, and social services. Closely comparable operating model with shared reliance on volunteers and Red Cross-adjacent mission.
• Malteser Hilfsdienst: Catholic-affiliated humanitarian organization operating ambulance and rescue services, disaster relief, first aid training, and social services across Germany. Direct peer in emergency medical services and civil protection.
• DLRG (Deutsche Lebens-Rettungs-Gesellschaft): Germany's largest water rescue organization, operating beach safety, lifeguard training, and flood response nationwide. Direct peer in Schleswig-Holstein's coastal water rescue (Wasserwacht) activities, with state-level structures mirroring DRK's.
• Deutscher Caritasverband: Germany's largest Catholic welfare organization, operating hospitals, nursing homes, youth services, and refugee aid across all German states including Schleswig-Holstein. Direct competitor for public contracts, donations, and volunteer recruitment in identical service categories.
• Arbeiter-Samariter-Bund (ASB): German aid organization operating rescue services, nursing care, daycare, and social services with regional chapters. Closely comparable volunteer-based service model and public contract structure.
• Paritätischer Wohlfahrtsverband: Umbrella organization for non-confessional social services in Germany, providing childcare, elderly care, disability support, and refugee aid. Competes for Schleswig-Holstein public contracts and member engagement with comparable non-religious positioning.

Regional players

• DRK-Landesverband Nordrhein-Westfalen: Another DRK state chapter operating in a different German state (NRW). Closely comparable structure, service portfolio, and governance model — useful as a same-brand peer benchmark for performance and scale comparison.

Broad incumbents

• Deutsches Rotes Kreuz (DRK-Bundesverband): The federal parent organization of DRK-LV SH; operates nationwide humanitarian, healthcare, and social service programs across all 19 state chapters. Directly comparable as the umbrella Red Cross entity providing the same portfolio of services at national scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/DRKLVSH
• Facebookfacebook.com/DRKinSH
• LinkedInlinkedin.com/company/drk-landesverband-schleswig-holstein-e-v
• Instagraminstagram.com/drkinsh
• Xx.com/roteskreuz_de

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about DRK-Landesverband Schleswig-Holstein