Manaw

What Manaw does

Manaw is a private Netherlands-based online supermarket founded in 2021 and headquartered in Amsterdam. The company is described in its own firmographic record as an "online supermarket that makes shopping easier for customers," operating through its website at manaw.nl. It is a for-profit, privately held company with no public listing or disclosed ticker, and it is founder-led by Talha Ulucay. Headcount is reported in the 11-50 range, consistent with an early-stage operator.

The company's business model is positioned as a digital-first grocery retailer serving Dutch consumers. However, the underlying mechanics of the operation are not disclosed in the available source material: there is no published information on product assortment, pricing structure (e.g., delivery fees, subscription tiers, markups), delivery or fulfillment model (own fleet vs. third-party), geographic service area within the Netherlands, customer segments served, or revenue mix. There are no disclosed funding rounds, investors, or financial metrics, and the technology block explicitly notes that core technology and proprietary features are "Not publicly disclosed based on available source information." Select customers, partnership logos, awards, certifications, and management team beyond the founder are likewise absent.

One partnership entry in the source data attributes mining construction contracts awarded by Nouveau Monde Graphite to "Manawan-Fournier" for a Quebec mining project. That record refers to a distinct industrial construction contractor and does not match Manaw's Amsterdam-based online supermarket profile; it appears to be a data conflation and is treated as not applicable to this company. Overall, the verifiable evidence supports only a high-level characterization of Manaw as a small, founder-led, early-stage Dutch online grocery operator, with material disclosure gaps across product, technology, commercial model, and financials.

Name

Manaw

Website

https://manaw.nl

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Manaw is a private Netherlands-based online supermarket founded in 2021 and headquartered in Amsterdam, serving Dutch consumers through its digital storefront at manaw.nl. It operates as a small, founder-led digital grocery retailer.

Ownership category

akta.pro rank

Product category

Online Grocery

NAICS

Food and Beverage Retailers (445), Local Messengers and Local Delivery (4922)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Online Bulk & Pantry Staples Delivery (AFAIAMAJ)

akta.pro secondary industries

Bulk Frozen & Refrigerated Wholesale-to-Consumer (CRAHAMAL), E-commerce & Omnichannel Fulfillment Centers (Non-Temp Controlled) (TLALAAAC)

Keywords

• Online grocery
• Grocery delivery
• Online supermarket
• Food retail
• Home delivery

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Core offering

Manaw operates an online supermarket platform that enables customers to purchase groceries through its website (manaw.nl) for home delivery. The service is designed to make grocery shopping easier for consumers in the Amsterdam, Netherlands area, functioning as a digital storefront for retail food products.

Differentiator

Problem solved

Functional benefit

Products and services

• Manaw Online Grocery Service Online supermarket service enabling customers in Amsterdam to browse and order groceries through the manaw.nl website for home delivery, intended to make everyday shopping easier for consumers.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Nouveau Monde GraphiteOthers · 18 February 2026Nouveau Monde Graphite awarded multiple construction contracts to Manawan-Fournier as part of the Phase-2 Matawinie Mine project in Quebec, Canada. The contracts cover specialized consulting services and construction support for the mining and processing operation. The project is approximately 80% complete in detailed engineering and is moving toward shovel-ready status and commissioning ahead of a final investment decision.

Recent moves2 records

Broad incumbents

• Jumbo: Second-largest Dutch supermarket chain with nationwide online grocery delivery. Comparable as a broad incumbent competing in the same Dutch online grocery space with substantial scale advantages.
• Albert Heijn (Ahold Delhaize): Largest Dutch supermarket chain with extensive online grocery delivery and pickup operations. Comparable as the dominant incumbent in Dutch grocery retail with significant e-commerce investment.
• Ocado Group: UK-based online grocery technology and fulfillment platform with operations across Europe. Comparable as an established operator in the online grocery logistics and retail space, though at much larger scale.

Direct peers

• Gorillas: Quick-commerce grocery delivery service operating in multiple European cities including the Netherlands. Comparable as a direct-to-consumer online grocer competing for the same urban household demand.
• Crisp: Amsterdam-headquartered online supermarket focused on fresh and specialty products with next-day delivery. Direct peer given shared Netherlands base, online-only model, and overlap in customer demographic.
• Picnic: Dutch online-only supermarket operating a hub-and-spoke delivery model with proprietary electric last-mile vehicles. Directly comparable as a Netherlands-based e-grocer serving households via scheduled delivery slots.
• Flink: Berlin-based quick-commerce grocery delivery operating in Dutch cities with 10-minute delivery. Direct peer operating in the same Dutch urban e-grocery market with overlapping customer base.
• Rohlik Group: Czech-founded online grocer expanding across multiple European markets. Comparable as a digitally native online supermarket operator with proprietary fulfillment and delivery infrastructure targeting household grocery demand.
• Getir: Turkish-origin quick-commerce operator active in the Netherlands delivering groceries in minutes. Comparable as an online grocery delivery player targeting Dutch urban consumers with rapid fulfillment.

Emerging players

• HelloFresh: Meal-kit delivery subscription service active across Europe including the Netherlands. Comparable as a digitally native food retailer using subscription and home-delivery logistics, though with a different product format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/manaw

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manaw