AllStar Marketing

Name

AllStar Marketing

Legal name

AllStar Marketing

Website

https://alstmarketing.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Direct Mail Advertising Services

NAICS

Direct Mail Advertising (54186), Printing and Related Support Activities (3231), Directory and Mailing List Publishers (51314)

SIC

Services-Direct Mail Advertising Services (7331), Commercial Printing (2750), Services-Advertising (7310)

akta.pro primary industry

Direct Mail Marketing Services (Print, Postcard, Dimensional Mail) (BPAFAKAH)

akta.pro secondary industries

Branded Merchandise & Corporate Gifts (BPAFAMAA), Corporate, Promotional & Custom Print Products Distribution (CRAOALAM)

Keywords

• Direct mail advertising
• Custom marketing materials
• Variable data printing
• Targeted mailing lists
• Postcard design services

Headquarters

HQ city

Bolingbrook

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Mail Services: End-to-end direct mail advertising services including custom design, printing, and mailing of marketing materials such as postcards, letters, envelopes, mailers, and snap packs. Revenue is generated through project-based pricing based on quantity, customization level, and mailing list requirements.
2. Mailing List Services: Precision-targeted mailing lists sold based on demographic criteria selection. Customers pay for access to targeted consumer data segmented by age, gender, income, home ownership, and other demographic variables.
3. Premium Banners: Sale of premium six-foot banners with stands, customizable designs for events and brand promotion purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

AllStar Marketing develops, designs, and produces customized direct mail advertising materials for marketing managers nationwide, offering end-to-end services spanning creative design, high-quality printing (including variable data personalization), precision-targeted mailing list acquisition, and physical distribution. The product portfolio includes multiple postcard formats (standard, variable, marketing, and double), mailers, personalized letters, custom envelopes, snap packs, and premium six-foot banners. The company delivers campaigns through a five-step process of discovery, design, printing, mailing, and tracking/analysis.

Product overview

AllStar Marketing offers a comprehensive direct mail advertising platform with customizable marketing materials and end-to-end campaign services. The product portfolio includes multiple postcard formats (Postcards, Variable Postcards, Marketing Postcards, Double Post Cards), mail distribution materials (Mailers, Letters, Envelopes, Snap Packs), and audience targeting services (Mailing Lists with extensive demographic data). The company also offers Premium Six-Foot Banners for physical brand presence. Services are delivered through a five-step process: Discovery Session, Creative Design, Printing, Mailing, and Tracking & Analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• Postcards Eye-catching postcards designed to captivate audiences and drive engagement in direct mail campaigns for marketing managers.
• Variable Postcards Personalized postcards using variable data printing to customize each piece for maximum marketing impact and recipient-specific content.
• Marketing Postcards Professionally designed postcards that showcase brands and messages effectively in marketing campaigns.
• Double Postcards Extended-format postcards offering ample space for marketing messages and visuals to maximize campaign impact.
• Mailers Brochures and flyers designed to deliver marketing messages directly to target audience mailboxes.
• Letters Personalized letters that convey marketing messages with clarity and professionalism to target audiences.
• Envelopes Custom-designed envelopes that enhance presentation of marketing materials and build recipient anticipation.
• Snap Packs Interactive marketing materials that encourage recipients to take action and connect with brands.
• Mailing Lists Precision-targeted mailing lists with extensive demographic data including age, gender, income, home value, location, ethnicity, household composition, home ownership, and other criteria for campaign effectiveness.
• Premium Six-Foot Banners Premium six-foot banners with stands for elevating brand presence at events and promotions, available with custom or professional designs.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Emerging players

• Lob: Lob is a programmatic direct mail API platform sending postcards, letters, and checks with analytics integration — serving the same direct mail production need as AllStar but at a more tech-enabled, developer-focused level, often reaching larger clients.

Direct peers

• Valpak: Valpak is an iconic direct mail advertising brand (co-op envelope mailings) with demographic targeting and franchise territory models; competes with AllStar for the same marketing manager and local business customers.
• 4over: 4over is a trade printing and direct mail platform offering postcards, EDDM, and mail services with online configurability — overlapping strongly with AllStar's product formats and sales-led approach.
• PostcardMania: PostcardMania is a large direct mail advertising company focused on postcards and variable-data printing, serving small and mid-sized businesses with end-to-end campaign support — directly competing with AllStar Marketing's core postcard-centric offerings.
• PsPrint: PsPrint is a commercial printing and direct mail service provider with online ordering of postcards, brochures, and EDDM — directly comparable in offering mix (custom design, variable data, print, mail).
• Direct Mail Solutions: Direct Mail Solutions provides end-to-end direct mail services including list acquisition, printing, and mailing for B2B and consumer clients — a close functional peer to AllStar's discovery-through-tracking workflow.
• Modern Postcard: Modern Postcard is a direct mail printing and mailing service provider specializing in variable-data postcards and EDDM, with comparable product formats (postcards, mailers, letters) and similar SMB/mid-market targeting.
• Click2Mail: Click2Mail is an online self-service direct mail automation platform that lets users select lists, design, print and mail pieces via API or web — overlapping tightly with AllStar's end-to-end direct mail workflow at a more tech-enabled level.

Broad incumbents

• Allegra Marketing Print Mail: Allegra is a franchise network of marketing, printing, and direct mail service centers across North America; broader product portfolio and geographic footprint than AllStar but overlapping on direct mail and promotional marketing services.
• U.S. Postal Service Every Door Direct Mail: USPS Every Door Direct Mail is a low-cost carrier-managed saturated direct mail program that competes with AllStar's targeted mailer offerings for the same small and mid-market marketing manager customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AllStar Marketing