GREE Lifestyle

What GREE Lifestyle does

gree-lifestyle-inc was a Tokyo-based social media marketing company founded on October 17, 2018, that operated as a wholly-owned subsidiary of GREE Holdings Corporation. The business was structured around three service lines: SaaS products anchored by the Social Pitt marketing platform (a tool for social media management, influencer coordination, and analytics, inherited through the April 2023 absorption of 3Minutes Inc.), professional social media marketing services specializing in Instagram influencer campaigns, SNS account management, and DX consulting for enterprise clients, and in-house content production services including studio-based photography, video, and creative work with integrated analytics. The company claimed a track record of 200+ enterprise client engagements in the Instagram domain and built a recognizable event franchise, notably co-marketing initiatives with Sankei Shimbun's Metropolitana magazine (#SustainAction, 2022) and Cookpad (#Oishii Eat Fes, 2022) that mobilized 300-400+ lifestyle influencers per event with multi-million combined follower reach.

Go-to-market combined direct enterprise sales (quote-based, customized engagements accessed via the corporate website) with large-scale influencer events that functioned simultaneously as brand activations and as service demonstrations to prospective enterprise clients. Customer segmentation was horizontal — primarily enterprise corporations, with adjacent use cases in sustainability-focused brands and food/beverage categories. The company operated exclusively within Japan, with no disclosed international expansion, and generated revenue through a mix of SaaS subscription (Social Pitt) and professional services fees. No public pricing, no disclosed revenue figures, and no external investors were noted across the source materials.

On June 30, 2026 (Reiwa 8), the company's website formally announces completion of liquidation, with the entity expressing gratitude to customers and partners for years of patronage. Privacy policy revisions dated as recently as January 2025 indicate the subsidiary continued to operate at least into early 2025 prior to wind-down under the GREE Holdings umbrella.

Name

GREE Lifestyle

Legal name

グリーライフスタイル株式会社（GREE Lifestyle, inc.）

Website

https://gree-lifestyle.co.jp

Company type

Private

Founded year

2018

Operating status

Closed

Headcount range

11–50 employees

Short description

gree-lifestyle-inc was a Tokyo-based wholly-owned subsidiary of GREE Holdings providing Instagram-focused influencer marketing, the Social Pitt SaaS platform, and content production services to 200+ Japanese enterprise clients before completing liquidation in 2026.

Ownership category

akta.pro rank

Headquarters

HQ city

Minato

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Business: Marketing SaaS services including Social Pitt platform subscription
2. Social Media Marketing Services: Influencer marketing campaigns, SNS account management and operations, professional consulting services for enterprise social media strategy
3. Production Business: Content production services including in-house studio capabilities for photography, video production, social media content creation, and analysis services

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

GREE Lifestyle operates three core business lines for enterprise clients: a SaaS business centered on the Social Pitt marketing platform, a social media marketing business offering influencer campaigns and SNS account management, and a production business providing in-house content creation (photography, video) with integrated analytics. The company focused on Instagram-domain influencer marketing and had served 200+ enterprise clients prior to its liquidation.

Product overview

GREE Lifestyle operates as a social marketing company offering a unified platform combining three core service lines: SaaS products (including Social Pitt marketing platform), social media marketing services with influencer campaign expertise (200+ clients), and in-house content production capabilities. The company also runs the #サステナアクション co-marketing initiative in partnership with Sankei Shinbun. After acquiring 3Minutes in 2023, the company consolidated both brands' strengths in influencer marketing, SNS operations, and marketing SaaS under unified management.

Differentiator

Problem solved

Functional benefit

Brands

• Social Pitt: Marketing SaaS platform for social media management and influencer marketing operations, inherited from 3Minutes Inc.

Products and services

• Social Pitt Marketing SaaS platform for social media management and influencer coordination, providing influencer marketing, SNS account management, and analytics tools for client brands.
• Social Media Marketing Services Influencer marketing services including campaign planning, influencer matching, and social media account operation support, with specialization in Instagram and a 200+ enterprise client track record.
• Production Services Content production services including in-house studio capabilities for photography, video, and creative production with integrated operations and analysis.

Quantifiable outcome

• Managed influencer events with 300-400+ influencers and combined follower reach of 500-700万
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor, core and flagship.

• Plant-based Food CompaniesminorGTM or Marketing Partner · 21 July 2023Temporary exhibition partnerships for the Plant-Based Experience event in June 2023, featuring companies including Ashiya Poule Touchour Sweets, Endo Seian, Tastable, Japan Sustainable Cocoa Association, Bio C' Bon Japan, and Fuji Oil. These companies showcased plant-based products to 53 lifestyle influencers.
• 3Minutes Inc. (株式会社3ミニッツ)coreStrategic or Co-development Partner · 3 April 2023GREE Lifestyle absorbed all business operations of 3Minutes Inc. through an absorption-type company split in April 2023. This merger combined GREE Lifestyle's SNS operations expertise with 3Minutes' influencer industry connections and top influencer assignment capabilities, creating a unified organization to accelerate SNS domain expansion.
• Cookpad (クックパッド株式会社)coreStrategic or Co-development Partner · 18 November 2022Co-hosted the #オイシイートフェス (Oishii Eat Festival) influencer event in December 2022, bringing together 400+ food-influencers to experience food, beverage, and kitchen appliance brands. The partnership combines Cookpad's food expertise with GREE Lifestyle's influencer marketing capabilities for large-scale food trend promotion events.
• Metropolitana (産経新聞社)flagshipGTM or Marketing Partner · 15 September 2022Co-marketing partnership with Sankei Shimbun's free magazine Metropolitana to run the #サステナアクション (Sustainable Action) initiative. Jointly organize large-scale influencer events focused on sustainability awareness, with the first event attracting 300 influencers in September 2022 and a second volume in November 2023 with Ministry of Agriculture, Forestry and Fisheries participation.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• UUUM Inc. Japan's largest publicly listed influencer marketing agency (TSE). Provides video/influencer marketing services across Instagram, YouTube, and TikTok. Directly comparable to GREE Lifestyle's Instagram-focused influencer marketing business with broader multi-platform reach and a larger creator roster.
• Findstar Inc. Japan-based influencer marketing platform and agency. Provides influencer matching, campaign management, and analytics services — directly comparable to GREE Lifestyle's Social Pitt platform positioning and influencer campaign services.
• BitStar Inc. Japanese influencer marketing agency and creator management firm. Operates a creator management roster and influencer campaign services directly comparable to GREE Lifestyle's influencer matching and SNS account management offerings.

Emerging players

• AnyMind Group Inc. Asia-focused influencer marketing, e-commerce, and digital marketing platform. Operates across multiple Asian markets with comparable influencer marketing SaaS and campaign services.
• HYPR Corp. Global influencer marketing platform providing discovery, analytics, and campaign management tools for brands. Comparable to GREE Lifestyle's Social Pitt SaaS positioning but with a global rather than Japan-only focus and a more analytics-centric product.

Broad incumbents

• Septeni Holdings Co., Ltd. Japanese digital advertising holding company with multiple digital marketing subsidiaries. Operates a broader digital marketing portfolio rather than specializing in influencer marketing, but overlaps directly with GREE Lifestyle's social media advertising services and SNS account management.
• Digital Garage Inc. Japanese internet/digital marketing conglomerate with digital advertising, payment, and marketing platform businesses. Provides overlapping digital marketing services and SaaS platforms, comparable to GREE Lifestyle's diversified SaaS-plus-services approach.
• Hakuhodo Inc. One of Japan's largest full-service advertising agencies, offering advertising, digital marketing, and content production. Overlaps with GREE Lifestyle's enterprise marketing services, in-house content production, and influencer campaign capabilities as part of a much broader portfolio.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GREE Lifestyle