AnyMind Group

What AnyMind Group does

AnyMind Group is a Business Process as a Service (BPaaS) technology company that combines proprietary software platforms with operational services to enable brand commerce, publisher monetization, and creator growth across 15 Asian markets. Founded in Singapore in April 2016, the company went public on the Tokyo Stock Exchange Growth Market (ticker 5027) in March 2023 after raising US$91.7 million in cumulative pre-IPO funding, and now operates with 2,000+ employees across 25 offices in markets spanning Japan, Southeast Asia, Greater China, India, MENA, and Korea.

The company's technology stack comprises 11+ proprietary platforms anchored by AnyAI (Data and AI Platform), with adjacent offerings including AnyLive (generative AI live commerce), AnyX (e-commerce management), AnyTag (influencer marketing), AnyManager (publisher monetization), AnyCreator (creator growth), AnyLogi (logistics), AnyChat (conversational commerce), AnyShop (e-commerce development), AnyFactory (cloud manufacturing), and AnyDigital (digital marketing). The platform architecture is enhanced by AnyAI Lab in Hangzhou, which develops autonomous AI agents with memory, reasoning, and tool-calling capabilities. Distribution includes exclusive partnerships with Truecaller (ad inventory across 11 MENA/SEA markets), Shopee (Premium Enabler and MCN status), and YouTube Shopping Affiliate Program, alongside flagship enterprise clients such as Samsung, Rohto, VISA, KFC, Dove, Knorr, and Tata.

AnyMind generates revenue through a hybrid model combining BPaaS platform fees with managed services for brands, programmatic advertising via AnyAI DSP and POKKT, marketplace commissions through Shopee MCN and YouTube Shopping partnerships, content production (MISM, 20,000+ videos/year), e-gifting subscriptions (AnyGift serving 700+ Japanese enterprises), and offline beauty distribution via the Sun Smile subsidiary acquired in December 2025. The company has executed 13 acquisitions cumulatively, including 7 in Japan, and reported a 70% projected operating profit increase for FY2026 driven by AI-driven operational standardization.

Name

AnyMind Group

Legal name

AnyMind Group Inc.

Website

https://anymindgroup.com

Company type

Public

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

AnyMind Group is a Singapore-headquartered BPaaS technology company operating 11+ proprietary platforms (AnyAI, AnyLive, AnyX, AnyTag, AnyManager and others) to enable brand commerce, publisher monetization, and creator growth across 15 Asian markets, serving 1,000+ enterprises, 1,800+ publishers, and 3,000+ creators with publicly listed status on the Tokyo Stock Exchange Growth Market (ticker 5027).

Ownership category

akta.pro rank

Product category

Marketing Technology / E-commerce Enablement Software

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (54151), Advertising Agencies (541810), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Business Process-Aligned IT Outsourcing (ITO + BPO Integrated) (BPAEAMAJ)

akta.pro secondary industries

Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights) (MPACAFAK), General Customer Service (Order/Account/Inquiries) (BPAAABAA), Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB)

Keywords

• Influencer marketing platform
• E-commerce enablement
• Live commerce software
• Publisher monetization
• AI marketing platform

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices24 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. BPaaS Platform and Operations Fees: Recurring and project-based revenue from BPaaS model combining SaaS-style proprietary platforms (AnyTag, AnyLive, AnyX, AnyDigital, AnyManager, AnyChat, AnyCreator, AnyShop, AnyLogi, AnyFactory) with operational services for brands, publishers, and creators across 15 markets. Revenue mix combines software licensing with operations outsourcing.
2. Programmatic Advertising (AnyAI DSP, POKKT): Revenue from programmatic advertising via AnyAI DSP and POKKT mobile advertising platform, leveraging 1,700 partnered publishers and integrations with 30+ SSPs/ad exchanges. Truecaller ad inventory resale provides additional advertising revenue across MENA and Southeast Asia.
3. Content Production and Creator Services: Revenue from content production (vertical video creation via MISM producing 20,000+ videos/year), influencer marketing campaigns (AnyTag), live commerce operations (AnyLive), and creator growth services.
4. Marketplace Commission and MCN Fees: Transaction-based revenue from Shopee MCN partner status (Malaysia Premium Enabler certification in Indonesia), YouTube Shopping Affiliate Program commissions across 6 Southeast Asian markets, and TikTok Shop affiliate marketing operations.
5. E-commerce Enablement and D2C Operations: Managed services revenue from end-to-end e-commerce operations including store management on Shopee, TikTok Shop, Lazada, Tokopedia, etc.; cross-border expansion services; D2C brand operations (e.g., BONCEPT Vietnam, Rohto Indonesia).
6. Offline Beauty Distribution (Sun Smile): Revenue from offline beauty and personal care product distribution and proprietary brand sales in Japan via Sun Smile Inc. (acquired December 2025), marking entry into offline retail.
7. E-gifting Platform Services (AnyGift/AnyReach): Revenue from e-gifting platform services serving 700+ Japanese enterprises via AnyGift, with international expansion across APAC.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels9 records

Core offering

AnyMind Group operates a Business Process as a Service (BPaaS) platform that integrates 11 proprietary technology products with operational support services for brands, publishers, and creators across 15 Asia-Pacific markets. The platform combines e-commerce management, influencer marketing, AI-powered live commerce with multilingual avatars, programmatic advertising, cross-border logistics, conversational commerce, cloud manufacturing, and creator monetization. Revenue is generated through platform subscriptions, managed services, programmatic advertising (via AnyAI DSP and POKKT), marketplace commissions, content production, and offline distribution through acquired subsidiaries such as Sun Smile Japan.

Product overview

AnyMind Group operates a platform-plus-modules architecture organized as a Business Process as a Service (BPaaS) company, integrating 11+ proprietary platforms with operational support for brands, publishers, and creators across 15 Asia-Pacific and MENA markets. The flagship AI product is AnyAI, a Data and AI utilization platform whose sub-modules include AnyAI Video, AnyAI DSP, AnyAI OMO, and AnyDigital Max, all backed by the AnyAI Lab R&D hub in Hangzhou, China. AnyLive (GenAI live commerce) integrates with AnyTag (influencer marketing), AnyX (e-commerce management), AnyChat (conversational commerce), AnyCreator (creator growth), AnyLogi (logistics), AnyFactory (cloud manufacturing), AnyShop (e-commerce development), and AnyDigital/AnyManager (digital marketing and publisher monetization). The portfolio is complemented by sub-brands such as POKKT (mobile marketing), GROVE (Gen Z IP), ENGAWA, FourM, AnyUp, and Acqua Media, plus acquired companies including AnyGift/AnyReach (e-gifting), Arche Digital (Malaysia e-commerce), MISM (vertical video), NADESHIKO Beauty (virtual influencers), Sun Smile (offline beauty distribution), and Vibula (Vietnam live commerce).

Differentiator

Problem solved

Functional benefit

Brands

• AnyAI: Data and AI Platform — AnyMind's proprietary data and AI utilization platform powering AnyAI DSP, AnyAI OMO, AnyAI Video and other AI-driven solutions.
• AnyLive
• AnyX
• AnyTag
• AnyManager
• AnyCreator
• AnyLogi
• AnyChat
• AnyShop
• AnyFactory
• AnyDigital
• POKKT
• GROVE
• ENGAWA
• Acqua Media
• FourM
• AnyUp
• Moindy

Products and services

• AnyAI Data and AI utilization platform serving as the technological engine for AnyMind Group's AI-native transformation, integrating with AnyLive, AnyTag, AnyX, and other group platforms. Powers sub-products including AnyAI Video, AnyAI DSP, AnyAI OMO, and the AnyAI Lab agent development hub.
• AnyLive AI-powered live commerce platform enabling 24/7 hybrid broadcasts combining human streamers with AI avatars across multiple languages and platforms including Shopee Live, Lazada, TikTok Shop, and brand websites. Avatar Bank feature reduces lead time to one week.
• AnyX E-commerce management platform unifying multi-channel store operations, analytics, and D2C site operations across Shopee, Lazada, TikTok Shop, Tokopedia, and Shopify-enabled brand websites for brands seeking cross-border e-commerce enablement.
• AnyTag Influencer marketing platform providing influencer discovery, casting, campaign management, real-time post analytics, and social media account integration; access to over 870,000 influencers across 45+ countries as of December 2024.
• AnyManager Media and app growth platform for web and app publishers offering monetization, audience acquisition, ad operations automation, and analytics. Includes AI Optimization (demonstrated 84% workload reduction), AI reporting agent, and SDK integration for premium ad demand.
• AnyCreator Creator growth platform providing brand collaboration opportunities, data-driven account analytics, music distribution, and monetization tools for individual creators and influencers.
• AnyLogi International shipping and logistics management platform supporting cross-border fulfillment, warehousing, and delivery operations for D2C brands across Asian markets.
• AnyChat Conversational commerce platform featuring AI-powered customer service agents extended to WhatsApp messaging, supporting e-commerce customer engagement across markets.
• AnyShop E-commerce development service supporting the design, build, and operation of brand-owned D2C e-commerce websites.
• AnyFactory Cloud manufacturing platform supporting product planning, manufacturing, and supply chain operations for brands.
• AnyDigital Digital marketing platform supporting media planning, content production, reporting, ad format co-development with media partners, and first-party data-based product design across Web, SNS, smartphone apps, and DOOH.
• AnyAI DSP AI-powered advertising demand-side platform enabling programmatic media buying across mobile and digital channels; integrates with 30+ SSPs and AnyMind's ad supply network of 1,700 partnered publishers.
• AnyAI OMO AI agent-powered online-to-offline platform integrating digital campaign data with in-store retail sales to connect marketing spend with physical retail outcomes for brands.
• AnyAI Video AI-driven video generation solution combining AI-generated and creator-generated content for social commerce; integrates with AnyLive for live commerce and AnyTag for influencer marketing.
• AnyDigital Max AI-powered user-generated content (UGC) marketing platform integrated with AnyAI DSP for analyzing, optimizing, deploying, and scaling UGC ads across social media platforms.

Quantifiable outcome

• 278% GMV growth over three months (BeNice via AnyLive)
• +13 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability17 records

Feature12 records

Partnerships

25 partnerships are on record, tiered major technology partnership, major gtm partnership, major industry event partnership, flagship enterprise partnership, executive leadership hire, regional partnership, core marketplace partnership, strategic enterprise partnership, flagship channel partnership, industry co-reseller relationships, major japanese acquisition, industry-first deployment, major strategic acquisition partner, major enterprise partnership, major co-marketing partnership, major strategic partnership, core channel partnership, major regional acquisition and regional strategic partnership.

• Google Geminimajor technology partnershipStrategic or Co-development Partner · 24 June 2026AnyMind Group integrated its proprietary AI advertising delivery system 'AnyAI DSP' into its marketing platform 'AnyDigital Max', enabling brands to access advanced AI optimization, proprietary media networks, and creative assets through a unified platform connecting over 1,700 media and application providers.
• GROVE (seju production label)major gtm partnershipGTM or Marketing Partner · 19 June 2026AnyMind Group launched 'seju X Amplify' advertising package combining X (Twitter) advertising solutions with content from GROVE's 'seju' production label to help brands connect with Generation Z audiences across beverages, food, cosmetics, and entertainment industries.
• Shopee (eCommerce Summit 2026 Shenzhen)major industry event partnershipGTM or Marketing Partner · 17 June 2026AnyMind Group participated in the Shopee eCommerce Summit 2026 in Shenzhen, showcasing AnyAI infrastructure and AnyLive 24/7 hybrid live commerce platform with Avatar Bank and AI-native streamlined operations. Featured AnyAI OMO for cross-channel attribution and multi-platform streaming.
• Samsung Electronicsflagship enterprise partnershipStrategic or Co-development Partner · 23 April 2026Samsung Electronics partnered with AnyMind Group to deploy AnyLive AI-powered live commerce platform across 8 APAC markets (Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam). The collaboration adds 4,450 livestream hours per month across Shopee, Lazada, and brand.com channels with AI avatars responding to viewers in native languages and local accents, enabling 24/7 Always-On engagement without additional production teams.
• Uzair Suhail (HR Leader - India, MENA & LATAM)executive leadership hireOthers · 15 April 2026Uzair Suhail joined AnyMind Group as HR leader for India, MENA, and LATAM regions, reporting to the Co-Managing Director for India and Growth Markets. Brings experience from Omnicom Media Group India, Meesho, Publicis Groupe, and Dentsu International India focused on talent acquisition, HR business partnering, and organizational transformation.
• Echoverse 360regional partnershipChannel Partner/ Reseller/ Distributor · 30 March 2026Echoverse 360 will utilize AnyMind Group's AnyTag technology to enhance influencer marketing campaigns for Pakistani marketers.
• Shopee (Malaysia - MCN Partner)core marketplace partnershipChannel Partner/ Reseller/ Distributor · 26 March 2026AnyMind Group secured accreditation as official Shopee Multi-Channel Network (MCN) program partner in Malaysia, enabling enterprises to run affiliate marketing campaigns via AnyMind's platform stack. Shopee MCN program is invitation-only.
• Storm Labels Inc.strategic enterprise partnershipStrategic or Co-development Partner · 26 March 2026AnyMind Group supported Storm Labels Inc. (Johnny & Associates affiliate) in building and operating "Storm Labels Store", the first official e-commerce site scheduled to launch April 1, 2026, offering 700+ CDs, DVDs, and Blu-rays in five languages with international shipping. Comprehensive e-commerce operations provided via AnyX and Shopify.
• Truecallerflagship channel partnershipChannel Partner/ Reseller/ Distributor · 4 March 2026AnyMind Group became exclusive reseller for Truecaller's advertising inventory across 11 markets in MENA and Southeast Asia (Egypt, UAE, Qatar, Saudi Arabia, Israel, Ghana, Nigeria, Morocco, Malaysia, Singapore, Vietnam). Partnership leverages Truecaller's 450M+ monthly active users, 5B+ daily ad impressions, and AnyMind's POKKT mobile advertising platform.
• 365 Digital, Integrated Media Tech (Truecaller co-resellers)industry co-reseller relationshipsChannel Partner/ Reseller/ Distributor · 3 March 2026Truecaller announced three exclusive regional reseller partnerships: 365 Digital (South Africa and Kenya), AnyMind Group (Ghana, Nigeria, MENA, and Southeast Asia), and Integrated Media Tech (India). Each partner covers their respective regions for Truecaller's mobile advertising solutions.
• Truecaller (Multiple partnership news coverage)flagship channel partnershipChannel Partner/ Reseller/ Distributor · 26 February 2026Truecaller partnership announcements published via acnnewswire, tradingview, techafricanews, media-outreach, morningstar, and prnewswire confirming AnyMind as exclusive reseller across 11 MENA and Southeast Asian markets, leveraging regional expertise and established advertiser relationships.
• MISM Inc.major japanese acquisitionStrategic or Co-development Partner · 29 January 2026AnyMind Group completed full acquisition of MISM Inc., a Japanese vertical short-form video production studio, marking its third acquisition in 2026. MISM operates with over 2,000 models and creators, producing over 20,000 videos annually through BUZZRENTAL stock library and BUZZORDER custom production service. Acquisition establishes end-to-end social commerce infrastructure.
• Rider Insurance Broker Public Company Limitedindustry-first deploymentStrategic or Co-development Partner · 26 January 2026Thai insurance company Rider Insurance Broker partnered with AnyMind Group to deploy AnyLive, marking the first use of AI-powered live commerce in the Thai insurance industry. AI avatars modeled after the CEO deliver supplementary health insurance information on Facebook Live.
• Sun Smile Inc.major strategic acquisition partnerStrategic or Co-development Partner · 22 December 2025AnyMind Group agreed to acquire all shares of Sun Smile Inc., a Japan-based distributor and brand owner in beauty and personal care. The acquisition marks AnyMind Group's 13th acquisition overall and 7th in Japan, extending BPaaS capabilities to include nationwide offline distribution and creating an AI-powered online-to-offline model.
• Rohto Laboratories Indonesia (PT Rohto Laboratories Indonesia)major enterprise partnershipStrategic or Co-development Partner · 25 November 2025AnyMind Group partnered with PT Rohto Laboratories Indonesia to strengthen Rohto's e-commerce operations across Shopee, TikTok Shop, Tokopedia, and Lazada. AnyMind provides full suite of e-commerce solutions including store operations, marketing campaign management, customer engagement, and data-driven performance optimization using AnyX and AnyChat platforms.
• Google Hong Kongmajor co-marketing partnershipGTM or Marketing Partner · 16 October 2025AnyMind Group co-hosted "Revolutionizing Engagement – The Short Video Wave in Greater China" event at Google Hong Kong on October 16, 2025, exploring short video content trends in Greater China, unveiling AqX release, and providing Google buyside trading opportunities (PMP & DV360).
• NADESHIKO Beauty (formerly NADESIKO)major japanese acquisitionStrategic or Co-development Partner · 15 October 2025AnyMind Group completed full acquisition of NADESIKO Co., Ltd. (renamed NADESHIKO Beauty Co., Ltd. and relocated to Roppongi Hills Mori Tower 31F, Tokyo), a beauty-specialized SNS marketing company leveraging virtual influencer expertise and short-form video production. Marks 12th acquisition overall and 6th in Japan.
• SOON ENT (순이엔티)major strategic partnershipStrategic or Co-development Partner · 22 September 2025AnyMind Group partnered with SOON ENT, a Korean creator economy hub managing 200+ creators with ~1.1 billion total followers. SOON ENT creators onboarded to AnyTag for influencer marketing; cooperation on AnyLive AI avatar development; cross-border expansion to Southeast Asia, Japan, and Greater China; AnyCreator tools for creator growth.
• Shopee (Indonesia - Premium Enabler)core marketplace partnershipChannel Partner/ Reseller/ Distributor · 28 July 2025AnyMind Group awarded Shopee Premium Enabler certification for Indonesia within a single quarter, advancing from Certified Enabler status, reflecting expanded end-to-end capabilities for brands operating on the Shopee platform.
• YouTubecore channel partnershipChannel Partner/ Reseller/ Distributor · 19 June 2025AnyMind Group expanded collaboration with YouTube to support the YouTube Shopping Affiliate Program across all six Southeast Asian markets, enabling creators to monetize content through product tagging and commissions. A Thai gadget review channel generated over US$100,000 in GMV through the program.
• Vibula (Vietnamese social and live commerce agency)major regional acquisitionStrategic or Co-development Partner · 28 April 2025AnyMind Group agreed to acquire Vibula, marking its first acquisition in Vietnam and eleventh globally. The acquisition leverages Vibula's live commerce expertise to enhance AnyLive platform and expand in Southeast Asia.
• ND소프트 (NDSoft) and 넥스트페이퍼 (NextPaper)regional strategic partnershipTechnology or Integration · 22 April 2025AnyMind Group formed strategic partnership with Korea's NDSoft and NextPaper (Google Certified Publishing Partner) to launch an automated advertising platform for 3,300+ Korean news publishers in May 2025. AnyManager is integrated with NDSoft CMS via API for end-to-end ad serving, revenue tracking, and invoicing.
• BONCEPT (TONYMOLY subsidiary)major enterprise partnershipStrategic or Co-development Partner · 2 April 2025AnyMind Group supports BONCEPT (a sub-brand of Korean beauty company TONYMOLY) for its Vietnam market entry, providing global EC solutions including AnyX for store operations and ranking optimization, AnyTag for influencer marketing, AnyDigital for digital marketing, and AnyLive for live commerce across Shopee, TikTok Shop, and Lazada.
• AnyReach (AnyReach Co., Ltd.)major japanese acquisitionStrategic or Co-development Partner · 31 March 2025AnyMind Group completed full acquisition of AnyReach, developer of the e-gift service AnyGift (serving 700+ Japanese enterprises). Marks 10th acquisition overall and 5th involving a Japanese company. CEO Kosuke Nakajima joins AnyMind Group's Japan management team. Plans to leverage AnyMind's Southeast Asian presence to expand AnyGift globally.
• Arche Digital (Arche Digital Sdn. Bhd.)major regional acquisitionStrategic or Co-development Partner · 21 March 2024AnyMind Group acquired Arche Digital, a Malaysian e-commerce enabler, for US$1.5 million (transaction completed by June 2024). Arche Digital strengthens AnyMind's BPaaS capabilities in Malaysia, combining operational experience with AnyMind's software for e-commerce and marketing.

Scale indicators21 records

Recent moves8 records

Expansion highlights9 records

Direct peers

• Appier: Taiwan-headquartered AI marketing SaaS platform serving APAC enterprises with cross-screen advertising, predictive analytics, and AI-driven customer engagement. Closely comparable to AnyMind for the AnyAI/AnyDigital stack and APAC enterprise focus.
• Affle: India-headquartered mobile marketing and ad tech platform with strong APAC presence, offering programmatic advertising, audience targeting, and conversion optimization. Directly comparable to AnyAI DSP and POKKT offerings.
• InMobi: India-founded global mobile advertising and marketing platform with APAC stronghold, including Glance (content discovery) and InMobi Exchange. Comparable mobile-first ad tech and APAC enterprise focus to AnyMind's POKKT and AnyManager.

Regional players

• Pomelo: Korean influencer marketing platform connecting brands with creators across Asia. Comparable to AnyTag and AnyCreator for influencer campaign management, with stronger Korea focus but narrower geographic footprint than AnyMind.
• aCommerce: Thailand-headquartered e-commerce enablement company serving brands across Southeast Asia with marketplace operations, logistics, and digital marketing. Comparable to AnyX and AnyLogi for D2C/marketplace enablement in SEA.
• MicroAd: Japan-headquartered ad tech platform offering DSP, DMP, and data-driven marketing services to Japanese enterprises. Regional competitor with comparable Japan market focus and overlap with POKKT and AnyDigital offerings.

Broad incumbents

• Salesforce: Global CRM and marketing cloud incumbent with Marketing Cloud, Commerce Cloud, and increasingly AI-driven engagement tools. Broad incumbent competing with AnyMind for enterprise marketing and e-commerce software spend at global brands.
• Adobe: Adobe Experience Cloud and Adobe Commerce provide marketing automation, content creation, and commerce tooling at global scale. Broad incumbent with overlapping capabilities in digital marketing (AnyDigital) and content (AnyAI Video).
• The Trade Desk: Global independent programmatic advertising DSP with strong APAC growth. Competes with AnyAI DSP for enterprise programmatic media buying budgets across CTV, mobile, and digital channels.

Emerging players

• Moloco: AI-native programmatic advertising and monetization platform with strong mobile app focus. Emerging competitor to AnyManager and AnyAI DSP in publisher monetization and mobile programmatic, with growing APAC presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AnyMindGroup
• YouTubeyoutube.com/@AnyMindGroup
• Facebookfacebook.com/anymindgroup
• Instagraminstagram.com/anymindgroup

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries14 records

Funding overview

Funding rounds10 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A13 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AnyMind Group