Expert Grupo

What Expert Grupo does

Expert Grupo, operating under the legal name EXPERT INGENIERÍA & INSTRUMENTOS SAS, is a privately held Colombian laboratory equipment and consumables distributor headquartered at Carrera 65a #94-85, Los Andes, Bogotá. The company functions as an authorized distributor for premium international laboratory brands — most notably Sakura (Tissue-Tek) for pathology equipment, Motic for microscopes and optical instruments, and Corning for cell culture products — alongside an inferred technical-content relationship with Eppendorf. Its portfolio spans 23+ catalogued products covering pathology processing (microtomes, cryostats, tissue processors, stainers), microscopy (biological and stereo), genetics and molecular diagnostics, human and animal reproduction, cell culture, cryopreservation, and general laboratory consumables (pipettes, tips, slides, cassettes, vortex mixers, laminar flow cabinets).

The company employs approximately 35 staff across sales, technical support, product specialists, warehouse and logistics, marketing, and administration, organized under a Gerente General (Ing. Yuly González) with functional directors overseeing group operations, technical support, procurement and international business, and human resources. It operates a direct-to-customer go-to-market model through dedicated phone lines, email, WhatsApp Business, and a proprietary online store (Tienda) integrated into its website, supplemented by social media presence on Facebook, Instagram, LinkedIn, and TikTok. Revenue mechanics are based on hardware and consumable sales plus technical support and after-sales services, with contact-based rather than publicly disclosed pricing.

The company is privately held with no disclosed external investment, no parent company, and no subsidiary structure. Its value proposition rests on authorized-brand access, in-country technical support capability, and deep vertical specialization across seven primary application domains — pathology, genetics and molecular diagnostics, human reproduction, animal reproduction, cell culture, cryopreservation, and clinical laboratories. Operating geographies are described as South America, with actual operations confined to a single domestic market (Colombia) served from the Bogotá headquarters.

Name

Expert Grupo

Legal name

EXPERT INGENIERÍA & INSTRUMENTOS SAS

Website

https://expertgrupo.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Expert Grupo is a privately held Colombian laboratory equipment and consumables distributor headquartered in Bogotá, authorized to sell Sakura/Tissue-Tek, Motic, and Corning brands to pathology, genetics, reproduction, cell culture, and cryopreservation laboratories across Colombia via direct and online sales channels.

Ownership category

akta.pro rank

Product category

Laboratory Equipment Distribution

NAICS

Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Laboratory Analytical Instruments (3826), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro industry

PRIMARYHLAGAIAH

Laboratory Consumables & Plasticware (Tips, Tubes, Plates, Filters)

Healthcare & Life Sciences/Life Science Tools & Services (CRO/CDMO/Lab Services)/Laboratory Equipment, Instruments & Consumables

Keywords

• Laboratory equipment distribution
• Pathology supplies
• Genetics diagnostics equipment
• Cell culture consumables
• Cryopreservation equipment

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Lab Equipment Sales: Sale of laboratory equipment including microscopes, microtomes, cryostats, tissue processors, staining systems, and other pathology/genetics equipment from authorized international brands
2. Lab Consumables and Supplies: Sale of laboratory consumables including slides, coverslips, cassettes, blades, tips, tubes, reagents, and other disposable supplies
3. Technical Support Services: Technical support and after-sales service for distributed equipment including installation, training, and maintenance

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Expert Grupo distributes laboratory equipment and consumables across Colombia as an authorized distributor for major international brands including Sakura (Tissue-Tek), Motic, and Corning. The company sells microscopes, microtomes, cryostats, tissue processors, stainers, cell culture consumables, pipettes, centrifuge tubes, laminar flow cabinets, and veterinary reproduction equipment, supplemented by in-house technical support, installation, training, and maintenance services for laboratory customers.

Product overview

Expert Grupo is a Colombian laboratory equipment and supplies distributor offering a comprehensive portfolio of scientific instruments and consumables. The product lineup includes Motic microscopes (biological, trinocular, and stereomicroscopes), Sakura Tissue-Tek pathology equipment (microtomes, cryostats, stainers, cassettes, blades), laboratory essentials (pipettes, vortex mixers, centrifuge tubes, tips, laminar flow cabinets), and veterinary/reproduction equipment (embryo thawers, CO2/O2 analyzers). The company serves laboratory, clinical, pathology, genetics, cell culture, cryopreservation, and veterinary applications across Colombia.

Differentiator

Problem solved

Functional benefit

Products and services

• Motic Microscopes (Biological, Trinocular, and Stereo)
• Sakura Tissue-Tek Pathology Equipment
• Pathology Consumables
• Corning Cell Culture Products
• General Laboratory Equipment and Consumables
• Veterinary and Reproduction Equipment
• Technical Support and After-Sales Services

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Sakura (Tissue-Tek)coreTechnology or IntegrationAuthorized distributor of Sakura products including Tissue-Tek brand equipment for pathology including microtomes (Accu-Cut SRM series), tissue processors (VIP series), cryostats (Cryo 3), stainers, coverslippers, and tissue cassettes. These are core pathology processing equipment sold throughout Colombia.
• MoticcoreTechnology or IntegrationAuthorized distributor of Motic microscopes and optical equipment including BA210 biological microscopes, BA310E trinocular microscopes, SMZ-161 and SMZ-171 stereo microscopes, and related optical components for education, clinical, and research applications.
• CorningcoreTechnology or IntegrationDistributes Corning laboratory products including CellBIND surface culture vessels, microcarriers for cell culture, DMEM media, and other cell culture consumables mentioned in technical literature and applications.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Thermo Fisher Scientific: Diversified life-science tools and lab products platform manufacturing and distributing analytical instruments, consumables, and lab equipment globally. Comparable to Expert Grupo in serving the same end-customer workflows (pathology, cell culture, microscopy) but operating at global scale through both direct sales and local distribution channels.
• Corning Life Sciences: Manufacturer of cell-culture vessels, microcarriers, and lab plasticware. Currently distributed in Colombia by Expert Grupo, Corning also reaches the same end-customers via its own LatAm commercial team and global distribution partners in adjacent markets.
• Merck Life Science (Sigma-Aldrich): Global supplier of lab consumables, reagents, and bioprocessing products with strong presence in cell culture, microbiology, and analytical workflows. Comparable to Expert Grupo in distributing consumables and instruments to research and clinical labs, but with direct sales coverage and broader catalog across Latin America.
• PerkinElmer: Provider of analytical instruments, lab services, and diagnostics serving clinical, genomics, and life-science customers. Comparable to Expert Grupo in serving Colombian pathology, genetics, and clinical lab customers, though typically via direct regional sales rather than distributor model.
• Bio-Rad Laboratories: Manufacturer and supplier of clinical diagnostics and life-science research products including lab instruments, reagents, and consumables. Comparable to Expert Grupo in serving clinical, genetics, and research lab customers in Latin America, though typically via its own direct distribution.
• Avantor (VWR): Global distributor of laboratory supplies, equipment, and consumables across life-science, healthcare, and advanced technology customers. Comparable to Expert Grupo as a multi-brand lab distribution platform, but operating globally with vastly broader catalog, digital procurement tools, and integrated supply-chain services.
• Beckman Coulter: Global manufacturer and distributor of clinical lab instruments, reagents, and consumables for hospitals and diagnostic labs. Comparable to Expert Grupo in supplying the same Colombian clinical and pathology laboratory customer base, often through authorized local distributors like Expert Grupo itself.
• Eppendorf: Global manufacturer of premium lab equipment (pipettes, centrifuges, bioreactors, cell-handling systems). Already referenced as a partner of Expert Grupo, Eppendorf serves the same Colombian end-customers through its own regional sales channels and competes for the same institutional wallet share.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/expertpanama
• LinkedInlinkedin.com/company/28590035/admin/dashboard
• Instagraminstagram.com/expertgrupo
• TikToktiktok.com/@expertcomunica?is_from_webapp=1&sender_device=pc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expert Grupo