bbg business consulting

What bbg business consulting does

bbg Betriebsberatungs GmbH is a privately held, family-owned German B2B media and events company founded in 1994 by Dieter Knörrer in Bayreuth. It operates an integrated trade media platform serving the German-speaking insurance and financial advisory industry (DACH: Germany, Austria, Switzerland), with three core assets: AssCompact, the #1-ranked monthly trade magazine for risk and capital management (44,660 distributed copies, 1.76M monthly website pageviews, in publication since 1998); DKM – die Leitmesse, the leading annual trade fair for the DACH insurance and financial industry held in Dortmund (16,491 attendees, running since 1995); and the Jungmakler Award, an annual competition for young insurance entrepreneurs launched in 2010. These are augmented by the AssCompact AWARD program across multiple product categories, recurring broker preference studies (since 2003), the DKM365 digital platform (year-round networking, streaming days, digital congresses), and the newly introduced KI-Starterpaket für Versicherungsmakler (AI Starter Package, February 2026).

The company's technology stack includes the proprietary DKM365 platform (networking, matchmaking, video conferencing, event registration), the LeadLog mobile app (badge scanning), the AssCompact publication platform (print and e-paper), and a centralized user account system supporting event registration, subscriptions, and IDD-compliant continuing education tracking. Operational partners include Corussoft (DKM365 technology), PressMatrix (AssCompact app), Brevo (email), Podigee (podcasting), Deutsche Post (mailing), IHK Akademie München (continuing education certifications), f-fex (Deutscher Fondspolicen Award), and the Maklerbeirat advisory board of seven prominent insurance brokers.

bbg monetizes through six diversified revenue streams: magazine advertising and subscriptions (freemium print/digital model subsidized by mailing list participation), DKM event sponsorships and booth sales (multi-year enterprise contracts), AssCompact Mailing third-party promotional services (transaction-based), commissioned industry studies and award sponsorships (professional services), DKM365 digital platform (subscription and registration fees), and continuing education services under the 'gut beraten' initiative. The company transitioned to second-generation leadership in 2023-2025 under Dr. Lisa Knörrer (Managing Director) and Tobias Knörrer (CFO/COO), while Dieter Knörrer remains sole shareholder through a family holding company.

Name

bbg business consulting

Legal name

bbg Betriebsberatungs GmbH

Website

https://bbg-gruppe.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

bbg Betriebsberatungs GmbH is a family-owned German B2B media and events company serving the DACH insurance and financial advisory industry. It operates AssCompact magazine, the DKM trade show in Dortmund, the Jungmakler Award for young brokers, and the DKM365 digital platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Bayreuth

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Magazine Advertising & Subscriptions: AssCompact trade magazine distributed monthly with 44,660 copies. Revenue from print and digital advertising space, sponsored content, and AdSpecials. Free subscription tied to mailing list participation for marketing reach.
2. Event Sponsorships & Booth Sales: DKM trade show generates revenue through exhibitor booth fees, sponsorship packages (various tiers), and advertising on event materials. Over 16,000 visitors expected.
3. Email Marketing & Mailing Services: AssCompact Mailing service sends promotional materials on behalf of financial and insurance industry companies. Revenue based on mailing volume and frequency.
4. Industry Studies & Awards: Commissioned studies on insurance broker preferences, market trends, and provider rankings. AssCompact Awards ceremonies and Deutscher Fondspolicen Award generate sponsorship revenue.
5. DKM365 Digital Platform: Online platform providing streaming days, digital congresses, and year-round networking services. Premium features and registration fees.
6. Continuing Education Services: IDD-compliant continuing education time tracking and reporting to 'gut beraten' initiative. Certificate programs through IHK Akademie partnership.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels11 records

Core offering

bbg Betriebsberatungs GmbH operates the #1 media and events platform for the German-speaking insurance and financial advisory industry. The company publishes the AssCompact trade magazine (monthly, 44,660 circulation, in market since 1998), organizes the DKM ("die Leitmesse") annual trade fair in Dortmund attracting 16,491 attendees, runs the Jungmakler Award competition for young insurance entrepreneurs, and operates the DKM365 digital platform for year-round networking and streaming. Revenue is generated through advertising sales, event sponsorships, mailing services, commissioned industry studies, and digital platform access for insurance companies and brokers.

Product overview

bbg Betriebsberatungs GmbH operates a portfolio of three core offerings for the finance and insurance industry: AssCompact (a monthly trade magazine for risk and capital management), DKM – die Leitmesse (the leading annual trade fair), and the Jungmakler Award (a youth competition for young entrepreneurs). These are supplemented by the AssCompact AWARD program, annual industry studies, the DKM365 digital platform, and the newly launched KI-Starterpaket for AI adoption. The company serves as an independent partner bringing together insurers and brokers since 1998.

Differentiator

Problem solved

Functional benefit

Brands

• AssCompact: The leading trade magazine for risk and capital management in the insurance and financial industry, published monthly for over 25 years. Also includes online news portal, studies, and awards.
• DKM
• Jungmakler Award
• DKM365

Products and services

• AssCompact Trade Magazine
• DKM – die Leitmesse (Trade Fair)
• Jungmakler Award
• DKM365 Digital Platform
• AssCompact Mailing Service
• AssCompact Studies (Industry Research)
• AssCompact AWARD
• Deutscher Fondspolicen Award
• KI-Starterpaket für Versicherungsmakler (AI Starter Package for Insurance Brokers)
• Continuing Education Services (IDD-compliant via 'gut beraten')
• Jungmakler MasterClass
• LeadLog App (Badge Scanning and Lead Capture)
• Digital Congresses (e.g., Maklermarkt 2030+, Reform der privaten Altersvorsorge)

Quantifiable outcome

• AssCompact magazine reaches 44,660 distributed copies and 1,759,840 website pageviews monthly
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• IHK Akademie München und Oberbayern gGmbHcoreStrategic or Co-development PartnerPartnership for certification programs (Zertifikatslehrgänge). IHK handles test administration and certificate issuance for professional development programs offered through bbg events.
• f-fexcoreStrategic or Co-development PartnerCo-organizer of the Deutscher Fondspolicen Award. f-fex provides independent fund analysis expertise for evaluating unit-linked insurance products.
• Maklerbeirat (Broker Advisory Board)coreStrategic or Co-development PartnerAdvisory board of 7 prominent insurance brokers providing strategic guidance. Members: Thomas Billerbeck (BDVM President), Claas Hußmann (BDJ), Alexandra Kallmeier (VersCare), Michael Richthammer (VEMA), Marco Schulz (MRH Trowe), Lennard Schwarzer (LS Finanzmakler), Andreas Vollmer (Hasenclever + Partner).
• Westfalenhallen Unternehmensgruppe GmbHcoreOthersOperator of Messe Dortmund venue where DKM trade show is held. Provides exhibition halls, security, and video surveillance services.
• Corussoft GmbHcoreTechnology or IntegrationTechnology partner for DKM365 platform development and operation, including the DKM365 mobile app.
• TMT GmbH & Co. KGcoreTechnology or IntegrationWebsite hosting provider for bbg's web infrastructure.
• Brevo (formerly Sendinblue)coreTechnology or IntegrationEmail service provider for newsletters, event notifications, and AssCompact Mailing promotional campaigns.
• Deutsche Post AGcoreChannel Partner/ Reseller/ DistributorMailing and delivery services for AssCompact magazine print distribution.
• Initiative 'gut beraten'coreStrategic or Co-development PartnerOfficial continuing education tracking partnership. bbg reports attendee continuing education hours to the initiative operated by BWV (Berufsbildungswerk der Deutschen Versicherungswirtschaft).
• CreditreformminorOthersCredit information provider used for customer data enrichment and creditworthiness verification.
• FemSuranceminorGTM or Marketing PartnerWomen's initiative in the insurance industry. FemSurance Community Days held during DKM for female professionals in insurance.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Others

• Koelnmesse: Major German trade fair organizer; comparable as an infrastructure and venue operator that hosts industry events, similar to how Westfalenhallen / Messe Dortmund underpins DKM.
• NürnbergMesse: German trade fair company hosting events across industries; relevant adjacency as a venue/exhibition organizer peer in the same DACH events ecosystem.

Direct peers

• Springer Fachmedien (Versicherungswirtschaft / Versicherungsmagazin): Springer Fachmedien publishes Versicherungswirtschaft and Versicherungsmagazin, the two most established German insurance trade publications competing head-to-head with AssCompact for the same broker readership and insurer ad budgets.
• Versicherungsmagazin (Springer): Springer-published insurance trade magazine targeting brokers and agents — a near-twin publication competing for the same insurer advertising and broker subscription base as AssCompact.
• Versicherungsbote: Digital insurance trade news portal covering broker and industry topics, comparable to the AssCompact.de news and newsletter offering for the same DACH insurance-broker audience.
• procontra: B2B online portal and trade publication for the German insurance and financial advisory industry; targets the same independent broker audience as AssCompact with editorial, studies, and event services.
• VVW GmbH – Versicherungswirtschaft Verlag: Specialist publisher behind the Versicherungswirtschaft brand, offering print magazine, digital content, events, and studies to the German insurance industry — directly mirroring bbg's AssCompact / DKM / AssCompact Studies bundle.

Broad incumbents

• Messe Frankfurt: One of the world's largest trade fair operators running numerous industry expos; comparable to bbg's DKM event-management capability but at vastly larger scale and across many verticals.
• Handelsblatt Media Group: Major German B2B financial media company (Handelsblatt, WirtschaftsWoche, events); overlaps with bbg in financial-industry audience monetization but at much larger scale and broader scope.
• dfv – Deutscher Fachverlag: Large German B2B media house operating dozens of trade magazines, digital platforms, and events across multiple verticals; offers adjacent (non-insurance) media infrastructure and scale that bbg lacks as a single-vertical specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AssCompact
• LinkedInlinkedin.com/company/bbg-betriebsberatungs-gmbh
• Instagraminstagram.com/asscompact

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bbg business consulting