What Podiatry Associates does

Podiatry Associates, P.C. is a private podiatric medical practice founded in 1965 and headquartered in Alabama, operating as a professional corporation under multi-generational family ownership. The practice is staffed by three board-certified podiatrists (Dr. Robert I. Russell, Dr. James H. Bowman, and Dr. Edward Stanulevich) and serves patients across two currently operational locations in Birmingham and Sylacauga, with a third Vestavia Hills location scheduled to open in January 2026. The practice treats patients of all ages for a comprehensive range of foot and ankle conditions, spanning medical procedures (diabetic foot care, wound care, orthotics, plantar fasciitis treatment, neuropathy management), surgical services (bunionectomy, hammertoe correction, neuroma removal, tendon repair, radiofrequency ablation, amputation procedures), and diagnostic services (biomechanical analysis, X-rays, CT, MRI, Doppler, EMG, nerve conduction studies).

The business model is a traditional professional services revenue model based on in-person patient consultations, procedures, and surgeries. The practice accepts Medicare and most major insurance plans, collects co-payments at time of service, and implemented a mandatory card-on-file payment policy effective January 1, 2025. The go-to-market approach is sales-led and relationship-driven, with patient acquisition occurring through online search, physician referrals, community reputation, and a content marketing program consisting of 177 blog posts and a 64+ article patient education library. The practice maintains hospital affiliations with St. Vincent's Hospital and the Outpatient Surgery Center in Birmingham, as well as Coosa Valley Medical Center in Sylacauga, which provide surgical and referral channels.

The practice operates with no proprietary technology systems and relies on standard diagnostic and surgical equipment typical of podiatry offices. Digital touchpoints are limited to a third-party patient portal (ema.md), online payment processing, and an active Facebook page. The practice is physician-owned with no external investment, private equity, or parent company ownership identified. No AI, software-as-a-service, or technology platform capabilities are disclosed; the business is fundamentally a labor-intensive clinical services delivery operation.

Name

Podiatry Associates

Legal name

Podiatry Associates, P.C.

Website

https://podiatryassocpc.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Podiatry Associates, P.C. is a private, physician-owned podiatric medical practice founded in 1965, operating three Alabama locations in Birmingham, Sylacauga, and Vestavia Hills. It serves patients of all ages with comprehensive foot and ankle medical, surgical, and diagnostic services, accepting Medicare and most major insurance plans.

Ownership category

akta.pro rank

Product category

Podiatry Services

NAICS

Offices of Podiatrists (621391)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Foot & Ankle (HLAKALAG)

akta.pro secondary industries

Orthopedic Surgery (Operative Orthopedics) (HLAKALAC), Nail Disorders (Onychology) (HLAKACAJ)

Keywords

• Podiatric medical care
• Foot and ankle surgery
• Diabetic foot care
• Wound care treatment
• Custom orthotics

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Clinical Services Revenue: Revenue generated from patient consultations, examinations, medical procedures, foot surgery, wound care, orthotics, diabetic foot care, and other podiatric medical services. The practice accepts Medicare and most major insurance plans. Co-payments are collected at time of service.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Podiatry Associates, P.C. is a private podiatric medical practice delivering diagnosis, non-surgical treatment, and surgical correction of foot and ankle conditions for patients across Alabama. Core service lines include diabetic foot evaluations and wound care, custom orthotic casting, treatment of plantar fasciitis, bunions, hammertoes, neuromas, ingrown toenails, Achilles tendonitis, peripheral neuropathy, and foot fractures, plus surgical procedures such as bunionectomy, hammertoe correction, neuroma removal, tendon repair, tarsal tunnel release, plantar fasciectomy, radiofrequency ablation, and amputation. Diagnostic capabilities include biomechanical analysis, X-rays, CT, MRI, Doppler studies, EMG, and nerve conduction velocity testing.

Product overview

Podiatry Associates is a podiatric medical practice offering comprehensive foot and ankle care through multiple service lines. The practice operates as a unified healthcare delivery system with three main service categories: Medical Procedures (non-surgical treatments including diabetic foot care, wound care, orthotics, and treatment for conditions like plantar fasciitis, neuropathy, and skin pathologies), Surgical Services (including bunionectomy, hammertoe correction, neuroma removal, tendon repair, radiofrequency ablation, and amputation prevention), and Diagnostic Services (biomechanical analysis, imaging, and nerve conduction studies). The practice also provides digital services through a patient portal and online payment system. They have three locations in Alabama (Birmingham, Sylacauga, and Vestavia) and treat patients of all ages.

Differentiator

Problem solved

Functional benefit

Products and services

• Diabetic Foot Care Comprehensive diabetic foot evaluations and ongoing foot care to prevent complications from diabetes-related nerve damage and poor circulation. For diabetic patients at risk of ulcers, neuropathy, and limb-threatening conditions.
• Wound Care Expert wound care treatment for faster healing, including diabetic foot ulcers, surgical wounds, pressure sores, and traumatic injuries. Includes lymphedema lower extremity care.
• Custom Orthotics Casting and fitting of custom orthotics to support foot alignment and relieve pain. For patients with structural or biomechanical foot issues.
• Heel Pain & Plantar Fasciitis Treatment Medical and surgical treatment for heel pain and plantar fasciitis, including conservative therapies and surgical options such as plantar fasciectomy and heel spur excision.
• Achilles Tendonitis Treatment Diagnosis and treatment for Achilles tendonitis, including conservative and advanced therapies.
• Ingrown Toenail Treatment Treatment for ingrown toenails to relieve pain and prevent infection recurrence, including surgical toenail avulsions and matrixectomy when needed.
• Peripheral Neuropathy Treatment Treatment for peripheral neuropathy and nerve-related conditions of the foot.
• Foot Pain Evaluation & Treatment Evaluation and treatment for various causes of foot pain, including sprains and soft tissue/tendon injuries, infections, calluses, corns, and skin conditions.
• Bunion Surgery (Bunionectomy) Surgical treatment for bunions, including bunionectomy and tailor's bunionectomy.
• Hammertoe Correction Surgery Surgical correction of hammertoe deformities.
• Neuroma Removal Surgical removal of neuromas and neuroma treatment procedures.
• Foot Fracture Treatment (ORIF) Medical and surgical treatment for foot fractures, including Open Reduction Internal Fixation (ORIF).
• Tendon Repair & Transfer Tendon repair, tendon transfers, and related surgical procedures for foot and ankle tendon injuries.
• Tarsal Tunnel Release Surgical release procedure for tarsal tunnel syndrome.
• Radiofrequency Ablation (TOPAZ) for Plantar Fasciitis Radiofrequency ablation procedure for plantar fasciotomy using the Topaz technique for chronic plantar fasciitis.
• Foot & Toe Amputation Procedures Foot and toe amputation procedures, typically as a last resort for severe diabetic complications or trauma.
• Diagnostic Services Comprehensive diagnostic testing including biomechanical analysis, X-rays, CT scan, Doppler studies, EMG, MRI, vascular testing, and Nerve Conduction Velocity (NCV) studies.
• Patient Portal Access Online patient portal for accessing medical records, scheduling appointments, and communicating with the practice.
• Online Bill Payment Secure online payment system for patient billing.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• St. Vincent's HospitalminorOthersDr. Russell, Dr. Bowman, and Dr. Stanulevich treat many of their Birmingham-area patients at St. Vincent's Hospital and the Outpatient Surgery Center.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Others

• Modernizing Medicine (ModMed): Specialty-specific EHR and patient portal vendor (EMA) used by the practice. Adjacent technology ecosystem participant enabling podiatry practice operations, including the patient portal and online payment functionality Podiatry Associates uses.
• FootLevelers: Custom orthotics manufacturer supplying podiatry practices nationwide. Directly comparable to the practice's custom orthotics service line as a supplier partner and adjacent participant in the orthotics value chain.

Direct peers

• U.S. Foot & Ankle Specialists: PE-backed podiatry platform operating dozens of clinics across multiple states. Closely mirrors Podiatry Associates' multi-doctor, multi-location model with a similar service mix spanning conservative care, surgery, and orthotics.
• Ankle & Foot Centers of America: Multi-location podiatry group providing medical and surgical foot and ankle care across the Southeast U.S. Comparable business model of multi-doctor offices serving broad patient populations with comprehensive podiatric services.
• Upperline Health: Large multi-state podiatry group practice offering comprehensive foot and ankle care across the U.S. Southeast. Operates a similar multi-physician, multi-location model focused on medical, surgical, and diabetic foot services — the most directly comparable peer in size and scope.
• Foot & Ankle Specialists of the Mid-Atlantic (FASMA): Multi-location podiatry group practice covering the Mid-Atlantic region with comparable medical, surgical, and diabetic foot services. Similar multi-doctor, multi-clinic operating model to Podiatry Associates.
• Shoals Foot Center: Regional podiatry practice in Florence, Alabama where Dr. Bowman previously practiced from 1991-1999. Direct competitive overlap in the northern Alabama podiatry market with comparable service offerings.

Broad incumbents

• HCA Healthcare: Largest U.S. for-profit hospital operator with extensive outpatient service lines including podiatry and orthopedic surgery. Operates as a broad incumbent that competes for hospital-based surgical referrals and payer contracts.
• Ascension St. Vincent's: Hospital system where the practice's physicians hold surgical privileges and treat many Birmingham-area patients. Functions as both a referral partner and a potential broader incumbent competitor for outpatient specialty services.

Regional players

• UAB Medicine: Academic medical center based in Birmingham, Alabama. Competes for specialty podiatry and orthopedic referrals in the same metro, and runs a primary care residency program where Dr. Russell previously taught diabetes and foot care.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/400813940257464

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Podiatry Associates