Foot Levelers, Inc.
Foot Levelers, Inc. is a privately held manufacturer of custom foot orthotics and postural wellness products, founded in 1952 in Roanoke, VA. It sells through a B2B2C channel of healthcare practitioners—primarily chiropractors—who dispense its custom devices to patients.
- Company typePrivate
- Founded1952
- HeadquartersRoanoke, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Foot Levelers, Inc. does
Foot Levelers, Inc. is a privately held, family-owned manufacturer of custom foot orthotics and related postural wellness products, founded in 1952 and headquartered in Roanoke, Virginia. The company has operated continuously for over 70 years and employs between 101 and 250 people. It sells primarily through a B2B2C distribution model in which healthcare practitioners—predominantly chiropractors, with secondary reach into podiatry, physical therapy, and related professions—dispense Foot Levelers' custom devices to their patients. International presence is established in the United States and Australia.
The company's core technology platform is its proprietary 3-Arch Advantage™ approach, which addresses the plantar, medial, and lateral arches in a single custom device. Manufacturing is driven by digital capture workflows including 3D scanning (most recently via the Posture Check 3D Scanner launched in 2025), supplemented by cast-based orders. Clinical recommendation is supported by an algorithmic assessment—the Pronation/Stability Index—built on 16 measurements, and by 30+ clinically documented studies. The product portfolio extends beyond prescription orthotics into stability insoles, custom sandals, the Nexi Custom Pillow (2025), the InMotion+ flagship orthotic (2025), and the Posture Protect Program for Kids, supported by 18+ registered trademarks.
The business model operates as a prescription-style workflow: practitioners capture patient data, submit orders to Foot Levelers, and the company fabricates and ships custom devices back to the practice for dispensing. Pricing is positioned at a premium to OTC insoles, with custom orthotics typically retailing in the $300–$600-per-pair range. Go-to-market investment is concentrated in institutional channel development (chiropractic college partnerships), a 20+ member Speakers Bureau of clinical thought leaders, sponsorships such as World Spine Day 2025, and ongoing practitioner marketing—each functioning as both brand reinforcement and customer acquisition levers for the company's provider network.
Foot Levelers, Inc. firmographics
Firmographics- Name
- Foot Levelers, Inc.
- Legal name
- Foot Levelers, Inc.
- Website
- https://footlevelers.com
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Foot Levelers, Inc. is a privately held manufacturer of custom foot orthotics and postural wellness products, founded in 1952 in Roanoke, VA. It sells through a B2B2C channel of healthcare practitioners—primarily chiropractors—who dispense its custom devices to patients.
- Ownership category
- akta.pro rank
Foot Levelers, Inc. industry classification
Industry- Product category
- Custom Orthotics
- NAICS
- Footwear Manufacturing (3162)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC)
- akta.pro secondary industries
- Orthotics & Bracing (Spinal/Lower/Upper Extremity Orthoses) (HLAHAEAI), Footwear Components & Materials (Uppers, Soles, Laces, Insoles) (CRAAACAK), Comfort, Orthopedic & Medical Footwear (CRAAACAG)
Keywords
Where Foot Levelers, Inc. is headquartered
LocationHeadquarters
- HQ city
- Roanoke
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Foot Levelers, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Custom Orthotics Sales: One-time purchase of custom orthotics manufactured to individual patient specifications based on 3D scans or foam casts. Distributed exclusively through licensed healthcare providers who determine final pricing to patients.
- Custom Orthotic Shoes (Shoethotics®): Brand name shoes paired with Foot Levelers custom orthotics. One-time purchase model through providers.
- Orthopedic Pillows: Cervical support pillows including Nexi™ Custom Pillow, Pillo-Pedic® line, and other therapeutic pillows. One-time purchase.
- Physical Therapy Equipment: Rehabilitation equipment including TRI-FLEX®, THERA-CISER®, BACKSYS®, NECKSYS®, FootWheel®, The Original Stick™, Rock & Roller™ sold to healthcare providers.
- Provider Training & Certification: Training programs for scanning software, product training, and ordering training offered to providers. Includes graduate package with 3D BodyView scanner, free orthotics, and educational materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | Custom Orthotics - Individual prescription-based pricing |
| One time/ perpetual license | One time/ perpetual license | InMotion+™ Custom Orthotic - Flagship Product |
| One time/ perpetual license | One time/ perpetual license | XP3® Sports Collection - Athletic Orthotics |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Foot Levelers, Inc. product offering
Product offeringCore offering
Foot Levelers manufactures and distributes custom-made orthotics built to individual patient specifications derived from 3D scans or foam casts, supporting all three arches of the foot via its proprietary 3-Arch Advantage™ system. The company also offers complementary wellness products including Shoethotics® (brand-name shoes with built-in orthotics), cervical support pillows (Nexi™, Pillo-Pedic®, MyFit®), and physical therapy/rehabilitation equipment. Products are sold exclusively through a network of licensed healthcare providers, primarily chiropractors, who prescribe and dispense them to end patients.
Product overview
Foot Levelers, Inc. is a healthcare technology company specializing in custom orthotics and supportive products for whole-body wellness. The product portfolio centers on custom orthotics (InMotion+™, XP3® Sports, InMotion®, 5th Avenue for Women, Mother Nurture® for pregnancy, Ultra Young Soles® for kids) with the proprietary 3 Arch Advantage™ technology supporting all three foot arches. Complementary product lines include Custom Flip-Flops/Sandalthotics®, Shoethotics® (brand-name shoes with orthotics), Cervical Pillows (Nexi™, Pillo-Pedic®, MyFit®), and Physical Therapy Equipment (TRI-FLEX®, THERA-CISER®, BACKSYS®, NECKSYS®). The Posture Check 3D™ and 3D BodyView® Digital Foot Scanner platforms enable practitioners to capture precise foot measurements for custom orthotic fabrication. The ecosystem is supported by Practice Xcelerator® training workshops for healthcare providers.
Differentiator
Problem solved
Functional benefit
Products and services
- InMotion+™ Custom Orthotic The flagship custom flexible orthotic with 130% more propulsion and 47% more shock absorption than the original InMotion®, featuring Far Infrared Ray (FIR) technology and temperature-regulating materials for patients seeking the highest-performance Foot Levelers orthotic.
- XP3® Sports Collection High-performance athletic orthotics for runners and endurance athletes, including the XP3® Run and XP3® Run Distance variants designed for sports and extreme athletic challenges.
- InMotion® Custom Orthotic The original #1 doctor-recommended custom orthotic featuring strong odor and moisture control with the signature 3 Arch Advantage™ support for all three arches of the foot.
- 5th Avenue Orthotics for Women Custom orthotics designed by women for women, providing comfort, support, and pain relief specifically tailored for flats and heels up to two inches.
- Mother Nurture® Custom Orthotics System The first and only custom orthotic system designed specifically for pregnant women, featuring three sets of orthotics for each trimester of pregnancy and postpartum recovery using StanceGuard™ and DRSx™ support systems.
- Ultra Young Soles® Orthotics for Kids Custom orthotics designed for children's developing feet with the Posture Protect Program™, supporting children ages 5-17 who outgrow their orthotics.
- Comfort Top Orthotics Functional orthotics offering the signature 3 Arch Advantage™ support with an ultimate cushioned feel for individuals on their feet all day.
- Active Top Orthotics Durable orthotics with moisture-wicking top cover designed for physically active individuals.
- Extreme Tough Custom Orthotic Heavy-duty orthotics designed for rugged work environments such as construction sites, power plants, and factories.
- Dress Luxury Orthotic Sleek-fitting orthotics featuring Lambson™ leather for dress shoes, providing 3 Arch Advantage™ body support.
- Custom Orthotic Flip-Flops Hand-made orthotic flip-flops with 3 Arch Advantage™ support, a shock-absorbing mid-layer, and custom-fitted straps, available in Classic and Waterproof variants.
- Sandalthotics® Custom orthotic sandals including the Roanoke and CAOS™ collections providing orthotic support with stylish designs for warm-weather activities.
- Shoethotics® Combination of brand-name shoes with Foot Levelers Custom Orthotics featuring 3 Arch Advantage™, available in athletic, dress, and casual styles from brands including Brooks, Merrell, Altra, and K-Swiss.
- Nexi™ Custom Custom Pillow The most custom cervical pillow engineered with precision for each patient, designed for sleep optimization, anti-aging, and longevity.
- Pillo-Pedic® Therapeutic Pillow Cervical support pillow ensuring proper neck curve support throughout the night, available in multiple variants including Ultra, Plus, Extra, Jr., and Mini Traveler.
- MyFit® Cervical Pillow Custom cervical pillow designed for individual neck support and comfort.
- TRI-FLEX® Complete 3-in-1 rehabilitation center that mounts on the wall for health professionals.
- THERA-CISER® Rehabilitation device designed to enhance joint stability, relieve pain, build muscle strength, and reduce risk of injury.
- BACKSYS® Postural rehabilitation system designed to improve postural imbalances and back pain through targeted exercises.
- NECKSYS® Cervical rehabilitation system for simple exercises to improve posture and neck function.
- FootWheel® Foot relaxation tool ideal for relaxing foot muscles and used by plantar fasciitis sufferers.
- The Original Stick™ Muscle roller designed to roll out knots from muscles.
- Rock & Roller™ Balance development tool for individuals with gait deficiencies or postural imbalances.
- Posture Check 3D™ Scanner Advanced 3D foot scanner and forward head posture analysis system providing detailed digital analysis of feet, with network connectivity for submitting scans and placing orders.
- 3D BodyView® Digital Foot Scanner 3D laser scanning technology for capturing detailed foot measurements used in custom orthotic fabrication, included in graduate packages for new providers.
Quantifiable outcome
- Low back pain reduced by more than 30%
- +4 more outcomes
Companies that use Foot Levelers, Inc.
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles2 records
Foot Levelers, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Foot Levelers, Inc. partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Foot Levelers, Inc. competitors and assessment
Company assessmentDirect peers
- Superfeet Worldwide: Leading premium insole brand offering both custom-fit and off-the-shelf footbeds for athletic and casual use. Most direct comparable to Foot Levelers on product form factor (insoles), though distribution skews more retail/OTC vs. Foot Levelers' provider-only model.
- Powerstep: Mass-market orthotic insole manufacturer with medically oriented positioning, sold through pharmacies, specialty retailers, and healthcare providers. Competes on arch support and pronation correction similar to Foot Levelers' 3-Arch Advantage™.
- SOLE (footbeds): Custom-molded footbed maker sold DTC through heat-mold kits and online orders. Direct peer on custom foot orthotic technology but with consumer-direct delivery rather than provider prescription; represents the alternative go-to-market Foot Levelers could theoretically pursue.
- Aetrex: Brand and manufacturer of comfort/orthopedic footwear, orthotics, and 3D foot-scanning technology (Albert 2). Direct peer on custom orthotics and on 3D scanning hardware competing with Posture Check 3D.
- Vionic: Comfort footwear and orthotic sandal brand built on built-in orthotic footbeds (Orthaheel technology). Closely comparable on the Shoethotics®/Sandalthotics® side of Foot Levelers' business with premium DTC positioning.
- Spenco: Foot care product company making insoles, orthotics, and foot-care footwear with healthcare-channel distribution including podiatrists and physical therapists. Comparable provider-channel orthotics business with broader retail presence.
Broad incumbents
- Birkenstock: Global footwear incumbent built on contoured footbed technology with deep orthopedic heritage. Comparable on the footbed-as-orthotic architecture and on orthopedic comfort footwear adjacency to Shoethotics®; competes via DTC and wholesale retail rather than provider channels.
- Dr. Scholl's: Iconic mass-market foot care brand (Bayer/owned by private equity historically) covering OTC insoles, custom-fit kiosks, and foot care products. Sets the consumer baseline for orthotic awareness that Foot Levelers benefits from while competing on the premium/clinical end.
- Hanger Clinic: National DME provider network (subsidiary of Hanger, Inc.) manufacturing and fitting custom orthotics and prosthetic devices through clinical patient-care centers. Broadly comparable as the orthopedic-prescription channel peer; Foot Levelers is the product supplier counterpart to Hanger's clinical delivery.
- New Balance Athletics: Major athletic footwear brand offering built-in orthotic support lines (e.g., 990, Fresh Foam) and partnering with podiatrists. Overlaps with Foot Levelers on athletic-performance orthotics and on Shoethotics® brand-shoe collaborations (Brooks, Altra, K-Swiss sit alongside New Balance in the athletic comfort/orthotic segment).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Foot Levelers, Inc. social profiles
Digital presenceFoot Levelers, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foot Levelers, Inc. leadership team
Management profileNumber of profiles
Profiles3 records
Foot Levelers, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foot Levelers, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foot Levelers, Inc.
What does Foot Levelers, Inc. do?
Foot Levelers manufactures and distributes custom-made orthotics built to individual patient specifications derived from 3D scans or foam casts, supporting all three arches of the foot via its proprietary 3-Arch Advantage™ system. The company also offers complementary wellness products including Shoethotics® (brand-name shoes with built-in orthotics), cervical support pillows (Nexi™, Pillo-Pedic®, MyFit®), and physical therapy/rehabilitation equipment. Products are sold exclusively through a network of licensed healthcare providers, primarily chiropractors, who prescribe and dispense them to end patients.
Is Foot Levelers, Inc. a public or private company?
Foot Levelers, Inc. is a private company. It is classified as family owned and is currently operating.
When was Foot Levelers, Inc. founded?
Foot Levelers, Inc. was founded in 1952. It employs 101 to 250 people.
Where is Foot Levelers, Inc. based?
Foot Levelers, Inc. is headquartered in Roanoke, United States, in the North America region.
How does Foot Levelers, Inc. make money?
Five revenue lines are on record. Custom Orthotics Sales are the primary driver. The others are custom Orthotic Shoes (Shoethotics®), orthopedic Pillows, physical Therapy Equipment and provider Training & Certification.
Who are Foot Levelers, Inc.'s main competitors?
Direct peers on record are Superfeet Worldwide, Powerstep, SOLE (footbeds), Aetrex, Vionic and Spenco. Broad incumbents are Birkenstock, Dr. Scholl's, Hanger Clinic and New Balance Athletics.
Does Foot Levelers, Inc. have an API?
No public API is recorded for Foot Levelers, Inc..
What industry is Foot Levelers, Inc. in?
Foot Levelers, Inc.'s product category is Custom Orthotics. Its primary akta.pro industry code is HLAHAMAC, Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports), with a secondary code of HLAHAEAI, Orthotics & Bracing (Spinal/Lower/Upper Extremity Orthoses). Its NAICS code is 3162 and its SIC code is 3842.