Freia

What Freia does

Freia Oy is a Finnish management consulting firm founded in 2020 when the health and wellness business of 4event Oy was unbundled into a standalone company headquartered in Lahti, Finland. The firm provides leadership development, work ability management, and personnel wellness services to Finnish enterprises across multiple sectors, with documented engagements in forestry (Stora Enso Metsä), performing arts (Turku City Theatre), and food production (Pielispakari Oy). Operations are delivered through a multidisciplinary team of 16 specialists combining executive coaching, occupational medicine, and behavioral science expertise, led by CEO Antti Äikäs.

The service portfolio is organized into three verticals: leadership and organizational development (supervisor training, executive team coaching, Intelligent Leadership, Leadership Journey), work ability management (audits, occupational healthcare optimization, occupational healthcare tendering), and personnel wellness (My Path wellness coaching, Henkisesti vahva resilience training, lectures, webinars, and wellness books). Pricing is fixed per engagement, ranging from €290 for individual coaching and €49.90 for self-published workbooks up to €9,600 for occupational healthcare tendering and €8,000 for multi-year organizational development plans. Distribution combines direct enterprise sales with a self-service online storefront at freialife.com, where standardized offerings can be purchased directly without a custom quote process.

Freia's distinguishing methodology is its annual DREAMS research program, a longitudinal survey of executive perspectives on growth and leadership now in its sixth year, with the 2026 edition drawing more than 200 executives in Finland, Europe, and the United States. The firm has produced peer-reviewed research on workplace health promotion, including an eight-year Stora Enso study tracking health risk and productivity outcomes, and was also published in the International Journal of Environmental Research and Public Health. Products are offered bilingually in Finnish and English, and the company is privately held with no disclosed external investors or parent.

Name

Freia

Legal name

Freia Oy

Website

https://freialife.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Freia Oy is a Finnish management consulting firm providing leadership development, work ability management, and personnel wellness services to Finnish enterprises. Its 16-specialist team delivers evidence-based consulting, executive coaching, and multi-year development programs supported by proprietary longitudinal DREAMS research.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Other Management Consulting Services (541618), Professional and Management Development Training (61143), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

Keywords

• Leadership development consulting
• Executive coaching services
• Work ability management
• Occupational health consulting
• Employee wellness programs

Headquarters

HQ city

Lahti

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - Leadership Development: Freia generates revenue through consulting engagements, executive coaching, supervisor training, and organizational development programs. Services are priced per engagement, with options ranging from hourly coaching (€290) to comprehensive multi-year development plans (€8,000).
2. Work Ability Management Services: Services focused on occupational health optimization and tendering, including supervisor training (€2,000), occupational healthcare optimization (€6,950), and competitive tendering processes (€9,600). These are typically project-based engagements.
3. Wellness Coaching Programs: Individual wellness coaching programs like 'My Path' at €1,200 per participant, including personal coaching plans, dedicated wellbeing coaches, and wellness workbooks. Program duration is 11 months.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Freia provides management consulting, executive coaching, training, and organizational development services to Finnish enterprises and public sector organizations. Core offerings span leadership development, work ability management, and personnel wellness programs, supported by the proprietary DREAMS longitudinal research database. Services are delivered by a 16-person multi-disciplinary team combining executive coaching, occupational health medicine, and behavioral change expertise.

Product overview

Freia is a Finnish consulting company offering a comprehensive portfolio of leadership development, work ability management, and personnel wellness services. The product portfolio includes: (1) Leadership Development offerings such as Supervisor & Manager Training, Executive Team Coaching, Intelligent Leadership, and Leadership Journey programs; (2) Work Ability Management services including Audit, Occupational Healthcare Optimization, and Occupational Healthcare Tendering; (3) Personnel Wellness programs like My Path Wellness Coaching, Henkisesti vahva, lectures, webinars, and wellness books; (4) HR services including HR on Demand/Vuokra HR; and (5) Evaluation tools such as JobFit assessments. The company also conducts and publishes proprietary research, most notably the annual DREAMS Study on executive perspectives. Products are available in both Finnish and English, with pricing ranging from €49.90 (books) to €9,600 (occupational healthcare tendering). The offering follows a service-based model rather than a software platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Supervisor and Manager Training

Quantifiable outcome

• 66-73% of personnel maintained health risk levels over 8 years; 13-15% improved their rating; program estimated to have 'made staff almost a thousand years younger'
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• 4event OyfoundationalOthers · 1 September 20204event Oy's health and wellness business operations were unbundled into Freia in fall 2020, establishing Freia as an independent company. This transfer included the execution of multi-year wellness programs such as the Stora Enso workplace health promotion initiative that began in 2010.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Right Management (ManpowerGroup): Talent and career management consulting firm offering leadership development, coaching, and outplacement. Direct overlap with Freia's HR on Demand, executive coaching, and leadership development offerings, though at much larger global scale.
• SHL: Global leader in talent assessment and people insights, offering leadership assessment tools and development solutions. Comparable to Freia's JobFit assessment and leadership evaluation offerings, at significantly larger global scale.
• FranklinCovey: Global performance and leadership training company offering programs like 'The 7 Habits' and leadership development curricula. Comparable to Freia's Supervisor & Manager Training and Intelligent Leadership programs, with broader global distribution.
• DDI (Development Dimensions International): Global leadership and talent strategy firm offering leadership development, assessment, and coaching services. Closely aligned with Freia's leadership development and assessment (JobFit) offerings, but at multinational scale.
• Cegos: International training and development group offering leadership, management, and organizational development programs. Comparable to Freia's training programs and supervisory development portfolio, with stronger European and global presence.
• Korn Ferry: Global organizational consulting firm with extensive leadership development, executive coaching, and talent management practices. Comparable to Freia in leadership advisory offerings but operates at vastly larger scale with international delivery.
• Hay Group (Korn Ferry): Organizational consulting practice specializing in job evaluation, leadership development, and employee engagement. Overlaps with Freia's JobFit assessment, leadership development, and engagement/wellness offerings within Korn Ferry's broader portfolio.

Regional players

• TalentAdore: Nordic HR technology and consulting firm offering recruitment, leadership, and people development services. Comparable as a Nordic-region HR and leadership development player, though with stronger technology-platform orientation than Freia's services model.
• Edenred (Wellbeing at Work): European employee benefits and wellbeing platform with workplace wellness, engagement, and benefits programs. Comparable to Freia's My Path wellness coaching and personnel wellness offerings at a European B2B scale.

Direct peers

• Mercuri Urval: Nordic-origin global executive search, leadership advisory, and talent management firm. Closely comparable to Freia as a Nordic leadership and talent advisory specialist, with deeper international footprint but similar focus on senior-level leadership work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCfVWh30c0B7dQdidJS6jFFw
• Facebookfacebook.com/freiaoy
• LinkedInlinkedin.com/company/freia-ltd
• Instagraminstagram.com/freialife/?igsh=cGl0ZjVsenF5b3E4

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freia