Roncaglia Above Communication

What Roncaglia Above Communication does

Gruppo Roncaglia is an Italian full-service creative marketing agency founded in Rome in 1977 by the Roncaglia family, which retains ownership and operational leadership through Chairman Paolo Roncaglia, General Manager Giulia Roncaglia, and COO Camilla Roncaglia. The company describes itself as a 'Comtech Company' applying a five-phase 'Creative Relationship Marketing' methodology (Create Connections, Observe & Discover, Find Similarities, Ask & Provoke, Build & Verify) and serves enterprise clients across automotive, electronics and appliances, food and beverage, entertainment and gaming, banking and financial services, energy, government, and non-profit sectors in Italy. The agency has managed communication for over 400 clients over its 40+ year history.

The company's technology stack consists of four in-house developed platforms: Social Share (centralized management of retail-location social media profiles with mass content distribution), Engagement Platform (gamification, loyalty, interactive surveys, contests, member-get-member mechanics, and couponing), Contest Platform (tamper-proof randomization software for prize competitions compliant with regulations), and NPS & Customer Experience Platform (NPS monitoring across physical and digital retail with CRM-integrated dashboards). The company extends capabilities through partnerships with Ailyn (AI/ML/NLP for sentiment analysis, trend identification, predictive analytics) and Tembo (eCommerce platforms and performance marketing). Professional services span Marketing Strategy, Brand Positioning, Communication & Acquisition (across TV, radio, print, out-of-home, paid social, SEA), Engagement & Loyalty, and Digital Experience (phygital showrooms, 3D product exploration, adaptive storytelling).

The business model is B2B professional services sold through direct enterprise sales in Italy, with revenue generated via project-based engagements and ongoing retainer relationships. No self-serve, marketplace, or reseller channels exist. Notable multi-year client engagements include Unieuro's 'Be Human' loyalty platform (7+ years ongoing), PlayStation Plus Bonus (e-couponing co-marketing program), and ENEL PREMIA loyalty program. Revenue and headcount are not publicly disclosed. The company is privately held with no external investors, parent company, or institutional funding indicated.

Name

Roncaglia Above Communication

Legal name

Gruppo Roncaglia S.r.l.

Website

https://grupporoncaglia.it

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Gruppo Roncaglia is a family-owned Italian creative marketing agency founded in 1977, serving enterprise clients across automotive, retail, banking, energy, entertainment, F&B, government, and non-profit sectors with a combination of creative services and proprietary martech platforms for loyalty, gamification, and customer experience management.

Ownership category

akta.pro rank

Product category

Creative Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

akta.pro secondary industries

Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH), Loyalty, Rewards & Incentive Programs (BPAFAMAE), Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

• Creative marketing services
• Loyalty platform software
• Gamification solutions
• Brand communication campaigns
• Marketing technology platforms

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Marketing Services: Gruppo Roncaglia generates revenue through professional creative and marketing services, including marketing strategy consulting, brand positioning, communication and acquisition campaigns, and engagement and loyalty program design and management. Revenue is earned through project-based engagements and ongoing client retainer relationships with enterprise brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Gruppo Roncaglia is a full-service creative marketing agency that designs and executes brand communication, loyalty, gamification, and digital experience programs for enterprise clients. Its offering combines professional creative and strategic services with four proprietary marketing technology platforms (Social Share, Engagement Platform, Contest Platform, NPS & Customer Experience Platform) that operationalize loyalty, contest management, social media distribution, and customer experience measurement at scale.

Product overview

Gruppo Roncaglia is a communication and marketing technology group offering a suite of proprietary technology platforms (Social Share, Engagement Platform, Contest Platform, NPS & Customer Experience Platform) alongside professional services (Marketing Strategy, Brand Positioning, Communication & Acquisition, Engagement & Loyalty, Digital Experience). The technology platforms serve as the digital infrastructure enabling their creative marketing services, with the Engagement Platform handling loyalty/gamification, Contest Platform managing prize competitions, Social Share managing retail social media, and NPS Platform tracking customer experience. The group also partners with specialized companies like Ailyn (AI/ML/NLP) and Tembo (eCommerce) to extend capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Share Centralized platform that optimizes social media communication for individual retail locations by controlling multiple social profiles, distributing content across groups of pages, and enabling mass publishing across all managed profiles. Used by enterprise brands with distributed retail or dealer networks.
• Engagement Platform Scalable gamification and loyalty platform that runs games, interactive surveys, contests, member-get-member campaigns, and a couponing system to build customized consumer advantage ecosystems for enterprise brands.
• Contest Platform Software platform that performs random and unique extraction of participants in prize competitions using a randomization algorithm; designed to be compliant with competition regulations, tamper-proof, and to guarantee absolute randomness in user extraction.
• NPS & Customer Experience Platform Platform providing continuous information on consumer experience within physical and digital retail locations and their NPS, enabling monitoring of brand experience levels, competitive brand analysis, network performance, and measurement of rejection reasons through a flexible dashboard integrated with corporate CRM systems.
• Marketing Strategy Consulting service covering market analysis, competitive scenario definition, marketing plan development, and communication strategy for enterprise clients.
• Brand Positioning Brand identity creation and recognition development service including positioning definition, logo and visual identity, website and social channel development, and brand storytelling.
• Communication & Acquisition Multi-channel communication campaign service spanning TV (linear, digital, addressable), radio, podcasts, print, outdoor advertising, social media strategy and management, SEA and paid social campaigns, and in-store promotions and events.
• Engagement & Loyalty Customer activation and retention service covering loyalty programs, gamification platforms, advantage clubs and couponing, contests and prize operations, CRM programs, contact plans, and co-marketing partnerships.
• Digital Experience Phygital experience design service combining physical and digital elements such as immersive digital showrooms with live streaming and personal shopper integration, 3D product exploration, and adaptive storytelling.

Quantifiable outcome

• The Hello bank! Member Get Member program became one of the main channels for new customer acquisition
• +2 more outcomes

Named customers25 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and notable.

• AilyncoreTechnology or IntegrationAilyn is a company specializing in the development of Artificial Intelligence algorithms, Machine Learning, and Natural Language Recognition. The partnership enablesGruppo Roncaglia to offer clients advanced AI capabilities including sentiment monitoring, trend identification, predictive analytics, and content construction through their technology platforms.
• TembocoreStrategic or Co-development PartnerTembo is a company specializing in the development of eCommerce platforms and performance marketing campaign strategies. The partnership extends Gruppo Roncaglia's service offering to include end-to-end eCommerce capabilities: strategic ideation, platform development, and SEA and Social Paid campaign management.
• Google (Italia and Europa)notableTechnology or IntegrationGoogle Italia and Europa collaborated on the 4matic Adaptive Story project, providing their technology platforms for data acquisition. Google participated personally in all phases of development, contributing to the smart data integration that enables adaptive storytelling based on real-time reader context.
• Gianrico CarofiglionotableStrategic or Co-development PartnerRenowned author Gianrico Carofiglio co-developed the 4matic Adaptive Story project, writing the adaptive narrative that responds to each reader's location, time, and context in real-time. His storytelling expertise combined with Roncaglia's technology created an innovative marketing experience.
• Fondazione Laureus OnlusnotableStrategic or Co-development PartnerMercedes-Benz and Fondazione Laureus Onlus co-organized the annual Data For Good charity evening where Gruppo Roncaglia created an exceptional art piece using F1 driver data (speed and latitudinal acceleration) merged into a unique artwork by Nico Rosberg, auctioned for charity.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Serviceplan Italia: European independent network with Italian operations offering integrated creative + media + digital. Comparable on integrated offering but with pan-European footprint that Roncaglia lacks.
• Leo Burnett Italy: Publicis-owned Italian creative agency serving automotive and FMCG enterprise clients. Comparable in vertical mix and creative-led offering, with the added scale of the Publicis global network.
• DLVBBDO (BBDO Italy): Italian arm of global network BBDO/Omnicom with comparable automotive, F&B and entertainment client roster. Competes for the same enterprise creative mandates, but operates within a global holding-company network with media-buying scale.
• Wunderman Thompson Italy: WPP-owned agency focused on creative, data and technology with CRM and loyalty capabilities. Closest direct overlap with Roncaglia's engagement/loyalty platforms, scaled by WPP technology resources.
• VMLY&R Italy: WPP-owned creative and customer experience agency in Italy with emphasis on brand experience and CRM — directly comparable to Roncaglia's 'Creative Relationship Marketing' positioning within a global holding structure.
• McCann Worldgroup Italy: IPG-owned Italian creative network with strong presence in automotive, banking and FMCG — overlapping substantially with Roncaglia's enterprise client verticals, but with global network resources.

Direct peers

• Cayenne (Gruppo Industrie Cottolover): Independent Italian creative agency with strong loyalty, CRM and engagement track record (e.g., loyalty programs for major Italian retailers). Comparable mid-sized independent competing in the same Italian enterprise CRM-loyalty space.
• Armando Testa: Largest independent Italian creative agency headquartered in Turin with similar multi-sector enterprise client base (automotive, F&B, retail). Directly comparable as a long-standing Italian independent offering integrated creative + activation work.

Regional players

• Tita (Tita Communication): Italian independent creative agency with integrated digital, social and event capabilities. Comparable in offering scope and Italian mid-market positioning, but with less emphasis on loyalty/gamification technology.

Emerging players

• H48 (loyalty / CRM agency): Italian agency specialized in loyalty programs, CRM and customer engagement. Comparable on loyalty platform functionality, but smaller and more specialist versus Roncaglia's broader creative remit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gruppo-roncaglia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roncaglia Above Communication