Magpower Systems
MagPower Systems Inc. develops Magnesium Air Fuel Cell (MAFC) technology that uses magnesium anodes with saltwater electrolyte to generate direct current. Its lead commercial product is the PS 900 disaster response lantern meeting FEMA 72-hour standards, serving disaster response, marine, military, automotive, and toy markets.
- Company typePrivate
- Founded1999
- HeadquartersWhite Rock, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Magpower Systems does
MagPower Systems Inc., founded in 1999 and headquartered in White Rock, British Columbia, is a privately held energy technology company developing Magnesium Air Fuel Cell (MAFC) technology. The MAFC system uses a magnesium metal anode immersed in a saltwater or ocean water electrolyte coupled with a gas diffusion cathode to generate direct current, with a documented property where a short circuit does not impair the cell and the cell returns to optimal operating conditions once the short is removed. The company's first commercial product is the PS 900 (MPS 900) disaster response lantern, designed to FEMA's 72-hour self-sufficiency standard and equipped with a flashlight, room light, radio, and two USB ports for charging mobile devices.
Beyond disaster response, MagPower targets marine, military, automotive, and consumer toy applications, leveraging the MAFC platform's high power-to-weight ratio, indefinite shelf life without self-discharge, instant-on capability, and non-toxic saltwater electrolyte. The go-to-market combines a direct sales effort targeting industry segments well suited to MAFC power with an OEM partnership and licensing strategy, in which development partners provide market distribution to scale deployment. Manufacturing of the PS 900 is handled through a partnership with Smartec (Smart Technologies & Investment Limited) announced in October 2013.
The company does not publicly disclose pricing or revenue and has no disclosed funding rounds in the provided source material. MagPower has received international recognition, including the 2013 HKEIA Gold Award for Industrial Electronics, and is led by Chairman and Managing Director Chris Hilliard. Its stated operating geography is North America (Canada), though its manufacturing footprint and award activity extend into Hong Kong and its commercial positioning activity includes European clean-tech investor audiences.
Magpower Systems firmographics
Firmographics- Name
- Magpower Systems
- Legal name
- MagPower Systems Inc.
- Website
- https://magpowersystems.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MagPower Systems Inc. develops Magnesium Air Fuel Cell (MAFC) technology that uses magnesium anodes with saltwater electrolyte to generate direct current. Its lead commercial product is the PS 900 disaster response lantern meeting FEMA 72-hour standards, serving disaster response, marine, military, automotive, and toy markets.
- Ownership category
- akta.pro rank
Magpower Systems industry classification
Industry- Product category
- Metal-Air Fuel Cell Technology
- NAICS
- Battery Manufacturing (33591), Electric Power Generation (22111)
- SIC
- Electrical Industrial Apparatus (3620), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)
- akta.pro secondary industries
- Microturbines, Fuel Cells & Distributed Generation Prime Movers (IMAHAFAH), Temporary Power, Mobile Generation & Microgrid Support (EUAEAIAI)
Keywords
Where Magpower Systems is headquartered
LocationHeadquarters
- HQ city
- White Rock
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Magpower Systems business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel
Distribution channels2 records
Marketing channels3 records
Magpower Systems product offering
Product offeringCore offering
MagPower Systems develops and commercializes Magnesium Air Fuel Cell (MAFC) technology that uses a magnesium metal anode immersed in a saltwater electrolyte (common saline or ocean water) coupled with a gas diffusion cathode to generate direct current. The company's flagship commercial product is the PS 900 / MPS 900 disaster response lantern, designed to meet the FEMA 72-hour self-sufficiency standard, featuring flashlight, room light, radio, and dual USB charging ports for mobile devices.
Product overview
MagPower Systems Inc. is a company focused on advancing Magnesium Air Fuel Cell (MAFC) technologies. The primary product offering is the MPS 900 Lantern, a disaster response device designed to the FEMA 72-hour standard, powered by the company's proprietary magnesium air fuel cell technology. The technology uses a magnesium metal anode with a saltwater electrolyte and gas diffusion cathode configuration, offering unique safety benefits including non-toxicity, indefinite shelf life, and resistance to damage from short circuits. The company targets applications in disaster response, marine, military, automotive, and toys sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- MPS 900 (PS 900) Disaster Response Lantern A magnesium air fuel cell powered disaster response lantern designed to FEMA's 72-hour self-sufficiency standard. Features flashlight, room light, radio, and dual USB ports for charging mobile devices. Targeted at disaster response, emergency management agencies, and consumers needing reliable long-lasting emergency lighting and power.
- Magnesium Air Fuel Cell (MAFC) Technology Platform A proprietary metal-air fuel cell technology using a magnesium metal anode immersed in a saltwater electrolyte (common saline solution or ocean water) coupled with a gas diffusion cathode to generate direct current. The platform technology is offered to OEM partners across marine, military, automotive, disaster response, and toys segments. Features inherent short-circuit resilience where the cell returns to optimal operating conditions after a short is removed.
Companies that use Magpower Systems
Customer profileSegments5 records
Ideal customer profiles5 records
Magpower Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Magpower Systems partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Smartec (Smart Technologies & Investment Limited)coreManufacturing partnership with Smartec (Smart Technologies & Investment Limited) for the production of PS 900 products. The partnership won the Gold Award for PS 900 in the Industrial Electronics category at the HKEIA Award. Smartec serves as the manufacturing partner for MagPower's Magnesium Air Fuel Cell products.
Recent moves5 records
Expansion highlights4 records
Magpower Systems competitors and assessment
Company assessmentBroad incumbents
- EnerSys: Industrial battery manufacturer specializing in reserve power (backup), motive power, and defense/marine applications. Comparable incumbent in the same defense, marine, and emergency-backup markets MagPower targets.
- Duracell: Mass-market primary battery incumbent. Comparable as the default low-cost consumer battery brand MagPower's disaster-response lantern competes against in retail and emergency-preparedness channels.
- SAFT (TotalEnergies): Established industrial battery manufacturer (lithium primary, nickel, etc.) serving military, marine, and industrial customers. Comparable as the incumbent supplier MagPower would displace in defense/marine power applications.
- Panasonic Energy: Global battery manufacturer spanning primary lithium, industrial, and automotive cells. Comparable broad incumbent across MagPower's targeted verticals (consumer, automotive subsystems, industrial).
- Tesla Energy: Provider of Powerwall, Megapack, and portable power products spanning consumer emergency power to utility-scale storage. Comparable as a broader energy-storage and emergency-power brand competing for the same end customers.
Direct peers
- Eos Energy Enterprises: U.S.-based manufacturer of zinc-air battery storage systems for utility and behind-the-meter applications. Comparable as a metal-air alternative-chemistry battery company pursuing grid and stationary power markets.
- Revolt Technologies: Developer of magnesium-air battery technology using saline electrolyte — a near-identical chemistry to MagPower's MAFC. Direct peer in metal-air chemistry and emergency/back-up power applications.
- Aquion Energy: Developer of saltwater electrolyte batteries (Aqueous Hybrid Ion / sodium-ion chemistry). Comparable to MagPower on the saltwater-electrolyte differentiator for safe, non-toxic stationary storage.
- Phinergy: Israeli developer of metal-air (aluminum-air) battery technology for EVs and stationary applications. Most directly comparable metal-air fuel cell company to MagPower's magnesium-air approach, targeting similar long-duration/emergency-power use cases.
- Fluidic Energy: Metal-air battery developer focused on off-grid and microgrid applications. Comparable alternative-chemistry battery company with overlapping distributed/remote power use cases.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Magpower Systems social profiles
Digital presenceMagpower Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magpower Systems leadership team
Management profileNumber of profiles
Profiles1 record
Magpower Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magpower Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magpower Systems
What does Magpower Systems do?
MagPower Systems develops and commercializes Magnesium Air Fuel Cell (MAFC) technology that uses a magnesium metal anode immersed in a saltwater electrolyte (common saline or ocean water) coupled with a gas diffusion cathode to generate direct current. The company's flagship commercial product is the PS 900 / MPS 900 disaster response lantern, designed to meet the FEMA 72-hour self-sufficiency standard, featuring flashlight, room light, radio, and dual USB charging ports for mobile devices.
Is Magpower Systems a public or private company?
Magpower Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Magpower Systems founded?
Magpower Systems was founded in 1999. It employs 11 to 50 people.
Where is Magpower Systems based?
Magpower Systems is headquartered in White Rock, Canada, in the North America region.
Who are Magpower Systems's main competitors?
Broad incumbents on record are EnerSys, Duracell, SAFT (TotalEnergies), Panasonic Energy and Tesla Energy. Direct peers are Eos Energy Enterprises, Revolt Technologies, Aquion Energy, Phinergy and Fluidic Energy.
Does Magpower Systems have an API?
No public API is recorded for Magpower Systems.
What industry is Magpower Systems in?
Magpower Systems's product category is Metal-Air Fuel Cell Technology. Its primary akta.pro industry code is IMAGAHAB, Battery Modules & Packs (Industrial/Commercial pack assembly), with a secondary code of IMAHAFAH, Microturbines, Fuel Cells & Distributed Generation Prime Movers. Its NAICS code is 33591 and its SIC code is 3620.