SmartEC

Name

SmartEC

Legal name

GMO SmartEC株式会社

Website

https://smart-ec.io

Company type

Private

Founded year

2022

Operating status

Operating

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SmartEC SaaS Subscription: Subscription-based pricing for access to fullscreen EC platform. Multiple plan tiers available with pricing based on EC site traffic volume. Customers select plans and optional services, paying recurring fees for platform access.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

SmartEC provides a mobile-first fullscreen e-commerce storefront overlay that deploys on top of a merchant's existing cart system without requiring any cart modifications, tag installations, or feed integrations. The platform delivers a swipe-based smartphone-optimized UI/UX that increases product views, dwell time, and purchase conversion rates, and can be launched in as little as one day. It is sold as a SaaS subscription priced by EC site traffic volume and is used by 100+ apparel, jewelry, and interior/home goods brands in Japan.

Product overview

SmartEC is a single, unified full-screen mobile e-commerce storefront product offered by GMO SmartEC株式会社. It requires no development work, no modifications to existing cart systems, and no tag or feed integration, launching an optimized mobile shopping UI on top of any e-commerce platform in as little as one day. It is marketed primarily to apparel, jewelry, and interior/lifestyle brands and operates as a standalone overlay solution rather than a modular platform.

Differentiator

Problem solved

Functional benefit

Products and services

• SmartEC (スマートEC)

Quantifiable outcome

• CVR improvement of 204%, 385%, and 244% (Meta A/B test results across multiple EC sites)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Shogun: Shogun is a drag-and-drop e-commerce page builder that enables brands to create custom storefronts without code. It overlaps with SmartEC's 'no development required' positioning for direct-to-consumer merchants.
• Tēps: Tēps is a Japanese mobile commerce engagement and conversion tool focused on LINE-mini-app and mobile-native shopping flows. It overlaps with SmartEC's mission of driving mobile purchase conversion for Japanese brands, but with a different technical approach.

Broad incumbents

• Salesforce Commerce Cloud: Salesforce Commerce Cloud is an enterprise commerce platform with native mobile storefront capabilities. While it serves larger merchants than SmartEC today, its mobile-first investments represent the strategic threat SmartEC must defend against.
• BigCommerce: BigCommerce is a global headless commerce SaaS serving SMB and mid-market merchants. Its headless storefront APIs compete at the architectural level with SmartEC's cart-agnostic overlay approach.
• Shopify: Shopify is the dominant global SMB commerce platform with strong penetration in Japan. Its mobile storefront and Shop App investments compete directly with SmartEC's mobile-conversion overlay value proposition.
• Adobe Commerce (Magento): Adobe Commerce (formerly Magento) is a global enterprise commerce platform with extensive customization for mobile storefronts. It is an alternative platform choice that Japanese merchants might pick instead of overlaying SmartEC on their existing cart.

Direct peers

• FutureShop: FutureShop is a Japanese SaaS e-commerce platform specializing in headless and multi-site commerce. It overlaps with SmartEC's headless mobile storefront value proposition and serves the same Japanese retail SMB and mid-market segment.
• ecbeing: ecbeing is one of Japan's leading EC site-build platforms, used by many mid-market and enterprise retail brands. It competes directly with SmartEC for the same Japanese apparel/interior merchants seeking optimized mobile storefronts.
• Makeshop (GMO): Makeshop is a Japanese SMB e-commerce platform also operated by GMO Internet Group. It is the closest comparable: both target Japanese EC operators with managed storefront tooling, and SmartEC likely uses Makeshop as both a sibling distribution channel and a head-to-head competitor inside the GMO portfolio.

Regional players

• Repost (Reposta): Repost is a Japan-focused e-commerce marketing and conversion-rate-optimization tool for online retailers. It targets the same Japanese SMB EC base as SmartEC with adjacent CRO capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartEC