The Spa Midtown

What The Spa Midtown does

The Spa Midtown is a privately held boutique med spa operating from a single location at 59 N Cooper St in Memphis, Tennessee, serving individual consumers in the Memphis metropolitan area seeking aesthetic, skincare, and wellness services. The company is owned and operated by a husband-and-wife team — Lexi Osorno (Spa Director, Human Biology and MBA) and Dr. Carlos Osorno (co-owner, neurosurgeon and University of Iowa Carver College of Medicine graduate) — who acquired and revitalized the business with a positioning centered on whole-body wellness and the 'getting your pink back' brand narrative. The service portfolio is organized into five pillars: injectables (Botox, Xeomin, Jeuveau, Versa, Juvederm, Volbella, Voluma, Radiesse, Skinvive), advanced skin treatments (chemical peels, COLLAGEN P.I.N. microneedling, IPL and laser pigmentation/redness treatment, Alpha Laser hair removal), facials (DiamondGlow, AquafirmeXS, Dermaplane, Gentleman's Facial, Teen Facial, Renew Facial, Customized Facial, Back Facial), hair and scalp (DE|RIVE non-invasive hair restoration built on AquafirmeXS), and massage therapy and body treatments (Swedish, Deep Tissue, Herbal Fusion, Warm Oil, Prenatal, Reflexology, Hot Stone, Total Indulgence, Moisture Drench, Lemongrass Body Scrub, Seaweed Wrap).

The underlying technology is medical-grade third-party aesthetic equipment rather than proprietary platforms, with clinical differentiation driven by named practitioners (e.g., Angela Bradley, Teresa Berry for injectables; Twila Reed for massage; Kaye Cates and Jessica Elrod for aesthetics) and protocols such as the 'full-face Tox' approach and DE|RIVE hair restoration. The business model combines one-time service fees (a la carte treatments and spa packages priced $105–$499), a three-tier recurring membership program (Glow at $225/month, Renew at $109/month, Custom Glow / Midtown Beauty Bank at a minimum $225/month with flexible stored-value redemption), retail product sales (ZO Skin Health, SkinCeuticals), and gift cards sold via an integrated blvd.me booking platform. Distribution is direct-to-consumer exclusively through the single Memphis storefront, supported by phone and online booking, Instagram/Facebook/Yelp/Google social presence, email and SMS marketing, a $25 bilateral referral program, and quarterly member-only Skin Scene Parties. The company is privately held with no disclosed external funding, operates with 1–10 employees, and reports no enterprise, B2B, or multi-location revenue.

Name

The Spa Midtown

Legal name

The Spa Midtown

Website

https://thespamidtown.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

The Spa Midtown is a privately held boutique med spa in Memphis, TN offering injectables, facials, advanced skin and laser treatments, hair restoration, and massage therapy to individual consumers in the Memphis MSA, monetized through a la carte services, a tiered membership program, and retail skincare sales.

Ownership category

akta.pro rank

Product category

Med Spa and Aesthetic Wellness Services

NAICS

Ambulatory Health Care Services (621), Hair, Nail, and Skin Care Services (81211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Medical Spas (Medi-Spas) (HSALAFAB)

akta.pro secondary industries

Day Spas (HSALAFAA), Spa Packages & Ritual Experiences (HSALAFAN), Couples Spa Treatment Services (HSALAFAK), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Med spa services
• Aesthetic treatments
• Cosmetic injectables
• Massage therapy
• Skin rejuvenation

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Subscriptions: Recurring monthly membership fees including Glow ($225/month), Renew ($109/month), and Custom Glow (minimum $225/month deposit). Provides predictable recurring revenue and customer lock-in.
2. Aesthetic and Wellness Services: One-time service fees for injectables, facials, advanced skin treatments, massage therapy, and hair restoration. Includes treatment packages and spa packages for couples/individuals.
3. Retail Products: Sale of medical-grade skincare products including ZO Skin Health and SkinCeuticals, with 10% discount for members.
4. Gift Cards and Certificates: Gift card sales with 5-year expiration. Sold through integrated booking platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Spa Midtown is a boutique med spa in Memphis, TN providing aesthetic and wellness services including injectables (Botox, Xeomin, fillers), advanced skin treatments (microneedling, chemical peels, laser treatments), facials (DiamondGlow, AquafirmeXS, customized facials), massage therapy, hair restoration (DE|RIVE), and body treatments. The spa also sells medical-grade retail skincare (ZO Skin Health, SkinCeuticals) and operates monthly membership programs.

Product overview

The Spa Midtown is a boutique med spa in Memphis, TN offering a comprehensive suite of personalized aesthetic and wellness treatments. The service portfolio centers on five core pillars: Injectables (neuromodulators including Botox, Xeomin, Jeuveau, and Versa; hyaluronic acid fillers including Juvederm, Volbella, and Voluma; and regenerative fillers like Radiesse), Advanced Skincare (chemical peels including Go & Glow Peel, Red Carpet Peel, ZO Stim Peel, TCA Peel, and SkinCeuticals Advanced Corrective Peel; COLLAGEN P.I.N. Microneedling; laser treatments for redness/pigmentation and hair removal; and Alpha Laser treatments), Facials (signature treatments including Dermaplane, Back Facial, Teen Facial, Renew Facial, Gentleman's Facial, Customized Facial; plus technology-based treatments including AquafirmeXS and DiamondGlow), Hair & Scalp (DE|RIVE Hair Restoration using AquafirmeXS technology), and Massage Therapy (Swedish, Deep Tissue, Herbal Fusion, Warm Oil, Prenatal, Reflexology, Hot Stone, Total Indulgence, and Moisture Drench massages, plus body treatments like Lemongrass Body Scrub and Seaweed Wrap). The spa also offers tiered membership programs (Glow, Renew, and Custom Glow/Midtown Beauty Bank) providing monthly treatments, discounts, and exclusive member benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Botox Injectable Treatment Purified botulinum toxin type A neuromodulator treatment that blocks nerve signals to facial muscles to smooth expression lines such as frown lines, forehead creases, and crow's feet. Results appear within 3-7 days and generally last 3-4 months.
• Xeomin Injectable Treatment Purified botulinum toxin type A neuromodulator that relaxes facial muscles causing expression lines, creating a rejuvenated appearance without altering natural expressions.
• Juvederm Hyaluronic Acid Filler Hyaluronic acid filler that replenishes the skin's natural hydration and structure to restore volume, smooth lines, and enhance facial contours with instant results lasting 6-24 months.
• Volbella Hyaluronic Acid Filler Hyaluronic acid filler designed to restore volume and enhance facial contours with results lasting 6-24 months depending on the area treated.
• Voluma Hyaluronic Acid Filler Hyaluronic acid filler that provides lift and definition to facial contours, delivering immediate volume restoration lasting 6-24 months.
• Jeuveau Injectable Treatment Botulinum toxin type A neuromodulator designed to temporarily relax facial muscles that cause expression lines for a refreshed, natural-looking appearance.
• Versa Injectable Treatment Botulinum toxin type A neuromodulator treatment for smoothing expression lines and preventing new wrinkles from forming.
• Radiesse Regenerative Filler Collagen-stimulating filler made with calcium hydroxylapatite (CaHA) microspheres that provides immediate volume while stimulating collagen and elastin production for long-lasting firmness and lift lasting 12-18 months.
• Go & Glow Peel Gentle revitalizing chemical peel that enhances overall skin brightness and clarity with light exfoliation to even tone, smooth texture, and leave skin glowing.
• Red Carpet Peel Quick chemical peel that smooths texture, refines pores, and brightens skin for a radiant, camera-ready finish.
• ZO Stim Peel Lunchtime chemical peel providing instant glow with little to no downtime, using exfoliating and stimulating ingredients to refresh dull skin.
• TCA Peel (Trichloroacetic Acid Peel) Medical-grade chemical peel that addresses fine lines, sun damage, acne scars, and uneven pigmentation by deeply exfoliating the skin to stimulate new collagen production.
• SkinCeuticals Advanced Corrective Peel Targeted chemical peel that improves discoloration, uneven tone, and texture by reducing stubborn pigmentation and refining pores for smoother, brighter skin.
• COLLAGEN P.I.N. Microneedling Minimally invasive skin rejuvenation treatment using a medical-grade device with ultra-fine needles to create controlled micro-injuries that stimulate natural collagen and elastin production, diminishing fine lines, wrinkles, stretch marks, acne scars, and skin laxity.
• Redness & Pigmentation IPL and Laser Treatment Treatment combining Intense Pulsed Light (IPL) and targeted laser wavelengths to address redness, rosacea, sun damage, brown spots, vascular lesions, and uneven tone while stimulating collagen production.
• Alpha Laser Hair Removal Long-lasting laser hair removal treatment using advanced laser technology that precisely targets hair follicles to reduce unwanted hair growth on virtually any area of the body.
• Dermaplane Facial Treatment Gentle exfoliation technique that removes dead skin cells and fine vellus hair, instantly revealing soft, smooth, and luminous skin.
• Back Facial Deep-cleansing, exfoliating, and hydrating treatment that targets back congestion and dryness to reveal smoother, clearer, and more radiant skin.
• Teen / Pre-Teen Facial Refreshing facial designed for younger skin that gently cleanses, calms, and rebalances the complexion with a luxurious Hydrojelly Infusion Mask.
• Renew Facial 45-minute restorative facial that nourishes and hydrates tired skin with a soothing mask, leaving the complexion smooth, supple, and glowing.
• Gentleman's Facial Facial designed specifically for men's skin that targets dryness, dullness, sensitivity, and shaving irritation while restoring balance and hydration.
• Customized Facial Personalized facial treatment tailored to an individual client's unique skin needs and goals that deeply cleanses, exfoliates, and hydrates for a refreshed, radiant complexion.
• AquafirmeXS Facial Rejuvenating facial treatment powered by advanced EVO and EXO2 technologies that cleanses, exfoliates, and deeply hydrates skin using plant-based serums derived from organic secretory factors.
• DiamondGlow Facial Non-invasive skin treatment that simultaneously exfoliates, extracts, and infuses specialized serums using a diamond-tipped wand to reveal a smoother, brighter, and more hydrated complexion.
• DE|RIVE Hair Restoration Non-invasive scalp treatment combining AquafirmeXS technology with DE|RIVE serum to detoxify the scalp, nourish hair follicles, and improve overall scalp health for stronger, fuller hair growth.
• Swedish Massage Customized 60- or 90-minute massage therapy that promotes relaxation, relieves tension, and restores balance.
• Deep Tissue Massage Targeted 60- or 90-minute therapeutic massage using deep techniques to release chronic tension, improve circulation, and restore natural alignment.
• Herbal Fusion Massage Deeply restorative 60- or 90-minute massage combining premium essential oils, warm stones, and hot towels to melt tension and calm the mind.
• Warm Oil Massage 60-minute massage using warm oil to melt tension, calm the mind, hydrate the skin, and improve circulation.
• Prenatal Massage Nurturing massage designed for pregnancy with special attention to comfort and safety using support cushions and expert techniques; available for clients beyond the first trimester (13+ weeks) with healthy pregnancy.
• Reflexology Massage Ancient technique that applies pressure to the feet and hands to restore balance, boost vitality, and stimulate the body's natural healing flow.
• Hot Stone Massage Hot stone ritual using warm volcanic stones and nourishing oils that ease deep into muscles to melt stress and induce relaxation.
• Total Indulgence Massage 90-minute luxury massage combining Wild Lime Scalp Treatment, neck and shoulder massage, foot massage, back warming strokes, Lemongrass Body Scrub, and herbal hot towel compressions.
• Moisture Drench Massage 90-minute hydrating ritual for body, mind, and spirit beginning with gentle dry brush and herbal hot towel compresses, followed by warm botanical oils massaged with flowing strokes.
• Lemongrass Body Scrub Exfoliating body scrub using zesty lemongrass and lavender that sloughs away calloused or flakey skin on hands, feet, and body, followed by moisturizing lotion or body butter application.
• Ultimate Detoxification Seaweed Wrap 60- or 90-minute body wrap treatment that begins with exfoliation and uses mineral-rich seaweed with herbal extracts to boost the lymphatic system and help restore healthy body tone.
• Escape for Two Package Couples spa package priced at $222 per person including a 60-minute Swedish Massage and 60-minute Customized Facial in separate rooms.
• Renew Me Package Spa package priced at $499 including a 90-minute Herbal Fusion Massage and 75-minute Natural Facelift.
• The Retreat Package Spa package priced at $398 including a 90-minute Total Indulgence Massage, 60-minute Customized Facial, and a moisture-infusing Hydrojelly Mask.
• Glow Membership $225/month recurring membership including one DiamondGlow or Aquafirme facial each month, 20% off select medical skin treatments, 10% off spa services, 10% off retail skincare, 10% off Botox/Dysport/Xeomin, $50 off filler, priority booking, free quarterly events, and a birthday Hydrojelly Mask.
• Renew Membership $109/month recurring membership including a 60-minute Swedish massage with choice of massage add-on or deep tissue massage each month, with 20% off select medical skin treatments, 10% off spa services, and priority booking.
• Custom Glow Membership (Midtown Beauty Bank) Flexible savings membership with a custom monthly deposit (minimum $225) allowing members to use funds for any treatments including facials, massages, or specialized services, with 20% off add-ons and other member benefits; auto-debit on the 1st of the month.
• Medical-Grade Retail Skincare Retail sale of medical-grade skincare product lines including ZO Skin Health and SkinCeuticals, with 10% member discount.

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• European Wax Center: Franchised personal-care chain specializing in waxing and adjacent skincare services with a membership model. Comparable membership-driven consumer base and direct-to-consumer service model even though core service (waxing) differs.
• Bliss Spa: Established spa brand offering facials, massage, and body treatments with strong product retail line. Comparable in the combined spa-service-plus-retail model though Bliss leans more day-spa than medical-aesthetic.
• Hand & Stone Massage and Facial Spa: Franchised spa chain offering massage, facials, and hair removal under membership models. Directly comparable to The Spa Midtown's massage and facial pillars with broader geographic reach.
• Massage Envy: Largest U.S. massage and skincare membership franchise. Overlaps directly with The Spa Midtown's massage therapy, facials, and recurring membership model, and competes for the same local Memphis clientele.
• Ideal Image: Largest U.S. med-spa chain offering injectables, laser hair removal, body contouring, and skincare. Directly comparable service menu to The Spa Midtown's injectables and advanced skin categories, but operates at national scale across hundreds of locations.
• SkinSpirit: Multi-location medical spa brand offering injectables, lasers, facials, and body treatments under medical director oversight. Overlaps The Spa Midtown's full aesthetic menu while operating at broader geographic scale.
• LaserAway: National med-spa chain specializing in laser hair removal, skin rejuvenation, and injectables. Directly comparable in advanced skin and injectables categories, with significantly larger marketing and pricing power.

Emerging players

• Skin Laundry: Fast-growing facial-focused med spa brand with standardized pricing and tech-enabled booking. Overlaps The Spa Midtown's facial and light injectable categories with an emerging membership and retail model.
• Heyday: Boutique facial bar chain offering standardized facials with extended-licensure add-ons in select markets. Comparable in facial service focus and membership-driven model, targeting similar younger aesthetic consumers.
• Restore Hyper Wellness: Multi-location wellness provider combining IV therapy, cryotherapy, aesthetics, and recovery services. Comparable as a membership-driven, multi-modality wellness business targeting similar consumer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thespamidtown
• Instagraminstagram.com/thespamidtown
• Xx.com/thespamidtown
• LinkedInlinkedin.com/company/the-spa-midtown-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Spa Midtown