Play-Safe Services

What Play-Safe Services does

Play-Safe Services is a family-owned Australian manufacturer and service provider of sports and playground equipment, established in 1997 and headquartered at a single factory facility in Carrum Downs, Victoria. The company designs, manufactures, and supplies a broad catalog of products under its own GO-GETTER brand, including basketball towers (standard, double, 4-way, reversible, junior, and home variants), backboards, rings, nets, AFL posts, cricket wickets, badminton/tennis/futsal nets, shade sails, NATA-tested padding with proprietary anti-theft and anti-mould features, surfacing systems, GO-GETTER Series playgrounds (Kakadu, Mega Cube, Pirate Ship, Cube, Darwin, Bondi, Commando), and fitness equipment. Manufacturing relies on hot-dipped galvanized and powder-coated steel construction for durability. The company operates an integrated service model spanning safety assessment, design, manufacture, installation, and ongoing maintenance, with inspections conducted by Level 3 certified auditors against Australian Standards AS 4685 and AS 4422:2022.

The business monetizes through three revenue streams: hardware sales (direct factory sales and online e-commerce store with unit-level pricing for smaller items such as nets, wickets, and warning stickers, plus quote-based pricing for larger installations like basketball towers and playground structures); professional safety inspection services delivered by certified auditors with written compliance reports; and installation and maintenance services including shade sail cleaning, repair, re-installation, and winter storage. Customer segments are primarily institutional — schools (including Wonthaggi North Primary School referenced publicly), local government councils operating public open spaces, and sports stadiums (e.g., a multi-year relationship servicing a six-court stadium), with a secondary residential/home-user segment served via the online store.

The go-to-market motion is sales-led and direct, combining phone-based enquiry handling (03 9775 0771), an online store, factory walk-in sales, and on-site installation and inspection crews. Marketing channels are predominantly organic — a content website, Facebook, Instagram, Twitter, LinkedIn (under principal Jeff Pargetter), and Google+ — supplemented by the Sams4Schools partnership which embeds the company into Victorian school contractor compliance workflows. Distribution is domestic-only, with active operations concentrated in Victoria and stated capacity to supply Australia wide but no evidence of interstate infrastructure.

Name

Play-Safe Services

Legal name

Play-Safe Services

Website

https://play-safe.com.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Play-Safe Services is a family-owned Australian manufacturer and service provider, founded in 1997 and based in Carrum Downs, Victoria. It designs, manufactures, and installs sports equipment, playgrounds, shade sails, and padding, and conducts Level 3 certified safety inspections for schools, councils, and sports facilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Carrum Downs

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Equipment Manufacturing and Sales: Designs, manufactures, and sells sports equipment and playground equipment including basketball towers, backboards, nets, AFL posts, and complete playground structures through their online store and direct sales.
2. Safety Inspection Services: Provides comprehensive safety auditing services for sporting equipment, playgrounds, and shade sails conducted by level 3 certified auditors, including written safety reports and compliance recommendations.
3. Maintenance and Installation Services: Offers maintenance services including shade sail cleaning, repair, re-installation, and winter storage, as well as professional installation of equipment over multi-day periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Play-Safe Services manufactures and supplies sports and playground equipment (including GO-GETTER branded basketball towers, backboards, nets, rings, AFL posts, shade sails, padding, surfacing, and playground structures), and provides Level 3 certified safety inspections, maintenance, design, and installation services to schools, councils, sporting clubs, stadiums, and residential customers across Australia.

Product overview

Play-Safe Services is a family-owned Melbourne-based business established in 1997, providing integrated sports and playground equipment products and services. The company manufactures and supplies quality products across Victoria with Australia-wide capacity. Their portfolio consists of GO-GETTER branded sporting equipment (basketball towers, backboards, nets, goal posts), GO-GETTER Series playgrounds (Kakadu, The Mega Cube, Pirate Ship, The Cube, Darwin, Bondi, Commando), shade sails, padding, surfacing, and fitness equipment. They offer fully integrated services for safety assessment, maintenance, design, manufacture, and installation of playground and sports equipment, with inspections by level 3 certified auditors.

Differentiator

Problem solved

Functional benefit

Brands

• GO-GETTER Series: Playground equipment product line including various playground structures such as Kakadu, The Mega Cube, Pirate Ship, The Cube, Darwin, Bondi, and Commando models.

Products and services

• Standard Basketball Tower Hot dipped galvanized steel basketball tower complete with ground footing, tower, backboard frame, premium plastic backboard (1800 x 1050), fixed basketball ring, warning sticker, and standard net. Available for supply or with professional team installation over a two-day period. Designed for schools, councils, and sporting facilities.
• Double Basketball Tower Hot dipped galvanized steel double basketball tower with two backboard frames, two premium plastic backboards (1800 x 1050), two fixed basketball rings, warning stickers, and standard nets. Designed for multi-court sports facilities.
• Reversible Basketball/Netball Tower Hot dipped galvanized steel reversible tower with backboard frame and netball ring, allowing dual basketball/netball configuration.
• 4-Way Basketball Tower Hot dipped galvanized steel 4-way basketball tower with four backboard frames, four premium plastic backboards (1800 x 1050), four fixed basketball rings, warning stickers, and standard nets for multi-court venues.
• Junior Basketball Tower Hot dipped galvanized steel junior basketball tower with premium plastic backboard (1200 x 900) designed for younger users.
• Home Basketball Tower 72 Inch Powder coated steel height-adjustable home basketball tower with removable hand winder, clear view toughened glass backboard, spring-back basketball ring, under backboard padding, and black post padding. Includes limited lifetime warranty.
• Home Basketball System 60 Inch Height Adjustable Premium quality 60-inch height-adjustable home basketball system with clear view glass backboard, GO-GETTER spring-back ring with net, and limited lifetime warranty.
• Home Basketball System 72 Inch Height Adjustable Premium quality 72-inch height-adjustable home basketball system with under backboard padding, removable post pad in black, and complimentary contoured post pad.
• Timber Backboard Timber backboards available in junior (1200 x 900mm), standard (1800 x 1050mm), and senior (1800 x 1200mm) sizes, with custom sizes available.
• Premium Plastic Backboards Premium plastic backboards available in popular sizes for basketball installations.
• Glass Backboards Glass backboards available in multiple sizes for professional basketball installations.
• Basketball/Netball Net Standard Standard nylon rope basketball/netball nets that are tough, durable, and easy to install.
• Basketball/Netball Rubber Dipped Nets Rubber coated basketball/netball nets providing a tougher, stronger alternative to standard nets with anti-fraying properties.
• Chain Basketball/Netball Nets In-house manufactured chain nets providing durable alternative to standard nets with no fraying issues.
• Fixed/Spring-Back Basketball Rings GO-GETTER Sports spring-back basketball rings designed, manufactured, and sold in-house.
• Netball Rings GO-GETTER Sports heavy duty netball rings, factory made and powder coated for perfect finish. Weight: 5kg.
• Badminton Nets New badminton net with steel cable for strength and stability, comes in a carry bag for easy storage. Net width: 302cm with 4cm white strip along top.
• Tennis Nets Tennis nets suitable for standard size courts, easy to set up with heavy duty cable and strong carry bag. Size: 1230cm x 110cm.
• Soccer Football Net Soccer nets sold as a pair, easy to install and pack away.
• Futsal Goal Netting Heavy duty futsal netting, 3m x 2m x 0.8m (pair).
• Cricket Wickets Heavy duty steel cricket wickets, powder coated to prevent rusting.
• Basketball GO-GETTER size 6 basketball, flat packed for easy postage and storage.
• Kakadu GGPG001 Playground GO-GETTER playground featuring 2 slides, monkey bars, pommel walk, rope climbing entrance, rope circular net bridge, 3 interactive playground barriers, rock climbing wall, firemans pole, and multiple play levels. Dimensions: 7900mm L x 6900mm W x 2200mm H. Fall zone: 12000mm x 9500mm.
• The Mega Cube GGPG004 Playground GO-GETTER Mega Cube climbing structure with rock climbing wall, steel ladder, rope net climbing wall and roof, 3 disc climbers, interactive 'Find a Word' barrier, and tunnel slide with run out section. Dimensions: 2400mm H x 5700mm L x 2650mm W. Fall zone: 10000mm x 7000mm.
• Pirate Ship with Sand Pit GGPG002 Playground GO-GETTER pirate ship playground with slide, 4 bubble window barriers, 2 rope net entrances, 2 lower deck window cut outs, spiral climber entrance, U rope bridge, and front bow sandpit. Age range: 4-12. Dimensions: 12000mm L x 3800mm W x 2400mm H. Fall zone: 16700mm x 7000mm.
• The Cube GGPG005 Playground GO-GETTER cube climbing structure with timber frame, combination rope climber (wall and roof), steel painted ladder with compliant chain, 3 rubber pommel steps, and rock climbing wall. Dimensions: 2400mm W x 2400mm H x 2400mm L. Fall zone: 7000mm x 7000mm.
• Darwin GGPG007 Playground GO-GETTER Darwin custom playground featuring monkey bars, 4 playground pommels, 4 steppers, and log roll. Dimensions: 9125mm L x 2100mm H x 3800mm W. Fall zone: 12500mm L x 5500mm W.
• Bondi GGPG003 Playground GO-GETTER Bondi playground with arc bridge, U rope bridge, rock climbing wall entrance, rope climbing net entrance, 3 interactive panels, and ladder climb entrance. Dimensions: 6600mm L x 5500mm W x 2400mm H. Fall zone: 12000mm x 10000mm.
• Commando GGPG006 Playground GO-GETTER Commando playground with 2 tunnels, climbing wall with rope, 2 climbing nets, and rope obstacle frame. Dimensions: 9000mm L x 3250mm H x 3000mm W. Fall zone: 12000mm x 7000mm.
• Padding Products NATA tested and approved padding range including basketball post padding, volleyball post padding, shade sail post padding, printed AFL post padding, AFL post padding, playground post padding, logo printed padding, and wall post padding. Features anti-theft eyelets, drainage holes, and anti-mould waterproof inserts.
• Shade Sail Services Shade sail services including comprehensive cleaning (removing, cleaning, repairs, re-installing), winter storage, and supply/installation of new shade sails and structures for schools, councils, and sporting facilities.
• Surfacing Products Sports court surfacing products including rubber surfacing (soft fall), timber softfall installed to Australian standards (AS:4685.0 and AS:4422), court resurfacing, and synthetic grass.
• Fitness Equipment Fitness and climbing equipment including cage climbing, children leg stretch, children arm spinner, children rower, adult horse rider, double flat walker, dip bars, sit up bench, children double arm, children walker, children waist twister, seesaw, double handle boat, horizontal ladder, back massager, adult ski, vertical ladder, chin up bars, stretching bench, and Tai Chi spinner.
• Safety Audits and Inspections Comprehensive safety inspection services for playground equipment, sporting equipment, basketball structures (including static and bounce stress testing), AFL goal posts, netball posts, soccer and futsal goals, and shade sails. Conducted by Level 3 certified auditors in accordance with Australian Standards (AS 4685 and AS 4422:2022), with detailed written reports, recommendations, and quotations.

Quantifiable outcome

• Playground equipment inspections ensure compliance with Australian Standards and provide written safety reports with recommendations
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Sams4SchoolscoreGTM or Marketing PartnerPlay-Safe Services is a Sams4Schools member, which allows schools to receive and maintain all OH&S documents and staff Working With Children Checks (WWCC). The partnership helps schools ensure contractor compliance with safety documentation requirements.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Moduplay: Australian manufacturer and installer of playground equipment serving schools, councils, and developers. Direct competitor in the same playground equipment category with overlapping customer base and integrated design-manufacture-install service model.
• Forpark Australia: Australian playground equipment manufacturer and supplier to schools, councils, and community facilities. Closely comparable product lines including playground structures, sports equipment, and surfacing with similar Australian standards compliance focus.
• The Playscape Group: Australian playground inspection and safety audit services provider. Direct peer in the safety inspection and compliance segment serving schools and councils across Australian states.
• TimberCrete: Australian playground equipment manufacturer specializing in durable playground structures for schools and public spaces. Comparable manufacturing approach and customer base in the Australian playground equipment market.
• Sure Shot: Australian sports equipment supplier specializing in basketball systems, goals, and sporting infrastructure. Closely comparable in basketball towers, rings, backboards, and netball/AFL goal posts supplied to schools and sporting facilities.
• Ross Recreation Equipment: Australian playground and outdoor fitness equipment supplier to councils, schools, and developers. Comparable product portfolio across playground structures, fitness equipment, and sports installations.
• Adventure Plus: Australian playground and recreational equipment supplier serving the education and council sectors. Comparable integrated offering of playground structures, sports equipment, and installation services across the Australian market.

Broad incumbents

• KOMPAN: Global market leader in playground and outdoor fitness equipment with Australian distribution. Overlaps with Play-Safe's playground and fitness equipment categories but at a much larger scale with broader portfolio across multiple geographies.
• Lifetime Products: Global manufacturer of basketball systems, including residential and institutional adjustable basketball hoops. Comparable in home basketball system category with similar height-adjustable, glass backboard product positioning.
• Lappset Group: International playground, sports, and fitness equipment manufacturer with presence in Australia. Comparable product range in playground structures, sports equipment, and outdoor fitness with established global distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PlayServices
• Facebookfacebook.com/PlaySafeServices
• LinkedInlinkedin.com/company/play-safe-services
• Instagraminstagram.com/playsafeservices

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Play-Safe Services