What Amplify Events does

Amplify Events Pty Ltd is a privately held Australian brand experience agency founded in 2008 and headquartered in Sydney, with a secondary office in Sawtell, NSW. The company operates as a full-service experiential agency delivering end-to-end event planning, brand activations, festivals, pop-ups, and immersive experiences for enterprise consumer brands across Australia and the Asia Pacific region. Its service stack covers project scoping, creative concept development, set and spatial design, in-house bespoke fabrication, audio-visual and technical production, freight and logistics, talent and artist procurement, staffing, content creation, and post-event data capture.

The business runs on a project-based professional services revenue model with quote-based pricing per engagement; it has no proprietary technology platform, with capabilities rooted instead in creative talent, physical fabrication infrastructure, and an established national supplier and artist network. Go-to-market is consultative direct enterprise sales targeting brand managers, marketing leaders, and commercial teams at major consumer brands, with demand generation driven by a portfolio-led website, C-suite testimonials, and earned media from award-winning campaigns.

The client roster is concentrated in alcohol/beverages (Diageo Australia across Johnnie Walker, Smirnoff, Bundaberg Rum, Captain Morgan, and Aperol) and includes notable work for Netflix, Adidas, Barilla, Fjord, and regional tourism partners. Notable accolades include Gold PR and Silver Integrated Cannes Lions (2021) for the Bundaberg Rum 'Watermark' campaign and an NSW Tourism Awards Bronze (2022) for the Coffs Coast Food & Wine Festival, which Amplify co-founded and produces as a step into festival IP ownership.

Name

Amplify Events

Legal name

Amplify Events Pty Ltd

Website

https://amplifyevents.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Amplify Events is an Australian full-service experiential agency founded in 2008 that designs and delivers brand activations, festivals, and immersive experiences for enterprise clients including Diageo, Netflix, Adidas, and Barilla across Australia and Asia Pacific.

Ownership category

akta.pro rank

Product category

Experiential Marketing & Event Management Services

NAICS

Advertising, Public Relations, and Related Services (5418), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)

akta.pro secondary industries

Event PR & Communications Support (BPAFADAO), VIP, Hospitality & Premium Experiences (MPAGAAAK)

Keywords

• Experiential event management
• Brand activation services
• Live event production
• Immersive experience design
• Festival event delivery

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Experiential Event Services: Amplify Events generates revenue through project-based engagements where they provide end-to-end event planning and brand activation services. This includes concept creation, creative design, set fabrication, stage production, staffing, digital production, guest and travel management, content creation, and data capture. Revenue is earned as one-time or recurring project fees from enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Amplify Events Pty Ltd is a brand experience and experiential marketing agency that designs, plans, and delivers end-to-end live events, brand activations, festivals, immersive experiences, and bespoke builds for enterprise clients. It provides a single point of accountability across creative development, AV and technical production, custom fabrication, freight and logistics, and talent procurement for brand-led experiential programs.

Product overview

Amplify Events is a full-service experiential marketing and brand experience agency offering end-to-end event planning, brand activations, festivals, pop-ups, and immersive experiences across Australia and Asia Pacific. The core offering encompasses festival and event design and conceptualisation, immersive experiences, bespoke builds and fabrication, audio visual and technical production, freight and logistics, and talent procurement. Their portfolio includes high-profile brand activations such as The Netflix Pub, Johnnie Walker Birdcage and Whisky Bar touring activations, Casa Aperol at Australian Open, Smirnoff Festival sponsorships, Adidas x Stella McCartney mirrored tennis court, Diageo Premium Partners Hamilton Island conferences, Fjord Equinox conferences, Captain Morgan Pirate Ship, and the Bundaberg Rum Watermark campaign. The company has delivered award-winning experiential campaigns for clients including Netflix, Diageo, Johnnie Walker, Smirnoff, Aperol, Adidas, Barilla, Bundaberg Rum, and Captain Morgan.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Experience & Event Planning Services Full-service planning and delivery of brand experiences for enterprise clients, covering concept development, stakeholder coordination, on-site management, and post-event wrap, designed for brand and marketing teams running flagship live programs.
• Festival & Event Design Design, programming, and delivery of festivals and larger-scale public or branded events for enterprise clients in Australia and the broader APAC region.
• Immersive Experiences Creation of immersive, high-craft branded experiences — installations, walkthroughs, and interactive environments — for consumer and corporate brand teams seeking headline-grabbing experiential campaigns.
• Bespoke Builds & Fabrication Custom in-house fabrication of scenic, structural, and set elements for events and brand activations, supporting enterprise clients that require purpose-built installations rather than off-the-shelf production.
• AV & Technical Production Delivery of audio, video, lighting, staging, and technical production services for live events and brand experiences, used by enterprise clients running conferences, launches, festivals, and activations.
• Freight & Logistics End-to-end freight, transport, and on-site logistics coordination for events and touring activations, supporting enterprise clients running multi-city or cross-border brand programs.
• Talent & Artist Procurement Sourcing, booking, and management of talent, artists, and performers for live brand experiences, festivals, and activations on behalf of enterprise brand and event clients.

Named customers11 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Special GroupcoreStrategic or Co-development PartnerAmplify Events partnered with Special Group to create the Netflix Pub activation. Special Group provided creative strategy while Amplify Events handled set design, spatial design, freight, logistics, and event delivery.
• Bompass & ParrminorStrategic or Co-development PartnerAmplify Events collaborated with UK-based culinary innovators Bompass & Parr for the Johnnie Walker Birdcage activation to bring Johnnie Walker Gold Label to consumers in Liquid, Gas & Solid form.
• Destination NSWcoreOthersAmplify Events received a $225,000 grant from Destination NSW as a major partner of the Coffs Coast Food & Wine Festival, contributing to festival design, sponsor liaison, and music line-up coordination.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amplify Events