Name

Bompas & Parr

Legal name

Bompas & Parr Studio Ltd

Website

https://bompasandparr.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Consultancy and Strategy Services: B2B consultancy providing strategic creative services to brands seeking experiential marketing, brand activations, and innovative product launches.
2. Experiential Event Production: Design and production of immersive dining experiences, installations, and events for corporate events, brand launches, and public exhibitions.
3. Permanent Attraction Development: Development and operation of permanent visitor experiences, including the upcoming Museum of Shakespeare in London, representing a strategic shift toward recurring attraction revenue.
4. Retail Products: Sale of retail products including jelly ranges through Harrods and other retail partners, as well as publications such as the Bompas & Parr Cocktail Book.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Bompas & Parr is a multi-sensory experience design studio that creates bespoke immersive experiences, brand activations, architectural installations, and immersive dining events for enterprise clients across luxury, spirits, fashion, cultural, and government sectors. The studio also develops and sells retail products (such as jelly ranges) and publications, and is expanding into permanent visitor attractions.

Product overview

Bompas & Parr is an experiential design studio that creates immersive, multi-sensory experiences. The studio's portfolio spans temporary experiential events, immersive dining experiences, brand activations, research publications, art installations, retail products, and is expanding into permanent attractions. Key offerings include the FEASTING Supper Club series, alcohol-infused experiences like Alcoholic Architecture, major brand activations for clients like Johnnie Walker and Guinness, the Benham & Froud jelly sub-brand, research reports on food and leisure trends, and artistic installations like the world's first flavour fireworks. The studio operates from London and has executed projects globally, with a strategic shift announced toward permanent attractions including the Museum of Shakespeare.

Differentiator

Problem solved

Functional benefit

Products and services

• Museum of Shakespeare A permanent visitor experience in London that is part of Bompas & Parr's strategic shift toward permanent attractions, leveraging the studio's multi-sensory design expertise.
• FEASTING: The Bompas & Parr Supper Club An ongoing series of immersive, multi-course dining experiences that use food, drink and sensory design to explore cultural histories, contemporary rituals and the social dynamics of eating together.
• Alcoholic Architecture A monastic-themed bar experience featuring a walk-in cloud of breathable alcohol where guests can experience an atmosphere of alcohol vapour.
• Jelly Parlour of Wonders A retail range of jellies sold through Harrods and other retail partners, featuring Harrods-inspired shapes and historic jelly moulds.
• Bompas & Parr Cocktail Book A publication serving as the studio's definitive guide to the most sophisticated drinks.
• Benham & Froud A gelatine-based gastronomy sub-brand with a dessert concession at Arcade Food Hall, London, offering jellies and related products.
• The Power of Honey An interactive exhibition at the Bank of England Museum using living bees, honey and fraud detection to explore trust, value and deception.
• The Flavour Conductor A pioneering multi-sensory installation featuring a custom-built church organ designed to reinvent whisky appreciation and deconstruct its many flavours.
• Flavour Fireworks The world's first flavour fireworks display, enabling thousands of people to simultaneously taste and smell fireworks alongside pyrotechnic visuals and sound.
• AI Banquet An immersive culinary experience incorporating artificial intelligence as a design and concept element.
• Symphony in Blue An immersive and theatrical experience created for Johnnie Walker Blue Label, representing the cutting-edge of flavour science.
• The Guinness Tasting Rooms An immersive brand experience concept designed as the best place to taste Guinness in the world, where everyone can appreciate the nuance of its flavours.
• Mt. Rocky The world's first chocolate-based climbing wall and largest scratch-n-sniff structure, featuring a 32-foot tall chocolate climbing tower with a cascading four-tonne chocolate waterfall at Alton Towers.
• Funland An experiential exploration of the erotic subtext of the carnival, designed and built for the Museum of Sex in New York, featuring carnival-inspired attractions.
• Architectural Punchbowl A punchbowl large enough to serve 25,000 people, created with Courvoisier, flooding 33 Portland Place with over four tonnes of punch.
• The 200 Club A 24-hour, 200-course tasting menu event for Barclaycard, with a new dish served every 7 minutes and 14 seconds.

Quantifiable outcome

• 200+ simultaneous multi-sensory experiences for London's 2013/14 New Year's Eve fireworks display, reaching over 100,000 in-person attendees and millions via broadcast

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Oxford University Crossmodal Research LaboratorycoreStrategic or Co-development PartnerAcademic research partnership providing scientific foundation for Bompas & Parr's multi-sensory design methodology, informing the development of proprietary experiences like the Flavour Conductor and other taste-audio-visual synchronization technologies
• Mander OrganscoreStrategic or Co-development PartnerLongstanding collaboration with one of the country's oldest organ specialists to build The Flavour Conductor, a pioneering multi-sensory instrument for whisky appreciation. Partnership combines traditional craftsmanship with contemporary flavour science.
• ArtichokeminorStrategic or Co-development PartnerCollaboration with creative company Artichoke on large-scale cultural events including Dining with Alice at Elsing Hall, Norfolk
• Professor Vanessa ToulminminorStrategic or Co-development PartnerCollaboration with Director of UK National Fairground Archive to provide cultural context for Funland exhibition at Museum of Sex, New York

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Jack Morton Worldwide: Global brand experience agency owned by IPG, delivering immersive brand activations and experiential marketing for enterprise clients. Directly comparable to B&P's B2B experiential consultancy model serving premium global brands.
• MKG: Independent experiential marketing and brand experience agency serving enterprise clients with creative campaigns and live experiences. Comparable B2B experiential model with emphasis on storytelling and multi-sensory brand activations.
• Random International: London-based contemporary art studio known for large-scale experiential installations such as Rain Room. Comparable in creating boundary-pushing multi-sensory installations that travel internationally and partner with brands.
• teamLab: Japan-based interdisciplinary art collective creating large-scale immersive digital art installations and permanent museums globally. Comparable in producing boundary-pushing immersive multi-sensory experiences with global touring and permanent venue operations.
• Punchdrunk: UK-based immersive theater company behind Sleep No More and The Drowned Man. Most direct creative comparable to B&P in producing large-scale immersive, multi-sensory theatrical experiences for audiences and brand partners.
• Meow Wolf: US-based immersive art and entertainment company operating permanent exhibition venues (House of Eternal Return, Omega Mart). Comparable to B&P's pivot toward permanent attractions and immersive multi-sensory installations at scale.
• Amplify: Global brand experience agency creating immersive brand experiences, content, and activations for enterprise clients. Comparable B2B experiential consultancy model with emphasis on creative-led brand activations.
• Sparks: Global experiential marketing agency (part of Project Worldwide) creating brand experiences and live events for enterprise clients. Comparable in serving premium brands with bespoke immersive activations and large-scale production capabilities.
• George P. Johnson Experience Marketing: Global brand experience agency (Project Worldwide) creating experiential marketing campaigns and brand activations for enterprise clients. Comparable B2B model serving premium brands with multi-market campaign delivery.

Broad incumbents

• The Heston Blumenthal Group: Multi-Michelin-star experimental restaurant group (The Fat Duck, Dinner by Heston) pioneering multi-sensory and science-driven dining. Comparable in combining culinary experimentation with theatrical presentation at premium price points, though primarily a restaurant operator rather than a design studio.

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BompasandParr
• Instagraminstagram.com/bompasandparr
• TikToktiktok.com/@bompasandparr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bompas & Parr